HOW TO BRING A LEVEL OF LUXURY TO BARBERING

HOW TO BRING A LEVEL OF LUXURY TO BARBERING

HOW TO BRING A LEVEL OF LUXURY TO BARBERING

Promotion – STMNT Grooming Goods

Salon owners Ryan Lewis and Charles Rose share the business benefits of introducing luxury STMNT Grooming Goods backwash services  

Crate Cheshire barbering

To boost your business (and most importantly your bottom line!) it’s vital to explore exciting, fresh ways to elevate the client experience. Not only is the barber shop or salon a place to help clients look good, but it’s also a safe, welcoming space which gives clients that extra something to leave them feeling good, too. A great service goes beyond the haircut itself, but this doesn’t mean you need to implement huge changes or shifts in your service menu, it can be as simple as adding a level of luxury to their usual appointment. 

A perfect way to enhance the experience is to maximise the current services, adding extra steps at the backwash with the products you use. STMNT Grooming Goods offers a full range of sophisticated, lifestyle-driven, genderless care products to support barbers in delivering more luxurious treatments.

Ryan Lewis, owner of Club13 in Hull, recognises having a backwash as an unequivocal feature of the space. Having recently been granted permission to add a backwash to his space, Ryan wholeheartedly believes this will improve the overall quality of the space and give his clients a moment of zen. As many of Ryan’s clients work in trade, it is not uncommon for them to visit straight from work, making a backwash even more beneficial in ensuring hair is a clean canvas for cutting techniques 

Ryan Lewis

Ryan Lewis

Ryan Lewis

Ryan and his team work with STMNT products to enable them to provide enhanced backwash services which are bespoke to each individual. “The thing that makes the STMNT Backwash Services so unique is simple – it’s the products themselves. The quality is second to none,” says Ryan. “Integrating STMNT Backwash Services into our existing services is seamless. We’ll highlight the benefits of the backwash experience during client consultations and offer it as an optional add-on to their haircut. Through promotions such as discounted package deals or loyalty rewards, we’ll encourage clients to try out this new service and experience the difference for themselves.” 

If you’re considering adding a luxury backwash experience to your business, Ryan’s advice is to think of the long-term benefits! Not only does it enhance the overall client experience and set your business apart from competitors, but it also opens up opportunities for increased revenue through add-on services and retail sales. 

Barbering backwash

Luxury backwash service

Having originally trained as a hairdresser, Charles Rose, owner of Crate Cheshire, wanted to bring that level of luxury typically seen in hair salons to a barbering space. He believes it is vital that all clients, no matter their hair length, are given a moment of luxury and relaxation when having their hair cut and styled.  

“Collaborating with STMNT has been key to providing this elevated experience,” says Charles. “The luxury grooming products enhance the sensory experience and provide nourishment for the hair and scalp.”  

Crate Cheshire Charles Rose

Charles Rose

Clients can choose from the following services, where depending on the choice of service, this will include haircare from the STMNT Care line, a specialized scalp massage, steamed towel wrap and/or tailored beard care.  

  • Soothe & balance: A nourishing care routine, focusing on the scalp and hair to gently cleanse and hydrate, leaving a moisturized feeling – particularly beneficial for drier hair and scalp types. 
  • Deep clean & care: A powerful cleansing experience that removes product build-up to refresh hair and scalp – recommend as a regular purifying backwash service to provide an extra fresh feeling.
  • Groom & care: A bespoke regime that combines a caring hair, scalp and beard service with a moment of relaxation – perfect for those who have a little extra time to enjoy a more holistic approach to self-care.

Crate Cheshire has noticed a big business benefit since adding the STMNT luxury backwash service, setting the salon apart in a competitive market and improving client loyalty. It’s also a great way to attract new clients seeking premium services, inevitably boosting business growth.  

To discover more about STMNT products, head to stmntgrooming.co.uk

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TARIQ HOWES’ MODERN MOHAWK CAUSED A SCENE

TARIQ HOWES’ MODERN MOHAWK CAUSED A SCENE

TARIQ HOWES' MODERN MOHAWK CAUSED A SCENE

A twist on a styling staple, Tariq Howes combined early noughties nostalgia with ‘footballer craze’ energy to deliver an evolution of the classic mohawk at The Coterie: In Session, held in Manchester in October 2022. Presented first to a live audience, Tariq’s take on the iconic style is as fresh today as it was then. 

A Creative HEAD event in partnership with BaByliss PRO, hosted by George Driver, formerly of Elle UK.

Hair: Tariq Howes
Make-up: Lou Pye
Fashion: Sonia Genders assisted by Gee Stanley
Model: Andre Hassan
Videography: Black Rock Creative
Photography: Ema Crompton
Production: The Creative Partnerships division at Creative HEAD
Venue: fivefourstudios 

Tariq Howes The Coterie: In Session Manchester
The Coterie: In Session Manchester Tariq Howes
The Coterie: In Session Manchester Tariq Howes

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LAUREN BELL – A PASSION FOR INDIVIDUALITY

LAUREN BELL – A PASSION FOR INDIVIDUALITY

LAUREN BELL – A PASSION FOR INDIVIDUALITY

The session stylist on pay transparency and proving a point

Lauren Bell

London-based Lauren Bell spent years honing her craft before going freelance in January 2020; she is self-represented and her published highlights include prestigious publications such as Vogue, Harper’s Bazaar, and Elle.

Artistic by nature, Lauren immersed herself in the beauty industry at a very young age. Her introduction to the fashion world in 2015 led her to work backstage at runway shows with some of the biggest names in the industry. This experience sparked a passion for individualism as expressed through fashion and beauty.

Lauren’s natural talent in hairstyling has allowed her to build an extensive portfolio and clientele, working with all hair types and capable of achieving any desired look. “Building relationships with muses, artists, and brands to bring their vision to life is the most fulfilling part of my job,” she says

Lauren Bell

London-based Lauren Bell spent years honing her craft before going freelance in January 2020; she is self-represented and her published highlights include prestigious publications such as Vogue, Harper’s Bazaar, and Elle.

Artistic by nature, Lauren immersed herself in the beauty industry at a very young age. Her introduction to the fashion world in 2015 led her to work backstage at runway shows with some of the biggest names in the industry. This experience sparked a passion for individualism as expressed through fashion and beauty.

Lauren’s natural talent in hairstyling has allowed her to build an extensive portfolio and clientele, working with all hair types and capable of achieving any desired look. “Building relationships with muses, artists, and brands to bring their vision to life is the most fulfilling part of my job,” she says

What would you say are your strongest points as a hair artist?

My strongest points are my eye and my fearlessness towards styling hair. I’ve always had the courage to try out different approaches to applying products and techniques. It’s my art, an opportunity for me not to think and just do, go with the feeling, and it’s one of the few times I actually allow myself to get out my head. I also believe my communication skills and being at ease around other people allow me to create a rapport with models and build the trust that’s needed for me to create.

What is important to you, as a hair professional? In other words, what do you want to offer your clients?

Comfort, safety, hair integrity, an opportunity to express themselves, enhance themselves, build trust, not worry about how they look so they can speak their truth or tell their story. It’s become very important for me to work with people who have something to say so I can support them to do this.

The last three months: where have you been, who have you worked with, and what have you been planning?

Since the beginning of the year I’ve been working in Europe for hair brands. I’ve been to Berlin for fashion week and worked fashion week in London with Bimini. I’ve been to fancy hotels with clients, location shoots with Self Esteem, the Brits and worked in London studios with brands like Sephora and Juicy Couture. I’ve also created content and collaborated on editorials, so there’s been a real variety.

Looking back, who/what has got you to this point in your career?

My determination to prove a point! I recently gave a talk at college for Careers Week and it reminded me how determined I had to be to prove that I CHOSE this path to become a hairdresser, that it wasn’t a last resort. I think my need to prove that has definitely played a part in how successful I am now. Also, it goes without saying that I’m here because of my love for this craft and the amazing people I get to work with and the mentors that have helped me direct my path and encourage my growth as a stylist and as a human being.

Your ultimate creative collaboration – what would that look like? Who would be in it?

Oh, wow… Somewhere hot, at dusk, with warm sea air blowing through the hair, all the supermodels, activists and iconic actresses of the past and present on set… It’s really hard for me to answer who would actually be as there are too many people I admire. I see it being a day shoot by the pool and then taking to the coast for the celebration runway. Err, do you think I need a holiday? Lol.

What excites you about hairdressing right now?

There are so many new paths in this industry for people to explore and find out what works for them. I love that about my own journey. My career has been very explorative and full of variation; I don’t know if hairdressing can be beaten in this sense. As someone who has an innate curiosity for people and places, I sometimes have to take a minute to celebrate all the different locations I have had the opportunity to travel to for work and all the different kinds of people I get to meet along the way. The variation and freedom really excite me. 

I love this image from a Juicy Couture campaign. The model, Vix, had beautiful hair and I really like the shine I created with product.







Instagram

Got a creative eye and always striving to get create inspiring content? 👀

If you help business growth with your exceptional skills and vision – whether it’s in-house collections, marketing campaigns or brand redesigns – then it’s about time you shout about your Creative Talent! If you’re good at what you do, we want to spotlight YOU. 

The Most Wanted Creative Talent category celebrates an art director or a senior team member leading the creative direction of the business. So, if you want to hang up your thinking cap and pop on your dancing shoes at the Grand Final, then get that entry in! Remember, you’ve got to be in it to WIN it! 

For all information and category criteria, head to creativeheadmag.com/mostwanted. 

#hair #hairdressing #hairdressers #hairstyling #hairstylist #hairawards #mostwanted #creatives #creativeawards #creativetalent #creativehair #artdirector  #haircolourist
Got a creative eye and always striving to get create inspiring content? 👀

If you help business growth with your exceptional skills and vision – whether it’s in-house collections, marketing campaigns or brand redesigns – then it’s about time you shout about your Creative Talent! If you’re good at what you do, we want to spotlight YOU. 

The Most Wanted Creative Talent category celebrates an art director or a senior team member leading the creative direction of the business. So, if you want to hang up your thinking cap and pop on your dancing shoes at the Grand Final, then get that entry in! Remember, you’ve got to be in it to WIN it! 

For all information and category criteria, head to creativeheadmag.com/mostwanted. 

#hair #hairdressing #hairdressers #hairstyling #hairstylist #hairawards #mostwanted #creatives #creativeawards #creativetalent #creativehair #artdirector  #haircolourist
Got a creative eye and always striving to get create inspiring content? 👀 If you help business growth with your exceptional skills and vision – whether it’s in-house collections, marketing campaigns or brand redesigns – then it’s about time you shout about your Creative Talent! If you’re good at what you do, we want to spotlight YOU. The Most Wanted Creative Talent category celebrates an art director or a senior team member leading the creative direction of the business. So, if you want to hang up your thinking cap and pop on your dancing shoes at the Grand Final, then get that entry in! Remember, you’ve got to be in it to WIN it! For all information and category criteria, head to creativeheadmag.com/mostwanted. #hair #hairdressing #hairdressers #hairstyling #hairstylist #hairawards #mostwanted #creatives #creativeawards #creativetalent #creativehair #artdirector #haircolourist
15 hours ago
View on Instagram |
1/9
Inspired by ‘90s fashion photography, Glamorama by @danilogiangreco_hair combines the timeless glamour of black and white with daring hair shapes 🖤

See more from the collection by heading to the link in our bio. 

Hair: Danilo Giangreco
Photography: Danilo Giangreco
Hair assistants: Emy Roccabella, Enrica Russo, Stephanie Dwyer
Make-up: Enrica Russo
Styling: Emy Roccabella

#hair #hairdressing #hairdresser #haircollection #blackandwhitephotography #fashionphotography #hairstylist #editorialhair #sculpturalhair
Inspired by ‘90s fashion photography, Glamorama by @danilogiangreco_hair combines the timeless glamour of black and white with daring hair shapes 🖤

See more from the collection by heading to the link in our bio. 

Hair: Danilo Giangreco
Photography: Danilo Giangreco
Hair assistants: Emy Roccabella, Enrica Russo, Stephanie Dwyer
Make-up: Enrica Russo
Styling: Emy Roccabella

#hair #hairdressing #hairdresser #haircollection #blackandwhitephotography #fashionphotography #hairstylist #editorialhair #sculpturalhair
Inspired by ‘90s fashion photography, Glamorama by @danilogiangreco_hair combines the timeless glamour of black and white with daring hair shapes 🖤

See more from the collection by heading to the link in our bio. 

Hair: Danilo Giangreco
Photography: Danilo Giangreco
Hair assistants: Emy Roccabella, Enrica Russo, Stephanie Dwyer
Make-up: Enrica Russo
Styling: Emy Roccabella

#hair #hairdressing #hairdresser #haircollection #blackandwhitephotography #fashionphotography #hairstylist #editorialhair #sculpturalhair
Inspired by ‘90s fashion photography, Glamorama by @danilogiangreco_hair combines the timeless glamour of black and white with daring hair shapes 🖤 See more from the collection by heading to the link in our bio. Hair: Danilo Giangreco Photography: Danilo Giangreco Hair assistants: Emy Roccabella, Enrica Russo, Stephanie Dwyer Make-up: Enrica Russo Styling: Emy Roccabella #hair #hairdressing #hairdresser #haircollection #blackandwhitephotography #fashionphotography #hairstylist #editorialhair #sculpturalhair
17 hours ago
View on Instagram |
2/9
Bring an extra bit of care to your backwash chair 🖤 

Barbers, are you exploring all the ways you can elevate the client experience? At @cratecheshire, salon owner @charlesrose1 and the team are using luxury backwash services from @stmntgrooming to create a relaxing experience for clients. 

Simple steps can boost your barbering space – and that bottom line! Using the NEW STMNT Backwash Services, the team at Crate Cheshire go the extra mile by adding a head massage for relaxation, followed by a scalp brush to stimulate the scalp and roots. 

Looking to boost your own barbering business? Bring that post-appointment feelgood factor to all clients with STMNT. Head to stmnt.co.uk to find out more. 

#AD #STMNTGrooming #STMNTGroomingGoods #Hair #MensHair #Barber #Barbering #Barbershop #SalonOwner #BusinessOwner #ClientExperience
Bring an extra bit of care to your backwash chair 🖤 Barbers, are you exploring all the ways you can elevate the client experience? At @cratecheshire, salon owner @charlesrose1 and the team are using luxury backwash services from @stmntgrooming to create a relaxing experience for clients. Simple steps can boost your barbering space – and that bottom line! Using the NEW STMNT Backwash Services, the team at Crate Cheshire go the extra mile by adding a head massage for relaxation, followed by a scalp brush to stimulate the scalp and roots. Looking to boost your own barbering business? Bring that post-appointment feelgood factor to all clients with STMNT. Head to stmnt.co.uk to find out more. #AD #STMNTGrooming #STMNTGroomingGoods #Hair #MensHair #Barber #Barbering #Barbershop #SalonOwner #BusinessOwner #ClientExperience
23 hours ago
View on Instagram |
3/9
A mesmerising micro bob from @luciasiero of @toniandguyflagshipacademy 🤍

The sharp, precise cut perfectly accentuates the model's cheekbones giving an oh-so flattering finish.

#hair #hairdressing #hairdresser #bob #microbob #haircut #hairstylist #precisioncut #precision #shorthair #blondehair #precisionhaircut
A mesmerising micro bob from @luciasiero of @toniandguyflagshipacademy 🤍 The sharp, precise cut perfectly accentuates the model's cheekbones giving an oh-so flattering finish. #hair #hairdressing #hairdresser #bob #microbob #haircut #hairstylist #precisioncut #precision #shorthair #blondehair #precisionhaircut
2 days ago
View on Instagram |
4/9
A super sleek, Manga inspired look created by @lisamayhair91 of @_nho_ie for a recent shoot. Lisa created the high-shine, wet look to compliment @hollyroche__ ‘s stunning make-up 🛸🔥

#haie #hairdressing #hairdresser #editorialhair #wetlookhair #slickedbackhair #manga #mangahair #editorialstylist #bts #behindthescenes
A super sleek, Manga inspired look created by @lisamayhair91 of @_nho_ie for a recent shoot. Lisa created the high-shine, wet look to compliment @hollyroche__ ‘s stunning make-up 🛸🔥 #haie #hairdressing #hairdresser #editorialhair #wetlookhair #slickedbackhair #manga #mangahair #editorialstylist #bts #behindthescenes
2 days ago
View on Instagram |
5/9
Ever wondered what a kitbag looks like for a hairstylist who is also a make-up artist...? The answer is, she carries everything 👀

Make-up essentials aside, we asked hairstylist and sculptural hair designer @karlaqleon what her kitbag essentials are for creating the mind-blowing hair looks that she is renowned for on set and at Fashion Week.

Spoiler alert: Karla is a sucker for scents, so some of these products smell delicious! 


#hair #hairdressing #hairdressers #hairstyling #hairstylist #hairsculptures #sculpturalhair #hairlooks #sessionstylist #fashionweekhair #fashionweekhairstylist #texturedhair #hairproducts #kitbag #hairdressingkitbag
Ever wondered what a kitbag looks like for a hairstylist who is also a make-up artist...? The answer is, she carries everything 👀 Make-up essentials aside, we asked hairstylist and sculptural hair designer @karlaqleon what her kitbag essentials are for creating the mind-blowing hair looks that she is renowned for on set and at Fashion Week. Spoiler alert: Karla is a sucker for scents, so some of these products smell delicious! #hair #hairdressing #hairdressers #hairstyling #hairstylist #hairsculptures #sculpturalhair #hairlooks #sessionstylist #fashionweekhair #fashionweekhairstylist #texturedhair #hairproducts #kitbag #hairdressingkitbag
2 days ago
View on Instagram |
6/9
Concerned for the welfare of your colleague or client? Celebrity hairstylist @iamsamkerswell shares his first-hand experience, so you know how best to help.

Like so many victims of domestic abuse, Sam was afraid to speak out against his abuser, with those in his life none the wiser as to what was causing the bruises, weight loss, and much more besides. Fast forward a year since today since he escaped, and he’s now sharing his story to raise awareness and help anyone else who is suffering in silence.

If you’re concerned about a colleague or client, head to the link in our bio as Sam shares the signs you should be looking out for, and what to do if you’re wanting to offer support but unsure how to help. 

#hair #hairdressing #hairdresser #hairstylist #salonowner #salonbusiness #businessadvice #clientwellbeing #mentalhealthsupport
Concerned for the welfare of your colleague or client? Celebrity hairstylist @iamsamkerswell shares his first-hand experience, so you know how best to help. Like so many victims of domestic abuse, Sam was afraid to speak out against his abuser, with those in his life none the wiser as to what was causing the bruises, weight loss, and much more besides. Fast forward a year since today since he escaped, and he’s now sharing his story to raise awareness and help anyone else who is suffering in silence. If you’re concerned about a colleague or client, head to the link in our bio as Sam shares the signs you should be looking out for, and what to do if you’re wanting to offer support but unsure how to help. #hair #hairdressing #hairdresser #hairstylist #salonowner #salonbusiness #businessadvice #clientwellbeing #mentalhealthsupport
3 days ago
View on Instagram |
7/9
@screen_koba serving up THE most slick of baby hairs. We’re mesmerised by the process as she moves them into place!

#hair #hairdressing #hairdresser #babyhairs #kisscurls #editorialhair #editorialstylist #hairstylist #satisfyinghair #bts #behindthescenes
@screen_koba serving up THE most slick of baby hairs. We’re mesmerised by the process as she moves them into place! #hair #hairdressing #hairdresser #babyhairs #kisscurls #editorialhair #editorialstylist #hairstylist #satisfyinghair #bts #behindthescenes
3 days ago
View on Instagram |
8/9
This is THE solution to dull hair ✨
 
@redken’s newest system, Acidic Color Gloss, is designed to deliver shine, while being crafted for colour care.
 
It’s a favourite among both stylists and clients, and with good reasons! Benefits include three days of shine* and increased hydration – it’s no wonder that this revolutionary glossing range is taking the haircare world by storm.
 
Available as a salon service or for at home-retail, become part of the rising trend for glass-like hair with Acidic Color Gloss – buy online today at lorealpartnershop.com/uk.
 
*Based on consumer test, acidic color gloss glass gloss treatment
 
[Video by @rubyeaglinghair]
 
#AD #Redken #AcidicColorGloss #Haircare #HairColourist #HairStylist #ColourCare #ColouredHair
This is THE solution to dull hair ✨ @redken’s newest system, Acidic Color Gloss, is designed to deliver shine, while being crafted for colour care. It’s a favourite among both stylists and clients, and with good reasons! Benefits include three days of shine* and increased hydration – it’s no wonder that this revolutionary glossing range is taking the haircare world by storm. Available as a salon service or for at home-retail, become part of the rising trend for glass-like hair with Acidic Color Gloss – buy online today at lorealpartnershop.com/uk. *Based on consumer test, acidic color gloss glass gloss treatment [Video by @rubyeaglinghair] #AD #Redken #AcidicColorGloss #Haircare #HairColourist #HairStylist #ColourCare #ColouredHair
3 days ago
View on Instagram |
9/9

This was a super-fun shoot with stylist @izzymoriartythompson and photographer @ulas_merve. I love how we captured movement through the braids I created and embellished with wooden beads.

This is a look I created for [performer and drag artist] Bimini at LFW. I got creative and made a pony out of gaffer tape. It’s always exciting using different materials in place of hair.

I love this look I created using a coloured wax in place of a root – it works so well with the rest of the texture. I’d smashed a pot of the same colour that morning, which gave me the initial inspiration. It’s similar to [ceramics process] kintsugi and techniques used by Cyndia Harvey at Diesel. This was shot in my flat by my friend and make-up artist, Aimee Twist.

Shot by Morgan Roberts, with make-up by Aimee Twist. I love the simplicity of this beauty shot, and how I used small details of hair to complement the make-up.

I love this BTS image from a shoot I worked on. I used so much gel to create the high-shine effect, the hair looks unreal – like it’s set in resin.

What frustrates you about hairdressing right now?

As a self-represented freelance stylist, I find myself getting frustrated with the rates and budget dance that I have to do. I have noticed a big shift in how I am approached for work and how ‘shopping around’ for the cheapest rate has become very noticeable in discussions – I’d hardly call them negotiations. It concerns me that we don’t know how much we should be charging (it isn’t easy to find out, either, believe me) and with clients being able to reach out directly to people via social media platforms, it’s creating so much variation in rates that it has the potential to devalue everyone. I think there needs to be more education on the fee aspect of our job, more honest communication around it. Maybe even a union? A dedicated, pre-scripted rate education platform? While I respect that there is a journey to be had with regards to experience, skill base and our own personal worth, I worry that we are very vulnerable to being taken advantage of, especially compared to other creative fields in the fashion industry.

 What’s your opinion on why so many hair pros work for free backstage and on set, and how do you think hair pros can establish more value for the work they do?

I think assisting for free has a value if you know what you want and choose a stylist that you admire – then it’s like a free education course. Do I think it should be totally free? No, it shouldn’t come at a cost to the individual, as it so often does. But when you’re starting out, it’s vital to learn on-set etiquette and how to create hair in that field, and assisting for free is often ‘sold’ as an opportunity to network, which it can be. I was lucky enough to work with people who cared about my career, so I was encouraged to network with the photographer’s assistants, to collaborate with them and build my own portfolio. However, it’s important to manage expectations.

Working for free was a huge part of the beginning of my career. Coming from a working class family, I did not have the resources to sign up for bootcamps or education programmes, and nor could I afford to work solely for free. This meant I had to work triple time so I could eventually afford to go self-employed. I have no regrets, because it takes time to learn, reflect, explore, educate yourself and find your style/ethos. However, I can’t help but wonder whether my career could have gone faster, and I would have had more energy for my creativity if those early financial barriers hadn’t been there.

It’s a shame that some of the most creative aspects of our industry are considered low- to no-pay. Should there be a small fee to make it more affordable? It’s a difficult one to get your head around when the stylist you’re assisting isn’t get paid either. And that’s a problem, especially when the other people on set are getting paid. I don’t have the answers for how things will change, but in an ideal world none of us should be working for free in the first place.

This was a super-cool creative look that we worked on for the episode of Drag Race where musician Self Esteem was a judge. It includes a nod to Betty Boop as our reference for glamour.

This was a BTS shot that Aimee took on her digital camera. I love the hair details into the model’s face.

This is a wig that I have which worked perfectly with some wax to create the texture I wanted.

A campaign for a jewellery brand. I love how clean this look is. It was so cool seeing it on posters plastered on walls all around Berlin!

Related

YOLANDA COOPER – THE WOMAN BEHIND THE SUPERNOVAPRO

YOLANDA COOPER – THE WOMAN BEHIND THE SUPERNOVAPRO

BRIGHT STAR

Yolanda Cooper is changing the game of electrical styling with her revolutionary SupernovaPRO hair tool.

Yolanda Cooper

It was when she was at an airport in 2016 that Yolanda Cooper had her idea for her electrical tool, the SupernovaPRO. She was checking in for a flight with overweight baggage, mainly because of the number of different hair tools she was travelling with. ‘There’s got to be an answer for this’, she thought. It turned out there was. And it’s a game-changer.

The SupernovaPRO is the world’s first three-in-one hair styler combining a fully functioning straightening iron, curling tong and wave wand in one ultra-sleek, beautiful-to-behold tool. It comes with a whole host of first-to-market patented features, including revolutionary SmartSwitch technology that makes it the only hot styling tool with three independently powered functions; premium grade ceramic plates infused with Trionic technology that softens, smooths and hydrates the hair; and a patent-pending ergonomic DoublePivot system, which relieves pressure on the median nerve to reduce the risk of carpal tunnel syndrome – a condition especially prevalent in pro stylists.

The SupernovaPRO tool

 Not bad for a young female entrepreneur from Belfast designing her first electrical tool! “I think going in blind to something allows you to be completely free of fear,” says Yolanda. “If you knew what you were getting into before you did these crazy things, half the time you wouldn’t do it because you’ve no idea how complex it is, how long these things take and how many reasons there are for it to fail. Some of the best entrepreneurs are the ones who just have no clue what they’re doing, they just go into it and commit to figuring it out later.”

Armed only with a sketch of what she felt the tool could look like, Yolanda set about hiring industry-leading industrial designers and engineers to turn her concept into a reality. It took five years to refine the tool mechanically and aesthetically as she constantly challenged her team to come up with the technology to match her ideas.

“Going in blind to something allows you to be completely free of fear.”

Yolanda Cooper

“Very early on we realised that if this is going to be a professional tool, then three-in-one is brilliant but it can’t be a compromised experience – we have to make each of those tools incrementally better than what’s on the market,” says Yolanda. And I think I think that’s what we’ve done. So, straighteners have always been symmetrical and rectangular, but what if you need to get right into the baby hairs at the root? We made our straightener narrower at the tip, so that it allows you – for example – to detail short fringes and work with Type 3 and 4 hair. Ceramic technology provides great negative ions into the hair, but how do we take that even further? I’m a trichologist, so that’s why I came up with the idea of taking a heat protection formula and infusing it into the plates to give superior shine. When it came to the tong, we changed the tip to a rubber material so that you can literally hold onto it, even when the temperature is set at 200˚C. And we spent a long time perfecting the exact torsion of the spring and the double-pivot system to make the tool more comfortable to use. Consumers might not notice that benefit, because they’re only going to use the tool for 20 minutes at a time, but hair pros, who are styling nine hours a day – they’re really going to see the difference.”

“We realised that we had to make each of those tools incrementally better than what’s on the market. And I think I think that’s what we’ve done.”

Yolanda Cooper

Proud that the SupernovaPRO is designed, engineered and manufactured in Great Britain, and fully aware that she is competing against some industry heavyweights, Yolanda is putting her experience as a former marketing director to good use. “Core to our communication and marketing strategy is a grassroots approach,” she says. “We have a programme called The Salon Spotlight, where we send our film crew into a salon to shoot collaborative content, including interviews with the stylists and footage of them styling their client’s hair in different ways. We can also create an event in the salon, where I and our head of engineering will come along and talk to guests. And the content we create can be used for a salon’s own social media campaign to drive awareness. We may not have the budgets that some of the big brands have, but what we do have is passion and agility and the desire to go and partner with salons on a one-to-one basis.”

And finally, why the name Supernova? “I’ve always been fascinated with astrology and stargazing,” says Yolanda. “And with SupernovaPRO we’re trying to create the biggest shining star in the industry. In space, a supernova is a cataclysmic explosion. And so I thought that was a cool name, because we are aiming to be the biggest thing in the industry. It’s quite fitting.”

Retailing at £299, SupernovaPRO is exclusive to salons across the UK and Ireland. To become a stockist or purchase at the wholesale price of £199 plus VAT, visit supernovahairtools.com/pages/creativehead

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FIVE GREAT MOVES IF YOU’RE A HAIR BUSINESS OWNER


FIVE GREAT MOVES IF YOU’RE A HAIR BUSINESS OWNER


FIVE GREAT MOVES IF YOU’RE A HAIR BUSINESS OWNER


These were the big ‘must-dos’ that emerged from Salon Smart 2024.

The hairdressing landscape is complex and challenging, so it’s more important than ever for business owners to be pro-active and strategic. Here are the best ideas for thoughtful decision-making to come out of Creative HEAD’s networking event for salon and barbershop owners, Salon Smart 2024.

Massarella & Jones

1. Get collaborating.

Business collaborations can bring lots of benefits: they help build relationships, generate ideas and create new opportunities. When Jordan Massarella and Ben Jones opened their new Massarella & Jones premises in Leamington Spa, they made it a priority to develop relationships with local businesses that operate exclusively online. A collaboration with a local florist not only ensures the reception area always has stunning flower arrangements, the blooms are also available for clients to purchase; a collection of books on the coffee table includes works by local authors, giving clients the chance to discover new literary talent. Says Ben: “Our salon operates as a shopfront for these businesses, giving them useful exposure, and we gain brand awareness through their social media followings that target a similar local demographic to our own, which in turn brings new clients through the door.”

Chris Foster

2. Recruit a chatbot.

Yes, we know, AI feels very Brave New World, but it is revolutionising the way businesses interact with their customers, and salons should grab a slice of that action, argues professional profile-builder (and men’s hair specialist) Chris Foster. AI-powered chatbots can be programmed to do anything from handle queries to offer personalised advice, using natural language processing and machine learning to communicate with customers in real time. “What if you had a retail bot in your business, just retailing? While you’re talking to your client about Love Island, she can interact with the bar code by her chair, which is recommending her products, showing her how they’re to be used, she puts them in the basket and picks them up at your till. A well-trained bot is an asset to any business,” he said.

Sam Cusick

3. Don’t be afraid to delegate.

As a business owner you’re probably attempting to do the work of five full-time jobs. Keep hold of the parts where you know you bring value but ensure people with different strengths take care of the rest. As serial entrepreneur Samantha Cusick stated: “In order to grow, you need to take steps to work on your business, not in it. That includes delegating tasks, so that you can create the time you need to work on your plans.”

And after years of being told not to put the salon assistant in charge of Twitter, Instagram et al (something about compromising the ‘authentic tone of voice,’ we seem to recall) it turns out even social media is fair game for delegation. Says Ben Lifton, social media expert of Content Kweens: “I thought my socials had to be all about me, but I learned the hard way that’s not the case. I hired someone to help me with content creation and they shone a light on so many holes in my existing business and so many new avenues I could explore. Delegation is important!”

Mark Ronayne

4. Ensure you’re compliant on tipping

Are you familiar with the Employment (Allocation of Tips) Act 2023? (Err, hello, what?). It’s a piece of legislation – expected to be introduced on July 1 this year – that creates a legal obligation on employers across all sectors (including hairdressing) to allocate all tips, gratuities and service charges which they are paid or which they exercise control or significant influence over to workers, without any deductions. It also requires employers to ensure that the distribution of qualifying tips between workers is fair.

The legislation and draft code concern what is called ‘Employer-received tips’, which involve tips paid by a consumer and subsequently allocated and distributed to workers by the employer. For example, a client pays a tip via card payment made into the employer’s bank account before being distributed to the workers.

This is different to ‘Employee-received tips’, whereby the employer has no control over how the tips are distributed. For example, if a client pays one of your team members a cash tip that the team member is entitled to keep for themselves. Employee-received tips are not covered by the legislation.

With the aim of promoting fairness, the new legislation places great weight on an employer’s duty to be transparent when it comes to tips and how they are allocated and distributed. To ensure transparency, employers will be required to:

• Have a written policy in place for how tips are dealt with at their place of work: This policy must be made available to all employees and agency workers.

• Consult with workers to seek a broad agreement that the allocation of tips is fair, reasonable and clear. As above, factors determining the allocation of tips must be included in the written policy.​​​​

• Keep a record of tips received and distributed to each employee for three years from the date of the tip: All records need to be kept for three years from the date that the tip or service charge is made by a consumer.

• A worker has the right to make a written request (limited to one request per worker in one three-month period) to view the tipping record for a period dating back three years. If a request is made, the employer must provide:

The individual’s tipping record; the total amount of qualifying tips received by the employer (i.e. Employer-received tips); and the amount of tips paid to that specific individual (tipping records of other individuals must not be disclosed as part of this process).

(Luckily for customers of salon software Phorest, as Salon Smart presenter Mark Ronayne confirmed, there’s a free update that ensures your customers can still tip, and you will stay compliant. For more info visit phorest.com)

Maddi Cook

5. Be confident with your pricing.

It’s common knowledge that the hairdressing industry can be guilty of discounting (let’s face it, discounts are easy to give away). And yes, they can be a great way to promote your business, bring new customers and turn existing ones into loyal clients but discounts can play havoc with your profit. So is there another way?

“Please put your prices up, guys,” says Boss Your Salon boss Maddi Cook, who once surveyed 20,000 hair pros on how they set their current prices to discover that 80% either copied their competitors or guessed. “The prices you charge need to be tailored to you and your business. You will have your own household income, number of kids, amount of debt and mortgage interest – and that’s what make your goals so specific to you. There are so many moving parts. So your pricing has to be really personalised to you and based on your goals. And actually, when you learn to articulate the value of what you do – the incredible hair you create, the services you offer – pricing becomes less and less relevant. And that is one of the easiest ways to soften the blow for any price increase is to lean into that and learn how to articulate what you do.”

Meanwhile, Danny Coles of colour management system Vish says salon owners need to start looking at the cost of product, in order to price services more accurately and profitably. Other industries charge for every bit of product, he argued, whether that’s ordering an extra ‘side’ in a restaurant or a refill in a wine bar – while salons often lose out by not understanding the numbers (a Vish survey of 2,400 salons showed that one in five colour services are non-profitable). “Learn from your local garage,” said Danny. “They break down their invoice into parts and labour, and you need to start thinking that way too. Break down your services into time and product cost, price accordingly, and the profits will come.”

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