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Blondes Mean Business

Blondes Mean Business

Harness your salon’s superpower with exceptional colour education from L’Oréal Professionnel Paris

by AMANDA | INFORM

Inside your business is a superpower – professional colour – but are you making the most of it? And are your team members – the salon’s heroes wearing their colour aprons! – armed and ready with the skills they need to power up your blonde business this summer? Continuous learning is the key to unlocking true artistry and achieving unparallelled success, and education is at the very heart of everything L’Oréal Professionnel Paris do to support you as the professional.

From a stylist starting their exciting journey and building a strong foundation, to hairdressers seeking to refine existing skills, L’Oréal Professionnel Paris have a tailored career path designed for everyone. Programmes are meticulously crafted in collaboration with some of the most brilliant and respected hairdressers on the globe, ensuring everyone receives inspiration, cutting edge creativity and the very best the industry has to offer. From online training to IRL workshops, stylists enjoy an unparalleled learning experience that will not only elevate their skills but also empower them throughout their entire career… and help your business build colourists that can deliver specialised and beautifully bespoke colour, keeping clients happy and loyal.

Now the sun’s out, blondes will be driving a big chunk of your colour bookings – think expensive-looking, high shine, glossy golden finishes. L’Oréal Professionnel Paris have the education courses to deliver that professional difference, every time.

Blonde Keys
Online + one day practical

An iconic course from L’Oréal Professionnel Paris, with Blonde Keys you learn all you need to know about lightening hair.

Step 1: An introduction to Blonde Keys E-Learning – watch the pre-course videos taking you through some of the theory and blonde foundations.

Step 2: Attend a practical one-day classroom course, where you’ll learn the fundamental principles of how bleach and lightening agents work on hair, and different lifting applications like long regrowth bleach and virgin high lift. This is a well-suited course if you want to stand out as a brilliant blonde colourist and put all the theory learned into profitable practice. 

.Balayage Keys Featuring Foiliage
Online + one day practical

Clients love balayage! So, do you want to get comfortable with freehand balayage applications and understand when to use foil to create different effects? Welcome to your pure freehand painting foundation training!

This course covers sectioning patterns, different application shapes and methods and includes current trend techniques – and we’re learning just how big for business trends can be! Plus, discover your perfect lightening product pairing and whether you should leave your application open air or enclosed.

Be ready for basic to intermediate techniques with the perfect blend in mind… and the online course is taught by none other than L’Oréal Professionnel Paris global artist, Harriet Stokes!

Make sure professional colour is your salon’s superpower, with Hair Education by L’Oréal Professionnel Paris. Discover more at lorealaccess.com/uk and lorealaccess.com/ie

Make Trends Your Business

Partnership

From rich mochas to peekaboo panels, discover the potential power of harnessing trends – with luxe looks that are coveted by clients

There’s no doubt colour is your salon’s superpower, recharging profits and creativity and thrilling clients in the process. But what will fuel your colour business to the next level? Let us introduce you to the power of trends… and a macro trend that shows no sign of slowing is Expensive Hair, with full beam finishes so flawless and fabulous they shimmer with shine.

For this Creative HEAD front cover shoot project [links to digital issue], in partnership with L’Oréal Professionnel Paris, we unleash an abundance of delicious-looking, high-end hues, thanks to the talents of Robert Eaton and Josh Goldsworthy. But more vitally, we uncover the commercial case behind the looks – the importance of understanding what’s trending, the psychology of consumer trends and how you can turn a trend into a brilliant business booster. Let’s see what’s trending right now… 

The Artist: Robert Eaton, creative director, Russell Eaton 

An industry icon and a multi-award winner, Robert’s brief for this project was to deliver two luxury takes on this season’s brunettes, powered by the oil-rich formula of iNOA, which is also ammonia-free. Delivering super shiny results and a scalp that feels nourished, iNOA is a game-changing product for colourists – helping to craft hair looks so glazed and gorgeous they’ll make your mouth water! “Clients are often searching for luxury, both in the service they receive in the salon, and of course, in their hair,” says Robert. “My clients are always looking for high shine, well-conditioned hair. These looks really bring that to life in an accessible way. As colourists, we’ve got a responsibility to create beautiful hair, and also hair that’s well maintained.” 

The luxe look here comes from defined, bouncy, shiny curls for sure, but also from the magical mix of shades. Just like a bespoke suit is a symbol of luxury, personalised blends of tones, delivered by expert techniques, gives this trend a high-ranking status. A combination of ash beige and warmer shades creates a custom colour that pops while enhancing the curl pattern too. And is there a more trending palette right now than brunette? From Mocha Mousse to Ganache Brunette, brown has proven it’s endlessly versatile and ideal for tailoring. From hints of caramel to kisses of copper, brunette offers the scope to curate something rich, deep and reflective that says ‘affluence’ without being loud or overt.  
Shades and Steps

L’Oréal Professionnel Paris iNOA 6.1 + 20 vol; 7.31 + 20 vol; 8.13 + 20 vol; 10.21 + 30 vol

  • Mist hair with Metal Detox Professional Pre-Treatment Spray and comb through, before sectioning the hair into four quadrants
  • Starting at the back, apply 6.1 to the root area melted into 8.31, and 10.21 throughout the lengths and ends
  • Allow the curls to dictate the section pattern by increasing and decreasing the width of each section. Work throughout the head until you reach the hairline
  • At the hairline apply the 8.13 to the root
    Through the mid-lengths and ends of the hairline, alternate between 8.13 and 10.21
  • Develop for 35 minutes
  • Rinse, shampoo and treat with Curl Expression
Brown has dumped the boring moniker and is playing to its strengths – rich tones, glistening gloss, major reflects… When done brilliantly, brunette always looks premium, and this season, those finishes are liquid and luxe. “Expensive Brunette” views on social have seen steady growth in 2025, and Robert’s take on the trend blends notes of caramel, mocha, vanilla and a little warmer cinnamon. That’s deliberate, based on the move towards warmer browns, and those shades illustrate what underpins this trend – those deeply-saturated glazed tones look delicious, rich and sumptuous to achieve an irresistible result that looks almost good enough to eat.  
Shades and Steps

L’Oréal Professionnel Paris iNOA 6.8 + 20 vol back section; 7.8 + 20 vol middle + parting; 7.34 + 20 vol front; 8.31 + 30 vol hairline melted into 8.31 + clear + col vol lengths + end

 

  • Mist hair with Metal Detox Professional Pre-Treatment Spray and comb through
    Section hair from ear to ear and apply iNOA 6.8 and 20 vol root to tip
  • Isolate the hairline 1-inch deep from recession to top of ear
  • Apply 8.31 and 30 vol at the root, and melt through on mid-lengths 8.31 + Clear and 30 vol
  • Create a triangle section with widest part from temple to crown. Apply 7.8 and 20 vol
  • On either side of the head, create two more triangle sections and alternate applications of 7.8 and 7.34 with 20 vol
  • Develop for 35 mins
  • Rinse, shampoo and treat with Vitamino Color Spectrum

Colour AND Treat 

Think of the double duty that a colour appointment can deliver – firstly with that luxurious experience courtesy of iNOA (thanks to its oil-rich, ammonia-free formula) and secondly with the backwash boost of a professional treatment, just like the salon exclusive Deep Conditioner from the new Vitamino Color Spectrum range. And if a client wants to keep that ‘just coloured’ vibrancy locked in, Vitamino Color Spectrum is the ideal take home treat, too! 

Make It Personal 

“Luxury is about personalisation, ensuring that each technique, each colour formulation, is bespoke and personalised to a client,” explains Robert. Curate a perfect combination that can’t be replicated at home, taking into account skin tone, hair type and the ideal blend, to nail ‘Expensive Brunette’ every time. 

The Artist: Josh Goldsworthy, creative director, Goldsworthy’s Hairdressing  

From presenting at industry-facing avant garde shows to flexing his editorial prowess as a busy session stylist, Josh delivers incredible colour results that are bang on-trend and expertly tailored to his loyal clientele. His take on ‘expensive hair’ is rooted in the bespoke, engineered by a business-building evolution of balayage. “Balayage is already a really established commercial look used in salons, but this trend is pushing it into a whole new realm,” explains Josh. “Peekaboo Balayage is about placing subtle and sometimes bolder colours within the hair, just underneath, so you get these pops of colours and iridescent tones. This is that next forward step for clients to try something new, something that gets them out of their usual toner or application and gives them some versatility and the ability to change it up, every time.” 

This iridescent yet creamy soft blonde acts as a veil through the top section of the hair… and then you’re treated to a seasonal surprise with deep slices of the two new pearlescent coral shades from Dia Light. Add a little movement and PEEK-A-BOO! The underneath reveals something more playful and unexpected. Colour can be as bold or as muted as you want, warm or cool – the power of ‘Peekaboo Balayage’ is in its versatility. We’re hooked!

Shades and Steps

L’Oréal Professionnel Paris Blond Studio Purple Lightening Balm + 30vol  

L’Oréal Professionnel Paris Dia Light 10.23 + 9 Volume DiaActivateur; 8.24 + 9 Volume DiaActivateur; 10.24 + 1g Violet booster + 9 Volume DiaActivateur

  • Mist hair with Metal Detox Professional Pre-Treatment Spray and comb through
    Apply full head of highlights utilising fine and medium weaves with Blond Studio Purple Lightening
  • Develop for up to 50 minutes
  • Rinse and shampoo with Metal Detox
  • Isolate 1cm of the hairline. Following the shape of the head, create a star shape on top and apply Dia Light 10.23 from root to tip to these areas
  • Using diagonal back sections alternate between 8.24 and the 10.24 + Violet Booster
  • Develop for up to 20 minutes
  • Rinse, shampoo and treat with Metal Detox

Josh has opted for something more subtle this time, with a palette of honeys and caramels. As the cyclical nature of trends brings us back to the boho vibes of the Noughties, this look is ideal for that laid-back luxe vibe and will simply stun when the sun hits the sparkling mix of shades. “This warm, bronde tone with the copper boosters gives it a really expensive, beautiful feel, and it means you’re not seeing any start or stop point within the highlighted pieces,” says Josh.  

Shades and Steps

L’Oréal Professionnel Paris Blond Studio Purple Lightening Balm + 30vol  

L’Oréal Professionnel Paris Dia Light 9.03 + Copper Booster + 9 Volume DiaActivateur; 8.24 + Copper Booster + 9 Volume DiaActivateur

  • Mist hair with Metal Detox Professional
  • Pre-Treatment Spray and comb through
  • Apply full head of Foiliage utilising a mix of teasy lights and classic balayage weaves with Blond Studio Purple Lightening Balm + 30vol
  • Rinse and shampoo with Metal Detox
  • Working to a centre parting, gloss using 1cm diagonal back sections from front to back. Applying from root to tip, alternate between Dia Light 9.03 + Copper Booster and 8.24 + Copper Booster
  • Develop for up to 20 minutes
  • Rinse, shampoo and treat with Vitamino Color Spectrum

Focus On Versatility 

Peekaboo Balayage is fantastic for those clients who might need a more conservative look for their nine-to-five but then can reveal their playful side through alternative styling. “If you put a wave or a curl through, it’s really going to bring the look alive. It’s so versatile for everybody,” says Josh. This is a technique that works for any client, any hair type, any shade and is an excellent first toe dipped into the world of colour. You can dial up or dial down, depending on the mood – just see how Josh amped it up for the shoot! 

Top Ups And Quicker Services 

That versatility extends to your business, too. “Peekaboo Balayage can stand alone as its own service within the salon, but from a business point of view, we can also look at it for top-up services in between,” says Josh. “Once we’ve got that pre-lightened section in, we’re looking at four- or six-weekly repeat services, which will be express services with a toner that would be cost effective. It’s a real opportunity.” And another positive for business? Clients don’t need to commit to a global colour, meaning a quicker appointment time that frees you up for more clients in your day. 

Build Services Around Occasions 

Peekaboo Balayage is the custom colour Gen Z will crave, encouraging more younger consumers to opt for professional colour. And as the summer rolls closer – think of festivals, parties and events – build services around those occasions, helping to grow your colour business in fresh and new directions.

 

A Creative HEAD shoot in partnership with L’Oréal Professionnel Paris  

Photography Jon Baker, assisted by Ethan Humphries 
Reportage photography and artist portraits Anett Posalaki  
Videography Austen Killingbeck-Jones, assisted by Douglas Cock  
Hair Robert Eaton and Josh Goldsworthy, with additional hair support provided by Phoebe XXXXXXX (for Josh), Nicola Chamberlain, Bobbi Murray, Fran Sleighthome, Victoria Strain, Joe Strangward and Cathal Walshe, all for L’Oréal Professionnel Paris  
Make-up Eliza Clarke, assisted by Babi Campos  
Fashion Harriet Nicolson, assisted by Carla Grottola  
Models Valentina Biliosa (Boss), Chelsea Kent (Body London), Phoebe Summer (MMG) and Kay-leigh Rachel Sussman (Zone)  
Editorial Amanda Nottage (Creative HEAD) 
Digital and social media Kelsey Dring and Caitlyn Brandom (Creative HEAD) 
Creative direction and production Joanna Kidd (Creative HEAD) 

Shot at Loft Studios in London  

All Smiles At Salon Smart 2025

All Smiles At Salon Smart 2025

All Smiles At Salon Smart 2025

From candid talks and open Q&A to brilliant insights and exceptional support, the vibe at Creative HEAD’s business networking event was one of pure positivity. Scroll the gallery!

by JOANNE | CONNECT

‘Chroma Culture’ by Danilo Giangreco

‘Chroma Culture’ by Danilo Giangreco

'Chroma Culture' by Danilo Giangreco

Striking a balance between classic luxury and modern edge, styles range from soft waves to bold, structured cuts while espresso brunettes, caramel lattes, cherry colas and sea salt mousses deliver a mouthwatering colour feast.

 

Hair: Danilo Giangreco

Hair assistants: Emy Rocabella and Enrica Russo

Styling: Rubina Marchiori

Make-up: Grace Hayward

Lighting assistant: Kiera Simpson

Photography: Danilo Giangreco

 

Five Big Takeaways From Salon Smart 2025

Five Big Takeaways From Salon Smart 2025

Five Big Takeaways From Salon Smart 2025

Creative HEAD’s networking event was just what hair business owners needed

by AMANDA | CONNECT

“Whoever says the hairdressing industry is dead should eat their words. Far from throwing in the towel, business owners are facing challenges head-on with razor-sharp thinking around pricing and an increased emphasis on customer service. It’s the kind of creative response that underlines why this industry is the most resilient out there.” Catherine Handcock, publisher, Creative HEAD

Let’s get one thing straight: Salon Smart 2025 was much needed. At a time of industry turmoil, this was a day where business owners and employers could get together to discuss the challenges and share ideas on how to power through – and there were fresh takes on everything from pricing and profit margins to learning how to rub along with younger team members. With no fewer than 21 presenters and panel members taking to the stage, the Salon Smart agenda was varied and wide-ranging. But as the day played out, some key themes emerged:

Sophia Hilton

1. Gen Z are ready for the world of work, but are you ready to work with them?

Do you think your generation is smarter than your parents’ generation?

Of course you do!

That’s because every generation answers that question exactly the same. Every single generation thinks they’re elite to the one above and the one below.

So, said Sophia Hilton in her session entitled Navigating The Next Generation, it’s really not constructive to say things like, “Kids don’t want to work nowadays,” or that “They are just lazy,” or that “They are going to get a shock when they see what the real world is about.”

Nor, as fellow speaker Michael Young advised, should you start sentences with the words, “When I was your age,” because that puts you firmly in the past, when you need to focus on the future.

Instead, what the new generation want is a sense of control over decision-making; breaks, holidays and flexibility; to be able to bring their problems to work (within professional boundaries); and a boss that can hold a conversation about the new topics of the world (such as gender activism, consumerism, sustainability and maybe even anti-capitalism). 

Think about investing in some resilience training, to help you develop skills and strategies to cope with challenges. Meanwhile, map out growth and development plans for each member of your team to keep them motivated and loyal to your business.

Monica Teodoro

2. Always keep an eye on the future of your business

It’s not just your team that’s changing; your clients are evolving too. Monica Teodoro shared invaluable insight from L’Oréal Professional Products Division to remind us that while it’s imperative we look after our current customers (42 per cent of women claim to be watching every penny they spend, so give them what they’re looking for – personalised, expert-led experiences that will lead them to book services based on your recommendation), we need also to be sure we are tapping into the clients of tomorrow. She highlighted that while consumers classified as Growing Minorities (eg, Southern Asian and African) account for just 16 per cent of the population, they also account for 30 per cent of spend because of their reliance on a high degree of specialisation. Men, too, offer untapped potential, and 70 per cent of this category will come from Gen Z and Millennials.

“However,” said Monica, “while all around us is changing, it’s important to focus on the things that will never change: consistency creates a sense of stability and trust, while empowering your team will make them feel comfortable to learn. Continuous upskilling is no longer optional – it’s a must.”

Jacob Morris

3. Financial education, goals and stability contribute to employee satisfaction

“Staff are more loyal if they are financially empowered,” argued Jacob Morris from Salon Smart software partner, Phorest – a powerful insight, given the challenges around recruiting and retaining staff nowadays. Phorest data shows that using Phorest Tips increases not just the number of clients tipping, but also the amount of tip they leave. However, while tipping is seen by staff as a second income, a lifeline for paying rent or saving for their first home, around 30 per cent of them still choose to spend their tips on having fun. Employers could look to provide their teams with a toolkit for handing their money better, said Jacob. However, if that feels too invasive (or beyond your skillset) he also revealed that Phorest will be releasing a series of financial literacy masterclasses this year to help tackle the problem.

Colour panellists Sean Butt, Sophie Hill, Lorraine Naughton and Tony Walmsley

4. Salon colour is your superpower!

Desire for luxury continues to boom, especially among Gen Z, revealed Viktoria Vinnichenko from L’Oréal Professionnel Paris – clients aged 16 to 35 spend 10 per cent more per appointment. Tap into the trends they see on social media by offering colour services that deliver the Gen Z must-haves of healthy shine and a multi-dimensional, natural-looking result (spoiler alert: L’Oréal’s iNOA colour does it all!) or try the hidden colour placement ‘peekaboo’ trend spotted by the L’Oréal colour hack team on TikTok.

There were also loads of tips and ideas for maximising colour revenue in a panel session featuring a quartet of business owners. These included:

• Ban colour notes to avoid the ‘same again’ attitude that can lead to clients eventually leaving (Tony Walmsley, Anthony John Salons)

• Check voice dynamics in the consultation to ensure clients can have confidence in everything your team is recommending. If the stylist’s voice goes up at the end of the sentence, that signals a lack of confidence in what they’re saying. If the stylist sounds like they don’t believe in what they’re saying then why should the client? (OB-1 Hair and Inside Outside)

• Look in-depth at your client base to see how and when they book. For those who come less frequently, introduce them to ‘interim’ services that tempt them back in between appointments. For time-poor clients, make sure you offer speedy services that can be done in a lunchtime appointment – and charge more for them. (Sean Butt, Alchemy & I)

• Make sure you keep your colour training up to date so your colour team can jump on trends and be enthused by the colour they’re creating. (Sophie Hill, Headmasters)

Oliver Blackaby, pictured with fellow budget panellist Katya Milavic Davies 

5. Now, more than ever, you need to know your numbers

After THAT Budget, it’s not surprising this came up time and again throughout the day, as salon owners take a long, hard look at their business to see where economies can be made and new revenue streams found. For some, like Oliver Blackaby of The Hair Salon Collective, this meant facing up to one of his biggest fears (looking at the actual accounts side of his business), while for others, like self-confessed spreadsheet nerd Sheona Hill of Bloom Salons, it meant picking apart the complex commission structures she had created to help simplify the path to profitability. “I refuse to be a low-margin business anymore,” she said. “I decided what profit I wanted to make and worked back from there.”

Look out for tonnes more coverage from Salon Smart 2025 in the May/June issue of Creative HEAD, and see more photos from the event here.