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Salon Smart returned to The Chain and Buoy Store in London on 18 March 2024, delivering a jam-packed day of insight and inspiration for salon and barber shop owners and managers. Sit back, relax and enjoy snippets from the sell-out event.
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Sam Kerswell, photographed by Lynett Genockey of Harplette Photography with make-up by Tracy Graham
It’s no secret that the hair salon is seen as a safe space by clients – it’s a chance for them to vent, divulge details from their personal lives and chat to hairdressers like old friends. Often, hairdresse rs consider themselves to be agony aunts, but what happens when it goes beyond discussing a new relationship or family drama?
A hair salon can be a lifeline for someone experiencing abuse and may provide a safe place to seek help, be it as a client or as an employee at the space. For hairdresser Sam Kerswell, a survivor of domestic abuse, his clients knew something was up because of him repeatedly cancelling or rescheduling appointments. When they eventually got to see Sam in person, they noticed how his physical appearance had changed because of the abuse he was suffering at home.
Like so many victims of domestic abuse, Sam was afraid to speak out against his abuser, with those in his life none the wiser as to what was causing the bruises, weight loss, and much more besides. Fast forward a year, and he’s now sharing his story to raise awareness and help anyone else who is suffering in silence.
If you’re concerned about a colleague or client, here Sam shares the signs you should be looking out for, and what to do if you’re wanting to offer support but unsure how to help.
1. Physical injuries: Notice unexplained bruises, cuts, or marks, especially if they occur frequently or seem to be escalating in severity.
2. Changes in behaviour: Look for sudden changes in mood, anxiety, or withdrawal from social interactions.
3. Isolation: If a co-worker or client becomes increasingly isolated, avoids social gatherings, or makes excuses to not participate in group activities, it could be a sign of controlling behaviour from an abusive partner.
4. Excessive absences or tardiness: Consistent tardiness or unexplained absences could indicate the need to hide injuries or emotional distress caused by domestic abuse.
5. Unusual financial strain: Notice if a co-worker or client suddenly experiences financial difficulties, such as requesting pay advances, selling personal items, or borrowing money frequently. This could be a result of financial control or manipulation by an abuser.
6. Fearfulness or nervousness: Pay attention to signs of fearfulness, nervousness, or being easily startled, especially if they seem to be in the presence of their partner.
7. Overly controlling partner: If a co-worker or client’s partner exhibits overly controlling behaviour, such as constantly calling or texting, monitoring their whereabouts, or restricting their communication with others, it could be a red flag.
8. Unexplained excuses or cover-ups: Be wary of inconsistent or implausible explanations for injuries, missed work, or changes in behaviour. Unexplained weight loss and excuses as to why is also an indicator as some abusers limit food intake.
9. Uncharacteristic clothing choices: Notice if a co-worker or client wears clothing that seems inappropriate for the weather or situation, which could be an attempt to hide physical injuries.
10. Expressions of fear or concern: If they confide in you about feeling afraid or concerned about their safety at home, take their words seriously and offer support and resources for help.
1. Choose a private and safe space: Initiate the conversation in a private setting where the individual feels comfortable and safe. This could be a quiet office or a secluded area away from others.
2. Express concern and support: Begin the conversation by expressing genuine concern for their well-being. Let them know that you’ve noticed certain signs or behaviours that have raised concerns and that you are there to support them.
3. Listen actively: Allow the individual to share their thoughts, feelings, and experiences without interruption. Practice active listening by maintaining eye contact, nodding, and providing affirmations to show that you are engaged and empathetic.
4. Avoid judgment and blame: Refrain from making assumptions or placing blame on the individual for their situation. Instead, focus on validating their experiences and feelings while offering reassurance that they are not alone, and that help is available.
5. Offer resources and assistance: Provide information about available resources, such as domestic violence hotlines, counselling services, legal assistance, and support groups. Offer to assist them in accessing these resources if needed, while respecting their autonomy to make their own decisions.
6. Respect confidentiality: Assure the individual that any information they share with you will be kept confidential to the extent possible, while also explaining any legal or professional obligations you may have to report certain disclosures of abuse.
7. Create a safety plan: Work together to develop a safety plan tailored to their specific situation, which may include steps to ensure their immediate safety, such as identifying safe places to go or establishing a code word to signal for help.
8. Follow up and check in: Continue to offer support and check in with the individual regularly to see how they are doing. Let them know that you are there for them whenever they need someone to talk to or if they need assistance in any way.
By approaching these conversations with empathy, understanding, and a commitment to supporting the individual’s autonomy and well-being, you can help clients and colleagues feel empowered to seek help and make positive changes in their lives.
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Follow @milestwisthair
A tip from Miles for entering the It List
How did you get into hair?
I used to work with a photographer who used to be a hairdresser. It was interesting to see a new form of creativity. I turned to hairdressing originally just to fund the photography, but as I continued in the industry it has become a real passion.
What do you love about your job?
The duality of creativity and energy through my fashion work; the wholesome and poignant side of working with people in the salon and transforming their confidence through hair. I love the transformation it can make on a person or a model and how you can change the atmosphere and perception of a person completely with a different style.
Any gripes?
The majority of jobs and agencies pay after 90 days. Invoices often lapse into six months-plus (I currently have three which are over a year). It’s unacceptable and creates issues of only the rich and privileged being able to work in our industry. We must start pushing for it to be the norm to be paid within 60 days of invoicing.
What have you been up to this year so far?
I’ve been first assisting Adam Garland’s shows in London, the highlight being Erdem A/W24 – beautiful hair in the British Museum. I joined Gary Gill’s team for the first time this season, which has been a great experience, and I’ve also been assisting the amazing Syd Hayes – we recently had a shoot with Kate Moss, which was definitely a bucket list moment.
Who in your generation do you look up to, and why?
The Hair Bros for their blending of business and creativity – their style is unique and they have a great way of presenting how they do hair. Lucy Muyanga (@thehair.co) is a peer, amazing hairstylist and friend. She’s killing it and I’m really excited to see where she goes. Finally, Emma Sommers in my salon, who balances three kids with a busy column and does it all off her own back and graft.
What makes you proud about your generation of hairdressers?
Curls and coils are becoming much more accepted, educated on and celebrated. We’re going away from the need for a “specialist” for Type 3 and 4 hair and we’re educating ourselves to deal with all types of hair. Progress in the right direction!
How does it feel to be part of the cohort that’s rewriting the rules of hairdressing now?
The rules of hairdressing don’t need to be rewritten. I feel it’s important to respect the history of hair and the key people who’ve developed our craft. It’s important to evolve the industry from the foundations that we have, to keep pushing boundaries and focusing more on the equality of hair and hairstylists.
Any advice for someone just starting out in hair?
Throw yourself into as many experiences as you can, make sure you have your fundamental foundations of hairdressing locked in and learnt, don’t forget manners and kindness go a long way with hairdressers and clients alike!
What made you enter the It List?
My boss, Louise Howard-Long, insisted I should go for it. I normally shy away from awards but with the age limit coming up and 2023 having been a great year for my career, I felt it was important to go for it!
Any advice for the 2024 entrants?
Choose imagery carefully, write with eloquence and make it more than just hairdressing. Add more to your application and career and look at the bigger picture!
If you’re aged 30 or under, check out this year’s It List competition and submit your entry no later than Monday 20 May.
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Follow @birteklintworth
Birte: “I got a lot of recognition from winning”
What attracted you into hairdressing in the first place?
Since childhood I’ve had a deep fascination for hair and been drawn to the touch of it. That led me to cut and style everyone’s hair who would allow me to do it, and naturally my path as a hairdresser manifested.
What do you love about working in hair?
I see creating a haircut like gifting someone. This can be a gift of transformation, an interaction of energy or a feeling of peace or confidence.
Describe your hairdressing style.
Authentic in expression, simplistic in execution and natural in beauty.
Who in your generation do you look up to, and why?
@mustafayanaz, who stuns me constantly with his beautiful creations. I have followed him since I was an apprentice in Germany and he was winning hairdressing awards. Since then,he has been constantly evolving and always manages to create something unusual or provocative.
How does it feel to be part of the cohort that is rewriting the rules of hairdressing now?
It’s so beautiful to be part of something that is ever-evolving and never stays the same. We are part of constant change.
If you could change one thing about the industry, what would it be?
It would be to normalise charging the same prices for men and women.
What made you enter the It List in 2023?
I was so proud of the projects I had created that it felt natural and right to share them. The It List was the perfect platform for that.
Any advice for someone thinking about entering the It List 2024?
Don’t look too much at what other people are doing. Channel your own authentic self.
If you’re aged 30 or under, check out this year’s It List competition and submit your entry no later than Monday 20 May.
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Follow @normanboulton
Describe your hairdressing style.
My passion is with transformation specialist colour work – matching the inside to the outside is my ultimate goal. Oh, and it’s gotta be high-polish, high-shine and expertly finished.
What kind of work are you doing this year?
Colour blocking is IN for 2024 – lots of my clients are experimenting with this trend, especially with black panelling! As always, my clients live for colour they cannot recreate by themselves.
Who do you look up to, and why?
Lesley Jennison and Sophia Hilton are POWERHOUSES in the industry for balancing global education with their salon work. They make it look easy and have been paving the way for younger stylists like me for a long time.
What do you love about hairdressing right now?
So many hair artists are offering education and it is so inspiring to see them sharing their skills and smashing sold-out classes!
How do you feel about helping to rewrite the rules?
The industry is so much more sharing and kinder than it was when I started 10 years ago. Mental health is talked about more than ever before. It feels so good to be a part of that change moving forward.
What would you say to a young person considering a career in hair?
Wear gloves while washing hair! Contact dermatitis is real and can affect your career… And you’ve really got to love it and WANT to do hair. Or it’s not worth it.
If you could change one thing about the industry, what would it be?
Higher hairdressing apprenticeship wages! So much hard work goes into training and it needs to be rewarded to encourage more younger people to join this amazing industry.
What ambitions do you have for 2024?
I want to keep my education classes elevating! I’ve got 10 classes scheduled in the UK and US and I can’t wait to meet the hair artists who want to level up their skills. I also want to keep my regular clients happy, spoiling them and keeping up to date with their latest news. I love a good old catch up with my regulars!
What made you enter the It List in 2023?
It wasn’t the first time that I entered and I never EVER expected to win. But I loved the idea of putting myself out there and getting my name known in the industry.
Any advice for potential entrants for the It List 2024?
Create an entry that you are proud of and make it authentically you. You have got NOTHING to lose.
If you’re aged 30 or under, check out this year’s It List competition and submit your entry no later than Monday 20 May.
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