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Can New Campaign Cut Cost Of Doing Business In Ireland?

Can New Campaign Cut Cost Of Doing Business In Ireland?

CAN NEW CAMPAIGN CUT COST OF DOING BUSINESS IN IRELAND?

Business organisations including the Irish Hairdressers Federation collaborate on pushing for lower VAT rate as part of new SaveJobs campaign.

model with braids by Ciara Harrington

A new campaign to reduce the cost of doing business is launching from an alliance of
organisations representing and supporting small businesses across Ireland, including the
Irish Hairdressers Federation and the Hair and Beauty Industry Confederation.

The SaveJobs campaign is fighting for a permanent 9 per cent VAT rate for the personal
grooming, entertainment and experiential, and food services sectors.

Together, they aim to reduce the cost of doing business, create more jobs, and help small
businesses thrive by advocating for supportive policies and relieving burdens imposed by
government policies.

Within the campaign, the alliance spotlights how Irish SMEs cannot compete with wage
premiums paid by multi-national employers and public services. It says benchmarking the
minimum wage against these will fail, costing jobs and businesses.

It’s also pushing for small businesses to be heard in discussions about employment terms. It points to the Labour Employer Economic Forum, which it argues lacks small business representation, even though SMEs employ 60 per cent of the Irish workforce. It’s pushing for pro-rata representation on the Forum.

To sign the pledge and join the campaign, visit savejobs.ie/takeaction

In addition to the Irish Hairdressers Federation and the Hair and Beauty Industry
Confederation, organisations that have signed up to the Savejobs.ie campaign include:the
Restaurants Association of Ireland; Irish Hardware Association; Nursing Homes Ireland;
Retail Excellence Ireland; Vintners’ Federation of Ireland; and Convenience Stores &
Newsagents Association.

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Six Final Checks Ahead Of The Most Wanted And It List Entry Deadline

Six Final Checks Ahead Of The Most Wanted And It List Entry Deadline

SIX FINAL CHECKS AHEAD OF THE MOST WANTED AND IT LIST ENTRY DEADLINE

You’ve made the time and done the work, so don’t fall at the final hurdle. Consult this checklist for the best chance of success.

MWIT Judge 23

1: Don’t miss the deadline.
It may sound obvious, but set 50 alarms and reminders, highlight the date on your calendars, pin a giant note to your wardrobe door… 9pm, Monday 20 May is the cut-off for submitting your completed entries.  

2: There’s an age limit for It Listers.
If you’re entering the It List, you must be aged 30 or under at the competition closing date (Monday 20 May), and proof of age is required at the time of entry. Make sure you’re within range – and if you’re not, remember, there is no age limit for Most Wanted.

3: Re-check the category criteria.
Each category asks for specific entry content, and how you supply this content differs between them. So, make sure you provide precisely what’s stated within the criteria – and if you’re entering multiple categories, don’t assume the same applies. To further hammer home the importance of this point, we provide our judges with criteria for entry, and this is what they refer to when delivering their scores. Missing content = missing the mark.  

4: Keep to the page counts, timeframes and file delivery formats.
After pouring time and energy into your entries, don’t let an oversight like exceeding the maximum number of PDF pages, or going over the stated video duration, be your downfall. To avoid disqualification, stick within the limits and adhere to the file delivery instructions as outlined on the category page for the award you are entering. Again, these details can differ, so check and check again, to make doubly sure you aren’t over- – or incorrectly – submitting.  

5: Don’t forget your ‘supporting imagery’.
It’s a small but crucial detail; each category asks for some ‘supporting imagery’, which may be used to promote your success if you reach the finals. We need it, so don’t forget it! For It List categories, this also includes proof of age (such as a copy of the picture page of your passport, your driving licence, or your birth certificate). Omit nothing! 

6: Supply correct – and your OWN – details on the entry form.
When you upload your entries, you are required to complete an online entry form. This part’s vitally important, because if the judges put you through, we use the details you provide to showcase your success as a finalist and to keep in touch throughout the next stages of the competition. The details must be your own, as the entrant (they cannot be those of a third party – for example, a PR representative), so take a minute to check everything’s present and correct before you hit ‘upload’. 

So, that’s it – six final checks to help you deliver your entries in line with requirements. For general guidance on how to enter, and answers to frequently asked questions, visit the ‘entry instructions’ sections at the Most Wanted and It List pages.  

Now, go forth and master MWIT!

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THE MISSION? TO “DECOLONISE” PERCEPTIONS OF TEXTURED HAIR – AND STOP THE SHAME

THE MISSION? TO “DECOLONISE” PERCEPTIONS OF TEXTURED HAIR – AND STOP THE SHAME

THE MISSION? TO "DECOLONISE" PERCEPTIONS OF TEXTURED HAIR – AND STOP THE SHAME

Yasemin Hassan deep dives into her photo series and exhibition Talking Textures – celebrating, educating and redefining the cultural significance of textured hair.

Talking Textures event, April 2024

Curated by barber Yasemin Hassan and captured through the lens of photographer Yeliz Zaifoglu, the photo series and exhibition Talking Textures dives deep into the intricate relationship between beauty, cultural identity, and the resilient nature of hair, especially within the Southwest Asian & North African (SWANA) communities. 

Hosted at Ugly Duck London, Yasemin sees Talking Textures as more than an exhibition; it’s a movement to celebrate, educate, and redefine the cultural significance of textured hair. Spanning across 26 photographs, a short video, and a panel discussion that was held on 12 April, the project seeks to bring to light the challenges, beauty rituals, and the profound connection between hair and cultural identity in SWANA regions. 

Yasemin herself has emerged as a pivotal figure for individuals with textured hair in London, particularly within the SWANA community. While that’s thanks in part to extensive experience on high-end fashion shoots and London Fashion Week, it’s also coupled with personal conversations within her community. Her mission is to “decolonise” perceptions of hair and address the underrepresentation of SWANA identities in the hair industry. 

Roman Sys
Yasemin Hassan

Working closely with Dania Arafeh, founder of 3EIB – a SWANA fashion platform reclaiming the Arabic word 3Eib, meaning ‘shame’ – this project is a reaction to the underlying shame that SWANA individuals often experience from others within their own cultures, as well as what’s taught in the mainstream media about beauty. 

Yasemin breaks down the concept behind each image, and the powerful message each shot conveys… 

Reclaiming Control 
Riyam Salim  

Reclaiming Control 
Michaela Mousicous wearing 3EIB  
Hair makes us feel powerful. We use our hair to reclaim our identity. Talking Textures explores this by considering the amount of people that go to a salon after a big life change and want to consolidate this with a drastic hair change. These images in the series are about power and taking control over our hair.  

Carving Imperfections 
Ali Nasreldin wearing Mehdi Studio  
The media often idealises the ‘perfect curls’ – no frizz and a solid, clean shape when focusing on afro textures. In the full series of images Talking Textures plays on the phrase ‘bedhead’ to contrast to perfect curls. 

Changing Shape 
Peyam Zangana    
People with curly hair often talk about it being ‘too big’ and ask me to make their hair sit flatter. In full series collection, Talking Textures celebrates the shape using the concept  of ‘hat hair’, contrasting to this image which is the unrealistic flattened hair shape. 

Masking Identity  
Eman Alali wearing Isis Dünya  
Many people use hair length and fringes to mask and hide their SWANA features. Talking Textures plays on the use of hair as a mask by using the concept of ‘straggly ends’ to do this. 

Embracing Femininity 
Tahini Molasses wearing Ziyad Buainain 
Talking Textures closes the series by questioning: What is femininity? Does femininity have to be gendered within SWANA communities? Many women idealise long hair as being the height of femininity and beauty. The final set of images through this concept makes the statement that femininity can be unconventional. 

Director/curator/lead hair: Yasemin Hassan 
Photographer: Yeliz Zaifoglu  
Make-up: Tina Khatri  
Styling: 3EIB / Dania Arafeh
Hair assistants: Shaun Birmingham, Amy Clarke, Matthew Tharp 
Shot at Woolf Kings X 

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DOMESTIC ABUSE: THE WARNING SIGNS AT WORK YOU NEED TO KNOW

DOMESTIC ABUSE: THE WARNING SIGNS AT WORK YOU NEED TO KNOW

DOMESTIC ABUSE: THE WARNING SIGNS AT WORK YOU NEED TO KNOW

Concerned for the welfare of your colleague or client? Celebrity hairstylist Sam Kerswell shares his first-hand experience, so you know how best to help.

Sam Kerswell

Sam Kerswell, photographed by Lynett Genockey of Harplette Photography with make-up by Tracy Graham

It’s no secret that the hair salon is seen as a safe space by clients – it’s a chance for them to vent, divulge details from their personal lives and chat to hairdressers like old friends. Often, hairdressers consider themselves to be agony aunts, but what happens when it goes beyond discussing a new relationship or family drama?

A hair salon can be a lifeline for someone experiencing abuse and may provide a safe place to seek help, be it as a client or as an employee at the space. For hairdresser Sam Kerswell, a survivor of domestic abuse, his clients knew something was up because of him repeatedly cancelling or rescheduling appointments. When they eventually got to see Sam in person, they noticed how his physical appearance had changed because of the abuse he was suffering at home.

Like so many victims of domestic abuse, Sam was afraid to speak out against his abuser, with those in his life none the wiser as to what was causing the bruises, weight loss, and much more besides. Fast forward a year, and he’s now sharing his story to raise awareness and help anyone else who is suffering in silence.

If you’re concerned about a colleague or client, here Sam shares the signs you should be looking out for, and what to do if you’re wanting to offer support but unsure how to help. 

10 things to look out for

1. Physical injuries: Notice unexplained bruises, cuts, or marks, especially if they occur frequently or seem to be escalating in severity.
2. Changes in behaviour: Look for sudden changes in mood, anxiety, or withdrawal from social interactions.
3. Isolation: If a co-worker or client becomes increasingly isolated, avoids social gatherings, or makes excuses to not participate in group activities, it could be a sign of controlling behaviour from an abusive partner.
4. Excessive absences or tardiness: Consistent tardiness or unexplained absences could indicate the need to hide injuries or emotional distress caused by domestic abuse.
5. Unusual financial strain: Notice if a co-worker or client suddenly experiences financial difficulties, such as requesting pay advances, selling personal items, or borrowing money frequently. This could be a result of financial control or manipulation by an abuser.
6. Fearfulness or nervousness: Pay attention to signs of fearfulness, nervousness, or being easily startled, especially if they seem to be in the presence of their partner.
7. Overly controlling partner: If a co-worker or client’s partner exhibits overly controlling behaviour, such as constantly calling or texting, monitoring their whereabouts, or restricting their communication with others, it could be a red flag.
8. Unexplained excuses or cover-ups: Be wary of inconsistent or implausible explanations for injuries, missed work, or changes in behaviour. Unexplained weight loss and excuses as to why is also an indicator as some abusers limit food intake.
9. Uncharacteristic clothing choices: Notice if a co-worker or client wears clothing that seems inappropriate for the weather or situation, which could be an attempt to hide physical injuries.
10. Expressions of fear or concern: If they confide in you about feeling afraid or concerned about their safety at home, take their words seriously and offer support and resources for help.

Sam Kerswell with friend Annie Franklin

Sam with friend Annie Franklin

Sam Kerswell behind the scenes

Sam behind the scenes of a photo shoot

How to help

1. Choose a private and safe space: Initiate the conversation in a private setting where the individual feels comfortable and safe. This could be a quiet office or a secluded area away from others.
2. Express concern and support: Begin the conversation by expressing genuine concern for their well-being. Let them know that you’ve noticed certain signs or behaviours that have raised concerns and that you are there to support them.
3. Listen actively: Allow the individual to share their thoughts, feelings, and experiences without interruption. Practice active listening by maintaining eye contact, nodding, and providing affirmations to show that you are engaged and empathetic.
4. Avoid judgment and blame: Refrain from making assumptions or placing blame on the individual for their situation. Instead, focus on validating their experiences and feelings while offering reassurance that they are not alone, and that help is available.
5. Offer resources and assistance: Provide information about available resources, such as domestic violence hotlines, counselling services, legal assistance, and support groups. Offer to assist them in accessing these resources if needed, while respecting their autonomy to make their own decisions.
6. Respect confidentiality: Assure the individual that any information they share with you will be kept confidential to the extent possible, while also explaining any legal or professional obligations you may have to report certain disclosures of abuse.
7. Create a safety plan: Work together to develop a safety plan tailored to their specific situation, which may include steps to ensure their immediate safety, such as identifying safe places to go or establishing a code word to signal for help.
8. Follow up and check in: Continue to offer support and check in with the individual regularly to see how they are doing. Let them know that you are there for them whenever they need someone to talk to or if they need assistance in any way.

By approaching these conversations with empathy, understanding, and a commitment to supporting the individual’s autonomy and well-being, you can help clients and colleagues feel empowered to seek help and make positive changes in their lives.

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THE TOP TWO CULTURAL DRIVERS EVERY SALON OWNER SHOULD KNOW

THE TOP TWO CULTURAL DRIVERS EVERY SALON OWNER SHOULD KNOW

THE TOP TWO CULTURAL DRIVERS EVERY SALON OWNER SHOULD KNOW

Promotion – Fresha

Take a closer look at the hair and beauty landscape for the months and years ahead. 

Fresh Dopamine beauty
Fresh dopamine beauty

The ever-evolving beauty and wellness industry is being propelled daily by cultural drivers and technological change. Clients and consumers respond to trends, and this determines the direction of the future of the industry, meaning that staying ahead of the curve is a key way to capitalise on these trends for your business.

Fresha, one of the world’s biggest salon software providers, published its first trend report crafted from more than 1,000 consumer surveys across three continents, as well the data from 600 million bookings on its platform, to nail exactly what is trending and what the future has in store. The good news? It features a whole lot of fun!

Dopamine beauty and cultural intellect are set to dominate the landscape as consumers place higher value on diversity, expression, and emotional wellbeing. This is triggering a rise in beauty services that are inclusive, meaningful, and playful, with consumers prioritising their self-expression and focussing on finding services that are right for them. 

Shag! salons is incorporating these trends into its businesses across London, ensuring clients can embrace colourful, inclusive services. 

Fresh Shag! London

Client at Shag! London

So, what’s dopamine beauty? 

Wellness that prioritises playfulness. 

Dopamine beauty is centred around exploring self-expression through colours, textures, and scents for the ultimate feel-good factor. The trend focusses on joy and mental wellbeing and is an extension of the ‘clean girl aesthetic’ or ‘no make-up make-up’ trends that social media platforms such as TikTok have seen skyrocket in popularity. A surprising 58.5 per cent of consumers think wellness is about how they feel mentally, rather than physically, so dopamine ditches the beige and brings back youthful wonder, presenting opportunities for your beauty and wellness treatments and services to be playful.  

“Dopamine beauty is a trend we were inadvertently using as soon as we opened. Both of our salons are filled with colour,” says the team behind Shag!, who use colours such as bright pink and ocean blue in its salon interiors. “We’ve noticed a surge in people going more extreme with hair colour. It started last year when all the blonde and brunette clients tried the copper trend. It then became the norm instead of a bold move, and now they’re looking for the next big thrill with their own hair. We’re ready to see a lot of pink tones coming back over the next year.”

At its core, Dopamine Beauty encourages consumers to feel that extra bit happier and fulfilled after a self-care service. It is also becoming more important for a younger demographic to resonate with as they place more importance on their mental health. Shag! stylists are noticing an increase in clients discovering that they can have fun and use their hair colour to feel happier.

What is cultural intellect? 

Representing a greater diversity of needs. 

While dopamine beauty creates a space to encourage clients to be themselves, that space also needs to be able to accept a diverse range of people. The industry is calling for safer community spaces, better education around textured hair, and a wider representation and understanding of hair types. 

Shag! salons aims to provide clients the most luxurious service possible and offer a space they can come to which feels more exclusive, safe, and private, as well as being able to provide disabled access and a private room for clients who require those elements. Services like this are integral for businesses to strive in the industry and Fresha’s data reflects significant contrast between customer satisfaction rates, with Black consumers threetimes more likely to be dissatisfied with their options for haircare, skincare, and makeup.

Shag! London

Shag! London stylists

“Inclusivity has been a huge problem in the hairdressing industry for a long time,” says the Shag! Team. “Textured hair was only recently added to hairdressing training and even that required a 100,000-signature petition to City & Guilds to get it added in.” 

Shag! Salons prides itself on having built a business around inclusivity. It covers everything from the basics such as gender-neutral pricing and training in all hair types, through to more in-depth practices. “We offer a private room for any clients that may need to cover their hair for health or religious reasons. We have tried to build a space where literally anyone can come in and ask for anything they could imagine. We have also made sure all our staff are well trained in cutting textured hair and brought in experts for several styles and hair types for courses to make sure the whole team is confident.” 

Investment in education is vital for the success of every business. Being up-to-date with cultural needs globally and locally allows you to provide the best client care possible and future-proof your services. 

Want to discover more about trends in the beauty and wellness industry?
Check out The Future of Beauty and Wellness Report 2024 by Fresha and WGSN here 

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