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Most Wanted 2025 Is Open For Entry – And We Have News!

Most Wanted 2025 Is Open For Entry – And We Have News!

Most Wanted 2025 Is Open For Entry – And We Have News!

Introducing a whole new line-up of categories aligned with today’s business and creative priorities

by JOANNA | CONNECT

Creative HEAD’s Most Wanted is 25 years old this year – time to refine and reimagine it for a new era.

Today we’re officially opening the competition with an exciting new line-up of 12 purpose-driven categories, designed to reflect how you work and think now. From Collaborations to Community, Education to Engagement, are awards are focused on what matters to you – and what makes our industry so utterly special and unique.

This year, Most Wanted is truly inclusive and democratic, open to all hair professionals from across the entire industry – and across Britain and Ireland. The owners and employees of salons and barbershops and other workspaces; freelance, session and self-employed hairdressers; educators and entrepreneurs… Most Wanted sees you all!

What has not changed is that Most Wanted is free to enter and based on work you’ve already done; there’s no need to shoot or create something new and exclusively for the competition, at your expense.

Once again, entries are digital, creating a level playing field for all.

And Most Wanted is still judged by people who matter – top industry names, of course, but also journalists from leading fashion and beauty media, talent scouts from international management agencies, fashion designers and educators, directors of photography and film, session stylists and brand innovators. This fresh perspective is one of the reasons we get such great results!

Ah yes, let’s talk about winning.

Most Wanted culminates in a spectacular gathering of amazing names and faces in London – it’s the industry at its very best, and the perfect backdrop for the winners to be announced. Trophies will be handed out, for sure, but winning Most Wanted is about so much more. It’s a night when the industry celebrates your skills, your journey, your passion – it celebrates you. And as you make your way back from the stage, you’ll be entering a whole new world full of opportunity, distinction and respect from your peers.

Ah yes, winning a Most Wanted award is just the beginning…

Most Wanted 2025 – ALL NEW Category Listing

The Most Wanted award for: COMMUNITY

For a hair professional or team going above and beyond their core business to provide meaningful support to their local community and/or a local organisation. Judges will look for an ongoing commitment to a single cause with clear evidence of positive impact.

Open to individual hairdressing professionals and businesses regularly providing hairdressing services to clients.  

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The Most Wanted award for: COLLABORATION

When creative talents come together, it can lead to an incredible result. Tell us about a specific project you worked on – a shoot, show, campaign or training course, perhaps – where you collaborated with creative(s) from outside your usual team to create something new and relevant, and which you could not have created on your own. Judges will look for a clear strategy for the project, an exciting, impactful execution and evidence of success. 

Open to individual hairdressing professionals working in a creative capacity. Your collaborator can be based outside of the UK and Ireland.

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The Most Wanted award for: PURPOSE

For an individual hairdressing professional or business truly committed to a specific cause, whether that’s sustainability, mental health, the under-represented in society – whatever is close to your heart. Finalists in this category will be able to demonstrate that purpose permeates everything they do and has a positive impact. 

Open to individual hairdressing professionals and businesses regularly providing hairdressing services to clients.

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The Most Wanted award for: ENGAGEMENT

Building an engaged online community around a business is crucial nowadays, and we’re looking for examples of excellence in the field. So, how do you build yours, which channels do you use and why, and how do you maintain audience attention? This is not about the size of your following, rather the impact you and your social fans create together.

Open to individual hairdressing professionals and businesses regularly providing hairdressing services to clients. 

ENTER NOW

The Most Wanted award for: EDUCATION

Education is the lifeblood of hairdressing – constantly upgrading our knowledge and skills is the only way we can provide the best service to clients. So, this award goes to an individual or business delivering exceptional hairdressing education, with our judges looking for output that’s relevant, innovative and making a difference. 

Open to all hairdressing professionals delivering education, as well as colleges, private academies and other education providers. Not open to educators working in-house for product companies.

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The Most Wanted award for: CREATIVITY

Creativity comes in all different forms: asymmetric, vibrant, odd, spontaneous. This award is for a hair artist who’s excelling at their craft, whether that’s cutting, colouring or styling any hair type, and whose creative output results in something beautiful and transformational.

Open to individual hairdressing professionals working in a creative capacity.

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The Most Wanted award for: EXPERIENCE

This award is for a hairdressing business taking customer service to the next level. We want to hear how you are focused on delivering the best possible experience for your clients at all relevant touch points – in real life and online – and the resulting benefits to business.

Open to businesses regularly providing hairdressing services to clients. Single locations only. It is not possible to enter as a group, although individual sites within a group may enter themselves.  

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The Most Wanted award for: NEW SPACE

We’re looking for a new or revamped hairdressing workspace that not only brings something interesting to the market, but that also delivers something exciting to its clients. Judges will be taking everything into consideration, from fit-out to service menu, and they’ll want to see evidence of success.

Open to businesses regularly providing hairdressing services to clients, opened or refurbished since March 2024.

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The Most Wanted award for: LEADERSHIP

Do you run a hairdressing business, manage a department at work or lead a team (eg, backstage at Fashion Week) that consistently delivers great results? Use your entry to tell us about your drive and decision-making, the goals achieved and the direction you want to take next. 

Open to individual hairdressing professionals in a leadership role.

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The Most Wanted award for: IMAGE

For a hair professional who’s crafted a hair look capturing a contemporary vibe shift, or a trend that’s about to boom. 

Open to all individual hairdressing professionals. Maximum of three entries per entrant.

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The Most Wanted award for: SESSION

For the most exciting hair professional working in session.

This category cannot be entered; finalists will be determined by votes from leading fashion and beauty titles, alongside creative directors, producers, photographers, fashion stylists and make-up artists. 

The Most Wanted award for: INFLUENCE

Awarded to the most influential, impactful hairdresser of the year.

By invitation only; following nominations from a panel of hair, beauty, fashion, business and media experts, a shortlist of names will be drawn up. Those shortlisted will be invited to submit an entry for assessment by a separate judging panel.  

Entries close on 28 July, so find your category fit, go forth, and conquer Most Wanted 2025!

Relive the Magic From The 2024 Most Wanted and It List Grand Final

Relive the Magic From The 2024 Most Wanted and It List Grand Final

Relive the Magic From The 2024 Most Wanted and It List Grand Final

by CAITLYN | CONNECT

A whirlwind of talent, creativity, and triumph unfolded at the Creative HEAD’s 2024 Most Wanted and It List Grand Final! From boundary-pushing stylists to innovative work spaces, this year’s winners brought their A-game, redefining what’s possible in hair artistry and business. Throughout the evening we celebrated the biggest names as well as the boldest looks… An iconic ’90s fashion moment, delivered by ghd, lit up the room… And the infamous MWIT afterparty served extra sass and spirit. Take a look… 

Magic Moments From The Most Wanted And It List 2024 Grand Final

Magic Moments From The Most Wanted And It List 2024 Grand Final

Magic Moments From The Most Wanted And It List 2024 Grand Final

Get closer to the action from the MWIT24 Grand Final with a curated gallery of highlights from the night

by KELSEY | CONNECT

Over 650 guests, 22 winners, one Legend and countless glasses raised to toast all our wonderful finalists and winners. See what went down at The Beams London…  

 

 

Creative HEAD’s Most Wanted And It List Winners Have Been Announced

Creative HEAD’s Most Wanted And It List Winners Have Been Announced

Creative HEAD’s Most Wanted And It List Winners Have Been Announced

Who took home the coveted trophies? 

by JOANNA | CONNECT

It’s Creative HEAD’s biggest night of the year, and the 24th Most Wanted and It List Grand Final, held last night at cultural hot-spot Beams in East London, did not disappoint. All our favourite people in the same room together for one glorious party? Hell, yeah! There was champagne. There was dancing. And as expected, every guest looked the part, with each fit as big as the next. 

Of course, the reason for this annual get-together is to celebrate the very best talents in our industry. Last night we unveiled the 2024 It List in association with ghd – six sensational trailblazers aged 30 and under. And then came the 16 artists, activists, innovators and business leaders who each took home a Most Wanted trophy. And a standing ovation for Lisa Farrall, who was awarded Most Wanted Legend status for her work with textured hair.  

 These hairdressers are breaking glass ceilings, setting new standards (including sometimes in ways we don’t expect) and overhauling our industry bit by bit to steer it towards a newer, more exciting future. Things are changing in British and Irish hairdressing. Take a look at our winners to find out why.   

Tickets On Sale For The Most Wanted And It List Grand Final

Tickets On Sale For The Most Wanted And It List Grand Final

Tickets On Sale For The Most Wanted And It List Grand Final

Join us for a night of celebrations when we crown Creative HEAD’s stars of 2024

by KELSEY | INDUSTRY NEWS

HeadUp X Calm

Creative HEAD is thrilled to announce tickets are on sale now for the 2024 Most Wanted and It list Grand Final, where 22 trophies will be bestowed.

Taking place on Monday 2 September, hairdressing’s ‘hot ticket’ event moves this year to Beams – a brand new lofty East London location by the River Thames, which has already played host to big brands like Bentley and Converse, and globally acclaimed DJs including  Skepta and The Martinez Brothers. Launched as a centre for new culture, the authentically preserved former warehouse is now getting set for our gathering of the industry’s greatest – to witness the spectacle of 700 A-listers from the worlds of hair, fashion, the media and beyond dressed up to the max – coming together to celebrate the crowning of 16 Most Wanted and six It List winners.

Over the years, as well as platforming the most accomplished and exciting talents in British and Irish hairdressing, the Most Wanted and It List Grand Final has welcomed to the stage comedians like Katherine Ryan and Jack Whitehall, beatboxer Mr Fox and drag act, Sync The Pink. Working with the most stylish caterers in town, the event is always fully loaded with sensational food and drink – only the coolest offerings make it onto our Grand Final menus. Our photography and video teams are everywhere on the night, capturing every minute of every magic moment – including exclusive content for our souvenir supplement (featuring imagery from our specially commissioned and now famous Grand Final photo shoot).

From doors open to guest departure, we work hard to make sure every single Grand Final attendee is having the most wonderful time. The icing on the cake? Everything is included in the ticket price (including the after-party bar) – the only reason to bring your wallet is for the taxi ride home.

MWIT’s about to go down – ready to secure your tickets? Email your booking request to laura@alfol.co.uk. For ticket enquires call +44 (0)20 7324 7540.

Most Wanted and It List Grand Final 2024

Monday 2 September

7pm until 1.30am 

Beams, London E16 2HB

Ceremonies are scheduled to conclude at midnight.

 

Single ticket: £285 + plus VAT

Table of 10: £2,750 + VAT

Limited number of VIP tables available, please ask for details. Prices include all food and drink – all night long. Ticket terms and conditions apply. 

Six Final Checks Ahead Of The Most Wanted And It List Entry Deadline

Six Final Checks Ahead Of The Most Wanted And It List Entry Deadline

SIX FINAL CHECKS AHEAD OF THE MOST WANTED AND IT LIST ENTRY DEADLINE

You’ve made the time and done the work, so don’t fall at the final hurdle. Consult this checklist for the best chance of success.

MWIT Judge 23

1: Don’t miss the deadline.
It may sound obvious, but set 50 alarms and reminders, highlight the date on your calendars, pin a giant note to your wardrobe door… 9pm, Monday 20 May is the cut-off for submitting your completed entries.  

2: There’s an age limit for It Listers.
If you’re entering the It List, you must be aged 30 or under at the competition closing date (Monday 20 May), and proof of age is required at the time of entry. Make sure you’re within range – and if you’re not, remember, there is no age limit for Most Wanted.

3: Re-check the category criteria.
Each category asks for specific entry content, and how you supply this content differs between them. So, make sure you provide precisely what’s stated within the criteria – and if you’re entering multiple categories, don’t assume the same applies. To further hammer home the importance of this point, we provide our judges with criteria for entry, and this is what they refer to when delivering their scores. Missing content = missing the mark.  

4: Keep to the page counts, timeframes and file delivery formats.
After pouring time and energy into your entries, don’t let an oversight like exceeding the maximum number of PDF pages, or going over the stated video duration, be your downfall. To avoid disqualification, stick within the limits and adhere to the file delivery instructions as outlined on the category page for the award you are entering. Again, these details can differ, so check and check again, to make doubly sure you aren’t over- – or incorrectly – submitting.  

5: Don’t forget your ‘supporting imagery’.
It’s a small but crucial detail; each category asks for some ‘supporting imagery’, which may be used to promote your success if you reach the finals. We need it, so don’t forget it! For It List categories, this also includes proof of age (such as a copy of the picture page of your passport, your driving licence, or your birth certificate). Omit nothing! 

6: Supply correct – and your OWN – details on the entry form.
When you upload your entries, you are required to complete an online entry form. This part’s vitally important, because if the judges put you through, we use the details you provide to showcase your success as a finalist and to keep in touch throughout the next stages of the competition. The details must be your own, as the entrant (they cannot be those of a third party – for example, a PR representative), so take a minute to check everything’s present and correct before you hit ‘upload’. 

So, that’s it – six final checks to help you deliver your entries in line with requirements. For general guidance on how to enter, and answers to frequently asked questions, visit the ‘entry instructions’ sections at the Most Wanted and It List pages.  

Now, go forth and master MWIT!

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