‘ASK ME ANYTHING’, WITH MOST WANTED LEGEND JODY TAYLOR

‘ASK ME ANYTHING’, WITH MOST WANTED LEGEND JODY TAYLOR

'ASK ME ANYTHING', WITH MOST WANTED LEGEND JODY TAYLOR

Jody Taylor won the Men’s Hair Specialist award three times. Here, he shares advice and guidance on taking home a 2024 trophy.

Team Phillipart

Sitting on the fence about entering Most Wanted? We probed three-times Men’s Hair Specialist winner, Jody Taylor, for answers to common questions about the competition. Here’s what he gave us. 

You were already a successful artist before winning your first Most Wanted award, why did you enter? 

Because it’s a chance for me to reflect on my own work. To put everything into a presentation and have something I can look back on. It’s also a chance for other people to see my work, who weren’t aware of it beforehand. 

Did you have a game plan for preparing your entries?  

Um, no, I didn’t. The most important part is to just start! I’m a great believer that action creates motivation, so put some time aside, review your work over the last year, what you’ve achieved, and if relevant, pull together the images you’ve created. Then think about your case study and take it from there. My entries took me a while – I went over and over them until I was happy. Then I started cutting them down and got my friends, colleagues and family to look. The only way to do it, is to physically do it – don’t procrastinate over it. It’s just giving yourself time, having a look at it and giving it a go. 

How did you find the time to get everything done? 

There’s not enough time in life to do everything, you just have to prioritise what’s important to you. Entering Most Wanted was something I wanted to put time aside for.

Did you find it difficult putting together the written parts of your entries? 

My English – spelling, literature, everything – is the worst in the world, so I’d write it in my own words, then ask a friend, or family member – my Mum – to proofread it, and help me with it. What I wanted was for the words to be my own. We’re hairdressers, we’re not necessarily academics; as long as your words read like you, that’s what’s important. 

How did you decide what to include or exclude? 

It was quite easy for me. There were moments over the particular year – projects I’d done – that I was super proud of. Ultimately, you’ve got to think of the things that give you stand out from the crowd in your specific field. 

You won three times; did you change your approach each year? 

No. My approach was very similar each time, in that I created a magazine with my work. I wanted to have something I could keep with me as memorabilia, too, so a lot of thought went into the design, the format and the images I selected. I kept it the same every year because I wanted to create these books, almost so I can look back at them in 20 years’ time and think, wow that’s cool!  

Looking back, is there anything you’d change about your entries? 

No, I wouldn’t change anything because I know I put every effort into them, and I think that’s the most important thing. It seemed to work for me! 

Did winning have an impact on you and/or your career? 

Definitely! I’ve got a lovely shiny trophy – or three of them – up on my shelf, which makes me feel very proud. But honestly, it’s not about winning, it’s about entering. Entering is the most important part because you are putting yourself out there and you’re trying to improve. If you don’t win, you’re going to look back and try to improve the next year. Actually, just being proud of your work and allowing other people to see it, I think is the main thing. Making the effort – that is winning for me.  

Any final words about entering? 

100 percent you should enter! Don’t dwell on it, just do it and don’t worry about the outcome. Focus on the doing it! 

It’s free to enter the Most Wanted. Entries must be submitted no later than 9pm on Monday 13 May. Click here for a full list of categories and how to enter. 

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FIVE TIPS FOR MASTERING YOUR MOST WANTED AND IT LIST ENTRIES

FIVE TIPS FOR MASTERING YOUR MOST WANTED AND IT LIST ENTRIES

FIVE TIPS FOR MASTERING YOUR MOST WANTED AND IT LIST ENTRIES

Some handy hints to support your bid for success in this year’s Most Wanted and It List Awards. 

MWIT Judge 23

Tommy Cunliffe, 2023 judge

We know you’ve got this, but we also know it takes a lot of time, energy and focus to compile an awards entry, so a bit of guidance to keep you on track can only help, right? The following five tips have been gathered from years of experience running the competitions, together with feedback from our judges, so we reckon they’re worth a look. Now, go forth – and go get those Most Wanted and It List trophies!

1. Get to grips with what’s needed first 

Once you’ve chosen the category or categories you’re entering, really take time to understand what the criteria is asking for. Not only is it vital to hit all the asks to be eligible for the next phase, but our judges refer to the criteria while they’re evaluating each submission, deciding who has met the brief brilliantly. They can be a great guiding tool in setting out a clear framework for your submission. 

2. Pack in personality 

Think about what sets you apart from your peers. How can you give the judges a sense of who you really are? What is the unique story you want to tell? Inject tonnes of personality into your entry – including within the language you use, the imagery you include, and the stories you’re sharing. This will all help to ensure what you put forward is as authentic to you as possible.

3. Share learnings as well as successes 

The Most Wanted and It List awards are about your journey, not just a small snapshot in time. It’s as important to include how you got to where you are now, as it is to talk about your present situation and future focuses. Don’t be afraid to include learnings alongside successes, judges love to hear how you overcame obstacles and used the experience to fuel your fire! 

4. Show variety
Demonstrate the breadth of your brilliance! If you’re entering a creative category, have you shown a wealth of different work and skills at play, for example a variety of styles/techniques on a diverse range of people. If it’s a business category, have you shared a good balance of what you offer and achieve? Absolutely shout about your key strengths but consider the full scope of what you offer within your craft too. 

5. Leave time for reflection 

You may feel time is on your side right now, but don’t be fooled! You’ve got a lot of awesomeness to sift through and assemble, so make sure you build in enough time to review your entry, make any revisions, and get it uploaded in time for the deadline.

That’s it! Five handy hints to help you on your way, may it be fun and fruitful, good luck! 

It’s free to enter the Most Wanted and the It List 2024. Entries must be submitted no later than 9pm on Monday 13 May. For category lists and entry instructions, click here for Most Wanted and here for the It List. 

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OPEN FOR ENTRIES – CREATIVE HEAD’S MOST WANTED AWARDS 2024

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RESPECT, REWARD AND RECOGNITION – ALL WRAPPED UP IN 16 MOST WANTED TROPHIES

Most Wanted 2024 has launched and the search is on to uncover Britain and Ireland’s most inspiring hairdressing talents.

Nash White

Nashwhite – Most Wanted 2023 Business Thinker winner

Creative HEAD’s Most Wanted Awards recognise the most outstanding, progressive and game-changing talents in British and Irish hairdressing. With 16 sought-after trophies available to the owners and employees of salons, barber shops and other workspaces, as well as self-employed and freelance hair professionals, the competition celebrates a multitude of disciplines, from creative skill to commercial acumen, education, the client experience and a commitment to sustainability. Most Wanted also shines a spotlight on the hairdressing business owners breathing life into the high street, the session artists setting global trends, and the individuals whose skills and smiles transform thousands of lives every single day. 

Now in its 24ᵗʰ year, Most Wanted is widely acknowledged as the industry’s most inclusive and respected competition – in 2023 it enjoyed a record-breaking number of entries. This year, all 16 categories will once again be judged by dozens of names working across hair, fashion, business, and the media – influential names like ELLE UK’s George Driver; broadcaster, journalist and entrepreneur Ateh Jewel; leading salon owner Andrew Collinge; and iconic session stylist Sam McKnight MBE. The awards will culminate in a breathtaking Grand Final, held at an awe-inspiring London venue (Tate Modern, Printworks and the National History Museum have all welcomed our star-studded guests in the past).

Most Wanted 2023 Grand Final

Most Wanted 2023 Grand Final

Naomi Brooks at Most Wanted Grand Final 2023

Naomi Brooks – Most Wanted 2023 Award for Innovation winner 

Says Creative HEAD editorial director, Amanda Nottage: “Hairdressing is a brilliantly diverse industry with a breadth of talent, innovation and originality that leaves you breathless – and that’s what Most Wanted is here to salute and celebrate. We look forward to honouring our entrants’ contributions in style.”

Win a Most Wanted trophy, and the recognition can be life-changing. Previous winners have gone on to represent global brands, lead Fashion Week teams across the world, launch their own workspaces and product ranges, get slots on prime-time TV and collaborate with the world’s most famous designers and publications.

Most Wanted 2024 is free to enter, and entries must be submitted no later than 9pm on Monday 13 May.

For a full list of categories and entry instructions, click here.

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RE-LIVE THE MWIT23 GRAND FINAL

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RE-LIVE THE MWIT23 GRAND FINAL

Sit back and enjoy all the best bits from last year’s Tate Modern extravaganza.

A hairdressing showcase like no other, the Most Wanted and It List Grand Final is the hottest event in the hairdressing calendar. Sit back, relax, and enjoy all the best bits from the 2023 event, straight from the Turbine Hall at Tate Modern.

Video Production: Clockwise Film

We’re bringing the hair community together for a celebration of incredible talent

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THE NEW GUARD

Creative HEAD’s It List, exclusively partnered by ghd, gives hairdressing’s brightest young talents a seat at the table, allowing their voices to be heard and their ideas to flourish.