THE NEW GUARD

THE NEW GUARD

THE NEW GUARD

Creative HEAD’s It List, exclusively partnered by ghd, gives hairdressing’s brightest young talents a seat at the table, allowing their voices to be heard and their ideas to flourish. Got something to say? Now’s your turn…

The It List. For hair pros aged 30 and under, it doesn’t get any bigger, better or more exciting. This incredible competition – which is completely free to enter – shines a spotlight on the talents who’ve been setting the barbering, session styling and salon worlds alight over the past 12 months, with six categories covering all corners of the industry.

And the whole experience, from start to finish, is super-fun – a chance to pull out all the stops and announce yourself, your skills and your ideas to the hairdressing world!

MEET OUR 2023 IT LIST WINNERS

From a business owner challenging the industry to fair pay for all to a photographer-turned-hairdresser who’s smashing it in fashion, could our latest class of It List winners be any more major? Meet them here!

If you’re picked out by the judges, you’ll be on your way to the spectacular It List Grand Final in London – a star-studded night where salon and session worlds come together to celebrate our winners. Here, you’ll rub shoulders with hundreds of VIPs from the worlds of hair fashion and the media, watch an awe-inspiring live hair ‘happening’ from the ghd experts and be treated to free cocktails and a three-course dinner before the lights go down, the drum roll starts and the all-important awards are announced.

Sensual styling from ghd at the 2023 It List Grand Final

And this is the point where lives change and careers sky-rocket as the It List winners are welcomed into a world of new opportunities, fresh collaborations and industry respect.

So, imagine it’s your name that’s read out by our celebrity host… This is everything you’ve dreamed of. The thrill! The emotion! Your table of friends and colleagues erupts! People are clapping and cheering and with camera flashes popping you make your way up onto the stage, with a film crew capturing every moment. The noise is deafening as you turn to the audience, raise your trophy in the air and begin your emotional thank you speech… What a moment!

Make it happen this year.

DEADLINE FOR ENTRIES 9PM, MONDAY 20 MAY

FINALISTS ANNOUNCED FRIDAY 14 JUNE

GRAND FINAL MONDAY 2 SEPTEMBER

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THE NEW GUARD

THE NEW GUARD

Creative HEAD’s It List, exclusively partnered by ghd, gives hairdressing’s brightest young talents a seat at the table, allowing their voices to be heard and their ideas to flourish.

RE-LIVE SALON SMART 2024

RE-LIVE SALON SMART 2024

RE-LIVE SALON SMART 2024

Watch the highlights from Creative HEAD’s annual business networking event.

Salon Smart returned to The Chain and Buoy Store in London on 18 March 2024, delivering a jam-packed day of insight and inspiration for salon and barber shop owners and managers. Sit back, relax and enjoy snippets from the sell-out event.

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THE NEW GUARD

THE NEW GUARD

Creative HEAD’s It List, exclusively partnered by ghd, gives hairdressing’s brightest young talents a seat at the table, allowing their voices to be heard and their ideas to flourish.

‘ASK ME ANYTHING’, WITH MOST WANTED LEGEND JODY TAYLOR

‘ASK ME ANYTHING’, WITH MOST WANTED LEGEND JODY TAYLOR

'ASK ME ANYTHING', WITH MOST WANTED LEGEND JODY TAYLOR

Jody Taylor won the Men’s Hair Specialist award three times. Here, he shares advice and guidance on taking home a 2024 trophy.

Team Phillipart

Sitting on the fence about entering Most Wanted? We probed three-times Men’s Hair Specialist winner, Jody Taylor, for answers to common questions about the competition. Here’s what he gave us. 

You were already a successful artist before winning your first Most Wanted award, why did you enter? 

Because it’s a chance for me to reflect on my own work. To put everything into a presentation and have something I can look back on. It’s also a chance for other people to see my work, who weren’t aware of it beforehand. 

Did you have a game plan for preparing your entries?  

Um, no, I didn’t. The most important part is to just start! I’m a great believer that action creates motivation, so put some time aside, review your work over the last year, what you’ve achieved, and if relevant, pull together the images you’ve created. Then think about your case study and take it from there. My entries took me a while – I went over and over them until I was happy. Then I started cutting them down and got my friends, colleagues and family to look. The only way to do it, is to physically do it – don’t procrastinate over it. It’s just giving yourself time, having a look at it and giving it a go. 

How did you find the time to get everything done? 

There’s not enough time in life to do everything, you just have to prioritise what’s important to you. Entering Most Wanted was something I wanted to put time aside for.

Did you find it difficult putting together the written parts of your entries? 

My English – spelling, literature, everything – is the worst in the world, so I’d write it in my own words, then ask a friend, or family member – my Mum – to proofread it, and help me with it. What I wanted was for the words to be my own. We’re hairdressers, we’re not necessarily academics; as long as your words read like you, that’s what’s important. 

How did you decide what to include or exclude? 

It was quite easy for me. There were moments over the particular year – projects I’d done – that I was super proud of. Ultimately, you’ve got to think of the things that give you stand out from the crowd in your specific field. 

You won three times; did you change your approach each year? 

No. My approach was very similar each time, in that I created a magazine with my work. I wanted to have something I could keep with me as memorabilia, too, so a lot of thought went into the design, the format and the images I selected. I kept it the same every year because I wanted to create these books, almost so I can look back at them in 20 years’ time and think, wow that’s cool!  

Looking back, is there anything you’d change about your entries? 

No, I wouldn’t change anything because I know I put every effort into them, and I think that’s the most important thing. It seemed to work for me! 

Did winning have an impact on you and/or your career? 

Definitely! I’ve got a lovely shiny trophy – or three of them – up on my shelf, which makes me feel very proud. But honestly, it’s not about winning, it’s about entering. Entering is the most important part because you are putting yourself out there and you’re trying to improve. If you don’t win, you’re going to look back and try to improve the next year. Actually, just being proud of your work and allowing other people to see it, I think is the main thing. Making the effort – that is winning for me.  

Any final words about entering? 

100 percent you should enter! Don’t dwell on it, just do it and don’t worry about the outcome. Focus on the doing it! 

It’s free to enter the Most Wanted. Entries must be submitted no later than 9pm on Monday 20 May. Click here for a full list of categories and how to enter. 

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FIVE TIPS FOR MASTERING YOUR MOST WANTED AND IT LIST ENTRIES

FIVE TIPS FOR MASTERING YOUR MOST WANTED AND IT LIST ENTRIES

FIVE TIPS FOR MASTERING YOUR MOST WANTED AND IT LIST ENTRIES

Some handy hints to support your bid for success in this year’s Most Wanted and It List Awards. 

MWIT Judge 23

Tommy Cunliffe, 2023 judge

We know you’ve got this, but we also know it takes a lot of time, energy and focus to compile an awards entry, so a bit of guidance to keep you on track can only help, right? The following five tips have been gathered from years of experience running the competitions, together with feedback from our judges, so we reckon they’re worth a look. Now, go forth – and go get those Most Wanted and It List trophies!

1. Get to grips with what’s needed first 

Once you’ve chosen the category or categories you’re entering, really take time to understand what the criteria is asking for. Not only is it vital to hit all the asks to be eligible for the next phase, but our judges refer to the criteria while they’re evaluating each submission, deciding who has met the brief brilliantly. They can be a great guiding tool in setting out a clear framework for your submission. 

2. Pack in personality 

Think about what sets you apart from your peers. How can you give the judges a sense of who you really are? What is the unique story you want to tell? Inject tonnes of personality into your entry – including within the language you use, the imagery you include, and the stories you’re sharing. This will all help to ensure what you put forward is as authentic to you as possible.

3. Share learnings as well as successes 

The Most Wanted and It List awards are about your journey, not just a small snapshot in time. It’s as important to include how you got to where you are now, as it is to talk about your present situation and future focuses. Don’t be afraid to include learnings alongside successes, judges love to hear how you overcame obstacles and used the experience to fuel your fire! 

4. Show variety
Demonstrate the breadth of your brilliance! If you’re entering a creative category, have you shown a wealth of different work and skills at play, for example a variety of styles/techniques on a diverse range of people. If it’s a business category, have you shared a good balance of what you offer and achieve? Absolutely shout about your key strengths but consider the full scope of what you offer within your craft too. 

5. Leave time for reflection 

You may feel time is on your side right now, but don’t be fooled! You’ve got a lot of awesomeness to sift through and assemble, so make sure you build in enough time to review your entry, make any revisions, and get it uploaded in time for the deadline.

That’s it! Five handy hints to help you on your way, may it be fun and fruitful, good luck! 

It’s free to enter the Most Wanted and the It List 2024. Entries must be submitted no later than 9pm on Monday 20 May. For category lists and entry instructions, click here for Most Wanted and here for the It List. 

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RE-LIVE THE MWIT23 GRAND FINAL

RE-LIVE THE MWIT23 GRAND FINAL

RE-LIVE THE MWIT23 GRAND FINAL

Sit back and enjoy all the best bits from last year’s Tate Modern extravaganza.

A hairdressing showcase like no other, the Most Wanted and It List Grand Final is the hottest event in the hairdressing calendar. Sit back, relax, and enjoy all the best bits from the 2023 event, straight from the Turbine Hall at Tate Modern.

Video Production: Clockwise Film

We’re bringing the hair community together for a celebration of incredible talent

Learn more

Related

THE NEW GUARD

THE NEW GUARD

Creative HEAD’s It List, exclusively partnered by ghd, gives hairdressing’s brightest young talents a seat at the table, allowing their voices to be heard and their ideas to flourish.