“You can just turn up and shoot” – Say hello to Grid Studios

“You can just turn up and shoot” – Say hello to Grid Studios

“You can just turn up and shoot” – Say hello to Grid Studios

The new content creation space for hair stylists that’s obsessed with perfecting your light.

Located in the heart of London’s Old Street you’ll find new Grid Studios, specifically designed for hair and beauty creatives. It’s run by Danny Mendoza-Hall and Ben Ottewell, hair content creators par excellence… and they’ve even worked with Jordanna Cobella to access her in-depth knowledge of the industry to ensure it was spot-on for the modern stylist.

This 100 sq m-plus studio boasts 3.5m high ceilings, an outside courtyard and a banging coffee bar. There are six fully equipped styling stations and a backwash unit with 360-degree access, perfect for every angle when filming. Yes, you’ll find everything you would expect to see in any top salon, but it’s all the extra touches that the social media savvy stylist needs today that impresses. There’s a shower room for capturing wet looks and products, multiple backdrops, materials, polyboards and all the A/V equipment you could need to host events and education. 

Plenty of natural light pours into the space, thanks to the 14m of south-facing windows. But the stand-out element might just be the custom-built lighting system. Hair creatives are always keen to show their work in the best light, and Grid Studio’s lighting system gives an even balanced daylight throughout the space. Its custom system automatically changes the colour temperature of the lighting to match the colour temperature of the daylight, so wherever you are in the space, the lighting and colour is perfect. The lights in the mirrors also change temperature! “We have put this lighting system in place so you can just turn up and shoot without the need to rent additional equipment, meaning you can significantly cut down on the costs of creating high-end content,” says Danny.

There’s also an own in-house production team – Grid Productions – that’s been creating hair content for years, working with some of the industry’s biggest brands. “Our goal was to make high-end content creation accessible both to brands and to hairdressers and beauty professionals,” he adds.

What’s on offer? First, there’s single chair rental, which works in a similar way to a freelance salon – you can rent a chair for the day, bring in your models and use the lighting, equipment and shoot area to create content. Alternatively, the entire studio is available to rent – that comes with all six stations, the backwash and the shoot area, just right for creating branded content and campaigns.

“We created this space to solve the problems we come up against when shooting both in salons and in studios,” says Danny. “Salons often don’t have the ceiling height, they have mismatched lighting, and are busy and noisy. We usually need to bring in loads of additional lighting, and shoot in cramped conditions. Studios don’t generally have styling stations or backwashes, which means you can’t properly capture the creation process. Again, you still need to bring in additional lighting, which is very expensive, making it unachievable for your average freelancer.”

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We hit the skate park with Syd Hayes and crew

https://www.youtube.com/watch?v=a3u6Opdkrvg
Heart-pumping, sheer drops, the wind in your face… the freedom a set of wheels can give you is exhilarating. From boards to skates to bikes, they can take you where you need to go, where you want to go, where you must go next. Captured on a summer’s day at Harrow skatepark in 2021, with genuine skate park regulars modelling the hair looks, this Creative HEAD shoot in partnership with BaByliss PRO is a celebration of freedom and a showcase of pure talent.
 

 

MEET THE MENTORS

Syd Hayes
Sam Burnett
Jody Taylor
Paula McCash

https://www.youtube.com/watch?v=vLMQ7F0yxio
BaByliss PRO cover shoot 2021 stylists
Syd Hayes BaByliss PRO cover shoot 2021
https://www.youtube.com/watch?v=49vBrr_Lav8

 

 

MEET THE MENTEES

Arif Arikan
Georgia Freeman
Exaucè Imbo
Annabel Payne

“It’s amazing to be able to work outside, in a skate park” – Syd Hayes on the BaByliss cordless tools

Exaucè Imbo BaByliss PRO cover shoot 2021

MEET EX

https://www.youtube.com/watch?v=7VchuYrWQtU
 

 

“I like having clean cuts. Very precise, very detailed, very unique
Exaucè Imbo

MEET ANNABEL

https://www.youtube.com/watch?v=U7H7IZeoL2U
 

 

“I love the idea of doing sessions styling, I think it gives you a chance to take something back to your clients in the salon”
– Annabel Payne

BaByliss PRO cover shoot 2021
Syd Hayes BaByliss PRO BTS cover shoot 2021
BaByliss PRO cover shoot 2021
BaByliss PRO cover shoot 2021
BaByliss PRO cover shoot 2021 BTS
BaByliss PRO cover shoot 2021 models
BaByliss PRO cover shoot 2021 mentors

“We’ve kinda given them a little bit of guidance and help and support and showing them that actually, this is something that is achievable”
– Jody Taylor

MEET ARIF

https://www.youtube.com/watch?v=hPX7iZ5iPlE
 

“I wanted to do hairdressing from a really young age, it was always a passion, I was always running around with a comb and a brush”
– Arif Arikan

MEET GEORGIA

https://www.youtube.com/watch?v=u9wsKjZ-jeo
 

“Normally I like creating a very natural textured look, but that’s what I’ve loved about today, it’s really pushed me out of my comfort zone”
– Georgia Freeman


CREDITS: A Creative HEAD shoot in partnership with BaByliss PRO
Hair: Sam Burnett, Paula McCash, Jody Taylor, Arif Arikan, Georgia Freeman, Exaucè Imbo, Annabel Payne (with Ellie’s cut and colour by Ernie Mažonatie at Hare & Bone). Led by Syd Hayes 
Make-up: Elin Jones, Manabu Nobuoka 
Models: Alex (@alex.rennick), Ali (@nazgotroach), Ash (@ashdouglasbmx), Ellie (@elliefelicityclarkson), Elly (@pirate.quinn), Karan (@karan_official1), Kurtis (@kurtis0connor), Robyn (@ robn_roll), Rocco(@roccobrivati) and Rose (@jensenroro), at Autumn Jensen Casting 
Portraits and action photography: Jared Beck 
Photography assistants: Pierre Lequeux, Morgan Shaw 
Behind the scenes and Polaroid photography: Harvey Williams-Fairley 
Digital technician: Brian Clever 
Production: The Creative Partnerships division at Creative HEAD 

Shot on location at Harrow skatepark 

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