explore news CONVERSATIONS HEADER Creative head x authentic beauty concept techniques header inform home inform freelance content connect home connect inform header home explore documents header creative projects header
“This Project Is Almost The Catalyst For Us” – Allilon’s Pedro Inchenko On Collaboration And Upskilling His Team On Textured Hair Styling

“This Project Is Almost The Catalyst For Us” – Allilon’s Pedro Inchenko On Collaboration And Upskilling His Team On Textured Hair Styling

“This project is almost the catalyst for us” – Allilon’s Pedro Inchenko on collaboration and upskilling his team on textured hair styling

With a major show planned in Berlin with celebrated BIPOC vocal group A Song For You, Allilon is focused on styling texture with confidence and heart.

 

With the Allilon Education team hitting the stage in Berlin at the Davines World Wide Hair Tour 2024, co-founder Pedro Inchenko wanted to do something creative that would switch up their approach to stage presentations, while also working with local talent to deliver something different. The prep journey has seen him introduce collaborative workshops to ensure his team – both with Allilon and at the Ena salon he co-founded with Johnny Othona – are confident and genuinely ready to work with any hair type. Here, Pedro explains how he’s started the process…

          Pedro Inchenko 

Aminata Kamara with Ena stylist

 

“For Berlin, I wanted to break a little bit of that traditional mould – a show featuring a video, cutting and colouring on stage, then doing a catwalk presentation. I’m looking to stimulate my own creative needs as well. The idea is to find talent in Berlin, and we found a collaborative group of about 50 artists from the BIPOC (Black, Indigenous, and People of Colour) community. They’re sharing a place to communicate their talents, individually and when they come together as A Song For You.

About 10 of the artists will be our models, and we’ll be doing their hair on stage. In between, they’ll be performing. I really want the emphasis to be on the audience feeling and experiencing something in terms of performance.

We’ve had our first textured hair workshop, where we invited in some specialists to work with the team, starting with TV and film stylist Deborah Lola and session stylist Aminata Kamara, and we’re going to invite others along over the next few months. The idea is if they’re available, they’ll join us on stage. I don’t want it to be this group of white artists doing black hair; I want to give a platform to textured hair specialists who can collaborate with us.”

“As a company, we’ve always been inclusive when it comes to cutting and colouring hair. But in terms of textured hair – the styling, and the understanding of it, in terms of the approach, how different it can be – that’s something we’ve been leaning into more over the last few years. This project is almost the catalyst for us; it needs development and we need to outsource this to specialists, to help us really hone in on those skills.

In the first workshop, we chatted about what it’s like to grow up having Black hair, the psychological aspects of it, how it can become part of your identity. I really want us to do the work, to understand that because there’s a big movement in the community to lean into natural hair and to embrace it. Everyone brought a model, and it was about playing with hair, looking at how we would approach our models.

We’re doing more workshops to further our skills and we’re going to continue to do that across the board. We haven’t necessarily sought outside influences in the past, but it’s something that we’re going to be doing – with textured hair, with different tools, different philosophies, different approaches to hair. We’re really opening ourselves up – we’ve got our foundation, we know who we are… let’s see what else we can bring in for the team to inspire them to continue their journey.

The team are loving it, learning lots of new things around setting, braiding and twisting. It was great to talk about the simple things, like how to comb textured hair. Our normal approach would just be to brush it out and cut it. But Deborah was like, “no, you need to add moisture, add water, brush it out. And then the hair is ready to be cut and prepped”. The way that you put your brush in, the way that you prep the hair to be dried, or to be braided, or to be set. Unless you’re shown, there is a missing part of our education. This is about giving the team the confidence to be able to approach any hair type. They were buzzing afterwards.”

Related

“It Feels Like We’ve Worked Together Forever” – Adam Reed And Sarah Black Discuss The Roots Of Their Powerhouse Partnership

“It Feels Like We’ve Worked Together Forever” – Adam Reed And Sarah Black Discuss The Roots Of Their Powerhouse Partnership

“It Feels Like We’ve Worked Together Forever” – Adam Reed and Sarah Black discuss the roots of their powerhouse partnership

Their bond was born out of a love for colour, here’s how the relationship flourished on the salon floor

https://youtu.be/-EZzmBCSbsQ

In this video short exploring the working life of a dynamic duo, Adam Reed, founder of salon and product brand, ARKIVE by Adam Reed, formerly known as Adam Reed London, and his colour director, Sarah Black, talk candidly about the manifold benefits of being more open and connected. Together, they have found a much more progressive way of working, and shared conversation is key. Hear their fresh take on togetherness.

A Creative HEAD video project in partnership with L’Oréal Professionnel Paris 

Related

“It Was Always A Real Desire, I Just Loved The Environment” – Colin McAndrew On His Entry Into Hairdressing

“It Was Always A Real Desire, I Just Loved The Environment” – Colin McAndrew On His Entry Into Hairdressing

"It Was Always A Real Desire, I Just Loved The Environment" – Colin McAndrew On His Entry Into Hairdressing

From early mentors to his obsession with paying it forward, it’s all about the team

 

Back in 2019, salon owner, Colin McAndrew, hit the couch with Creative HEAD’s Amanda Nottage, to talk about inspiring creatives, progressing ideas and a ceaseless drive to push his team forward

A Creative HEAD video project in partnership with Wella Professionals 

Related

“I Ended Up Going To Law School, But There’s No Way I Could Have Done That Full Time” – Jordanna Cobella On Her Life Before Hairdressing

“I Ended Up Going To Law School, But There’s No Way I Could Have Done That Full Time” – Jordanna Cobella On Her Life Before Hairdressing

"I ENDED UP GOING TO LAW SCHOOL, BUT THERE'S NO WAY I COULD HAVE DONE THAT FULL TIME" – JORDANNA COBELLA ON HER LIFE BEFORE HAIRDRESSING

Wella trend expert, salon owner and… handcuff-wielding law enforcer?  

 

Hear about colourist Jordanna Cobella’s extraordinary career curveballs, why she’s been busy ringing up headmistresses, and which famous faces she’d love to work with in this exclusive conversation, hand-picked from Creative HEAD’s video archives.  

A Creative HEAD video project in partnership with Wella Professionals 

Related

“HE SAW SOMETHING IN ME AND I’LL ALWAYS REMEMBER THAT” – GIUSEPPE STELITANO AND NATHAN WALKER ON THE ART OF COLLABORATION

“HE SAW SOMETHING IN ME AND I’LL ALWAYS REMEMBER THAT” – GIUSEPPE STELITANO AND NATHAN WALKER ON THE ART OF COLLABORATION

"HE SAW SOMETHING IN ME AND I'LL ALWAYS REMEMBER THAT" – GIUSEPPE STELITANO AND NATHAN WALKER ON THE ART OF COLLABORATION

Nathan Walker and Giuseppe Stelitano of Trevor Sorbie discuss fusing creativity and commercialisation in The Collaborators video series.

What’s life really like on the daily, for two of Trevor Sorbie’s biggest hitters, and how do they vibe? Brand and education director, Nathan Walker, and creative director, Giuseppe Stelitano, continually inspire each other as well as the clients they serve and the teams they manage. Masters in colour and true creative pioneers, get unique insight into this dynamic partnership and find out how they work together to blend colour creativity with big business objectives.  

 

A Creative HEAD video project in partnership with L’Oréal Professionnel Paris 

Nathan Walker and Giuseppe Stelitano
Nathan Walker and Giuseppe Stelitano

Related

DOES OUR INDUSTRY LACK STRONG LEADERSHIP FROM GEN X AND MILLENNIALS?

DOES OUR INDUSTRY LACK STRONG LEADERSHIP FROM GEN X AND MILLENNIALS?

DOES OUR INDUSTRY LACK STRONG LEADERSHIP FROM GEN X AND MILLENNIALS?

Is Gen Z really the problem? Tony Walmsley of Anthony Salons discusses why strong leadership is paramount to the success of the newest generation entering the industry. 

Tony Walmsley

Tony Walmsley

When I am mentoring or educating fellow salon owners, managers and leaders, the same conversations tend to arise. Currently, always one of the top three conversations is around managing Gen Z and the headaches it brings. What I question is whether it’s the behaviour of Gen Z that is the issue, or is it a lack of strong leadership from Gen X and Millennials? 

 Let me explain. 

 In our industry and beyond, the people in leadership positions seem to be so quick to write off Gen Z because of their attitude, behaviour, and beliefs. For me that’s lazy leadership. 

What I see in that generation is more and more people wanting to be something. They have more ambition than ever and are in a rush to get there. Are these bad traits? Certainly not! In fact, 15 to 20 years ago the problem was that there was a lack of those things in a workforce. But maybe that’s what lazy leaders look for – compliance from a workforce. 

Each generation has its own quirks, their own behaviours. It stems from the environment they have been brought up in and what they have been exposed to. 

Tony Walmsley with team

Tony with his team at Anthony John Salons

Gen Z has been brought up in a world where everything is instant. Think about it – most things in their life have been there at a click of a button. Also, and importantly, they have not been allowed to build the same resilience, due to not being exposed to enough challenges and therefore micro doses of failure. This is due to helicopter parenting and the removal of things such as competitive sport and regular tests at school. Third, they have seen people become famous and earn large sums of money for (from the outside at least) appearing not to do very much. And their role models appear more touchable than ever because of social media. 

Then these young adults are thrust into the world of work, and we just expect that they are going to be patient, are going to take constructive feedback well, and that they are going to put the hard yards in before they ‘become somebody’. Why would they do this when up to this point in their life they feel the opposite is true?  

We must show them, teach them, and nurture them to follow us. It’s easier than you think but it’s us as leaders that must adapt to them, not the other way around. 

Each generation has its own quirks, their own behaviours. It stems from the environment they have been brought up in and what they have been exposed to.”

Tony Walmsley

When you look at surveys of what Gen Z want from an employer number one right now is LEADERSHIP. They want leading. For me the problem, is the lack of leadership skills of the people leading them. As leaders we must not be lazy and pivot accordingly. My leadership team members are banned from saying things like, ‘it wasnt like that in my day’. We’re no longer in the90s or early 2000s, which is when most people in management positions trained. This generation is different – our environments and communication styles should be different because of it.  

As leaders we must not be lazy and pivot accordingly.”

Tony Walmsley

I believe it all starts with building strong relationships and trust. This should be the main focus of your induction process. We are more likely to follow people that we like, and it’s your job to make them like you not the other way around. This in turn brings trust, and only then can you start to fully guide your people to get them to realise their potential. 

Gen Z will not be dictated to, they do not want to be managed, but instead coached and mentored. A position in an organisation is no longer enough to bring authority, instead it’s the relationships we build, with clear communication. This creates the feeling of growing together that people look up to and will, in turn, follow. We must create an environment of high challenge AND high support. 

Tony Walmsley at Salon Smart

Tony at Salon Smart 2024

I personally like people who challenge the status quo, who want to be something, who want more and want it NOW. I embrace it, I promote it and I grow from it. Why wouldn’t I want people who are all these things on my team?! In fact, where I struggle is to lead people who aren’t all those things. 

Build relationships, build trust, show them you can help, show them you can help them reach their goals. Always communicate to them the timelines and manage expectations. Motivate, incentivise, and reward them. Mentor them, coach them, and give them the leadership they are so obviously craving! 

Bad leadership will blame a generation. Good leadership will galvanise one. Don’t be intimidated… Grow together. 

Related

The Last Word on… Bleisure

The Last Word on… Bleisure

Post-Covid, work routines for many have been altered hugely. Can you achieve the perfect balance between work and leisure?

How K18 Changed The Way We Think About Hair

How K18 Changed The Way We Think About Hair

Suveen Sahib had no experience in the haircare industry, but he was curious. And that’s how he came to create K18, the biotech ‘miracle’ product line that’s paving the way for the future of haircare