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This. Is. Iconic.

This. Is. Iconic.

Promotion

Launch a colour collection, but make it brat… Inspired by a quad of today‘s most iconic and influential pop artists, Schwarzkopf Professional fuse commercial shades and colour worlds with cool service inspiration. Meet the Pop Icons

It’s a perpetual conundrum – colour is the key driver when it comes to salon profit and driving client loyalty, but to ensure the long-term future of your business, you’ve got to entice younger clients wary of colour to take the plunge.

Think about the names that inspire them, and you’ll establish a list of the most iconic and influential pop stars – each one with their own aesthetic, their own attitude and their own rabid social media following. Now, consider some of the biggest cultural moments of the summer – THAT album cover, THAT low-key Hackney wedding, THAT XXL-hair-as-star-of-the-music-video – and you can see where there are opportunities to engage those younger clients with colour moods crafted with those pop icons at the beating heart. It’s what fuels the Pop Icons collection from Schwarzkopf Professional, designed to empower both hair stylist and client, bringing together commercial shades, on-the-pulse techniques with achingly cool styling to finish.

Armed with an industry leading portfolio including IGORA, BLONDME, Fibre Clinix and OSiS and supported by an education programme that interprets the iconic looks in a commercially relevant way, Pop Icons is an inspirational mix of creativity and expert simplicity, the very embodiment of the Schwarzkopf Professional ethos – FOR EVERY YOU. 

“From pop icon inspiration to personalised perfection – put your creative spin on colour with signature formulas and expert advice tailored to every client”

Lisa Farrall
Schwarzkopf Professional global ambassador
@lisafarrall

“Create your own colour world – bringing pop icon inspiration into custom shades that notonly express your client’s individuality but also boost your creativity and business behind the chair”

Lesley Jennison
Schwarzkopf Professional global colour ambassador
@lesleyjennison

From club classics to a finish that’s short n’ sweet, see the Pop Icons collection brought to life… 

You won’t need any good luck, babe with these ravishing red finishes. Driven by a fearless approach to style, this icon challenges norms and embraces authenticity with a theatrical flourish – a bold expression wrapped in glitter and unapologetic drama! Perfect for any Midwest Princess…

Crafted by Lesley Jennison & Lisa Farrall

This meshes a global colour with peekaboo streaks. Turn to OSiS Bounty Balm and Air Whip to build that thick waved texture.

Colour 1 – The Base
IGORA ZERO AMM 6-88 + 7-77 (1:2) with IGORA ROYAL Oil Developer 3% 10 vol (1:1)

Colour 2
IGORA ZERO AMM 6-88 with IGORA ROYAL Oil Developer 6% 20 vol (1:1)

Colour 3
IGORA ZERO AMM 7-77 with IGORA ROYAL Oil Developer 9% 30 vol (1:1)

After Care

  • Fibre Clinix Shampoo
  • Fibre Clinix Hair Sealer
  • Fibre Clinix Instant Infusion Concentrate
  • Fibre Clinix Vibrancy Leave-in Conditioner

Crafted by Lesley Jennison & Lisa Farrall

This white coverage confection blends in copper foils for a full throttle finish. Form some coils with OSiS+ Tipsy Swirl for next level curls.

Colour 1 – Highlights
IGORA ROYAL Fashion Lights L-77 with IGORA ROYAL Oil Developer 12% 40 vol (1:1)

Colour 2 – Grey section
IGORA ZERO AMM 5-0 + 5-67 (2:1) with IGORA ROYAL Oil Developer 6% 20 vol (1:1)

Colour 3 – Base
IGORA ZERO AMM 5-0 + 5-67 (1:1) with IGORA ROYAL Oil Developer 6% 20 vol (1:1)

Colour 4 – Lengths And Ends
IGORA ZERO AMM 7-67 with IGORA ROYAL Oil Developer 9% 30 vol (1:1)

After Care

  • After Care Fibre Clinix Vibrancy Shampoo and Conditioner
  • Fibre Clinix Hair Sealer

Girl, this icon’s so not confusing as she gives full-on club vibes for 365 days. Controlled rebellion emanates from her glossy shadows, as her constant evolution encourages your client to embrace change and explore new identities.

Crafted by Lisa Farrall & Annie Franklin

A global application using bowl and bottle is finished with a gritty texture thanks to a generous dollop of OSiS Grip, as well as OSiS Glow and OSiS Freeze. I love it!

Colour 1 – The Roots
IGORA VIBRANCE 1-0 with IGORA VIBRANCE Activator Lotion 1.9% 6 vol

Colour 2 – Mid-Lengths And Ends
IGORA VIBRANCE 1-0 with IGORA VIBRANCE Activator Gel 1.9% 6 vol

After Care

  • Fibre Clinix Vibrancy
  • Fibre Clinix Hair Sealer
  • Fibre Clinix Instant Infusion Concentrate
  • Fibre Clinix Hydrate Leave-in Conditioner

Crafted by Lisa Farrall

This colour block placement with plum crush and sonic blue delivers all the punk edge and attitude you could possibly want with a good dose of OSiS+ Air Whip for that devil-may-care curl.

Lightener
BLONDME Premium Lightener 9+ (30g) + ash additive (5g) with Premium Developer 2% 7 vol (40g) (1:1.5)

Colour – Roots
IGORA ZERO AMM 3-0 + 5-21 (1:1) with IGORA ROYAL Oil Developer 3% 10 vol (1:1)

Toner 1
IGORA VIBRANCE 0-89 + 0-99 (2:1) with IGORA VIBRANCE Activator Gel 1.9% 6 vol (1:1)

Toner 2
IGORA VIBRANCE 9-12 + 0-22 (1:1) with IGORA VIBRANCE Activator Gel 1.9% 6 vol (1:1)

After Care

  • Fibre Clinix Vibrancy
  • Fibre Clinix Hair Sealer
  • Fibre Clinix Instant Infusion concentrate
  • Fibre Clinix Hydrate Leave-in Conditioner

    You’ll be ready to please, please, please any blonde-craving client who wants to inject a little old school glamour (with a dash of youthful charm) into their look. It’s like a shot of espresso to your creativity, and to their confidence. This icon is all about personal growth and evolution while staying absolutely true to her identity.

    Crafted by Lesley Jennison & Lisa Farrall

    Thanks to the dual highlights and an all over blonde refinement, this is a blonde that will turn heads for days. And yes, OSiS Grip helps keep in those curls, but it’s the OSiS Sparkler that delivers the dazzle.

    Lightener – The Highlights
    BLONDME Premium Lightener 9+ with Premium Developer 2% 7 vol (1:2)

    Colour – The Highlights
    IGORA ROYAL Highlift 10-1 with IGORA ROYAL Oil Developer 12% 40 vol (1:2)

    Toner – BLONDME Refinement
    IGORA ZERO AMM 10-0 + Schwarzkopf Professional Color Enabler Hair Sealer + IGORA ROYAL Oil Developer 6% 20 vol (1:1:1)

    After Care

    • BLONDME Nourishing Shampoo, Hair Sealer, Conditioner
    • BLONDME Sealing Balm

    Crafted by Lesley Jennison & Lisa Farrall

    This low maintenance warm blonde with highlifts and tipouts serves a lighter finish that still delivers the fresh, fun hue with a playful edge. For a finish that looks like you’ve been out on the dancefloor, turn to OSiS+ Flatliner, Glow and Velvet.

    Colour 1
    IGORA ZERO AMM 10-2 with IGORA ROYAL Oil Developer 9% 30 vol (1:1)

    Colour 2
    IGORA ZERO AMM 10-19 with IGORA ROYAL Oil Developer 9% 30 vol (1:1)

    Lightener
    BLONDME Premium Lightener 9+ with Premium Developer 6% 20 vol (1:1.5)

    Toner
    IGORA VIBRANCE CLEAR

    After Care

    • Fibre Clinix Vibrancy Shampoo, Hair Sealer, Conditioner
    • Fibre Clinix Vibrancy Leave-in Conditioner
    • Fibre Clinix Smoothing Leave-in Conditioner

    Crafted by Lesley Jennison

    My, My, My this heavy-on-the foils colour finish delivers a modern, warm kiss of sun that’s fresh and forward while still giving us a little ‘90s love. The foiling technique alternates two different foil patterns for maximum brightness and lift to deliver ALL the dimensions. The finish? Well, that has a carefree vibe we’re crushing on, with soft and messy texture that’s serving effortlessly tousled. What an angel, baby.

    Pre-Lighten
    Foil A: IGORA VARIO Blonde Plus + IGORA ROYAL Oil Developer 3% 10 vol (1:2)

    Foil B: IGORA VARIO Blonde Plus + IGORA ROYAL Oil Developer 6% 20 vol (1:2)

    Alternating 1 x Foil A to 2 x Foil B

    Toning
    IGORA VIBRANCE 9-1 + IGORA VIBRANCE Activator Gel 1.9% 6 vol (1:1)

    After Care

    • BLONDME Shampoo and Nourishing Conditioner

    Ensure your colour services geared to younger clients are always iconic with Schwarzkopf Professional. To discover more about the portfolio and how to create these chart-topping looks, sign up for free at eacademy.schwarzkopf-professional.com

    London Fashion Week SS26

    London Fashion Week SS26

    London Fashion Week SS26

    A quick peek at the hair to share

    by AMANDA | EXPLORE

    Photography: Mattero Valle

    Dreaming Eli

    Danilo Giangreco for Revlon Professional

    Titled “My Name is Amore”, the show was a love letter to women everywhere, set against the dramatic backdrop of the Gothic-style St. Cyprian’s Church in Marylebone. Hair was styled to echo the theme of romance; ethereal, soft, and polished yet with an undone edge. Danilo created the ‘love-me-knot’, a look that suggested the intimacy of love itself, intentional, passionate, and touched with the tenderness of the morning after. Hair was knotted and braided into a halo-like shape, then twisted into a delicate bun with loose pieces left to fall, evoking both softness and sensuality. A perfect match for a show bursting with feminine softness and strength all rolled into one!

    Photography: Thomas Morgan for Authentic Beauty Concept

    Erdem

    Anna Cofone for Authentic Beauty Concept

    It was back to British Museum for Erdem – it’s become his unofficial #LFW home – as names such as Beth Ditto and Ambika Mod gathered to enjoy the breathtakingly romantic pieces, inspired by the 19th Century Swiss medium Hélène Smith. Her trances “carried her across centuries, continents and planets”, and she believed herself to have lived other lives – within the French court, as an Indian princess and as a traveller in the Martian skies. Plenty for Anna to get her teeth into when it came to stories for the hair. She referenced the classic ‘70s mystery ‘Picnic at Hanging Rock’, alluding to the girls’ mussed-up, partied-out, next day hair. The hair looks embodied girls caught in fleeting moments – hair tousled and lived-in, with abstract waves and kinks.

    Emilia Wickstead

    Soichi Inagaki for Bumble and bumble

    This collection drew on the radical sensuality and striking contrasts of photographer Robert Mapplethorpe – beauty and brutality, softness and severity, art and desire.

    To mirror Wickstead’s meditation on contrast and quiet sensuality, lead hairstylist Soichi Inagaki using Bumble and bumble created hair that felt refined yet effortless, with soft movement as each model’s natural texture was accentuated. The result channelled the collection’s themes of duality, with hair that felt lived-in and intimate, yet carried the sculptural elegance and quiet power of a Mapplethorpe portrait.

    Photography: Joss Wild for Authentic Beauty Concept

    Susan Fang

    Anna Cofone for Authentic Beauty Concept
    The hair direction was inspired by the symbiotic relationship between nature and human design. Models wore a blend of natural, lived-in textures contrasted with sculptural, almost futuristic shapes; a vision of beauty set thousands of years ahead. Floating loops, sweeping side partings and weightless textures captured Susan Fang’s creative theme perfectly. Overall, an effortless, lived-in feel with a touch of the poetic.

    Vin + Omi

    Karoliina Saunders for R+Co

    Dishevelled, worn, messy beehives and explosive hair that looked shattered reflected the show’s concept of dysphoria, with tools to hand from Cloud Nine. Both styles were crafted using donated synthetic wigs, underscoring the show’s powerful message of sustainability. Backcombing magic starts with R+Co Sky Line Dry Shampoo; its powdered texture delivers that perfect, runway-ready volume. She kept the product line up minimal, using R+Co Vicious for hold and Rockaway Sea Salt Spray on the ends to achieve a worn-in finish, enhanced with razoring for those edgy, shattered details. She also razored the ends to achieve the same effect.

    AKOK

    Richard Phillipart for Authentic Beauty Concept

    On the top floor of Hamleys, tucked between plushie Pokémons and toy planes, designer Anamika Khanna unveiled her debut LFW collection for AKOK. Reinventing traditional Indian garments with a contemporary edge, the show was complemented by hair direction from Richard Phillipart, tailoring looks to each model’s individuality. Some styles carried a smoother, more refined texture, while others embraced a grungier, undone finish. Across the board, there was a carefree essence running through, enhanced by subtle braids threaded beneath the hair.

    Karina Bond

    Efi Davies for TONI&GUY

    Efi led the TONI&GUY Session Team in crafting a 3D silhouette within the hair, extending the back of the head shape to create a squared, top-heavy effect. Elements of Karina’s 3D printing technique were seen using studs in the hair, adding a futuristic edge. With ‘The Midnight Sun’, the label presented a contrast to the rise of illusory AI fashion, with pioneering innovation and craftsmanship that feel otherworldly yet exist in the physical realm.

    Richard Quinn

    Sam McKnight for Hair by Sam McKnight

    An haute couture updo, the look was an ode to glamour and elegance, with a sleek French twist and volume. With Naomi Campbell opening the show, what followed was a showcase of silhouettes, from caped column gowns to ‘50s tulle skirts.

    Edeline Lee

    Philipp Haug for Schwarzkopf Professional

    SS26 The theatrical elements of the clothes were contrasted with modern, sleek hair with strong partings in a ponytail or neatly tucked into the statement collars. A clean approach was taken to keep the focus on the clothes, styling hair away from the face and incorporating different hair length models. Minimalist ponytails and high-collar clothing were paired with strong side partings to evoke a sense of strength.

    Roksanda

    Anna Cofone for Authentic Beauty Concept

    A fantastic show blending sculptural beauty and high-gloss style to honour Roksanda’s 20 years of visionary design. Backstage, Anna shaped hair like modern art to carve fluid, high-shine shapes. With wide-tooth combs, sculptural lines and curves were etched into both short and long styles with sides kept sleek and square, crowns pushed back into graphic forms. Diffused drying sealed the structure, creating looks that were fluid yet bold, mirroring Roksanda’s dynamic silhouettes.

    Rory Docherty

    Richard Phillipart for Authentic Beauty Concept

    A lived-in, summer-fresh look by Richard and his team, inspired by the prints and designs on the clothes, hand drawn by Rory and featuring sea anemones, pebbles, stones and the movement of water. They wanted to evoke that same fresh crisp summer feeling in the hair. Starting with Authentic Beauty Concept Glow Spray Serum, he layered on Nymph Salt Spray for that effortless, air-dried texture. Solid Pomade up front and the Strong hold spray kept every raked strand perfectly in place

    Cos Sakkas for TONI&GUY

    Cos led the TONI&GUY Session Team in capturing the allure of movie icon Sharon Tate, evoking the spirit of late ’60s California glamour. The look features a voluminous beehive silhouette paired with soft, face-framing strands, a modern interpretation that pays homage to her signature elegance and the bouffant styles of 1967. Retro yet contemporary, the hair complemented Paul Costelloe’s Boulevard of Dreams collection, a vibrant ode to femininity, freedom and effortless glamour.

    Harri

    Danilo Giangreco for Revlon Professional and American Crew

    Danilo worked with American Crew and Revlon Professional to embrace the models’ own style, making them feel like their true selves on the runway, celebrating natural curls, all textures, mullets and extra-long hair, embracing individuality and what made each of the models unique. The concept for the show was creatives walking to work and the line-up featured a mix of models and working people. The hair looks played into the ongoing, genderless hair trend of balancing softness with edge working across masculine and feminine aesthetics. For men’s hair, full fringes and curtain bangs remain a strong hair trend in 2026 adding character and personal expression to layered cuts. 

    Oscar Ouyang with NEWGEN

    Kim Rance

    The NEWGEN space was buzzing, and backstage carried the same energy; lively yet calm, organised chaos with a playful edge, and yes… feathers everywhere! These feathers, sourced as by-products from chickens and turkeys, were woven into both the outfits and the hair, giving the show a slightly feral, eccentric “public school boy” vibe. Former It List winner, Kim Rance, was on hand, curling, brushing and artfully tucking in feathers to create the look of a mischievous pillow fight aftermath.

    Left: Patrick Wilson (photography by Matteo Valle) Right: Issac Poleon (photography by Alexis White)

    SPOTTED!

    Hairstylists hit the runway at Harri, with session stylists Patrick Wilson and Issac Poleon walking rather than doing hair (Danilo Giangreco for Revlon Professional had that job!)

    The Natural World

    The Natural World

    Partnership

    Cute, cool, and authentically au naturel – hair this simply stunning requires a magic mix of craftsmanship and product performance… and we’ve brought it! 

    For this Creative HEAD shoot in partnership with Authentic Beauty Concept, we tasked two hair artists to craft six looks – all with ‘natural’ in their DNA, whipped up using their favourite products and showcasing their unique styling moves. A loose bun, a little kick, a textured braid – this is elevated ‘everyday’ hair with a modern play, exquisitely styled to look perfectly effortless.

    This menu is a natural selection that clients will covet, offering gorgeously beautiful hair that looks oh-so real and authentic, always. 

    Melissa Timperley

    Founder of Melissa Timperley in Manchester and adored for her work with textured hair and her modern approach to education, Melissa embodies just what Authentic Beauty Concept is all about. Stunningly crafted looks that meld a stylist’s creativity with a client’s desire for a natural finish that they can replicate at home.

    Anthony McMeiken

    Creative director of Jesmond’s Sassine, Anthony is an artisan who ensures his luxury salon brand delights guests while gifting them their-hair-but-better natural vibes. As an educator for Authentic Beauty Concept, he knows just what to grab to get that high shine swish that looks natural and effortless.

    Danielle Vinson, Louise Nimmick, Victoria Rowland and Jo Eykyn

    Say hello to this cadre of Authentic Beauty Concept brand guardians, gathered to enjoy an incredible community opportunity. On hand to help ensure the finished looks serve that natural aesthetic, they’ve also had the chance to soak up the atmosphere of an editorial shoot and learn those inside hair hacks from Melissa and Anthony’s tool kit!

    The wave in this finish is the merest hint of pattern, an apparition that’s soft and subtle and always high on shine. Clever use of an S-shaped waver on some pulled out pieces – around the cheekbones, for example – enhance the finish, bending some ends in different ways to create a slightly more polished look.

    Crafted using: Authentic Beauty Concept Replenish Spray Conditioner, Hand & Hair Light Cream

    The hero here doesn’t wear a cape – it comes in a tube! “The Hand & Hair Light Cream is my favorite. We use it a lot at Fashion Weeks,” says Melissa. “It can just be popped in your handbag, and it’s great for sealing in any ends and also adding definition to your ghost waves.”

    The wave in this finish is the merest hint of pattern, an apparition that’s soft and subtle and always high on shine. Clever use of an S-shaped waver on some pulled out pieces – around the cheekbones, for example – enhance the finish, bending some ends in different ways to create a slightly more polished look.

    Crafted using: Authentic Beauty Concept Replenish Spray Conditioner, Hand & Hair Light Cream

    The hero here doesn’t wear a cape – it comes in a tube! “The Hand & Hair Light Cream is my favorite. We use it a lot at Fashion Weeks,” says Melissa. “It can just be popped in your handbag, and it’s great for sealing in any ends and also adding definition to your ghost waves.”

    Think ‘blowouts’ and you’ll be forgiven for picturing a gravity-defying bouffant, but that’s not what this is about. Yes, you want a little grit, a little memory, but most of all, this laid-back blow dry is about accentuating the glow of a beautiful colour as well as building in a little shape. This is loose, languid, laissez faire – never over styled, never overdone.

    Crafted using: Authentic Beauty Concept Glow Cleanser and Conditioner, Glow Spray Serum, Amplify Mousse, Airy Texture Spray

    Anthony used two different brush sizes, so that the curls didn’t look too samey or uniform. “Some of the curls are a little bit more formed, and some of the sections are a little bit looser and just a little bit flicked,” he explains. “And we really concentrated on that mid-level body, so not too much body in the hair, but not too flat. It really doesn’t feel over styled; it’s semi-polished, not too raw. Finish with a little Airy Texture Spray just in at the roots, for that bit of extra grit in the hair for hold.”

    Think ‘blowouts’ and you’ll be forgiven for picturing a gravity-defying bouffant, but that’s not what this is about. Yes, you want a little grit, a little memory, but most of all, this laid-back blow dry is about accentuating the glow of a beautiful colour as well as building in a little shape. This is loose, languid, laissez faire – never over styled, never overdone.

    Crafted using: Authentic Beauty Concept Glow Cleanser and Conditioner, Glow Spray Serum, Amplify Mousse, Airy Texture Spray

    Anthony used two different brush sizes, so that the curls didn’t look too samey or uniform. “Some of the curls are a little bit more formed, and some of the sections are a little bit looser and just a little bit flicked,” he explains. “And we really concentrated on that mid-level body, so not too much body in the hair, but not too flat. It really doesn’t feel over styled; it’s semi-polished, not too raw.”

    Think nature, think rugged beauty – you can’t spell ‘wilderness’ without ‘wild’, and the idea of this fuller curl is to wholly embrace the natural texture and even amp it up just that little bit in places you feel it needs it. Some sections will be straighter, and that’s a-okay. This finish is one to ride into the sunset with…

    Crafted using: Authentic Beauty Concept Hydrate Curl Enhancer, Working Hairspray, Airy Texture Spray, Hydrate Smoothing Serum

    To prep, Melissa used the Hydrate Curl Enhancer on wet hair, “squidging until you hear a squelch!” and then twisting each section depending on which way the root falls. “Apply to wet hair, it’s a really great trick for curly hair,” she says. “It acts as an anti-humectant to stop the curls going frizzy as you touch them” Want another great trick? When combing through and dressing out the curls, use the Airy Texture Spray… but then wait a little bit (“like when you put deodorant on,” grins Melissa). “Don’t touch the hair straight away, allow it to cool on the head, and then you can go through. What that means is the heat from your hands isn’t moving the product into parts that you don’t want.”

    Think nature, think rugged beauty – you can’t spell ‘wilderness’ without ‘wild’, and the idea of this fuller curl is to wholly embrace the natural texture and even amp it up just that little bit in places you feel it needs it. Some sections will be straighter, and that’s a-okay. This finish is one to ride into the sunset with…

    Crafted using: Authentic Beauty Concept Hydrate Curl Enhancer, Working Hairspray, Airy Texture Spray, Hydrate Smoothing Serum

    To prep, Melissa used the Hydrate Curl Enhancer on wet hair, “squidging until you hear a squelch!” and then twisting each section depending on which way the root falls. “Spray on wet hair, it’s a really great trick for curly hair,” she says. “It acts as an anti-humectant to stop the curls going frizzy as you touch them” Want another great trick? When combing through and dressing out the curls, use the Airy Texture Spray… but then wait a little bit (“like when you put deodorant on,” grins Melissa). “Don’t touch the hair straight away, allow it to cool on the head, and then you can go through. What that means is the heat from your hands isn’t moving the product into parts that you don’t want.”

    For a while the top knot replaced the ponytail as the cool girl’s go-to off duty. Then suddenly those knots morphed into ever-increasing buns that looked precisely like the effort they took. Nope, not with this knot – it’s a return to that DIY, on-the-down-low vibe that looks achingly cool without even trying. Two simple sections tie above and below, a little pull in a places, and you’re good to go. 

    Crafted using: Authentic Beauty Concept Amplify Mousse, Nymph Salt Spray, Airy Texture Spray, Dry Shampoo

    Use Dry Shampoo to soak up any excess moisture in the hair before taking two pieces from the nape and almost draping the hair over. You then use those two pieces as almost the elastic for the ponytail. “So, twisting them, bringing them up and over the hair around in your knot, and securing them back underneath,” explains Anthony. “No bands or anything – it’s all done just with the hair, in that kind of effortless, undone manner.”

    An extra tip from Anthony? “Pop a little bit of Amplify Mousse on the back of your hand, and with a make-up brush or a soft tint brush, just brush the mousse lightly in on any flyaways around the nape. It’ll dry and hold it in shape as well without being crunchy.”

    For a while the top knot replaced the ponytail as the cool girl’s go-to off duty. Then suddenly those knots morphed into ever-increasing buns that looked precisely like the effort they took. Nope, not with this knot – it’s a return to that DIY, on-the-down-low vibe that looks achingly cool without even trying. Two simple sections tie above and below, a little pull in a places, and you’re good to go. 

    Crafted using: Authentic Beauty Concept Amplify Mousse, Nymph Salt Spray, Airy Texture Spray, Dry Shampoo

    Use Dry Shampoo to soak up any excess moisture in the hair before taking two pieces from the nape and almost draping the hair over. You then use those two pieces as almost the elastic for the ponytail. “So, twisting them, bringing them up and over the hair around in your knot, and securing them back underneath,” explains Anthony. “No bands or anything – it’s all done just with the hair, in that kind of effortless, undone manner.”

    An extra tip from Anthony? “Pop a little bit of Amplify Mousse on the back of your hand, and with a make-up brush or a soft tint brush, just brush the mousse lightly in on any flyaways around the nape. It’ll dry and hold it in shape as well without being crunchy.”

    Tinkerbell has flown the coop – these barely there braids are your hairline’s new must have accessory. Teeny, tiny, delicate plaits with the ends left with their natural texture… oh, and a knotted braided twist at the back that acts as the ideal counterweight to your itsy-bitsy face framers. No wings, no wands, just a whimsical touch that’s playfully perfect.

    Crafted using: Authentic Beauty Concept Hydrate Curl Enhancer, Nude Powder Spray, Working Hairspray

    Perfect with day two texture, for the main knotted braid at the back, Melissa took two sections of hair, applied a bobble, and then flipped the bobble through the middle. “Then take your next ones, apply it over the top, and you keep going down,” she says. “What’s great about this is it keeps the length of the plait. When you do a normal braid, it shrinks the hair up. By doing it this way, you get to keep all the length.

    But you want a bobble free zone with your delicate fairy braids – Melissa’s tip? “Apply the bobbles or ties through the ends. Take Nude Powder Spray and apply it while the bobble’s on. Then take slip the hair tie out and just backcomb the edges slightly – that will give you a much cooler vibe than having an elastic at the end, and the Nude Powder will really grip that into place.”

    Tinkerbell has flown the coop – these barely there braids are your hairline’s new must have accessory. Teeny, tiny, delicate plaits with the ends left with their natural texture… oh, and a knotted braided twist at the back that acts as the ideal counterweight to your itsy-bitsy face framers. No wings, no wands, just a whimsical touch that’s playfully perfect.

    Crafted using: Authentic Beauty Concept Hydrate Curl Enhancer, Nude Powder Spray, Working Hairspray

    Perfect with day two texture, for the main knotted braid at the back, Melissa took two sections of hair, applied a bobble, and then flipped the bobble through the middle. “Then take your next ones, apply it over the top, and you keep going down,” she says. “What’s great about this is it keeps the length of the plait. When you do a normal braid, it shrinks the hair up. By doing it this way, you get to keep all the length.

    But you want a bobble free zone with your delicate fairy braids – Melissa’s tip? “Apply the bobbles or ties through the ends. Take Nude Powder Spray and apply it while the bobble’s on. Then take slip the elastic out and just backcomb the edges slightly – that will give you a much cooler vibe than having an elastic at the end, and the Nude Powder will really grip that into place.”

    Think dewy mornings and you’re along the right lines for this finish. Yes, it’s a wet look, but not as you know it. This is softer, more lived-in, a subtle slip rather than a slick to land on a result that’s wearable yet firmly editorial too. No crunch, all creativity – and that essential natural dose of chic.

    Crafted using: Authentic Beauty Concept Enhancing Water, Cosmic Blow Dry Jelly, Glow Spray Serum

    Anthony turned to a clever “make-up blender on a stick” that was dampened down with a little bit of Enhancing Water first and then applied the Cosmic Blow Dry Jelly to the back of his hand. “Just taking up a tiny piece at a time, we smoothed that through section by section, really applying it heavier at the roots and letting it fade out towards those mid-lengths, working all the way up the head shape,” he explains. “We get this tighter feel, that everything at the root is really saturated and styled. And then using the Glow Spray Serum in the mid-section gives a nice transition from ‘super wet’ into ‘almost wet’ then into that ‘barely there’ texture towards the end.

    Think dewy mornings and you’re along the right lines for this finish. Yes, it’s a wet look, but not as you know it. This is softer, more lived-in, a subtle slip rather than a slick to land on a result that’s wearable yet firmly editorial too. No crunch, all creativity – and that essential natural dose of chic.

    Crafted using: Authentic Beauty Concept Enhancing Water, Cosmic Blow Dry Jelly, Glow Spray Serum

    Anthony turned to a clever “make-up blender on a stick” that was dampened down with a little bit of Enhancing Water first and then applied the Cosmic Blow Dry Jelly to the back of his hand. “Just taking up a tiny piece at a time, we smoothed that through section by section, really applying it heavier at the roots and letting it fade out towards those mid-lengths, working all the way up the head shape,” he explains. “We get this tighter feel, that everything at the root is really saturated and styled. And then using the Glow Spray Serum in the mid-section gives a nice transition from ‘super wet’ into ‘almost wet’ then into that ‘barely there’ texture towards the end.

    A Creative HEAD shoot in partnership with Authentic Beauty Concept 

    Photography Lily Craigen  

    Hair Melissa Timperley and Anthony McMeiken, assisted by Jo Eykyn, Louise Nimmick, Victoria Rowland and Danielle Vinson, all for Authentic Beauty Concept  

    Fashion Morgan Elizabeth Hall, assisted by Anna Milnes  

    Make-up Roseanna Hackett using Saie Beauty, assisted by Sophie McGowan  

    Models Lerissa Pillay (Zone) and Olivia Shelton (Milk)  

    Editorial Amanda Nottage, Creative HEAD 

    Digital, social media and BTS photography Haydn Hubert-Squibb and Zuri Mullings, for Creative HEAD 

    Creative direction and production Joanna Kidd, Creative HEAD 

    Shot at and around Street Studios in London 

    Make Trends Your Business

    Make Trends Your Business

    Partnership

    From rich mochas to peekaboo panels, discover the potential power of harnessing trends – with luxe looks that are coveted by clients

    There’s no doubt colour is your salon’s superpower, recharging profits and creativity and thrilling clients in the process. But what will fuel your colour business to the next level? Let us introduce you to the power of trends… and a macro trend that shows no sign of slowing is Expensive Hair, with full beam finishes so flawless and fabulous they shimmer with shine.

    For this Creative HEAD front cover shoot project, in partnership with L’Oréal Professionnel Paris, we unleash an abundance of delicious-looking, high-end hues, thanks to the talents of Robert Eaton and Josh Goldsworthy. But more vitally, we uncover the commercial case behind the looks – the importance of understanding what’s trending, the psychology of consumer trends and how you can turn a trend into a brilliant business booster. Let’s see what’s trending right now… 

    The Artist: Robert Eaton, creative director, Russell Eaton 

    An industry icon and a multi-award winner, Robert’s brief for this project was to deliver two luxury takes on this season’s brunettes, powered by the oil-rich formula of iNOA, which is also ammonia-free. Delivering super shiny results and a scalp that feels nourished, iNOA is a game-changing product for colourists – helping to craft hair looks so glazed and gorgeous they’ll make your mouth water! “Clients are often searching for luxury, both in the service they receive in the salon, and of course, in their hair,” says Robert. “My clients are always looking for high shine, well-conditioned hair. These looks really bring that to life in an accessible way. As colourists, we’ve got a responsibility to create beautiful hair, and also hair that’s well maintained.” 

    The luxe look here comes from defined, bouncy, shiny curls for sure, but also from the magical mix of shades. Just like a bespoke suit is a symbol of luxury, personalised blends of tones, delivered by expert techniques, gives this trend a high-ranking status. A combination of ash beige and warmer shades creates a custom colour that pops while enhancing the curl pattern too. And is there a more trending palette right now than brunette? From Mocha Mousse to Ganache Brunette, brown has proven it’s endlessly versatile and ideal for tailoring. From hints of caramel to kisses of copper, brunette offers the scope to curate something rich, deep and reflective that says ‘affluence’ without being loud or overt.  
    Shades and Steps

    L’Oréal Professionnel Paris iNOA 6.1 + 20 vol; 7.31 + 20 vol; 8.13 + 20 vol; 10.21 + 30 vol

    • Mist hair with Metal Detox Professional Pre-Treatment Spray and comb through, before sectioning the hair into four quadrants
    • Starting at the back, apply 6.1 to the root area melted into 8.31, and 10.21 throughout the lengths and ends
    • Allow the curls to dictate the section pattern by increasing and decreasing the width of each section. Work throughout the head until you reach the hairline
    • At the hairline apply the 8.13 to the root
      Through the mid-lengths and ends of the hairline, alternate between 8.13 and 10.21
    • Develop for 35 minutes
    • Rinse, shampoo and treat with Curl Expression
    Brown has dumped the boring moniker and is playing to its strengths – rich tones, glistening gloss, major reflects… When done brilliantly, brunette always looks premium, and this season, those finishes are liquid and luxe. “Expensive Brunette” views on social have seen steady growth in 2025, and Robert’s take on the trend blends notes of caramel, mocha, vanilla and a little warmer cinnamon. That’s deliberate, based on the move towards warmer browns, and those shades illustrate what underpins this trend – those deeply-saturated glazed tones look delicious, rich and sumptuous to achieve an irresistible result that looks almost good enough to eat.  
    Shades and Steps

    L’Oréal Professionnel Paris iNOA 6.8 + 20 vol back section; 7.8 + 20 vol middle + parting; 7.34 + 20 vol front; 8.31 + 30 vol hairline melted into 8.31 + clear + col vol lengths + end

     

    • Mist hair with Metal Detox Professional Pre-Treatment Spray and comb through
      Section hair from ear to ear and apply iNOA 6.8 and 20 vol root to tip
    • Isolate the hairline 1-inch deep from recession to top of ear
    • Apply 8.31 and 30 vol at the root, and melt through on mid-lengths 8.31 + Clear and 30 vol
    • Create a triangle section with widest part from temple to crown. Apply 7.8 and 20 vol
    • On either side of the head, create two more triangle sections and alternate applications of 7.8 and 7.34 with 20 vol
    • Develop for 35 mins
    • Rinse, shampoo and treat with Vitamino Color Spectrum

    Colour AND Treat 

    Think of the double duty that a colour appointment can deliver – firstly with that luxurious experience courtesy of iNOA (thanks to its oil-rich, ammonia-free formula) and secondly with the backwash boost of a professional treatment, just like the salon exclusive Deep Conditioner from the new Vitamino Color Spectrum range. And if a client wants to keep that ‘just coloured’ vibrancy locked in, Vitamino Color Spectrum is the ideal take home treat, too! 

    Make It Personal 

    “Luxury is about personalisation, ensuring that each technique, each colour formulation, is bespoke and personalised to a client,” explains Robert. Curate a perfect combination that can’t be replicated at home, taking into account skin tone, hair type and the ideal blend, to nail ‘Expensive Brunette’ every time. 

    The Artist: Josh Goldsworthy, creative director, Goldsworthy’s Hairdressing  

    From presenting at industry-facing avant garde shows to flexing his editorial prowess as a busy session stylist, Josh delivers incredible colour results that are bang on-trend and expertly tailored to his loyal clientele. His take on ‘expensive hair’ is rooted in the bespoke, engineered by a business-building evolution of balayage. “Balayage is already a really established commercial look used in salons, but this trend is pushing it into a whole new realm,” explains Josh. “Peekaboo Balayage is about placing subtle and sometimes bolder colours within the hair, just underneath, so you get these pops of colours and iridescent tones. This is that next forward step for clients to try something new, something that gets them out of their usual toner or application and gives them some versatility and the ability to change it up, every time.” 

    This iridescent yet creamy soft blonde acts as a veil through the top section of the hair… and then you’re treated to a seasonal surprise with deep slices of the two new pearlescent coral shades from Dia Light. Add a little movement and PEEK-A-BOO! The underneath reveals something more playful and unexpected. Colour can be as bold or as muted as you want, warm or cool – the power of ‘Peekaboo Balayage’ is in its versatility. We’re hooked!

    Shades and Steps

    L’Oréal Professionnel Paris Blond Studio Purple Lightening Balm + 30vol  

    L’Oréal Professionnel Paris Dia Light 10.23 + 9 Volume DiaActivateur; 8.24 + 9 Volume DiaActivateur; 10.24 + 1g Violet booster + 9 Volume DiaActivateur

    • Mist hair with Metal Detox Professional Pre-Treatment Spray and comb through
      Apply full head of highlights utilising fine and medium weaves with Blond Studio Purple Lightening
    • Develop for up to 50 minutes
    • Rinse and shampoo with Metal Detox
    • Isolate 1cm of the hairline. Following the shape of the head, create a star shape on top and apply Dia Light 10.23 from root to tip to these areas
    • Using diagonal back sections alternate between 8.24 and the 10.24 + Violet Booster
    • Develop for up to 20 minutes
    • Rinse, shampoo and treat with Metal Detox

    Josh has opted for something more subtle this time, with a palette of honeys and caramels. As the cyclical nature of trends brings us back to the boho vibes of the Noughties, this look is ideal for that laid-back luxe vibe and will simply stun when the sun hits the sparkling mix of shades. “This warm, bronde tone with the copper boosters gives it a really expensive, beautiful feel, and it means you’re not seeing any start or stop point within the highlighted pieces,” says Josh.  

    Shades and Steps

    L’Oréal Professionnel Paris Blond Studio Purple Lightening Balm + 30vol  

    L’Oréal Professionnel Paris Dia Light 9.03 + Copper Booster + 9 Volume DiaActivateur; 8.24 + Copper Booster + 9 Volume DiaActivateur

    • Mist hair with Metal Detox Professional
    • Pre-Treatment Spray and comb through
    • Apply full head of Foiliage utilising a mix of teasy lights and classic balayage weaves with Blond Studio Purple Lightening Balm + 30vol
    • Rinse and shampoo with Metal Detox
    • Working to a centre parting, gloss using 1cm diagonal back sections from front to back. Applying from root to tip, alternate between Dia Light 9.03 + Copper Booster and 8.24 + Copper Booster
    • Develop for up to 20 minutes
    • Rinse, shampoo and treat with Vitamino Color Spectrum

    Focus On Versatility 

    Peekaboo Balayage is fantastic for those clients who might need a more conservative look for their nine-to-five but then can reveal their playful side through alternative styling. “If you put a wave or a curl through, it’s really going to bring the look alive. It’s so versatile for everybody,” says Josh. This is a technique that works for any client, any hair type, any shade and is an excellent first toe dipped into the world of colour. You can dial up or dial down, depending on the mood – just see how Josh amped it up for the shoot! 

    Top Ups And Quicker Services 

    That versatility extends to your business, too. “Peekaboo Balayage can stand alone as its own service within the salon, but from a business point of view, we can also look at it for top-up services in between,” says Josh. “Once we’ve got that pre-lightened section in, we’re looking at four- or six-weekly repeat services, which will be express services with a toner that would be cost effective. It’s a real opportunity.” And another positive for business? Clients don’t need to commit to a global colour, meaning a quicker appointment time that frees you up for more clients in your day. 

    Build Services Around Occasions 

    Peekaboo Balayage is the custom colour Gen Z will crave, encouraging more younger consumers to opt for professional colour. And as the summer rolls closer – think of festivals, parties and events – build services around those occasions, helping to grow your colour business in fresh and new directions.

     

    A Creative HEAD shoot in partnership with L’Oréal Professionnel Paris  

    Photography Jon Baker, assisted by Ethan Humphries 
    Reportage photography and artist portraits Anett Posalaki  
    Videography Austen Killingbeck-Jones, assisted by Douglas Cock  
    Hair Robert Eaton and Josh Goldsworthy, with additional hair support provided by Phoebe Dean (for Josh), Nicola Chamberlain, Bobbi Murray, Fran Sleighthome, Victoria Strain, Joe Strangward and Cathal Walshe, all for L’Oréal Professionnel Paris  
    Make-up Eliza Clarke, assisted by Babi Campos  
    Fashion Harriet Nicolson, assisted by Carla Grottola  
    Models Valentina Biliosa (Boss), Chelsea Kent (Body London), Phoebe Summer (MMG) and Kay-leigh Rachel Sussman (Zone)  
    Editorial Amanda Nottage (Creative HEAD) 
    Digital and social media Kelsey Dring and Caitlyn Brandom (Creative HEAD) 
    Creative direction and production Joanna Kidd (Creative HEAD) 

    Shot at Loft Studios in London  

    They’re In A Different League 

    They’re In A Different League 

    A Creative HEAD shoot in partnership with Diva Pro Styling  

    Each hair stylist has their own little idiosyncrasies when it comes to styling techniques. Give each stylist a brief, with the same tools, and each one will deliver something completely different… so, that’s what we did. Creative HEAD, in partnership with Diva Pro Styling, assembled Rebecca Jacques, Birte Klintworth and Giuseppe Stelitano and gave each their own brief – challenging them to bring concepts to life on three different heads of hair, all helped to life by the breadth of Diva Pro Styling tools in their kit bags, including the new range of Diva Atmos Professional Stylers.   

    These briefs were set within the prism of S/S25 runway trends. Think Chloë, a fashion house that often sees its show models sporting ‘undone’ hair, but sending their looks down the S/S25 catwalk noticeably more dressed and ‘done’. From celebrity looks to client requests, there’s a noticeable return to hair that looks styled. And this is the season to try something fresh – from festivals to summer parties, events to holiday hair, we’ve pushed our stylists to the ‘finish’ line to create wearable looks with an editorial vibe that clients will covet.   

    For a few years, beauty trends have shied away from anything that looked like you made a real effort. Slowly, we’ve seen a return to hair that looks ‘done’. From Sabrina Carpenter to the wives of Capitol Hill, big hair is BACK. It’s blown out, it’s bouncy and it’s bringing us back to the ‘90sGiuseppe Stelitano has embraced the big brief and delivered to the max.  

    For a few years, beauty trends have shied away from anything that looked like you made a real effort. Slowly, we’ve seen a return to hair that looks ‘done’. From Sabrina Carpenter to the wives of Capitol Hill, big hair is BACK. It’s blown out, it’s bouncy and it’s bringing us back to the ‘90sGiuseppe Stelitano has embraced the big brief and delivered to the max.  

    The Look: Hair was prepped with mousse and blasted dry using the Diva Professional Atmos 2 Atom Hair Dryer. Then section by section, Giuseppe used the Digital Crimper from the root to the nape to set in that texture he needed for the final updo. Once done, he brushed through, shaped then twisted hair in pieces before pinning. Using the new Atmos Professional 13mm Super Slim Styler, he straightened small sections to create a windblown effect (“I can go literally to the edge, tapping at the ends and bending over at the root”).  

    The Trick: “Because I need the volume, especially on the top, I use the Digital Crimper vertically and kept going upwards,” says Giuseppe. “You’re almost directing the roots as well.” 

    The Tools: Diva Professional Atmos 2 Atom Hair Dryer; Digital Crimper

    The Look: This is almost an undone updo, a little messy but elevated. Giuseppe started by gently stretching out Rubi’s curls using the Atmos 2 Atom Hair Dryer and his fingers. Then he added a couple of donuts on the top of the head to build the hair up. After brushing the hair, around the hairline, he went in with the new Atmos Professional 13mm Super Slim Styler to create a soft wave. He then switched to the 25mm Standard Styler, where there was more hair to manage. Visually building up the hair and to add definition, he used the 19mm Digital Tong on selected areas on top and through the front sections.   

    The Trick: “I use the Atmos Professional Styler almost for backcombing, on a lower heat,” says Giuseppe. “I use it at the end, to finish the look – pulling down, so it almost locks in a nice, soft flatness.” 

    The Tools: Diva Professional Atmos 2 Atom Hair Dryer; Atmos Professional 13mm Super Slim Styler; Atmos Professional 25mm Standard Styler; 19mm Digital Tong  

     

    The Look: We’re donning the red swimsuit and heading back to the ‘90s for this one, as Giuseppe found inspiration in the iconic blonde waves of Pamela Anderson. Using the Atmos 2 Ultra Hair Dryer with a nozzle (“The Ultra has a bit more power”) he blow-dried section by section with a round brush, drying any product – he used thickening spray – from roots to ends. He then turned to the new Atmos Professional 25mm Standard Styler, taking sections (not too big) and creating a glamorous blow dry. Finally, fixing the diffuser to the dryer, he diffused the hair lightly on a cold setting before finishing with the Atmos Professional 25mm Standard Styler – again through the front, adding a bigger curl. 

    The Trick: “I over-direct the hair forward,” says Giuseppe. “Then with the styler, you can go close to the roots, give it the first bend – this will determine the type of curl – and then slowly, gently, just pull the styler up, holding the ends of the hair while you’re doing it, so you still have control. This gives curl and hold.” 

    The Tools: Diva Professional Atmos 2 Ultra Hair Dryer with a nozzle and a diffuser; Atmos Professional 25mm Standard Styler 

    The embrace of natural texture over the past few years has been a breath of fresh air, creating space for anyone with any kind of kink or coil to get playful. Rebecca Jacques understood the assignment, from the perennially popular beachy wave (with added micro braids!) to wet-look zigzag bends to the swept-over joy of a cloud of delicately embellished coils. 

    The embrace of natural texture over the past few years has been a breath of fresh air, creating space for anyone with any kind of kink or coil to get playful. Rebecca Jacques understood the assignment, from the perennially popular beachy wave (with added micro braids!) to wet-look zigzag bends to the swept-over joy of a cloud of delicately embellished coils. 

    The Look: Hair was prepped with mousse and hydration spray then blow-dried using the Diva Professional Ultra 2 Atmos Hair Dryer. With the new Atmos Professional 13mm Super Slim Styler, she added kink and bend to horizontal sections of hair, using low elevation and a high tension – pulling out the volume a little bit towards the ends, rather than forcing it into a new shape and structure. She also went through with the Digital Wave & Curl to create a more stretched out wave in places. Hair was slicked back using the edges of a detailed editorial brush – “you get a super slick sideburn area” – before finishing with a strong centre part, and two tiny triangles of hair pulled through. The Atmos Professional Wide Stylerstraightened the ends. 

    The Trick: “There was a variation on how tight we pressed the Digital Wave & Curl into the hair,” says Rebecca. “Sometimes we got a more intense imprint, other times it was slightly softer.”

    The Tools: Diva Professional Atmos 2 Ultra Hair Dryer; Atmos Professional 13mm Super Slim Styler and 42mm Wide Styler; Digital Wave & Curl 

    The Look: Taking zigzag sections prepped with a dry texture spray for grip, mainly along the parietal ridge, Rebecca created pockets of texture using the new Atmos Professional 25mm Standard Styler. When it’s all brushed out, it’s less uniform, more lived in – it was about enhancing Gerda’s natural texture rather than pulling it out. Rebecca straightened the edges with the styler, then added some skinny braids to finish the look. 

    The Trick: “Rather than the ‘S’ bend you normally see, I’m physically curling it and then turning it straight all the way around to continue that pattern,” says Rebecca. “Keep the styler completely vertical, because we’re not looking at volumising at the root. Straightening out that edge afterwards gives it a cool, lived-in look.”

    The Tools: Diva Atmos Professional 25mm Standard Styler

    The Look: Using a cocktail of mousse, hydration spray and serum, some of the hair was twisted into place at the back, where the curl pattern was different to the front. A lot of the prep was done using the Diva Professional Atmos 2 Ultra Hair Dryer (“Because it’s got a deeper diffuser, you can really get into the root area, but I love the smaller one for the more detailed curls, too.”). Rebecca looked at which curls required more definition, working through horizontally with the section pattern, armed with the Gold Dust Multi Wand with the micro barrel. Because Rubi’s hair was going to be pushed over to one side, she alternated the curl pattern so that it pushed against the root for maximum lift. Some of the curls were broken up with Rebecca’s fingers to expand the shape, then to add a little more flare, she flattened out part of the root with the Multi Wand using a compressing technique, elevating the hair with high tension away from the scalp. 

    The Trick: You’ll notice the detail at the side, where Rebecca went super low to keep it more editorial, using a tail comb to press and set the hair against the scalp using a cool shot from the Atmos 2 Ultra Hair Dryer. 

    The Tools: Diva Professional Atmos 2 Ultra Hair Dryer with diffuser; Gold Dust Multi Wand using the micro barrel. 

    This trend has an air of superiority, an edge that demands that you look but don’t touch. It’s about a deliberate application of care and curation, planned and prepped for the ultimate outcome. Birte Klintworth’s understanding of the brief has amplified this idea of ‘perfection’ beyond the norm. Texture is retained, playful elements are applied but everything is seen through a lens that is altogether editorial and fresh. 

    his trend has an air of superiority, an edge that demands that you look but don’t touch. It’s about a deliberate application of care and curation, planned and prepped for the ultimate outcome. Birte Klintworth’s understanding of the brief has amplified this idea of ‘perfection’ beyond the norm. Texture is retained, playful elements are applied but everything is seen through a lens that is altogether editorial and fresh. 

    The Look: Hair was prepped smooth with a strong blow dry, thanks to a round brush and the Diva Professional Atmos 2 Ultra Hair Dryer (“It’s great because it makes the hair super shiny as well”). Using the 25mm Digital Tong (with a little hairspray for hold), Birte took some sections of hair and over the surface used the roundness of the tong but also the clamp to create clearly defined edges. “I don’t want to make them look too busy,” says Birte. “It’s really about placement and visually seeing what makes sense, looking back into the mirror to see how it’s evolving. I’m keeping it very minimal, because that’s going to make it look smoother and pristine.” 

    The Trick: “I hold the tong horizontally,” says Birte. “I put the tong on top of the hair, and then I bend the hair against the clamp, so on the upper level, there’s going to be a mark, and then on the lower level, you can see the curve of the top.” 

    The Tools: Diva Professional Atmos 2 Ultra Hair Dryer; Digital Tong in 25” 

    The Look: Firstly, the hair in the nape zone was blow-dried upwards, then fixed into a pony – tied with an elastic. The sides were dressed with plenty of setting spray and once set, Birte tied the hair sections up and over the existing ponytail. Her last section – the top of the hair – leaving a little bit of a visible parting, is dressed the same way. Twisting the hair up, Birte applied hairspray at the ends, and using the Atmos Professional XXL Styler, straightened them into more definitive spikes.  

    The Trick: “I prepped the hair with the Atmos Dryer, blow drying from the roots into the direction of my ponytail.”

    The Tools: Diva Professional Atmos 2 Ultra Hair Dryer; Atmos Professional 51mm XXL Wide Styler  

    The Look: Birte tied a ponytail, very smooth and close to the natural shape of Rubi’s head, but with a strip of hair left out in the front. That was dried using the Atmos 2 Ultra Hair Dryer with the diffuser attachment and draped on top of the flatter surface. Birte saturated the hair in the ponytail with a curl cream and then diffused it “so it can really settle and get a nice volume”. Once dry, she used an elastic to tie the hair – creating her own unique sculpture. “I create a little bit of definition in some places,” says Birte. “You can see the curl, but that one piece of elastic is running through and tied in different places.” She then turned to the Micro Stick to define a couple of pieces.  

    The Trick: “I pick up the natural texture and don’t manipulate it much, using the Micro Stick,” says Birte. “I just want to give it a little more definition.” 

    The Tools: Diva Professional Atmos 2 Ultra Hair Dryer with diffuser; Micro Stick 

    A Creative HEAD shoot in partnership with Diva Pro Styling  

    Photography: Harvey Williams-Fairley, assisted by Loredana Hrinciuc   

    Hair: Rebecca Jacques, assisted by Aimee Atkins; Birte Klintworth, assisted by Amber Carpen; Giuseppe Stelitano, assisted by Tiziana Di Marcelli – all for Diva Pro Styling

    Key tools: Diva Atmos Professional Styler – XXL Wide 51mm, Wide 42mm and Super Slim 13mm; Atmos 2 Dryer; Atmos 2 Atom Dryer; Atmos Micro Stick; Digital Crimper; Digital Wands

    Fashion: Issie Gibbons

    Make-up: Eliza Clarke, assisted by Babi Campos 

    Editorial: Amanda Nottage (Creative HEAD)

    Digital and social media: Kelsey Dring (Creative HEAD), Caitlyn Brandom (Creative HEAD), with video editing support from Rux Amarazeanu 

    Creative direction and production: Joanna Kidd (Creative HEAD)

    Models: Rubi Deschamps (W MGMT), Gerda Kazakeviciute (W MGMT), Ping (Named Models)

    Shot at Spring Studios in London  

     

     

    The Trends For 2025

    The Trends For 2025

    We’ve got the moodboards, we’ve got the techniques, and we’ve got the hair teams telling us what’s hot right now! For Creative HEAD’s March cover story, in partnership with Wella Professionals, the winners of the 2024 TrendVision Award got to work with exceptional industry artists, to put their signature spins on five hair trends for the year ahead – all full of creative inspiration and business potential. Keep scrolling for ALL the newness, as we take a deep dive into the looks your clients will come calling for in 2025

    Welcome to a brave new world, where we strive to bridge the gap between the digital and the physical. Drawing on inspiration from Balenciaga’s AI generated art alongside the Cosmic Attraction trend identified by global beauty insights platform Beautystreams, this taps into the cultural zeitgeist. Surrounded by the proliferation of AI into our daily lives, Unreal Appeal considers the impact from a beauty perspective.

    Corrine McNaughton (centre), Medusa and 2024 TrendVision Award Craft Visionary UK winner 2024. Mentored by Janice Hunter (left) and Silvia Salerno (right), Sassoon Academy 

    A metallic cosmic colour palette, combined with inspiration from the icons such as Grace Jones and Tilda Swinton, were key elements in creating this digitally infused look. As was the model… “We tapped into what our model, Lilly, looks like in a digital world and from an AI perspective, ‘lily’ means love, purity, feminine,” says Sylvia. “She loved the idea of looking feminine but also boyish. This is gender neutral, there isn’t that separation.” It’s a look that’s perfect for salon consultations – from bold experimenters to something more pared back. “It’s a look that’s perfect for salon consultations,” adds Janice, “from bold experimenters to something more pared back – you can translate that look so easily.

    Colour Product + Application

    The duality of ‘yin and yang’ fuelled the creative section of the colour technique, making use of negative space to mimic the area between the real and the unreal, melting metallic shades together to create fluidity using the cool cosmos-inspired ice white backdrop. “It was all about opposites,” says Corrine.  

    • Regrowth pre-lightened with Wella Professionals Blondorplex 9, mixed 1 to 1.5 with Welloxon Perfect 4% 
    • Developed for 40 minutes and emulsified at the backwash for 3 minutes 
    • Rinsed then applied the creative target shades of Illumina Silver Mauve and Platinum Lily equal parts with 2 parts Welloxon Perfect 1.9%, in a root melt technique 
    • Global application of Color Touch equal parts 10/81 + 10/6 + 10/0 combined with 2 parts Color Touch Crème Emulsion 1.9%
    Cut And Style Product + Technique

    The aim was to give the style a sense of ‘anti-gravity’ while still retaining a strong shape and full fringe effect with texture 

    • A tight form was created on a diagonal section pattern through the sides and a square elevation through the top to allow for a structural shape that would create a fluid but strong structure.  
    • Length and fringe were visually connected for face framing, to create a little extra contrast.  
    • To avoid damage, Wella Professionals Ultimate Repair four-step regime was used throughout. Hair was wrap dried, with EIMI Perfect Setting and Body Crafter layered into the hair through a four-step drying process.  
    • A straightener was used to elevate and mould the hair upward.  
    • Hair was the dressed with EIMI Glam Mist using a soft brush to create texture, then finished with a very light spray of Performance Hairspray for light hold but leave the hair workable.  

     

    When the Cherry Cola trend broke through last year, you could feel a sense of it being a temporary moment of play. Yes, we’d had Cowboy Copper the year before too, but reds weren’t really back, were they? Well, 2025 has called, and its reply is: “oh hell, yes!”. There has been some trepidation in recent years around reds – just a bit too much, too in-your-face – but the new era reds are more subtle enhancements that offer a kiss of warmth, of a juicy tone that whispers rather than shouts…

    Alex White (right), House of Colour and 2024 TrendVision Award Craft Visionary Ireland winner. Mentored by Stuart Matuska, Toni&Guy

    Desert skies and architecture fed into the referencing to create a lived in red that has flow and movement throughout the hair (“something dustier and smokier, with a natural thread running through,” describes Alex). She amassed beautiful images of desert rock formations, focusing on little grooves throughout the rocks, inspiring them to leave the hair quite free and flowy. “This is salon friendly, it’s really attainable for clients,” says Stuart. “There’s a place for every kind of red, but with this trend, its softer and less saturated for everyday wear.” 

    Colour Product + Application
    • Wella Professionals Color Touch is perfect for a low maintenance gloss. Alex worked with 7/75 at the root then 7/47 for a reverse balayage before toning globally with Color Fresh Mask in Rose Blaze 
    • For a bespoke element, hair was dipped into a bowl with Perfection /5 and /6 to give the illusion of lightness going into dark – an easy and impactful personal touch you can add in the salon 
    • A hot cross bun section was used for the root colour, then diagonal sections through the back of the hair to deepen some areas for a more lived-in look using different types of weaves 
    • Through the front section, curve sections were taken from the temple to the back of the ear to create a bespoke colour, developed for 35 minutes, leaving a veil of lightness on top to amplify that lived-in vibe 
      Care And Style Product + Technique
      • System Professional Colour Save Shampoo, treatment and condition was used to protect the colour, with the treatment restoring the hair’s PH level before toning 
      • Color Fresh Mask in Rose Blaze was applied globally and developed for 20 minutes 
      • EIMI Extra Volume Mousse created texture and movement; blow dried in for a sleek finish 
      • ghd Curve Soft Curl Tong added more soft movement, before applying EIMI Texture Touch to manipulate hair into place around the edges 
      • Some backcombing added a little body through the top section of the hair while keeping it lived-in 

      When you think blonde in recent years, you think cool in tone, bright and light. Yet as shades have become warmer in recent seasons, this new era blonde dials it down to something subtle, chic and oh-so wearable for all – a perfect entry level step for a colour-shy client who’s been tempted but has yet to take the plunge. 

      Skye Holford (centre), Regis/Kleek Apprenticeships and 2024 TrendVision Award XPOSURE Creative Colour UK & Ireland winner. Mentored by Christel Barron-Hough (right) and Gen Itoh (left), Stil.

      Welcome to the West Coast, where the artisanal vibe with our Next Gen Blonde is a “relaxed fusion of boho and future,” says Skye. While Gen started looking at inspiration from the Y2K era and 1970s musicians, look closely and you might spot the influence of fashion label Jil Sander. “They’re [Jil Sander] really good at hard, structured lines, but then bringing in an element of nature or organic textures to make it softer,” adds Christel.  

      Colour Product + Application
      • For that kiss of sunshine, the team turned to Wella Professionals Illumina, using a hand painting technique using foils and mesh, following the natural hair fall. “We wanted to create something very soft that would enhance the natural curl pattern,” explains Skye. “It’s very soft in terms of tonal palette, it can create a really radiant finish,” adds Christel. “It’s something that’s very quick and easy to do in the salon, easy to pick up and adapt.”  
      • The combination of Illumina and Blondor delivered that sun-kissed chic (Illumina 9/19 + 9% Welloxon Perfect; Blondor + 6% Welloxon Perfect; Illumina 8/38 + 6% Welloxon Perfect; toned with Illumina 10/36 + 8/13 + 1.9% Welloxon Perfect)  
        Cut And Style Product + Technique
        • To lock in the colour, it was over to System Professional Color Save Shampoo and Conditioner 
        • For its antioxidant properties, a Wella Professionals Service Post Color Treatment was added into the mix to neutralise any colour oxidants left and to return the hair to its PH level.  
        • For styling, the vibe was for a slimline, modern androgynous feel, while those beautiful bends were given a little polish. Using a finger curling method and Twisted Mask from Sebastian Professional, each curl was pinned each as the team went along – section by section, curl by curl 
        • Once all pinned, the hair was covered with a mesh wrap and Skye used a metal mesh diffuser to keep frizz at bay 
        • Fully dry, hair was left to cool for five minutes, then each curl was separated as it was unpinned 
        • Just a spritz of Re-Shaper Hairspray from Sebastian Professional added the final touch 

         

        After years of long hair ruling mainstream trends, a boom of bobs exploded across the trends landscape last year – Italian! French! Mob Wife! They were sleek, chic ever evolving. So, what are we going to see next? Well, plenty of those bob clients who opt for the chop are going to experiment and edge ever higher… say hello to the Micro Bob. 

        Maggie Grant (centre), House of Colour and 2024 TrendVision Award Colour Visionary Ireland winner. Mentored by Akin Konizi (right) and Nestor Sanchez (left), HOB Salons & Academy 

        For the colour, the Micro Bob team was inspired by Mocha Mousse – Pantone’s Color of the Year. “We visualised warm, rich brunette tones, incorporating a little bit of lightness through the top to enhance that texture and to bring out the shape,” says Maggie.This earthy brunette will be a huge trend in 2025 and is very salon friendly.” And the cut pushes those 2024 bobs to the edge… “This is a little graduated bob that’s got lots of texture, loads of movement, is still very relevant and very sexy,” explains Nestor. “It can still be moved around, tucked behind the ears. It’s the next part of the evolution,” adds Akin. “It’s what we need to get clients back into the salon.” And if Emma Stone is any indicator, we could be seeing this tipping into a pixie cut era… 

        Colour Product + Application
        • Hair was lightened globally with Illumina 7/81, with a few scattered creamier tones through the front to add dimensional texture, with the help of Blondorplex and Welloxon Perfect 6% 
        • A mix of Color Touch Crème Emulsion 8/71 1.9% with Welloxon Perfect 1.5% pastel oxidant was used to tone and nail that muted brunette finish 
          Cut And Style Products + Technique
          • This bob showcases the need for a bespoke cut, working with the model’s growth pattern to ensure when they were layering into the hair, no nasty spikes were created 
          • Graduated in the back with a textured top, the length at the front falls just below the cheekbone to keep that bob vibe – and is ideal for return visits. “This needs maintenance, because after six weeks or eight weeks, it falls out of shape, so clients have to come back,” smiles Nestor 
          • To get that finish, volume and shine was amped up by wrap drying in EIMI Perfect Setting to ensure a super sleek, frizz free result 
          • A little Texture Touch matte holding paste delivered that piecey movement 

          The beauty world is enraptured with the concept of glass skin (Pat McGrath’s launch of her Glass Skin masks, designed to whet the appetites of fans of the look she created for that iconic Maison Margiela’s couture show last year), and dive into the most popular search terms for hair, and you’ll find the same key terms – glossy, shiny, polished. Welcome now to the era of Glass Hair, with locks so luminous, it appears as if it’s been carefully blown from the most reflective of glass.  

          Gemma Hill (left), Luvely and Wella Professionals Wella Colour Higher Level Diploma student. Mentored by Jordanna Cobella, Cobella 

          Emma parachuted in at the last minute, to take over from TrendVision Colour Visionary UK winner Dawid Mielnik, based at Regis Salon at James Bushell, Harvey Nichols, who had worked with Jordanna on the moodboards and referencing, but was unable to make the shoot.  

          Skincare and beauty tears filled the moodboards with this trend. While Glass Hair might not be new, believe us when we say it’s getting bigger this year. “Who doesn’t want healthy, shiny hair?” asks Gemma, “and that’s what this trend is all about.” But the team behind this look wanted to give the look a twist (literally), delivering a dual texture delight that celebrates the curls of the model’s Afro texture with a section of mirror-like shine. This also referenced Jordanna’s breathtaking show at the TrendVision Award Final. “It’s a juxtaposition that brings the hair texture to life,” explains Jordanna. The secret? Just like with skin, it’s all in the layering… “That’s the key to this trend – layering colour, glazing in layers. That’s what gives us that real high shine finish.” 

          Colour Product + Application

          With glossy hair one of the BIG searches on both Google and TikTok, this is a brilliantly adaptable trend to any texture to give guests what they’re hunting for. “This is really good for clients, it’s an easy service,” says Gemma.  

          • This look is all about enhancing the natural depth of the hair by tweaking the tone and layering on shine, with a more chocolate based tone and a sheer glaze on top – all thanks to Wella Professionals Shinefinity 04/07 and 0/00, layered for subtle tones and a beautifully enriched, radiant finish 

            

            Style Product + Technique
            • A twist out technique – taking two strands, doing a rope braid, followed by a twist, then set onto heat – makes the most of that tantalising texture. “It’s really important to keep the hair as hydrated as possible,” adds Jordanna, who cocktailed Briogeo Gel Cream and Curling Gel, picking the hair apart using well-oiled hands (thanks Sebastian Dark Oil!) and slowly but surely stretching out the curl 
            • To give that uber shiny glass hair result, soft finger waves gracefully frame the face, enhancing the natural curl pattern and creating a beautifully sculpted yet fluid shape 
            • Sebastian Liquid Steel was applied to create long-lasting hold 
            • New Ultimate Smoothing Miracle Oil Serum for that glossy finish, a spoolie was used to define and enhance the natural texture along the hairline, adding a soft, effortless wave. It took a little bit of testing on some arm hair first to get the mix of products just right! 

             

            A Creative HEAD shoot, in partnership with Wella Professionals 

            Photography Tom O’Neill, assisted by Josh Bryant and Arthur Millier Radnall
            Reportage photography Sarah Seal
            Videography Austen Killingbeck-Jones, assisted by Douglas Cock
            Hair Alex White and Stuart Matuska (Red Revolution); Maggie Grant, Akin Konizi and Nestor Sanchez, assisted by Elijah Hourrides (Micro Bob), Corrine McNaughton, Janice Hunter and Silvia Salerno (Unreal Appeal), Skye Holford, Christel Barron-Hough and Gen Itoh (Next Gen Blonde), Gemma Hill and Jordanna Cobella, assisted by Gabriel Canton (Glass Hair), with additional support provided by Eliz Alieva, Keira Campbell-Sharp and Marie Hall – all for Wella Professionals
            Make-up Eoin Whelan, assisted by Lucy Freeman
            Fashion Issie Gibbons, assisted by Lacie Gittins
            Models Lilly Bridger (Body London), Chuyao (The Hair Desk), Keilah Deere (Boss Models), Miles Marsh (Named Models), Oyinda Nihinlola (The Crowd Models)
            Editorial Amanda Nottage
            Digital and social media Kelsey Dring, Caitlyn Brandom, Maddi Lane
            Creative direction and production Joanna Kidd

            Shot on location at VIEW at JJ Studios, Wimborne House