“Students Bring A Fresh Energy And Perspective”

Nov 12, 2025 | CREATIVE PROJECTS, CREATIVE PROJECTS HEADER, EXPLORE, HOME EXPLORE

“Students Bring A Fresh Energy And Perspective”

Creative director Cyril Morgan on how his annual collaboration with Limerick fashion students fuels fresh creativity, blending nostalgia and innovation with artistry and future technology

by IZZY | EXPLORE

Cyril Morgan

Each year, creative director and award-winning hairdresser Cyril Morgan teams up with fashion students from Limerick School of Art & Design (LSAD) for a collaboration that celebrates imagination, innovation and Irish talent. What began in 2019 as an informal garment loan has evolved into a full-scale creative partnership, complete with annual shoots, professional showcases and even a dedicated Creativity Award. Here, Cyril talks about how the project fuels fresh thinking, bridges hair and fashion and keeps creativity evolving on both sides.

How did the collaboration start, and how long has this been running now?

“The collaboration with Limerick School of Art & Design (LSAD) began in 2019. It started quite organically; we would borrow garments from fashion students for our shoots and some of them even modelled for us. Over time, the partnership naturally evolved into something more structured and meaningful.

“In the past two years, we’ve developed a closer relationship with the education heads in the LSAD Fashion Department. Starting this year, we also officially sponsor a Creativity Award at the LSAD Graduate Awards, which is something we’re very proud of. It’s a lovely way to celebrate emerging talent and continue supporting the next generation of Irish creatives.”

What does each side gain from the collaboration?

“It’s a collaboration where everyone genuinely benefits. For us, the students bring a fresh energy and perspective that constantly inspires our creative direction. Their innovative designs push us to think differently about hair and how it can complement and elevate fashion. In turn, the students gain real-world experience and professional exposure. We build our annual collections around their pieces and host a large-scale photoshoot each year with our team of hair stylists, professional photographers and make-up artists. The students are invited on set to be part of the process – styling their own looks, assisting on the day and seeing how a professional shoot comes together from start to finish. The finished collections are featured in magazines such as Creative Head and across our digital platforms.

“We also collaborate with leading brands. For example, this year’s shoot was supported by Bumble and bumble, which gives students the opportunity to network and make valuable industry connections. Many of the students use the images in their portfolios and some have even gone on to be approached for other styling and fashion projects as a direct result of the collaboration. It’s incredibly rewarding to see that growth and to play a small part in helping them transition into the next stage of their careers.”

Talk us through both concepts and how they’re born – where do you start, how does a theme get agreed, how do you test the looks and work through what the final looks will be?

“We usually begin the creative process at the start of the year. Our artistic team comes together to brainstorm and present ideas – it’s a really collaborative process. Storytelling is central to everything we do. Each collection needs to say something and evoke a feeling that resonates beyond the hair itself. Once everyone has shared their ideas, we build mood boards and explore potential directions. There’s usually overlap in our thinking, which helps us refine the strongest elements into a single, cohesive concept. From there, we start testing techniques and developing the looks, experimenting with shapes, textures and finishes until the story really starts to take form.

“With Preservation (gallery above), the story was a love letter to the classics – those timeless shapes like the bob, pixie, mullet and curly cuts that continually resurface through the decades. We wanted to reinterpret them through a modern lens, blending heritage with contemporary edge. Encasing each look in glass became a symbolic way to ‘preserve’ these iconic styles for future generations.

“Disruption (gallery above), on the other hand, explored the complete opposite. Set in a dystopian, AI-driven future, it questioned what happens when creativity and individuality are surrendered to technology. The looks became more experimental, using unexpected materials, futuristic textures and unconventional shapes, pushing the boundaries of what hair could be.

“With the avant-garde pieces in particular, there’s a lot of trial and error involved, and some of the more complex looks take months to perfect. Even then, things can change on the day once we see how they come to life on camera. Once we have our concepts, we then collaborate with the LSAD fashion students to select garments that strengthen the visual story and enhance the overall aesthetic. Their creativity adds another dimension to the work, bridging fashion and hair in a way that feels authentic and exciting. Going forward, we’re planning to collaborate with them even earlier in the process by working alongside the students as they design their final-year collections. That idea really came to life while judging the Creativity Award earlier this year and it’s something we’re eager to develop further.”

How do hair and fashion cycle through nostalgia and novelty – and how might future styles be shaped by the technology we create?

“Hair and fashion have always existed in a constant dialogue between nostalgia and novelty. Trends are cyclical, the classics always find their way back, whether it’s a bob, a pixie or a mullet. Something is enduring about these shapes – they connect us to different eras and evoke a sense of familiarity. That’s why, in Preservation, we wanted to quite literally ‘honour’ those timeless styles by encasing them and preserving them as part of our collective visual history, while adding our own modern interpretation.

“Novelty, on the other hand, is about play and experimentation. It’s where we push boundaries and explore the unexpected. That’s what Disruption represented for us. It allowed us to ask, ‘What happens when creativity is influenced or even replaced by technology?’ The avant-garde side of our work gives us the freedom to imagine those possibilities and create something that feels new and slightly uncomfortable in the best way.

“As technology continues to evolve, it’s inevitable that it will shape how we create and experience hair. Artificial intelligence, 3D printing and digital fashion are already influencing how we design, communicate and consume style. But I think what will always remain constant is our human connection to creativity, the need to touch, feel and express identity through hair. Technology will give us new tools, but it’s the emotion behind the artistry that will keep driving trends forward.”

What advice would you share with any stylist/salon looking to collaborate with local fashion students?

“I would absolutely recommend it. Collaborating with local fashion students or emerging designers is such a rewarding experience and everyone involved gets something out of it. It’s an exchange of ideas and energy that keeps your creativity alive and pushes you to see things differently.

“For salons and stylists, it’s a chance to step outside of the everyday and reconnect

with the artistry of what we do. Students bring such a fresh perspective, they’re fearless in their ideas and not bound by traditional rules. That kind of openness can be really inspiring and can spark new directions in your own work. My advice would be to simply reach out and start the conversation. Offer support, share your skills and look for ways to build something together. Collaboration isn’t about hierarchy, it’s about inspiring each other and creating space for new voices. When you bring together different creative minds, the outcome is always something special.”

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Alter Ego By Shag!

Future Tense

A Hand-Crafted Future

Preservation By Cyril Morgan

Nov 12, 2025 | EXPLORE, HOME EXPLORE, PORTFOLIOS

Preservation By Cyril Morgan 2025 Collections

Timeless cuts such as the bob, pixie and mullet are reimagined by Cyril Morgan with a modern edge, each encased in glass to honour their legacy and lasting relevance. Created in collaboration with the final year Fashion Design students from Limerick School of Art and Design, Preservation blends classic technique with contemporary innovation to celebrate the enduring artistry of hair…

by IZZY | PORTFOLIOS

Creative Director: Cyril Morgan

Producer: Leah Morgan

Photographer: Jamie Moore

Videographer: Wojciech Kwiatkowsk

Film Photography: Will McLoughlin

Photography Assistants: Yana Babkina, Will McLoughlin

Hair Stylists: Andy Nolan Arantes, Emily Dunne, Louise O’Keeffe, Phil Downey

Hair Assistants: Grace Culhane, Ava Carew

Brand Partner: Bumble and bumble

Make-up: Blaithin Griffin

Models: Shammai Tampus, Laura Gleboka, Jules Butler, Seán Conroy

Designers: Siluni Wickramasuriya, Charles Imperial, Grace Malone, Erin Urquhart, Niall Casey, Madeline Whelan

Preservation By Cyril Morgan 2025 Collections

Looking to an AI-shaped future, Disruption from Cyril Morgan – in collaboration with the final year Fashion Design students from Limerick School of Art and Design – imagines beauty in a post-apocalyptic world where technology blurs the line between human and machine. Unsettling yet striking, the collection experiments with futuristic textures, unexpected materials and sculptural shapes that redefine creative possibility…

by IZZY | PORTFOLIOS

Creative Director: Cyril Morgan

Producer: Leah Morgan

Photographer: Jamie Moore

Videographer: Wojciech Kwiatkowsk

Film Photography: Will McLoughlin

Photography Assistants: Yana Babkina, Will McLoughlin

Hair Stylists: Andy Nolan Arantes, Emily Dunne, Louise O’Keeffe, Phil Downey

Hair Assistants: Grace Culhane, Ava Carew

Brand Partner: Bumble and bumble

Make-up: Blaithin Griffin

Models: Shammai Tampus, Laura Gleboka, Jules Butler, Seán Conroy

Designers: Siluni Wickramasuriya, Charles Imperial, Grace Malone, Erin Urquhart, Niall Casey, Madeline Whelan

Alter Ego By Shag!

For their third campaign, London salon Shag! once again put real clients centre stage, capturing individuality and confidence in every shot. Alter Ego celebrates hair as power, a tool for transformation, rebellion and joy, reflecting how style shapes identity and empowers us to be unapologetically ourselves.

by IZZY | PORTFOLIOS

Shag! hair team: April Taylor, Joe Sirry, Phoebe Friend, Rosie Lewis, Cory Weston

Photographer: Henry Gorse

Photo assistant: Max Weinman

Make-up artist: Callie Foulsham

Make-up assistant: Cornelia Cecetaite

Graphic design: Ilaria

Models: James, Sabrina, Cecilia, Wilde, Nima, Charlotte, Joe, Juju, Avery, Kabir, Ilaria, Pey, Marleeya, Roshana

Captured at Shag! East – a portrait series celebrating the craft, the colour and the community of Shag!

This stylist and men’s groomer – and newly crowned Most Wanted Session winner – has blossomed from a hungry salon junior into an internationally recognised (and busy!) session stylist, whose work has featured in the likes of Vogue, Harper’s Bazaar and Elle. She started assisting backstage at Fashion Week 10 years ago and now is killing it with her boundary-pushing work with DJ and activist Bimini. She has a passion for individualism and carefully nurtures relationships with muses and artists to collectively bring their visions to life.

A Most Wanted Session Stylist Legend, Syd has spent the past two decades masterfully working his way up the ranks of fashion’s most exciting talents, creating looks inspired by London’s youth driven culture. A global ambassador for BaBylissPRO, and the stylist-of-choice on set for numerous global Fashion Week shows and fashion bible editorials, Syd is adored for crafting bold, dynamic looks with an instinctive understanding of texture and character. All delivered with a cheeky grin and a can-do attitude. Has anyone ever seen Syd without a smile?

The Percy behind the Percy & Reed salon and haircare brand, this session veteran is a master in the world of music, styling some of the biggest artists across the past three decades. From the biggest publications to Fashion Week shows, video shoots to gigs, Paul has honed a reputation for simple, clean lines delivered with calm and charm. It’s no wonder artists such as the Spice Girls, Bjork, Kylie, Ellie Goulding and Calvin Harris have been in his hair hot seat.

Taking inspiration from a messed–up Barbie to classic Thierry Mugler, Lauren crafted textured looks that were playful, experimenting with shape in both organic and manufactured ways – fitting for the project’s digital vs real concept. “Where I’m coming from on this shoot is part of my inspiration was the look. Conceptually, the whole idea of AI is that it’s going back into the past, to everything that’s been created before, and using that as a resource to learn and improve. I love that idea, I think that’s beautiful,” she says. “It’s the idea of pushing things forward. It feels like growth. As people, all our experiences and that knowledge that’s in our head and our body, we feel it every day… then that goes into our work. The progression in my work as an artist comes from that from that place. There’s no future without the past; I love that it’s pushing us forward.”

“I went for a futuristic, past and present version of the disco era – lots of volume, but bringing in this sort of gritty, broken texture as well,” says Lauren. “Kind of like a Barbie that’s been shaved and put in the bin – but a cute version! This is a beautiful duality, bringing the past with you into your future and looking pretty.”

Key Process

Using the BaBylissPRO Drying Wand with the pik attachment to blow dry the hair out smoother, Lauren used hairspray and the wand again on cool to set the ponytail. Some strategic padding was added to build up the shape, checking regularly in the mirror and with a 360 degree view to ensure it felt right with the model’s head shape. Once happy with the padding and the shape, she added in some prepped hair extensions, cutting some as she styled. That organic placement of hair around the crown and face? Done by using the airflow from the Drying Wand and hairspray to set it as it blew out in different directions. It wasn’t uniform at all, and not too neat anywhere. Then everything was set with the Drying Wand and some salt spray.

Key Process: Using the BaBylissPRO Drying Wand with the pik attachment to blow dry the hair out smoother, Lauren used hairspray and the wand again on cool to set the ponytail. Some strategic padding was added to build up the shape, checking regularly in the mirror and with a 360 degree view to ensure it felt right with the model’s head shape. Once happy with the padding and the shape, she added in some prepped hair extensions, cutting some as she styled. That organic placement of hair around the crown and face? Done by using the airflow from the Drying Wand and hairspray to set it as it blew out in different directions. It wasn’t uniform at all, and not too neat anywhere. Then everything was set with the Drying Wand and some salt spray.

Tool Tip

“I used the smallest BaBylissPRO Curling Tongs in two different sizes – 13mm and 16mm – and purposefully alternated the direction going down the hair shaft and across my sectioning pattern to ensure that there were no uniform curls. I didn’t want a perfect curl, like you might have seen back in the ‘70s at the disco. This is reused Barbie and she’s not going to be pristine…”

Tool Tip: “I used the smallest BaBylissPRO Curling Tongs in two different sizes – 13mm and 16mm – and purposefully alternated the direction going down the hair shaft and across my sectioning pattern to ensure that there were no uniform curls. I didn’t want a perfect curl, like you might have seen back in the ‘70s at the disco. This is reused Barbie and she’s not going to be pristine…”

“The inspiration came from my initial thought process – when someone says ‘futuristic’, I think ‘90s Thierry Mugler,” says Lauren. Delving through the archives, she fused her model’s head’s silhouette with an elongated alien-inspired shape.

Key Process

Using the BaBylissPRO Drying Wand, Lauren was able to slick the hair back and then set it with hairspray to nail that silhouette. On top of that, she added braids – “very simplistic, which I think is futuristic” – and the result was beautiful. “You wouldn’t walk around like that – that’s what makes it futuristic,” smiles Lauren.

As a contributor to the evolution of the new BaBylissPRO Drying Wand – he tested the various iterations from the labs in Paris, feeding back the insight that only a busy working stylist could share – Syd had already been pondering thoughts of what futuristic looks like, especially in textures and shapes. “’Future’ is shiny and glossy. The hair shouldn’t be matte, it should be, like, pumped, as if it’s been enhanced by AI. Of course, it hasn’t,” he says.

We’re looking forward, so Syd made sure this hair goes backwards! It’s aerodynamic, nodding to the shapes you see in science fiction, from spaceships to architecture. Yet one specific reference screams out (#SorryNotSorry) above the others – the acid-blooded HR Giger-designed creature from the iconic movie, ‘Alien’. When you do finally see her, it’s terrifying – mouth open, teeth bared, a laser-focused predator. This 1979 film gave us a vision of 2122; doesn’t feel that far forward now…

Key Process

A long, curved headpiece made of chicken wire was covered with the mesh from a cut up hair donut. Most of the model’s hair was blow dried back into a ponytail, using the Drying Wand – this would ultimately sit hidden within the wire headpiece. A front section of hair from ear to ear was left out and loaded with thickening spray to later blast dry smooth. Syd then grabbed the BaBylissPRO Stilista to smooth over some top sections and to ensure a graphic and shiny finish, spot on for the concept. That front section was pinned over the wire piece. A little cheat meant some hair extensions were added underneath to wrap over the piece and camouflage that wire.

A long, curved headpiece made of chicken wire was covered with the mesh from a cut up hair donut. Most of the model’s hair was blow dried back into a ponytail, using the BaBylissPRO Drying Wand – this would ultimately sit hidden within the wire headpiece. A front section of hair from ear to ear was left out and loaded with thickening spray to later blast dry smooth. Syd then grabbed the BaBylissPRO Stilista to smooth over some top sections and to ensure a graphic and shiny finish, spot on for the concept. That front section was pinned over the wire piece. A little cheat meant some hair extensions were added underneath to wrap over the piece and camouflage that wire.

Tool Tip

Syd used the BaBylissPRO Drying Wand to blast the top section of hair back and over the wire piece, with the wand’s design allowing him to get closer access for a smoother, shiny finish.

Tool Tip: Syd used the BaBylissPRO Drying Wand to blast the top section of hair back and over the wire piece, with the wand’s design allowing him to get closer access for a smoother, shiny finish.

Here, Syd once again meshes something vintage with a forward-facing vibe – in this case, the classic ‘20s Marcel Wave

Key Process

“To make that technique futuristic now, a modern way, is by using a gel to set it so it becomes shiny, lacquered and hard,” says Syd. That hard edge was key: “I wanted the ridges of the Marcel Wave feel like a big surf wave,” he explains. “More graphic in shape and a bit uglier in the way that a Marcel Wave would be done traditionally.”

But that technique bleeds into something else entirely as you move down the hair. “I wanted to change that shape into a lighter, fluffy shape, but also with the change of texture; it’s wet on the body so that again, it stays futuristic and modern-looking,” says Syd. That fluff is courtesy of the classic rik-rak technique, with hair wrapped around a pin in a circle of eight movement and set using heat. It was then taken out of the pins and brushed out with fingers to get the width and the texture. The key to a spot-on rik-rak? “Practice, practice, practice,” laughs Syd.

“To make that technique futuristic now, a modern way, is by using a gel to set it so it becomes shiny, lacquered and hard,” says Syd. That hard edge was key: “I wanted the ridges of the Marcel Wave feel like a big surf wave,” he explains. “More graphic in shape and a bit uglier in the way that a Marcel Wave would be done traditionally.”

But that technique bleeds into something else entirely as you move down the hair. “I wanted to change that shape into a lighter, fluffy shape, but also with the change of texture; it’s wet on the body so that again, it stays futuristic and modern-looking,” says Syd. That fluff is courtesy of the classic rik-rak technique, with hair wrapped around a pin in a circle of eight movement and set using heat. It was then taken out of the pins and brushed out with fingers to get the width and the texture. The key to a spot-on rik-rak? “Practice, practice, practice,” laughs Syd.

Tool Tip

Syd used the BaBylissPRO Stilista styler to “really clamp in the rik-raking”, pressing the styler along each section hairpin to clamp in heat to set the bends into the hair.

Tool Tip: Syd used the BaBylissPRO Stilista styler to “really clamp in the rik-raking”, pressing the styler along each section hairpin to clamp in heat to set the bends into the hair.

A key driver behind this XXL look? “Curls are fun,” Syd laughs. “They feel modern, always. Massive hair makes everybody feel great!”

Key Process

To know Syd is to know that he’s always going to push to get something special… and on this shoot, that meant an unplanned third look from nowhere! But genesis of this extra special treat was a new curl innovation coming in the new year…

This nail this futuristic, fluid and modern finish, Syd needed the silhouette to “be like a bubble, because everything’s about shape”. Starting with the BaBylissPRO Curling Tong in 16mm, Syd stacked the curls, going from tight at the bottom to bigger at the top (using the BaBylissPRO Curling Tong in 25mm) to ensure volume. “I also used two wigs, because it needed loads of hair and loads of curl,” he grins. “I wanted to fill the frame. It felt very cool, very right.”

To know Syd is to know that he’s always going to push to get something special… and on this shoot, that meant an unplanned third look from nowhere! But genesis of this extra special treat was a new curl innovation coming in the new year…

This nail this futuristic, fluid and modern finish, Syd needed the silhouette to “be like a bubble, because everything’s about shape”. Starting with the BaBylissPRO Curling Tong in 16mm, Syd stacked the curls, going from tight at the bottom to bigger at the top (using the BaBylissPRO Curling Tong in 25mm) to ensure volume. “I also used two wigs, because it needed loads of hair and loads of curl,” he grins. “I wanted to fill the frame. It felt very cool, very right.”

As a superfan of David Bowie, it should come as no surprise that Paul’s concept of future-forward finishes is an exploration of androgyny and confidence. When it comes to the dichotomy of authenticity and AI fuel, he admits that he’s “totally split down the middle”. “I’ve always been a big fan of innovation, but I’ve always got old cameras and old cars – and vinyl and analogue are cool. I shoot nearly every day, creating imagery, and AI is going to massively impact my life,” he muses.

“On the flip side, I’m excited about some things that you can create that you couldn’t before, the doors it opens,” he adds. “The reality is, the better the AI gets, the better it will get at being more organic looking. However, human creativity isn’t always about getting things perfect. It’s the imperfections that sometimes make something more beautiful.” He references his beloved Bowie, who spoke of the genesis of his iconic Ziggy Stardust persona relying on making mistakes and then embracing those mistakes. “AI can only do perfect. Even if it’s trying to do something that isn’t perfect, it’s doing it perfectly” laughs Paul. “We’re not perfect, and that leads to creativity, to happy accidents, which can’t be recreated…”

Paul purposely cast an androgynous model to bring his concepts to life. “I love the idea of quite a tough hairstyle, based around over-groomed guys with that 50s vibe, but the make-up is then very precise and feminine,” he says. But why does a proto-Teddy Boy look future-facing? “Giving her that freedom to look tough and to own that masculine look, that’s very much the future. That toughness has a real beauty to it. If a hairstyle looks great on the person, it gives confidence… and confidence is sexy.”

Key Process

Starting with the foundation shape, Paul drew from that ‘50s classic combo of slicked quiff and curved DA at the back. This is all about that lift at the front, and the combed shape in the back – all delivered with the BaBylissPRO Drying Wand and its pik attachment. That wet look finish? Again, that’s Paul artfully playing with gender roles. “In the 50s, it would be such a guy wearing this – the slick is almost the grease of his engine that’s in his hair, right?” he laughs.

Tool Tip

For the perfect retro DA (‘duck’s arse’ to the uninitiated), the BaBylissPRO Drying Wand with the pik attachment was heaven sent, allowing Paul to literally comb the shape into the nape of the neck as he dried, setting the shape down to the all-important comb marks.

Tool Tip: For the perfect retro DA (‘duck’s arse’ to the uninitiated), the BaBylissPRO Drying Wand with the pik attachment was heaven sent, allowing Paul to literally comb the shape into the nape of the neck as he dried, setting the shape down to the all-important comb marks.

“Flip it and reverse it” – the iconic words of Missy Elliott nail the approach Paul took to his second look, flipping the concept and delivering a very feminine hairstyle with make-up that’s plain and simple (cue the bleached brows) to play again with that idea of futurism and androgyny.

Key Process

A pre-coloured wig was curled in sections using the BaBylissPRO Curling Tong in 38mm on a medium heat. Once on the model, it was back combed through the top section, again to “make it seem like a slightly unbelievable shape, which feels a little bit more futuristic” says Paul.

A pre-coloured wig was curled in sections using the BaBylissPRO 38mm Curling Tong on a medium heat. Once on the model, it was back combed through the top section, again to “make it seem like a slightly unbelievable shape, which feels a little bit more futuristic” says Paul.

Tool Tip

Each curl once formed with the BaBylissPRO 38mm Curling Tong, it was then set on a Velcro roller to keep the curl in place. “You want to leave it in for as long as possible to cool down for as long as possible, in order to get the hair to really sit up enough,” says Paul.

Tool Tip: Each curl once formed with the BaBylissPRO 38mm Curling Tong, it was then set on a Velcro roller to keep the curl in place. “You want to leave it in for as long as possible to cool down for as long as possible, in order to get the hair to really sit up enough,” says Paul.

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A Creative HEAD shoot in partnership with BaByliss PRO

Hair: Lauren Bell, assisted by Avrelle Delisser; Syd Hayes, assisted by Ryan Wood and Katie Saunders; Paul Percival, assisted by Emma Vickery – all for BaByliss PRO

Portrait photography: Jerry Burke

Digital artist (portrait photography AI editing): Imogen Fox

Make-up: Natasha Sultana

Models: Tamara Adams (Premier Model Management), Alexia Gordon (Boss), Sophie Wattana (Zone)

Reportage photography: Harvey Williams-Fairley

Videography: Noah Goodrich and Greg Michael (twobytwo)

Editorial: Amanda Nottage (Creative HEAD)

Social media and additional video content: Haydn Hubert-Squibb and Zuri Mullings (Creative HEAD)

Creative direction and production: Joanna Kidd (Creative HEAD)

Shot at Tank Studios, London

A Hand-Crafted Future

Nov 1, 2025 | EXPLORE, HOME EXPLORE, PORTFOLIOS

A Hand-Crafted Future

A Creative HEAD Partnership shoot with BaBylissPRO, styled by Lauren Bell, Syd Hayes and Paul Percival

by JOANNA | PORTFOLIOS

A Creative HEAD shoot in partnership with BaBylissPRO 

Hair: Lauren Bell, assisted by Avrelle Delisser; Syd Hayes, assisted by Ryan Wood and Katie Saunders; Paul Percival, assisted by Emma Vickery – all for BaBylissPRO 

Make-up: Natasha Sultana   

Models: Tamara Adams (Premier Model Management), Alexia Gordon (Boss), Sophie Wattana (Zone)

Photography: Jerry Burke

Digital artist (AI editing): Imogen Fox

“Students Bring A Fresh Energy And Perspective”

Creative director Cyril Morgan on how his annual collaboration with Limerick fashion students fuels fresh creativity, blending nostalgia and innovation with artistry and future technology

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Future tense styling with a Creative HEAD shoot, in partnership with BaBylissPRO

Artificial intelligence may be able to simulate almost anything, but for this project, we’re going back to reality, styling hair that’s so polished, so pristine, so unbelievably perfect, it’s surely an illusion… But it’s not.

In a Creative HEAD partnership shoot with BaBylissPRO, we fuse innovative technology for modern styling alongside the power of artistry and precision of hair professionals. This is hand-crafted hair – designed for future wear, powered by future tech.

Three inspirational hair artists, inspired by future-gazing, share their next-gen hair looks, all created with ground-breaking tools that serve as an extension of their own hands. No AI generation, no doctoring, minimal retouching.

Serving as the perfect juxtaposition, the skin and bodies of the models sporting those hair looks have been transformed courtesy of AI, showcasing that collision between authentic and digitized, crafted realism and automated enhancement.

The finest tools in hand.

Hair artistry at it most captivating.

Hand-crafted creativity is alive and kicking.

This is the future… and it’s electrified.

Key Process

Tool Tip

“The inspiration came from my initial thought process – when someone says ‘futuristic’, I think ‘90s Thierry Mugler,” says Lauren. Delving through the archives, she fused her model’s head’s silhouette with an elongated alien-inspired shape.

Key Process

Key Process

Tool Tip

Here, Syd once again meshes something vintage with a forward-facing vibe – in this case, the classic ‘20s Marcel Wave

Key Process

Tool Tip

A key driver behind this XXL look? “Curls are fun,” Syd laughs. “They feel modern, always. Massive hair makes everybody feel great!”

Key Process

Key Process

Tool Tip

“Flip it and reverse it” – the iconic words of Missy Elliott nail the approach Paul took to his second look, flipping the concept and delivering a very feminine hairstyle with make-up that’s plain and simple (cue the bleached brows) to play again with that idea of futurism and androgyny.

Key Process

Tool Tip

A Hand-Crafted Future

A Creative HEAD Partnership shoot with BaBylissPRO, styled by Lauren Bell, Syd Hayes and Paul Percival

by JOANNA | PORTFOLIOS

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