How has the session industry changed compared to, say, 10 years ago?
It’s much more business-focused. In the Nineties designers like Alexander McQueen created pure art and drama on the runway. The focus was on showcasing the designer’s creativity, which, in turn, generated hype, press coverage and ultimately helped sell collections. Today, that artistic freedom has shifted for many brands. The emphasis is more commercial and collections are often tailored to what will sell, rather than purely expressing a creative vision. Creativity still exists, but it’s definitely less than it used to be.
Is Session Kit still unique in the market?
There are a few companies that have tried to replicate what Session Kit does and honestly, I take that as a compliment. But the truth is, I don’t focus on what others are doing. What sets Session Kit apart is our authenticity, community-driven approach and commitment to quality. We’re not just a store – we’re part of the industry we serve.
What qualities has it taken for you, as a working mum, to launch and run your own business?
Resilience and persistence. My daughter Rae was born in 2019, and COVID hit when she was just eight months old. Right when my career and Session Kit were gaining momentum, everything stopped. Not long after, my relationship broke down. I had to let Session Kit tick over while I focused on my session work. Many people told me I should consider returning to the salon so I could have structure routine to help with childcare. But I was determined not to lose everything I had worked so hard for and I’m proud to say I did it. I kept my career, kept the business, and bought a beautiful flat for me and Rae – and my new husband!