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The Natural Choice

The Natural Choice

The Natural Choice

At the heart of Authentic Beauty Concept is a community, one that believes in the same shared values. Co-created with a unique hairdresser collective to start a new path to authentic beauty, this is a brand that values the real over the artificial. Think carefully selected, pure ingredients, authentic hairstyles suited to each individual, real and honest direct discussions around what is important – to stylists, to clients, to the wider world.

by JOANNA | INFORM

All of this is a response to the modern consumer, experiencing life in the new now. They want true experiences, moments of genuine self-care, to feel beautiful without applying traditional beauty norms. There’s a palpable desire for truth and authenticity, and as valued beauty experts in your community, you are perfectly placed to support them – and your team and colleagues – to find a more natural way to work, to live, to connect.

Authentic Beauty Concept’s committed to pure, silicone free, high-performance haircare and ethical and sustainable beauty solutions. In many partner salons, you’ll find Authentic Beauty Concept refill bars, encouraging clients to reuse and refill for a more sustainable approach to everyday beauty. Rooted in pampering rituals, their in-salon Memento services help hairdressers bring out their client’s inner beauty through a unique sensorial journey with premium ingredients, blissful products and a relaxing, spa-like experience. Clients choose the perfect service depending not only on their needs, but also on their mood.

With this commitment to authentic hair, slow living, pure formulas and mindful experiences, Authentic Beauty Concept are delivering a premium and vegan alternative that’s powered by naturally derived ingredients. A perfect example? The elevated Replenish range, relaunched to deliver intensive repair to enhance and restore damaged hair. Infused with powerhouse ingredients, including sustainably sourced Laos rice water and shea butter, the line-up replenishes and strengthens without overburdening the hair. But it’s not just what’s in the bottle that’s been improved; its sustainable packaging now includes Braille print and a NaviLens code for better accessibility for blind and visually impaired consumers.

Authentic Beauty Concept is a movement – hairdressers and artisans sharing the same values that build on today’s beliefs and individual experiences. The mindset is ‘be yourself’ – real, direct and open. Honesty is attractive; individuality and character are what gives us beauty. 

Loose textures, carefully created canvases for beautiful hair and styling products with a ‘no styling’ approach that almost invisibly enhance hair – it’s all about building on the natural beauty that already exists. Effortless in every way, perfectly imperfect, crafted quality… and beautiful, touchable hair.

Do you crave a different approach? One that’s still premium but that enables you and your client to block out the noise of the busy world around, creating moments and experiences worth remembering? Are you looking to belong to a community that shares, supports, empowers, frees? It’s the natural choice – join the #AuthenticBeautyMovement.

Cosmic Blow Dry Jelly

Co-created with global advocate Juliette den Ouden to meet the demands of salons, fashion weeks and beyond, this multitasker delivers everything from airy, voluminous blowdry looks to sleek, structural wet finishes, thanks to its non-sticky, flake-free finish – all while protecting hair from heat up to 230°C.

Glow Spray Serum

Think pink with this multi-functional ‘guardian angel’ for hair. Glow Spray Serum was created to protect hair colour and vibrancy, leaving hair healthy, strong, shiny and protected year-round, thanks to its UV Protection Booster. A must-have for colour maintenance.

Replenish Split End Remedy

Housed in an on-trend butter yellow tube, this restorative leave-in balm in the relaunched Replenish range boasts plant-derived sealing technology that seals split ends and reduces frizz with 230°C heat protection too.

Do what feels natural – join the #AuthenticBeautyMovement at authenticbeautyconcept.co.uk
and follow @AuthenticBeautyConceptUK

What We Loved About The Moroccanoil Collective 2025

What We Loved About The Moroccanoil Collective 2025

What We Loved About The Moroccanoil Collective 2025

Creative HEAD hit up Las Vegas with Joy Salon Services – this is what we brought back (along with a lot of merch)

by AMANDA | INFORM

There are plenty of reasons to visit Las Vegas – Elvis impersonators, 24-hour casino buffets, quickie weddings – but Moroccanoil give their community an irresistible cause… The Collective! This is an inspirational event to drive both creativity and business, while also including the brand’s Global Hair Competition and plenty of fun (think pool parties and club nights sprinkled in among the workshops).

Joy Salon Services, the UK distributor of Moroccanoil, hosted a contingent of stylists and salon owners, along with Aston & Fincher, at this second Collective event, at the jaw-dropping Fontainebleau. And no one left disappointed – this is what blew us away from The Collective event this year…

Gareth Williams and Oana Cioufu

The Workshops

Attendees had the opportunity to choose from an amazing array of practical workshops, and we got to sit in on four belters. Starting with Nancy Dobell’s The New Normal – she’s the senior global director of business and brand development at Moroccanoil we got a brilliantly helpful insight into consumer beauty and shopping trends and how salons can maximise the opportunities they present – Nancy had even devised an exclusive AI programme to help attendees come up with service menus around key calendar dates and themes.

On the subject of AI, Social Beauty Makers podcast host, Gordon Miller, lifted the lid on how best to maximise the different AI platforms out there, showcasing both the creative opportunities (animating still imagery) and the business possibilities (we met his AI assistant, Mary!).

Curl Explosion with Greg Gilmore and Tatiana Dudley shared some wonderfully useful techniques and tips for textured clients, while the UK’s Gareth Williams (joined by Oana Cioufu) revealed some dimensional blonde techniques that anyone in the audience could take straight back to the salon and start earning from.

Nicole Wilson, Global Hair Competition winner 2023

The Opportunity

The Collective includes Moroccanoil’s Global Hair Competition, with the finalists given the chance to present a collection on stage and work with theMoroccanoil team backstage at the iconic Eurovision. The overall winner? Well, they scoop $10,000, a salon retail package worth $5,000 and $2,500 of education at the Moroccanoil Academy in New York. Not bad at all – in 2023, Nicole Wilson from Northern Ireland was the winner and presented her models on stage this year in Vegas.

Global Hair Competition winner 2025 Tatiana from Puerto Rico, with Antonio Corral Calero

The Community

With a serious number of global attendees, there’s the chance to engage with salon owners and independent stylists from around the world. The support from the brand is felt throughout, and audience members we spoke to discussed how being part of Moroccanoil truly felt like a family, with pees that share ideas and lift up others. And there was no better example than the reaction to the Puerto Rico’s @tati.hair.magic winning this year’s Global Hair Competition – flags and vuvuzelas aplenty!

Robert Ham and Kevin Hughes

The Fun

We cannot undersell just how much fun the Moroccanoil team seems to be having on stage at the evening hair presentations. We’re talking choreographed dances, comedy skits, dream sequences with forest nymphs and a giant AI horse… props to senior vice president of global education, Robert Ham; global creative director, Antonio Corral Calero and vice president of artistry, Kevin Hughes, for being so game (and often in sequins, too!).

Oh, and the welcome pool party, with pina colada ice lollies in the brand’s iconic blue and inflatable Moroccanoil bottles? Yes, that’s how to welcome your guests with style.

The Merch!

The pop-up shop meant that you can put a serious dent in your credit card with all that azure-coloured merchandise – from cosy hoodies (good when the aircon was fierce) to silky dressing gowns to tie-dye tote bags, there was a plethora of goodies to shop (or win, with everyone receiving a voucher to play prize-laden games). Again, this all added to that community vibe, a sea of blue greeting you every time you arrived for the next happening. Very clever indeed…

Abby Whittaker on mic

Oh, and a shout out to Abby Whittaker, director of education for Joy Salon Services, who flew the UK flag on stage during a breakout panel discussion on reputation and education in hairdressing… and received some brilliant audience reaction too!

Sustainability in Salons: How to Be More Eco-Friendly and Reduce Product Waste

Sustainability in Salons: How to Be More Eco-Friendly and Reduce Product Waste

Promotion

Six Steps To A More Sustainable Salon

The beauty world is evolving rapidly, and sustainability is stealing the spotlight! With growing awareness of our industry’s environmental impact, salons have a real chance and responsibility to go greener. Here’s how.

by AMANDA | INFORM

Understanding how a salon can become more sustainable without compromising on quality and client experience can be overwhelming. However, by making small, strategic choices while using the right tools, you can reduce your footprint, protect the planet and future-proof your business. We partnered with Fresha, the world’s leading beauty and wellness marketplace, to hear their guidance on achieving this:

1. Reassess product use and minimise your waste

Excess product not only costs your business money, it also contributes to pollution and landfill waste. Some ways to cut down:

– Measure carefully
– Track usage
– Switch to concentrated or refillable products

With Fresha’s built-in inventory management, you can easily monitor product usage, track low stock levels and reduce any unnecessary ordering, which helps cut down on waste and save you money!

2. Choose sustainable brands

Partner with brands that prioritise sustainability in their packaging, ingredients and production methods. Keep an eye out for:

– Cruelty-free and vegan certifications
– Biodegradable or recyclable packaging
– Low-tox or organic ingredients lists

If your clients are aware of their environmental impact, promoting sustainable product ranges are a great method to boost loyalty while reflecting your values, and theirs. On your Fresha profile, you can proudly promote your eco-forward choices, helping clients who care about sustainability find and choose your salon for their next appointment.

3. Rethink packaging and recycling methods

Salon waste is often dominated by plastic, foil, and paper. Here’s how to manage it more responsibly:

– Introduce a recycling station
– Recycle colour tubes and foils by joining programmes like Green Salon Collective, Sustain Beauty Co. etc.
– Eliminate single-use items: switch to reusable gloves, towels, capes and cups where possible

4. Cut down on water and energy consumption where possible

Salons are naturally resource-intensive, so looking at smart upgrades can make a massive difference:

– Install eco shower heads
– Switch to LED lighting
– Use energy-efficient appliances

5. Go digital

Moving towards a paperless salon isn’t just good for the planet, it’s also great for your business.

– Digital client forms, receipts and consultation records reduce paper usage
– Online booking platforms and digital marketing (emails, social media) mean less print waste

Fresha makes this easy. With online booking, digital forms and built-in email and SMS marketing, your salon can seamlessly switch from paper to digital, minimising waste and improving your workflow. Aug

6. Consider joining the Sustainable Salon initiative

Joining a dedicated initiative can really help you stay on track if you’re serious about going green. Programs like Sustainable Salons offer structured support for salons wanting to reduce their environmental footprint. They do all the hard work for you, turning hair which is incredibly hard to break down, into impactful and innovative environmental solutions.

Final Thoughts…

Becoming a more sustainable salon doesn’t happen overnight, but small tweaks in your business habits can lead to meaningful change. By utilising smooth-running software solutions such as Fresha, you’re equipped with the right tools to streamline your operations and make a transition like this as seamless and as simple as possible.

 Not signed up to Fresha yet? Sign up now for free, and see what the go-to booking platform for beauty professionals can do for your salon. 

“There’s A Massive Problem. And We’re Going To Fix It!”

“There’s A Massive Problem. And We’re Going To Fix It!”

“There’s A Massive Problem. And We’re Going To Fix It!”

Jade Hayter’s new capsule collection of salon-friendly fashion is not just elegantly tailored, it will help you do your bit to save the planet.

by CATHERINE | INFORM

Jade Hayter

Make no mistake, Jade Hayter, hairdresser and founder of the 145 Collective, a hub for freelancers and businesses in Glasgow, loves fashion. It’s fast fashion she has a problem with, the production of rapid, low-cost, trend-driven clothing that drives nearly 10 per cent of global carbon emissions, consumes huge amounts of water – and the vast majority of which ends up in landfill.

Adding to her feeling of unease was the discovery that 140,000 metric tons of that textile waste are generated by hairdressers – mainly garments discarded after contamination by hair colour and bleach. This high risk of damage means hairdressers often resort to wearing cheap clothing in the workplace, perpetuating the disposable clothing culture. But while there were plenty of discussions around sustainability focused on chemical waste from products, it seemed nobody was talking about the impact of textile waste. Something, it occurred to Jade, had to be done.

“There was nowhere that I could buy really nice, tailored clothes that weren’t going to get ruined at work,” she says. I’m talking about the clothes that I like to wear on days when I don’t have clients or when I’m not doing colour. And that got me thinking, ‘What I need are some really nice statement pieces that I can wear to work and not have to worry about them.’ And when I did a deep-dive into the stats around how much clothes get ruined at work, I was disgusted. And I thought, ‘There has to be a better option.’”

The capsule collection includes smart tailored pieces for men and women

Jade, who studied fashion and textiles before becoming a hairdresser, set about her mission of re-writing the fashion cycle by designing a collection of elevated, bleach-proof clothing that would appeal to the modern hair pro, last longer, be kinder to the planet and which could be worn season after season. In the end, it took her almost a year before she discovered a fabric that was up to the task – a coated polyester that is almost 100 per cent bleach-proof – but now, with the launch of her new business, her dream has now finally become reality.

Available to pre-order exclusively now at jadehayter.com (get a 20 per cent discount using code JH20 until 31 July), Jade’s launch collection consists of an oversized blazer, a waistcoat and trousers for women, plus an oversized shirt and trousers for guys (though Jade is keen to point out that men have also asked to wear the blazer). Smartly tailored and with beautifully detailed stitching and buttons, the collection is currently available in black and navy-blue options, with plans to release the styles in different colours moving forward. A classic T-shirt is also in the pipeline.

“I’m not saying you have to wear top-to-toe Jade Hayter,” she says. “This is a capsule collection and the idea is that you can combine these pieces with other items of your own. I’m more interested in creating a movement where you’re educating people on how to wear clothes well. It’s imperative that we have a capsule wardrobe that we don’t discard, we actually keep adding different pieces s we move forward. The key thing about fast fashion is that constant new season, new this, new that. I wanted to design pieces that are timeless, that suit any age, any style – it’s for everyone.”

All articles are bleach- and tint-proof and designed to last

With prices starting at £65 for the waistcoat and rising to £140 for the blazer, Jade realises this presents a challenge when it comes to her desire to halt the rise of fast fashion. While shoppers, and particularly the younger generation, say they’re concerned about sustainability, a recent study by Sheffield Hallam University found that nine out of 10 Gen Z-ers are still buying fast fashion. The fact that Shein adds, on average, an eye-watering 6,000 new styles to its website every day shows the scale of what she’s facing.

Jade insists her clothes will never go on sale (“This is such a driving factor in fast fashion”) but she’s offering an initial 20 per cent discount on orders and in the longer term will introduce a reuse andrecycle initiative where clothing can be returned to be cleaned, repaired and re-sold at a discount price. All the packaging is 100 per cent curbside recycled, too.

The fact that it’s normalised in our industry just to bin clothes that are ruined needs to stop,” saysJade. “It’s a massive problem but it needs to be fixed and I really do want to change things. People have laughed at me because I’m just one person, but I’m so passionate about my brand and what it can achieve. What I’m doing really stands out from other bleach-proof lines that are popping up but that are emulating fast fashion. There’s room for everyone and I want to build a community of stylish hairdressers who want to do good and look good. If I can change the way someone thinks about purchasing, then I’ve done what I set out to do.”

How Does Fast Fashion Affect The Environment? 

According to the United Nations, the fashion industry is responsible for between 8 and 10 per cent of all global carbon emissions*. That’s more than all international flights and shipping combined.

It also accounts for 20 per cent of all wastewater production. About 93bn cubic metres of water – enough for 5 million people to survive – is used by the fashion industry every year.

A significant portion of discarded clothing ends up in landfill. Globally, the textile industry occupies roughly 5 per cent of all landfill space, with about 92 million tons of textile waste produced every year.

Only 1 per cent of used clothes are recycled into new clothes, according to the European Parliament. On average, Europeans use nearly 26kg of textiles and discard about 11kg of them every year. Most (87 per cent) are incinerated or landfilled.

The rise of fast fashion has been crucial in the increase of clothing consumption, driven partly by social media and the industry bringing fashion to consumers at a faster pace than in the past.

New strategies to tackle this issue include developing new business models for clothing rental, designing products in a way that would make re-use and recycling easier (circular fashion), convincing consumers to buy clothes of better quality that last longer (slow fashion) and generally steering consumer behaviour towards more sustainable options.

Despite the growing popularity of sustainable and ethically made fashion among younger generations,fast fashion is growing rapidly in volume and profit. According to research by CoherentMI, in the United States alone, fast fashion was worth $41.15 billion in the year 2023 and is anticipated to reach $59.85 billion by 2030.

Iconic Scottish Hairdresser Charlie Miller OBE Has Passed Away

Iconic Scottish Hairdresser Charlie Miller OBE Has Passed Away

Iconic Scottish Hairdresser Charlie Miller OBE Has Passed Away

Founder of the namesake salon group had been diagnosed with Alzheimer’s disease in 2015

by AMANDA | INFORM

Charlie Miller OBE, the iconic hairdresser behind the Charlie Miller salons group in Edinburgh and a driving force in creative British hairdressing, has died.

Diagnosed with Alzheimer’s disease in 2015, he had been living under the care of the team at Queen’s Manor Care Home for the past three years. He died peacefully on Monday, surrounded by family.

Charlie Miller received an OBE in 2012

Reopening of the Stafford Street salon after refurbishment in 2019

With a six-decade strong career, Charlie was adored not only for his talent with hair but also an inspirational leader whose passion and creativity helped shape the careers of many professionals across the industry. He received an OBE from the Queen in 2012.

His sons, Jason and Joshua Miller, have led the brand since 2009. “Charlie was so much more than the name above the door – he was a force of creativity, integrity and love. He built something truly special: not just a business, but a family. We’re proud to be his sons, and to carry forward the legacy he began,they said.

Parliament welcomes back The Hair Council

Parliament welcomes back The Hair Council

Parliament welcomes back The Hair Council

MPs and guests gather at Westminster for first time since Covid

by AMANDA | INFORM

The Hair Council returned to Parliament for their first gathering there since Covid.

Invited by Rupa Huq MP, The Hair Council and selected guests enjoyed afternoon tea while hearing updates on their quest to make state registration mandatory and celebrating those that have championed the cause.

Long term supporter and campaigner for The Hair Council, Andrew Barton, was awarded with a Master Professional certificate for his commitment. “For over two decades I have lent my voice to the Hair Council to push this cause forward and to shout loudly about what we need, and that is mandatory registration in this industry,” he said. 

Julia Lopez MP and Rupa Huq MP

Andrew Barton

Registrar and chief executive, Gareth Penn, shared how the push for mandatory state registration can help shape the future for small businesses. “There is a lot more work we need to do. We are a skilled, essential unified workforce who contributes thousands of jobs and billions of pounds to the UK Exchequer. We are making excellent progress towards our mandatory registration, because that is still the foundation of what the Hair Council is all about. The more of us that are State Registered, the more of a voice we have,” he said.

Support was also shared by attending MPs. “I have massive respect for all that you do. You are a pivotal part of the high street and the campaign you have for state registration is really important,” said Rupa Huq MP, who hosted the event.

“You are anchors in the high street and the people that provide a sense of heart,” added Julia Lopez MP. You are continuing to give people employment rights and career opportunities, so thank you for doing all that. I ask all of you to lobby your MPs, because we shouldn’t keep taking industries like this for granted. Incredibly important grass roots small businesses are keeping our high streets going.