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Why Are We Not Talking About The Industry’s Biggest Exclusion Barrier?

Why Are We Not Talking About The Industry’s Biggest Exclusion Barrier?

Jul 31, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM

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Why Are We Not Talking About The Industry’s Biggest Exclusion Barrier?

Not Another Salon launches a pioneering initiative for Price Inclusivity

by | INDUSTRY NEWS

Sophia Hilton

Not Another Salon has been a driving force of inclusivity and innovation in the last decade. Since becoming the world’s first gender-neutral salon in 2017, then continuing to pioneer unique offerings such as silent haircuts and mirror-free experiences that went viral globally, Sophia Hilton, founder of Not Another Salon is taking a bold new step. 

“Inclusivity these days seems to focus so strongly on sexuality, gender, and race,” says Sophia. “While that is hugely important, in order to be truly inclusive we have to consider all aspects of inclusivity, and that includes economic access.”

Not Another Salon are proud to launch this new pioneering initiative, Price Inclusivity, becoming the first salon in the UK to offer a specific number of appointments each month at a reduced cost for individuals on low incomes. All clients have to do is provide an income statement or bank statement and make less than £25,000 a year. 

How It Works
Each month Not Another Salon will allocate a set number of selected appointments and services to be offered at a reduced price. These appointments are designed to accommodate individuals who would like premium salon services but may find them financially challenging. Availability will be on a first-come, first-served basis, to ensure fairness and equity.

Sustainable Quality and Commitment 
“It was tough to create these appointments because after all, we have premium prices for a reason,” Sophia adds. “Our team is among the most highly trained in the country, our rent is high as we’re in a premium location, and the products we use are the best money can buy. We’ve created a menu of appointments and services that we were able to reduce, while still making it viable to our business.” 

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Who Is Heading To The Wella TrendVision Awards Grand Final?

Who Is Heading To The Wella TrendVision Awards Grand Final?

Jul 26, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM

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Who Is Heading To The Wella TrendVision Awards Grand Final?

Wella Professionals names its TVA 2024 finalist lineup

by | INDUSTRY NEWS

Wella TVA

Wella Professionals TrendVision Award 2024 finalists have been announced. Finalists are set to compete at the UK & Ireland final in London on Monday 7 October; having been selected from their initial photographic entries, the finalists will take to the stage at Old Billingsgate, London. 

Hosted by Wella Professionals, the TrendVision Award showcases competitors’ creativity and craftsmanship and offers a platform to excel. The categories this year are Colour Visionary (the global category), Craft Visionary (local to UK & Ireland) and XPOSURE Creative Colour (for students only).  

With more than 600 guests expected on the night to celebrate the winners and runners-up, the event remains one of the most exciting moments in the hairdressing calendar, with finalists competing live on the day, before celebrating throughout the night. Not only will the exciting winner announcements take place, but guests can also expect a lavish drinks reception, gala dinner, exclusive hair shows – from leading Wella Artists including Jordanna Cobella and TONI&GUY – after-party, and a luxury gift bag to take home. 

Find the full list of finalists at wella.com

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This One Tool Could Transform Your Client Bookings

This One Tool Could Transform Your Client Bookings

Jul 12, 2024 | Content, HOME INFORM, INDUSTRY NEWS, INFORM

CATEGORIES > INFORM

This One Tool Could Transform Your Client Bookings

If you’re looking to build your salon brand, consider Fresha a must-have tool to run and grow your business 

Promotion – Fresha

As the social media landscape continues to evolve, having a strong website and social platforms has never been more important for your salon’s online visibility. While great content and engagement will get you so far, there may be one missing ingredient in your perfect progress potion… an online marketplace like Fresha.

Here’s how it works
The marketplace is a hub where potential clients can find, compare, and book services in their local area. Imagine your marketplace profile as your online shop window – it’s the best way for you to make a great first impression and bring new clients straight to your salon’s doorstep.

Most new client journeys start on the internet, and you need to show up in those searches for the best chance of bookings. Having a profile on a platform like Fresha marketplace will boost your local SEO rankings. So, even clients searching on Google are more likely to find your business, especially if you can offer popular services and treatments that set your business apart.

120,000 appointments are booked on the Fresha marketplace every day. Not only is it the world’s largest wellness marketplace, but it’s perfect for showing off your brand, as well as quickly and easily offering discounts or running sales.

A Fresha top tip
Clever pricing is one of your best tactics for winning new clients, and your marketplace profile is there to help you do it. Anyone who browses your services will instantly see how your deals and promotions affect your prices – whether it’s a seasonal flash sale that drives urgency, off-peak pricing to keep your salon busy throughout the day, or last-minute offers to quickly fill un-booked slots.

Treat clients to a better booking experience
With an online marketplace profile, you’ll unlock online bookings for your salon – letting your clients book, rebook, and reschedule their own appointments, 24/7. You’ll cut down your time arranging appointments on the phone and save hours each week, all while filling your calendar even faster.

Nowadays 70 per cent of clients prefer to book online, whether it’s for comfort or convenience, so they’ll love the ease of booking their appointment with you through Fresha. Add clear “Book Now” buttons to your profiles on Google Maps, Instagram, and Facebook, as these are apps your clients use every day.

You can do it all on the Fresha marketplace

With over 18 million monthly users and 120,000 appointments made every day, the Fresha marketplace is the best way to reach new clients, almost effortlessly! Salons typically gain at least 26 per cent more clients after joining the marketplace, and four out of five of those clients return.

Ready to get your salon’s name in lights? List your salon on the Fresha marketplace today, get seen by thousands of local clients, and watch your calendar fill up.

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Rosser Hairdressing Wins Big at Great Lengths GLammies

Rosser Hairdressing Wins Big at Great Lengths GLammies

Jul 8, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM

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Rosser Hairdressing Wins Big at Great Lengths GLammies

Salon scoops three trophies at extensions brand’s 12th annual competition

Which salon is knocking it out of the park when it comes to extensions? The answer would seem to be Rosser Hairdressing, which won three awards at this year’s Great Lengths GLammies.

Roseer Hairdressing nabbed the UK Hair Extension Salon trophy, while Beverley Rosser grabbed the Body & Bounce award, with the salon’s Lydia Henderson winning Best Newcomer.

HeadUp X Calm

Also celebrated for its extension excellence was Melanie Richards Hair and Beauty, which won the Great Lengths Trophy, given to an extensionist who has “demonstrated outstanding work”. Katie Hemming enjoyed a successful night too, winning two awards for Captivating Colour and Longer Length.

All the category winners have also scooped a trip to Rome, which includes a tour of the Great Lengths production factory there.

And the winners are…

Longer Length – Katie Hemming, Love Hair

Avant Garde – Jack Trafene-Little, The Little Salon

Bridal Creation – Kirby Blythe, Hair by Kirby Blythe

Captivating Colour – Katie Hemming, Love Hair

Body & Bounce – Beverley Rosser, Rosser Hairdressing

Best Newcomer – Lydia Henderson, Rosser Hairdressing

Customer Service Award – Green & Co

Sustainable Salon of the Year – Butchers Hair Salon

Most Charitable Salon of the Year – Jade Searcy

UK Hair Extension Salon – Rosser Hairdressing

Great Lengths Trophy – Extension Excellence – Melanie Richards Hair and Beauty

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Believe in Authentic Beauty

Believe in Authentic Beauty

Jul 8, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM

Promotion – AUTHENTIC BEAUTY CONCEPT

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Believe in Authentic Beauty

AUTHENTIC BEAUTY CONCEPT was inspired by hairdressers, artisans and people who share the same values. Will you join the movement?

AUTHENTIC BEAUTY CONCEPT Styling products

A desire for truth and authenticity – that’s what today’s modern consumers are searching for. They’re eschewing over-engineered formulas, over-glamourised and filtered hair looks, craving real and honest discussions instead of corporate speak. Shared beliefs, an eye on sustainability, community – this is life in the new now.

This is AUTHENTIC BEAUTY CONCEPT, a holistic, premium brand inspired by hairdressers, artisans and people who share the same values. Something honest, simple and made with carefully selected ingredients, AUTHENTIC BEAUTY CONCEPT has curated a range of hair and body products that fit with today’s beliefs. This is a brand that people can relate to, nourishing their salon experience and home beauty rituals to a new level, powered by beliefs that chime with your clients today…

AUTHENTIC BEAUTY CONCEPT Glow range

We believe in… pure formulas

What is left out is as important as what’s put in. Its care and styling formulas are created with a free-from philosophy; they are free from sulphates,* parabens, silicones, mineral oils and artificial colourants. Natural ingredients are extracted gently while preserving their benefits. This is nature meeting science…

We believe in… a no-filter attitude

AUTHENTIC BEAUTY CONCEPT was created as a movement with hairdressers and artisans sharing the same values, that build on today’s beliefs and individual experiences – this is a unique community embracing a new attitude towards beauty. The mindset behind the #authenticbeautymovement? ‘Be yourself’.

We believe in… authentic hair

The hair of today follows a new language, celebrating the free and unique textures of true beauty. It’s what you don’t see that makes the difference; care products create the canvas, styling products invisibly enhance authentic hair with a ‘no styling’ approach. It’s about building on the natural beauty that is already there. Effortless, crafted quality – a reduced luxury.

We believe in… a mindful experience

A mindful moment is about connecting inner and outer beauty through real experiences, reconnecting with yourself. AUTHENTIC BEAUTY CONCEPT empowers the hairdresser to create a different, premium in-salon environment that blocks out the busy, crafting a moment to remember – a memento. The in-salon Momento Menu delivers a unique sensory journey with premium ingredients, blissful products and a relaxing, spa-like experience… with take-home treats allowing guests to follow their bliss back in their own bathrooms.

Carefully selected, pure ingredients. Real hair styles. Honest discussion. Artisan skills. Unique experiences. Shared beliefs. This is the new now – the authentic beauty movement. It just needs you to be part of it, too…

Recycle and Reuse – the AUTHENTIC BEAUTY CONCEPT way

Sustainability runs through the core of AUTHENTIC BEAUTY CONCEPT, enabling your salon to do more to protect the planet’s future:
• A partnership with Green Salon Collective aims to raise the standards of sustainability across the industry. From events to share and inspire sustainable salon practices to discounted services for AUTHENTIC BEAUTY CONCEPT salons to recycle the traditionally impossible (hair, foil, colour tubes, towels) alongside plastic, paper, PPE, chemicals and general waste.
• There’s also access to GSC education on waste, energy, water, and food, as well as staff policies and social responsibilities.
• But it’s not just about recycling; salons can introduce an AUTHENTIC BEAUTY CONCEPT refills bar to encourage clients to reuse their mindfully packaged bottles and tubs, often at a reduced retail price. Clear action, clear impact – beauty has. never behaved better

Join the #AUTHENTICBEAUTYMOVEMENT via authenticbeautyconcept.com and @authenticbeautyconceptuk on Instagram, Facebook and YouTube

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Could Stylists Soon Be Wearing A Device Warning Them About RSI?

Could Stylists Soon Be Wearing A Device Warning Them About RSI?

Jun 26, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM, INFORM HEADER

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Could stylists soon be wearing a device warning them about RSI?

L’Oréal Brandstorm competition final reveals winning innovations from around the world.

Team PROtect from France

A watch-style device to tell stylists when to stretch, take a break, and to warn when they might be about to do their body harm has scooped this year’s global L’Oréal Brandstorm final in London.

The L’Oréal Group’s innovation competition for young people, focused on helping kickstart their careers, saw Team PROtect from France impress the judges at the Riverside Studios in London. Its approach to supporting the physical health and wellbeing of hairstylists with wearable tech would see devices on the wrist and back that monitor movements and notify the wearer when they are entering zones of potential harm, promoting them to take a break or stretch to avoid issues such as repetitive strain injuries or back problems.

An intelligent comb that makes precision parting easier, complete with various comb attachments that would work with all hair types and textures while saving stylists’ time, was the runner-up idea from the US.

MyHair App, which connects consumers with personalised product recommendations and salon services that they can buy e-commerce, and includes AI capabilities, grabbed third place for the UKI team and Match Makers.

A watch-style device to tell stylists when to stretch, take a break, and to warn when they might be about to do their body harm has scooped this year’s global L’Oréal Brandstorm final in London.

The L’Oréal Group’s innovation competition for young people, focused on helping kickstart their careers, saw Team PROtect from France impress the judges at the Riverside Studios in London. Its approach to supporting the physical health and wellbeing of hairstylists with wearable tech would see devices on the wrist and back that monitor movements and notify the wearer when they are entering zones of potential harm, promoting them to take a break or stretch to avoid issues such as repetitive strain injuries or back problems.

The winning PROtect Team from France now starts a three-month “entrepreneurship” at L’Oréal’s Paris HQ to refine their idea with support from the company’s experts, with an aim to bring their idea to market to help hairdressers around the world.

Hayley Jepson

Judging panel

It was the first time that Brandstorm had focused on the L’Oréal Professional Products Division, with a challenge to “revolutionise the professional hair industry by leveraging technology to propel both salon businesses and the client experience forward”. It was also the first time the final had been held outside of Paris, with 130 young entrepreneurs from across the world invited to London to compete.

Charlotte Mensah, salon and product brand founder, was among the panel of judges, which also included L’Oréal Professional Products global president, Omar Hajeri. Hayley Jepson, the L’Oréal Professionnel Paris and Head Up ambassador, led a keynote session on the importance of resilience and good mental health practice during those early stages of a career.

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