Believe in Authentic Beauty

Jul 8, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM

Promotion – AUTHENTIC BEAUTY CONCEPT

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Believe in Authentic Beauty

AUTHENTIC BEAUTY CONCEPT was inspired by hairdressers, artisans and people who share the same values. Will you join the movement?

AUTHENTIC BEAUTY CONCEPT Styling products

A desire for truth and authenticity – that’s what today’s modern consumers are searching for. They’re eschewing over-engineered formulas, over-glamourised and filtered hair looks, craving real and honest discussions instead of corporate speak. Shared beliefs, an eye on sustainability, community – this is life in the new now.

This is AUTHENTIC BEAUTY CONCEPT, a holistic, premium brand inspired by hairdressers, artisans and people who share the same values. Something honest, simple and made with carefully selected ingredients, AUTHENTIC BEAUTY CONCEPT has curated a range of hair and body products that fit with today’s beliefs. This is a brand that people can relate to, nourishing their salon experience and home beauty rituals to a new level, powered by beliefs that chime with your clients today…

We believe in… pure formulas

What is left out is as important as what’s put in. Its care and styling formulas are created with a free-from philosophy; they are free from sulphates,* parabens, silicones, mineral oils and artificial colourants. Natural ingredients are extracted gently while preserving their benefits. This is nature meeting science…

We believe in… a no-filter attitude

AUTHENTIC BEAUTY CONCEPT was created as a movement with hairdressers and artisans sharing the same values, that build on today’s beliefs and individual experiences – this is a unique community embracing a new attitude towards beauty. The mindset behind the #authenticbeautymovement? ‘Be yourself’.

We believe in… authentic hair

The hair of today follows a new language, celebrating the free and unique textures of true beauty. It’s what you don’t see that makes the difference; care products create the canvas, styling products invisibly enhance authentic hair with a ‘no styling’ approach. It’s about building on the natural beauty that is already there. Effortless, crafted quality – a reduced luxury.

We believe in… a mindful experience

A mindful moment is about connecting inner and outer beauty through real experiences, reconnecting with yourself. AUTHENTIC BEAUTY CONCEPT empowers the hairdresser to create a different, premium in-salon environment that blocks out the busy, crafting a moment to remember – a memento. The in-salon Momento Menu delivers a unique sensory journey with premium ingredients, blissful products and a relaxing, spa-like experience… with take-home treats allowing guests to follow their bliss back in their own bathrooms.

Carefully selected, pure ingredients. Real hair styles. Honest discussion. Artisan skills. Unique experiences. Shared beliefs. This is the new now – the authentic beauty movement. It just needs you to be part of it, too…

Recycle and Reuse – the AUTHENTIC BEAUTY CONCEPT way

Sustainability runs through the core of AUTHENTIC BEAUTY CONCEPT, enabling your salon to do more to protect the planet’s future:
• A partnership with Green Salon Collective aims to raise the standards of sustainability across the industry. From events to share and inspire sustainable salon practices to discounted services for AUTHENTIC BEAUTY CONCEPT salons to recycle the traditionally impossible (hair, foil, colour tubes, towels) alongside plastic, paper, PPE, chemicals and general waste.
• There’s also access to GSC education on waste, energy, water, and food, as well as staff policies and social responsibilities.
• But it’s not just about recycling; salons can introduce an AUTHENTIC BEAUTY CONCEPT refills bar to encourage clients to reuse their mindfully packaged bottles and tubs, often at a reduced retail price. Clear action, clear impact – beauty has. never behaved better

Join the #AUTHENTICBEAUTYMOVEMENT via authenticbeautyconcept.com and @authenticbeautyconceptuk on Instagram, Facebook and YouTube

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Anxious? L’Oréal Professionnel Paris is offering free access to the Calm app

New partnership aims to help stressed stylists in tandem with Head Up initiative.

About 2,000 hours a year – that’s how long stylists listen to their clients, according to a study by Samaritans. It’s well known that hairdressers and barbers hear some intensely personal and potentially traumatic tales from their clients, offering advice and support alongside colour and styling. Is it any wonder that 65 per cent of stylists have told a L’Oréal study that they’ve experienced anxiety, burnout or depression at some point during their career?

In a move to offer extra practical help to those feeling stressed, L’Oréal Professionnel Paris is partnering with the app Calm to offer three months of free access, with 50 per cent off Calm’s annual subscription price following that free period. This follows the launch last year of the Head Up initiative from L’Oréal Professionnel Paris, which offers free online training to stylists on its Access platform, with its tools including meditation, breathing and movement exercises. Since its launch, more than 92,000 hairstylists from 25 countries have completed the first training module.

Via the Calm partnership, stylists can access masterclasses and relaxing stories to enhance sleep quality. The meditation, sleep and relaxation app – which usually offers a one-week free trial – has seen more than 120 million downloads, with easy access to resources available 24/7 in seven languages.

The Head Up X Calm subscription is available via L’Oréal Access or lorealprofessionnel.co.uk/headup.

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Unveiled! The Fellowship’s New President

Industry celebrates Ashleigh Hodges at President’s Night in Manchester.

Ashleigh Hodges

Ashleigh Hodges is the new – and youngest ever – president of the Fellowship for British Hairdressing.

Unveiled at President’s Night, hosted at the O2 Victoria Warehouse in Manchester, Mash Creative Studio founder and davines colour ambassador Ashleigh replaces Robert Eaton in the role. The event also honoured industry icons, with including Trevor Sorbie MBE, Errol Douglas MBE, Beverly C, Keith Harris, Andrew Collinge, Mark Hayes, Lisa Shepherd, Zoë Irwin, and Nicky Clarke OBE.

And with the icons theme in mind, the 2024 FAME Team – Harry Andreou (Ventura), Ilaria Bellemo (TONI&GUY Canary Wharf), Stephen Campbell (Hair & Co) and Elle Foreman (Tribe Salons) – delivered a show that interpreted looks originally created by the icons, under the guidance of their mentor, Sally Brooks.

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Could stylists soon be wearing a device warning them about RSI?

L’Oréal Brandstorm competition final reveals winning innovations from around the world.

Team PROtect from France

A watch-style device to tell stylists when to stretch, take a break, and to warn when they might be about to do their body harm has scooped this year’s global L’Oréal Brandstorm final in London.

The L’Oréal Group’s innovation competition for young people, focused on helping kickstart their careers, saw Team PROtect from France impress the judges at the Riverside Studios in London. Its approach to supporting the physical health and wellbeing of hairstylists with wearable tech would see devices on the wrist and back that monitor movements and notify the wearer when they are entering zones of potential harm, promoting them to take a break or stretch to avoid issues such as repetitive strain injuries or back problems.

An intelligent comb that makes precision parting easier, complete with various comb attachments that would work with all hair types and textures while saving stylists’ time, was the runner-up idea from the US.

MyHair App, which connects consumers with personalised product recommendations and salon services that they can buy e-commerce, and includes AI capabilities, grabbed third place for the UKI team and Match Makers.

A watch-style device to tell stylists when to stretch, take a break, and to warn when they might be about to do their body harm has scooped this year’s global L’Oréal Brandstorm final in London.

The L’Oréal Group’s innovation competition for young people, focused on helping kickstart their careers, saw Team PROtect from France impress the judges at the Riverside Studios in London. Its approach to supporting the physical health and wellbeing of hairstylists with wearable tech would see devices on the wrist and back that monitor movements and notify the wearer when they are entering zones of potential harm, promoting them to take a break or stretch to avoid issues such as repetitive strain injuries or back problems.

The winning PROtect Team from France now starts a three-month “entrepreneurship” at L’Oréal’s Paris HQ to refine their idea with support from the company’s experts, with an aim to bring their idea to market to help hairdressers around the world.

Hayley Jepson

Judging panel

It was the first time that Brandstorm had focused on the L’Oréal Professional Products Division, with a challenge to “revolutionise the professional hair industry by leveraging technology to propel both salon businesses and the client experience forward”. It was also the first time the final had been held outside of Paris, with 130 young entrepreneurs from across the world invited to London to compete.

Charlotte Mensah, salon and product brand founder, was among the panel of judges, which also included L’Oréal Professional Products global president, Omar Hajeri. Hayley Jepson, the L’Oréal Professionnel Paris and Head Up ambassador, led a keynote session on the importance of resilience and good mental health practice during those early stages of a career.

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Can a new salon recycler make a dent in the UK’s hairdressing waste?

New service launches to help cut salon waste heading to landfill.

Colour tubes, plastic packaging, colour heavy foils… we all know the salon can produce a lot of waste that’s tough to recycle. A new service is launching in the UK that’s focused on improving that challenge.

SalonCycle’s goal is to help hairdressers and hair and beauty salons reduce the amounts of hard-to-recycle types of waste that gets sent to landfill or incineration. Having already launched in the US, SalonCycle’s service asks salons and stylists to split waste into two boxes:

SalonCycle Composting Box – for hair clippings and trimmings.
SalonCycle Recycling Box – for used hair foils, metal colour tubes, flexible and rigid plastic containers, disposable gloves and masks, empty coffee cups and food wrappers.

Boxes are sent directly to salons and placed in “high-traffic areas” throughout the space to encourage easy collection from staff of items that need recycling. Once full, the salon sends the boxes back using the pre-affixed UPS shipping label.

At TerraCycle, the firm behind the new service, the waste is sorted, cleaned and processed into raw materials. Human hair is industrially composted, while items such as plastics, metals and rubber are processed and remoulded to make new recycled products like metal sheeting, flooring tiles, shipping pallets, and outdoor furniture.

“Having to separate waste into lots of different sub-categories can be confusing and ultimately can act as a barrier to adoption in the salon,” admitted Julien Tremblin, general manager at TerraCycle Europe. “SalonCycle only offers two boxes; one for human hair and the other for everything else that is either plastic or metal. The solution couldn’t be easier.”

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Is your salon gender-affirming?

Australian favourite evo partners with The Dresscode Project to help create more gender-affirming salons around the world.

For many in the LGBTQ+ community, the simple act of visiting a salon and getting a haircut can be a challenging event. That’s why Aussie favourite evo is partnering with The Dresscode Project globally to help create more gender-affirming salons. And for every order placed on evohair.com throughout June, evo is donating one Australian dollar to the organisation.

It’s pledging to continue to raise awareness for The Dresscode Project and help eligible evo salons become members of its network. Founded by Kristin Rankin, The Dresscode Project educates salons on how they can become a safer space for the queer community to help clients to express their identity.

It also helps put on gender free haircut clubs, where stylists and salons offer their skills and space totally free to give gender affirming haircuts to marginalised queer individuals. Since 2016, Kristin has provided more than 1,000 gender-affirming haircuts to help queer clients look the way they feel.

Promotion – AUTHENTIC BEAUTY CONCEPT

Believe in Authentic Beauty

AUTHENTIC BEAUTY CONCEPT was inspired by hairdressers, artisans and people who share the same values. Will you join the movement?

We believe in… pure formulas

We believe in… a no-filter attitude

We believe in… authentic hair

We believe in… a mindful experience

Recycle and Reuse – the AUTHENTIC BEAUTY CONCEPT way

Related

Anxious? L’Oréal Professionnel Paris is offering free access to the Calm app

New partnership aims to help stressed stylists in tandem with Head Up initiative.

Related

Unveiled! The Fellowship’s New President

Industry celebrates Ashleigh Hodges at President’s Night in Manchester.

Related

Could stylists soon be wearing a device warning them about RSI?

L’Oréal Brandstorm competition final reveals winning innovations from around the world.

Related

Can a new salon recycler make a dent in the UK’s hairdressing waste?

New service launches to help cut salon waste heading to landfill.

Related

Is your salon gender-affirming?

Australian favourite evo partners with The Dresscode Project to help create more gender-affirming salons around the world.

Related