Their six salons will be using the refillable, customisable colour lab
Stroke Of Genius
Promotion – Wella Professionals
Stroke of Genius
Same reliable colour, vibrancy and shine, but now achievable on damaged hair, too. There’s even more to love about new Color Touch from Wella Professionals
by Catherine | Industry News
When Wella Professionals invented Color Touch more than 70 years ago they changed the hairdressing landscape forever. The first- ever low-commitment, ammonia-free, demi- permanent colour went on to revolutionise salon services, becoming the perfect solution that millions of stylists reached for over the decades when their clients wanted to switch up their hair tone without compromising the condition.
But it turns out that even the best can get better. This month Wella Professionals unveil a new modernised Color Touch – and the improvements are impressive. That iconic ammonia-free formula is vegan now, something that’s becoming increasingly important to clients looking for a more sustainable lifestyle, and it’s completely free from silicones and mineral oils, too. Results are longer-lasting, up to 28 shampoos (up four from previously). There’s a new Color Touch Emulsion, which you combine with your shades to ensure the perfect consistency for all your colour applications.
Best of all, Color Touch now has a built-in metal purifier, specifically to tackle the heavy presence of metals in damaged hair. Expect the same much-loved results from Color Touch on healthy hair but know that you can now achieve the same true-to-tone vibrancy and uncompromised shine on damaged hair.
Among the more than 80 shades in the Color Touch range (all intermixable, for ultimate versatility), you’ll find a new bronze collection comprising a trio of stunning natural shades with a hint of mahogany. In a clever piece of R&D, all three shades are balanced with warm and cool tones, making them ideal for all clients looking to update their colour with this season’s on-trend bronze hue.
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Unsurprisingly, Color Touch aficionados are raving about the upgrades to their beloved brand. None more so than Wella Professionals global amabassador James Earnshaw, who was part of the team that tested the new formula.
I am so excited by the new upgrades! The results are stunning and its Metal Purifier means that colour is vibrant and exactly as expected. There are no hidden surprises, even when the base is not completely even. For clients who frequently want to change their shade or try a trend for a season, this is ideal.
Color Touch just got better – and so can you! The Wella Professionals’ Education Journey provides you with all the skills you need to be a colour expert. Follow @wellaprofessionalsuki for colour inspiration and tips & tricks. In addition, you can find the new Color Touch and a whole heap more by visiting Wella Store.
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