Clean Beauty? It's More Than Just Products

Promotion – Bonacure Clean from Schwarzkopf Professional

As the conversation around clean beauty gathers pace, Schwarzkopf Professional knows that the movement means so much more than the formulas of shampoos and conditioners…

Schwarzkopf Professional BC Clean model
Schwarzkopf Professional BC Clean

You’ve probably had plenty of clients in your chair asking you about what exactly is in the products you’re using, asking about formulas and ingredients. Clean beauty is not a passing trend; this is a way of life for an increasing number of consumers… but to be really clean? It’s going to take more than a shampoo!

With a passionate dedication to sustainability, Schwarzkopf Professional is keen to empower the industry to think differently about clean hair care. This is not just about using the right products – it’s a philosophy that goes beyond labels. The brand’s approach to clean beauty revolves around simplicity, sustainability, and transparency, showcasing that clean, free-from hair care doesn’t require compromising on performance. In fact, its next generation formulas – powered by vegan keratin and skincare-inspired ingredients your clients will know and love – can empower both your finished results AND your retail business. This is 360-degree thinking, building your business in line with consumer beauty trends to help you thrill more clients, today and in the future.

Why clean beauty matters…

What does clean beauty mean? It’s about choosing products that are free from harmful chemicals and made with a commitment to sustainability. And just look at the newest salons and the entrepreneurs behind them, as well as the freshest crop of independent stylists, because the clean beauty movement is reshaping the hairdressing industry. They are driving demand for products that deliver excellent results without the need for harsh additives. It’s not only their clients that care; so too do these new of stylists and salon owners.

Clean beauty delivers

The Bonacure Clean Performance range from Schwarzkopf Professional showcases its commitment to clean beauty;
that a clean approach to hair care leads to better hair health and a more sustainable future. Here’s why it matters:
Less build-up… and better texture: These formulas avoid heavy silicones and waxes, reducing product build-up and
enhancing hair’s natural texture and volume. Result!

Reduced risk of allergies: Post-Covid, lots of consumers are more sensitive to ingredients. The elimination of sulphates, artificial colorants, and other harsh chemicals makes clean beauty ideal for those with sensitive scalps or prone to allergies. Long-lasting hair health: Clean hair care promotes healthier hair long term, with fewer additives that can lead to dependency. Sustainability and environmental responsibility: By choosing clean beauty, you’re making a choice that benefits both your clients’ hair AND the planet. Surely that’s a convincing argument?

Myth-busting clean beauty

Yes, lots of people are talking clean beauty… but not everyone is getting it right. Let’s debunk some common misconceptions so you can consult with confidence. Being ‘clean’ doesn’t necessarily mean vegan, natural, or green – although these categories often overlap. Here’s what sets them apart:

Clean: Focuses on simplicity, avoiding unnecessary chemicals like sulphates and mineral oils.
Vegan: Excludes animal-derived ingredients but may still contain synthetic chemicals.
Natural: Uses plant, animal, or mineral-based ingredients, but isn’t necessarily eco-friendly.
Green: Emphasises environmental sustainability throughout a product’s lifecycle.

At its core, clean beauty is about using simple, essential ingredients that are kind to your hair and the environment… and Schwarzkopf Professional is inviting hair pros and clients to embrace the clean beauty movement! With its Bonacure Clean Performance range, Schwarzkopf Professional is totally committed to delivering high-performing hair care that solve your clients’ problems… while also being clean. Gorgeous looking, healthy hair and a cleaner conscience – it’s a futureproofing formula for your business!

Join the clean beauty movement with Schwarzkopf Professional as your planet-friendly partner! Discover everything about the brand, the products and the power of its skincare-inspired ingredients at