Profit, recruitment and mental health are all right up there!

When we start shaping the Salon Smart line-up, we look at the topics first – what are you, the Creative HEAD audience, telling us would benefit your businesses right now. Then we marry those topics with the perfect speakers to deliver actionable insight that could make a real difference, or perhaps inspire an unthought-of outlook. So, what will the 2024 event cover, here’s a look at five subjects hitting the stage… 

1. How to boost your profit 

It’s the number one, business 101, isn’t it? Making sure you’re making money? Well, Boss Your Salon owner, Maddi Cook, will be giving a masterclass in maximising on missed potential and divulging her top tips for topping up your profit in 2024. She’s helped over 15,000 professionals unlock business growth, putting over £30 million back into pockets of people just like you. 

Then this year we’ve also introduced a brand-new Profitability Partner in the form of Vish, who are all about reducing colour waste and increasing coin. They’ll be taking to the stage with some awesome advice. 

This isn’t just about conserving cash, but how to actively make more money – pretty pertinent in a financial crisis we think! 

2. Maintaining mental wellbeing 

A recurring concern across the industry has been prioritising wellbeing. Hayley Jepson, aka The Resilient Hairdresser will be deep diving into burnout and how it is a gateway to spiralling mental health, providing essential facts and tips to keep yourself and your team fighting fit.   

3. Navigating the recruitment crisis

Falling apprenticeship starts, a widening skills gap and unfilled vacancies ranked highly in hairdressing business owner worries, so Neil Maclean, owner of five Edinburgh salons and Charlie Collinge, director of six Collinge & Co salons, will come together to discuss how they find, train and retain young recruits and what that’s meant for their teams and approach.

4. Exploring untapped texture potential

From our reader survey to our most viewed articles, you continue to tell us that you want more access to education on textured hair. In 2023, Winnie Awa, founder of AI-driven platform Carra, unveiled its first Texture Gap report, drawing on millions of data to identify common concerns for the Type 4 hair community, along with their needs, and goals, to uncover opportunities to better serve them. Winnie will be joining us to provide insight and advice on the untapped potential in the textured hair market and how professional hairdressing businesses can provide what clients are currently missing.

5. New rules = New revenue

The shape of salons is shifting, could you be missing out on a new revenue stream? Following on from the launch of her multi-use space Stā Studio, Samantha Cusick will delve into the potential on offer when you dare to diversify your business offering.

Have we tickled your interest? Then head HERE to get your ticket to Salon Smart 2024 – spaces are limited! You can make a cheeky £20 saving on the ticket price if you sign-up to the Creative HEAD newsletter and if you do, you’ll also be in for some incredible content direct from our team, including a load of exclusives not seen anywhere else…

Salon Smart 2024 | Monday 18 March, 9.30am to 5.30pm | The Chain and Buoy Store, London





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