Forget your favourite brunch spot or your go-to location for the best blueberry matcha, Maison de Melt is THE ultimate hang-out for beautiful hair, serving up endless inspiration and only the freshest formulas. Tuck into six mouthwatering shades, each smoothly blended to create dazzling results that look good enough to eat. Think rich chocolate brunettes with ribbons of toffee and caramel… creamy blondes laced with soft, sweet mauve… and juicy peach hues that look fresh and modern.
Examining the trend of café core from a fresh, Gen-Z led perspective, Maison de Melt serves up snackable colour content, with an emphasis on capturing the most aesthetic moments of hair transformations. Enjoy a menu of delicious hair colour melts exclusively created by Wella Professionals global ambassador James Earnshaw: seamless colour blends with a multi-dimensional finish that reflect slight, enhances texture and adds movement. His essential ingredient? Wella Professionals’ iconic demi-permanent, Color Touch, with its newly upgraded formula, delivering intense colour, amazing shine and true-to-tone vibrancy, even on damaged hair. Fading gently over 28 washes, it’s the perfect colour for clients who want to try a new trend.
So, embrace your inner barista. It’s time to place your order!
Photography by Lily Craigen
Images by Harvey Williams-Fairley
Warm and bright
Intense colour with dazzling shine – the perfect blend! Color Touch brings uncompromised vibrancy every time, regardless of hair condition
Care: Hydrate Shampoo, Color Save Mask Volumizing and Aerolifter, all by Wella System Professional.
Styling: Thickefy Foam, Shine Define and Volupt Spray, all by Sebastian Professional.
Model wears top and trousers: JDY, boots and bag: By Far, earrings and rings: H&M
The Peach Tea Melt
Sweet peach packs an extra punch with this vibrant, ultra-shiny melt.
Served by Guy Kleinhaus, Cobella
Meet Guy, artistic director at Cobella, whose journey from Cape Town to West London brings a unique flavour to all he creates. “I’ve been using Color Touch forever, it’s my absolute favourite brand. Creating my Peach Tea Melt has been super-fun, mixing colour blocking with classic melt to create a unique, personality-filled result that is vibrant, multi-dimensional and absorbing to look at. For me and my clients, this technique is a game-changer!”
The Red Velvet Melt
Rich cocoa melting into deep, dark cherry red shades. It’s bold, it’s sweet, it’s velvety!
Served by Christie Paz, Hari’s
Christie’s signature colour looks reflect her infectious, outgoing personality – bold, statement shades that turn heads. “My Red Velvet Melt is a great example of the vibrancy I like to achieve when working with brighter shades – it’s an interesting, intense and multi-tonal result, rather than a solid finish. As a colourist, Color Touch Melts allow me to get really creative, choosing shades that are absolutely bespoke for each individual client, and as Color Touch is so intermixable my options are genuinely limitless.”
Care: New LuxeOil shampoo, Intense Mask and Reconstructive Elixir, all by Wella Professionals.
Styling: Mousse Forte and Shaper Zero Gravity, both by Sebastian Professional.
Model wears jacket and shorts: The Frankie Shop, jumper: Weekday, tights: Calzedonia, boots: Vagabond, earrings: Pilgrim, sunglasses: Safilo, rings: H&M, bag, Zara
All natural
Beautiful hair for everyday wear! Deliver custom-made Color Touch Melts to your natural-loving clients and watch them swoon
Care: Hydrate Shampoo, Smoothen Mask and Lipid Booster, all by Wella System Professional.
Styling: Twisted by Sebastian Professional.
Model wears top and trousers: Pull & Bear, shoes: By Far, bag: Guess, necklaces: Mes Amies, rings: vintage
The Blondie Melt
This knockout blend sees chocolate brown melting into delicious biscuit-blonde. It’s a showstopper!
Served by Ronan Donadon
Whether they’re based in Brazil, Portugal, Miami or London (“It’s a crazy schedule, I know”), Ronan’s clients have one thing in common – they want hair colour that celebrates their natural beauty and love for life. “I specialise in blondes – it’s the transformation, that moment of surprise that I love. My Blondie Melt is a gorgeous, commercial, sun-kissed look that looks really natural and is so in-demand It’s been exciting creating it with the new Color Touch – it leaves the hair so shiny and soft to the touch.”
The Mocha Melt
Infused with golden brown lowlights, this beautifully natural colour melts honey and caramel shades into a rich mocha brown.
Served by Melanie Smith, Hari’s
Natural yet enhanced hair colour that results in a feeling of ‘you but better’ is what Melanie is known for – she has spent over three decades concocting colour fusions that ensure clients look and feel the best they can. “My Mocha Melt is very typical of the work I do in the salon, mixing warm and cool tones to create a rich, gorgeous, healthy-looking result. I’ve used Color Touch my whole career, and the new formula is super-nourishing and so versatile. If all I had was Color Touch and bleach, I could still create any colour look I wanted.”
Care: Color Saver Shampoo, Hydrate Mask and new Keratin Protect Cream, all by Wella System Professional.
Styling: Mousse Forte and Hair Shaper, both by Sebastian Professional.
Model wears blazer, waistcoat and trousers: ASOS, shoes: Birkenstock, rings: H&M, bag: vintage
Photography by Lily Craigen
Get creative
It’s giving extra! Boost the impact of Color Touch Melt by dipping into a more creative palette, then mix and serve to your bolder colour clients
Care: Hydrate Shampoo, Repair Conditioner and Repair Perfect Hair, all by Wella System Professional.
Styling: Whipped Cream, Thickefy Foam and Drynamic, all by Sebastian Professional.
Model wears top: Weekday, trousers: Reclaimed Vintage, shoes: Vagabond, bag: Ganni, earrings: Dinosaur Designs
The Marshmallow Melt
Indulge in the creamy goodness of Marshmallow Melt – the perfect blend of warmth and sweetness.
Served by Heather Mackenzie
A hairdresser with 23 years’ experience, Heather knows what she likes – and new Color Touch is what she loves! “My clients enjoy being blonde and this Marshmallow Melt creates the kind of perfectly pearlescent result they crave. Color Touch Melts are great for my business because they’re so versatile – you can create something very chunky or gently blended, you can go vertical or horizontal, you can go high-contrast or very natural. It’s a great way to dial up and dial down blondes for maximum personalisation using any colour palette. The consistency of new Color Touch means I can blend really precisely and seamlessly. I’m obsessed!”
The Ruby Chocolate Melt
Bubblegum, watermelon, millennial – serve this melt bold and subversive or demure and delicate according to taste!
Served by James Earnshaw
He’s the award-winning hairdresser and social media superstar known for his colour transformations, and now a Global Ambassador for Wella Professionals, helping to shape innovation, new services and global collections, as well as entertaining and educating at events around the world. All this travel (India, China, Sweden, Finland, Greece and Switzerland this year to date, with the USA, Spain, Italy and Czechia still to come) has given James a world vision of hairdressing that sets him apart as an influential taste-maker. “I’m not known for my pastel hair but Color Touch creates the most perfect pink, so I had to go for it! My Ruby Chocolate Melt updates pastel hair for 2024/25 with different dimensions and tones that are vibrant and shiny and reflect the light beautifully when the hair moves.”
Care: Repair Shampoo, Color Save Mask and Lipid Booster, all by Wella System Professional.
Styling: Mousse Forte and Trilliant, both by Sebastian Professional.
Model wears jacket and skirt: Topshop, shoes: ByFar, bag: Wrandler, rings: Misho, sunglasses: Polaroid
“The beauty of the melt is that it can be tailored to suit each client’s individual preferences, allowing for endless possibilities in colour combinations and placement. There really is something for everyone here – colourist and client!”
James Earnshaw
Melting Pot
Wella’s new Signature Service is the Color Touch Melt – a technique that blends three to five shades to create unique, multi-dimensional couture colour. The new upgraded Color Touch, with its thicker, no-drip consistency, means you can blend precisely and seamlessly, creating a result with intense colour vibrancy and shine.
The finishing touch
On hand to serve up some styling was Jack & The Wolfe’s Jack Mead. Turning his attention to Blondie, Mocha and Red Velvet Melts, Jack delivered a variety of on trend styles, keeping the looks cool and relaxed to fit the vibe. “The hair has to have a beautiful shine to show the colour results, but we want to create that feeling of being in a restaurant with friends, so nothing is too ‘done,'” he explains.
Key products for achieving the relaxed vibe? “I’m layering a lot of products to create a strong foundation, in order to give the hair hold while still creating an undone finish. Across the trio of styles, Jack layers up mousse and light-hold spray to add structure and hold before finishing with shine spray to enhance the colour vibrancy. “It’s a chic, casual look that’s very modern.”
A Creative HEAD shoot in partnership with Wella Professionals
PHOTOGRAPHY Lily Craigen assisted by Georgia Sillitoe
HAIR Led by James Earnshaw with Ronan Donadon, Guy Kleinhaus, Heather Mackenzie, Christie Paz and Melanie Smith for Wella Professionals
HAIR STYLING (for Eve, Joella and YiYi) Jack Mead
MAKE-UP Meg Lindow assisted by Freya Paxton
FASHION Caterina Ospina at Stella Creative Artists assisted by Alicia Rose
REPORTAGE PHOTOGRAPHY Danny Mendoza-Hall (Prep Day) and Harvey Williams-Fairley (Shoot Day)
MODELS Robyn Eve, Joella Hinson-King, Amelia Molyneux Birch, Audrey Nicolson, Eve Powell, Yiyi Wu at Boss Models
CREATIVE DIRECTION AND PRODUCTION Jenny Brooks
EDITORIAL Catherine Handcock and Amanda Nottage, Creative HEAD
DIGITAL AND SOCIAL CONTENT Kelsey Dring and Aoife Connell, Creative HEAD
SHOT AT Grid Studios (Prep location) and JJ Studios Wimborne House (Shoot location)
PREP DAY AND INTERVIEW VIDEOGRAPHY Sarah Seal assisted by Maddi Lane
SHOOT BTS AND FINAL MODEL VIDEOGRAPHY Albert Graver assisted by Josh Glen