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Wanted – New L’Oreal Professionnel ID Artists For 2025

Wanted – New L’Oreal Professionnel ID Artists For 2025

Dec 4, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM, INFORM HEADER

Wanted – New L’Oreal Professionnel ID Artists For 2025

The iconic mentorship and development programme is open for applications to join the next squad

by AMANDA | INDUSTRY NEWS

ID Artists

Marlon Hawkins, Nancy Stripe and Abigail Butler – just a few of the artists that have been part of the L’Oréal Professionnel ID Artist mentorship and development programme and seen their careers bloom. And now, the ID Artist is looking for its next group of upcoming talents… 

If you want 2025 to deliver new opportunities, skills and experiences, the L’Oréal Professionnel ID Artists programme might be what you’re looking for. This two-year mentorship and development programme aims to foster hairdressing talent, no matter what stage they’ve reached in their career, and applications are now open. You have until 16 January to submit your audition video. Here’s what you need to do: 

How To Create Your Audition Video 

  • Prepare a complete total look featuring a model based on something that inspires you.  
  • Present this look with a five-minute landscape video and explain how you achieved the look, including the techniques and products used.  
  • Make sure you talk throughout your video and record on a plain background.  
  • The video must involve cutting, styling or colour results, or a combination, using only L’Oréal Professionnel styling and/or colouring products. It should be based on the skill areas you want to profile to the judges.  

From all the video entries, a judging panel will choose 36 entrants to go through to the second round. Here, they’ll take part in a 10-minute virtual interview with judges to talk the technical process used to create their look, as well as their inspirations and creative thought process. The lucky ones will join the programme in March, and it will run until December 2026. 

For all the details, visit www.lorealaccess.com   

 

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UK Talent Triumphs At Davines’ International Hair Gala

UK Talent Triumphs At Davines’ International Hair Gala

Oct 17, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM, INFORM HEADER

UK Talent Triumphs At Davines’ International Hair Gala

Hair industry icons push the boundaries of style in a three-day celebration of coiffured creativity

by CAITLYN | INDUSTRY NEWS

The Davines 2024 World Wide Hair Tour (WWHT) in Berlin was a spectacular, three-day celebration of creativity and talent, drawing over 2,400 attendees from 53 countries. The event kicked off with the Davines Experience at Alte Munze, where attendees immersed themselves in exhibits and activities before the main events. During the Welcome Dinner, the top 10 finalists of the Talent Green House initiative showcased their interpretations of the Davines Hair Identity, setting the stage for the grand finale.  

The Talent Green House programme is Davines’ 18-month global mentoring initiative designed to develop the next generation of hairstylists. It offers aspiring talent from around the world a chance to hone both their technical and creative skills through a series of online modules and mentorship from industry heavyweights like Robert Lobetta and Candice McKay. Focusing on everything from trend forecasting to design principles, the program equips participants with the tools they need to thrive in the competitive hairdressing world.  

Ben Grace 

The winner? Ben Grace, a UK hairstylist from Radio London’s education team, whose “keen sensitivity and intuition for emerging trends” led him to reimagine a classic style with raw, innovative techniques. Ben now has the opportunity to create a collection for WWHT 2026, further cementing his place in the industry. 

The magic continued on day two, with world-renowned hairstylists taking to the stage to showcase their talent. Danny Pato, New Zealand’s 2024 Hairdresser of the Year, kicked off the performances with his collection inspired by “the feminine power of three royal sisters, the Nomad Queens.” His avant-garde hairstyles fused bold shapes and cultural elements, delivering a visual spectacle that wowed the audience. Next up was Annie Ankervik, who presented her Alchemy of Superheroes show, urging attendees to embrace their inner strengths and rise to the challenges of today’s world. 

Radio London made their mark with a performance celebrating Berlin’s creative subcultures. Their live styling sessions, enhanced with cinematic video footage, offered a behind-the-scenes glimpse into their process and captured the city’s vibrant diversity.  

Coray Absolut, the 2022 Talent Green House winner, continued the showcase with his Prioller show. Drawing on his Turkish heritage and personal memories, Coray blended vibrant prints, scarves, and his signature roller technique, promoting individuality and empowerment with every look. Following him was Jesus Oliver, who presented a performance inspired by amber, using structured cuts to bring out rich shades of red, copper, and yellow, creating a dazzling effect on stage. 

The event concluded with a show-stopping finale by Michael Polsinelli, whose “visual distortion” performance turned imperfection into art. Using unconventional materials like rubber tubing and mesh, he created complex hairstyles that took inspiration from nature and the universe, leaving the audience in awe. 

Work of Coray Absolut, Jesus Oliver and Michael Polsinelli 

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We’re Jammin’… Vivid Hair and Electric Vibes At Hair Jam

We’re Jammin’… Vivid Hair and Electric Vibes At Hair Jam

Oct 15, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM, INFORM HEADER

We’re Jammin’… Vivid Hair And Electric Vibes At Hair Jam

BeBop hosts third live Hair Jam

by MADDI | INDUSTRY NEWS

It was an electric vibe at the third annual Hair Jam, hosted by Most Wanted Best Salon Team winners, Bebop. Thumping music and creativity oozed out onto the pavement, while inside, bright outfits and even brighter hair ramped up the thrills. Guests sipped on cocktails and wine as they mingled, soaking up the energy.

Quickly becoming a must-attend event for London’s hair community, Hair Jam was set up by Pont Smith, co-owner of Bebop, designed to create a free space for hairstylists and creatives to come together, share their passion and inspire one another.

Twelve talented stylists were invited to create live hair looks on their models, showcasing everything from vivid colour work to avant-garde styling. Among the line–up was It List Rising Star winner, D’Arcy White, as well as Tom Gear, Tanahya Grace, Kay Benes, Vodka, Luke Hawkin, Daniel Leo Stanley, Stevie Leah, Phoebe Friend, Brooke Pascarelli, Laura Wyatt, Tom Warr and Konrad Lucas.

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Perfect Colour Shades for Autumn: Introducing LumiShine’s Mocha & Natural Beige

Perfect Colour Shades for Autumn: Introducing LumiShine’s Mocha & Natural Beige

Oct 15, 2024 | INDUSTRY NEWS, INFORM

Perfect Colour Shades for Autumn: Introducing LumiShine’s Mocha & Natural Beige

Promotion – JOICO

Bring your clients the season’s must-have shades with LumiShine’s Mocha & Natural Beige series—rich, customisable colour for brunettes and blondes.

by CAITLYN | INFORM

 Autumn is all about deep, rich tones, and JOICO’s new LumiShine Mocha & Natural Beige series is set to dominate the season. Whether your clients want a warm brunette refresh or a soft blonde transformation, these shades offer multidimensional, glossy colour that lasts—perfect for any salon looking to elevate their colour services. 

From rich, chocolatey mocha hues to latte-inspired natural beige tones, these intermixable crème shades provide endless options for creating bespoke colour. The Mocha shades deliver sophisticated brunette looks, while the Natural Beige range offers soft, neutral tones that are ideal for blondes and brunettes alike. 

These new additions are perfect for customising colour. The beauty of LumiShine’s Mocha & Beige series lies in its versatility. Whether you’re creating deep brunettes with a luxurious shine or neutral blondes with a modern finish, these shades provide customisable results. And with 100 per cent grey coverage and built-in bond-building technology, they leave hair looking and feeling its absolute best. 

Give your clients the on-trend autumn looks with ease. This season, the ‘Chocolate Box Hair’ trend is taking over runways and salons alike. This colour palette oozes elegance and luxury, while keeping the hair looking fresh and healthy during the colder months. The LumiShine Mocha and Natural Beige shades are perfect for tapping into this trend and giving clients glossy, healthy hair that stands out. 

Award-winning colourist, Dan Spiller, says: “The Mocha and Natural Beige shades are an absolute dream to work with. They create the perfect balance of rich colour and shine, ideal for the autumn season.” 

JOICO’s LumiShine series is more than just colour—it’s about protecting hair. With low-ammonia formulas and JOICO’s bond-building technology, these shades strengthen hair from within, reduce breakage, and deliver long-lasting, vibrant colour. 

Why Your Salon Needs It: 

  • Create rich brunettes and soft blondes with unbeatable shine. 
  • 100 per cent grey coverage and customisable colour options. 
  • Perfect for on-trend ‘Chocolate Box Hair’ looks this season. 
  • Bond-building technology ensures healthy, strong hair with every colour. 

Want to bring autumn’s hottest hair trend to your clients? Discover the new LumiShine Mocha & Natural Beige series and give your clients the rich, glossy colour they crave. 

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‘The Hairvoyant’, Tom Smith, Predicts Rich, Bold Colours For Autumn

‘The Hairvoyant’, Tom Smith, Predicts Rich, Bold Colours For Autumn

Oct 9, 2024 | EXPLORE, HOME EXPLORE, TECHNIQUES, TECHNIQUES HEADER

‘The Hairvoyant’, Tom Smith, Predicts Rich, Bold Colours For Autumn

Indulgent tones and bold statements rise to the top this season

by CAITLYN | EXPLORE

Autumn 2024 is all about embracing rich, indulgent tones that capture the season’s cosy yet vibrant vibe—think earthy, luxe shades that feel like wrapping yourself in a cashmere scarf. Leading hair expert Tom Smith is here to reveal the shades set to dominate, blending warm, autumnal hues with creative, trend-forward twists. “As the days grow cooler, we see a shift towards deeper, richer shades,” he says, noting how these colours bring an effortlessly chic, warm glow to any look.

Kennedy Claire Walsh on Instagram

Chappell Roan on Instagram

A major standout this season? ‘Terracopper’, the earthy copper that feels like a luxe upgrade to your go-to autumn shade. Inspired by the warmth of autumn leaves, Tom calls it “an intense, grounded twist on the classic copper,” giving off a natural, cosy vibe perfect for the season. This rich hue is ideal for anyone looking to switch things up but keep it familiar.

Emma Chamberlain on Instagram

Blake Lively on Instagram

Not ready to let go of that summer glow? ‘Sunflower blonde’ is your answer. “It’s all about keeping that golden radiance alive as we move into autumn,” Tom explains. Bright, youthful, and glowing, this shade keeps summer vibes strong well into sweater weather.

Avril Lavigne on Instagram

SZA on Instagram

Feeling a little bolder? ‘Flamingo pink’ is the season’s showstopper. Neon, punchy, and impossible to ignore, it’s the ultimate choice for anyone looking to turn heads. “It’s not for the faint of heart,” Tom notes, “but if you’re ready for a bold change, flamingo pink is your colour.” This shade brings the fun back into autumn hair, proving that vibrancy isn’t just for summer.

Jane Fonda on Instagram

Salma Hayek on Instagram

Meanwhile, ‘natural greys’ are here to stay as more people embrace their evolving hair colour. “It’s about honouring the greys, not hiding them,” Tom says, encouraging clients to work with their natural shades for a low-maintenance, polished look that screams ‘effortless cool.’

Khloe Kardashian on Instagram

Salma Hayek on Instagram

For brunettes, ‘cinder toffee brunette’ is this season’s indulgence. Think caramel meets chocolate, with just a hint of golden glow. “It’s rich but with a brightness that’s perfect for autumn,” says Tom. This shade is perfect for those transitioning from summer, keeping things light while still embracing the season’s deeper tones. It’s the hair equivalent of ordering a pumpkin spice latte but with an extra shot of sophistication.

With such a diverse palette, autumn 2024 offers something for everyone. Whether your client’s vibe is subtle and warm or bold and daring, this season’s colours have you covered. Tom’s top advice? “Stay tuned to your client’s comfort level—gradual shifts or bold pops, it’s all about making them feel fabulous.” And with clients becoming more adventurous, the possibilities are endless.

Ultimately, it’s all about balance. Whether they’re craving a soft, seasonal switch to ‘terracopper’ or ready to take the plunge with ‘flamingo pink,’ the key is creating a look that feels personal and perfectly autumn-ready. Because nothing says autumn chic like hair that’s in tune with the season’s trends.

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