Promotion – Dyson

Dyson knows how to innovate. Meet the pro-exclusive Supersonic r Professional Hair Dryer.

When Dyson unveiled the Supersonic Professional Hair Dryer nearly a decade ago, it was a game-changer. Lighter, quieter, like nothing else on the market, the Supersonic empowered stylists to create beautiful hair with a focus on maintaining its health and shine, always. But innovators never stand still…

Revealed at New York Fashion Week, there’s a new tool just for the pros that has everyone talking once again. It’s smaller and lighter, and is packed with new technology to avoid heat damage to hair. This is the Dyson Supersonic r Professional Hair Dryer. Its genesis has the stylist at its heart. Seven years of ongoing surveys and interviews with nearly 700 stylists has fuelled Dyson’s designs. Having identified the challenges hair pros were facing, engineers were keen to design a tool that would respond to “real world demands” while still delivering on stellar styling experience and stunning results.

Its research found that a stylist will typically see between four and 16 clients each day, spending on average 30 to 60 minutes styling per client, adapting the angle of their arm and hand up to 30 times during one styling session. That all adds up; just look at the prevalence of strain-related injuries among stylists. So Dyson labs have been busy creating something that will look unique, perform brilliantly, empower you to style beautiful hair, all without the arm ache! This is what you need to know…

New ergonomic design

The Dyson Supersonic r Professional Hair Dryer has been designed ergonomically in an ‘r’ curve and, at 325g, weighs less than a can of hairspray. The shape allows stylists to reach where it’s normally difficult, for better control when styling hair, and better comfort. It’s 30 per cent smaller, 20 per cent lighter, and more manoeuvrable to deliver fast drying, alongside smoother, frizz free and shinier results on hair!

New heaters = even heat

The new curved heater ensures the dryer heats the airflow more evenly, with no hotspots. For stylists, this means you can rely on more even temperatures (including when using the attachments), a higher temperature for faster drying and styling, with no heat damage. The dryer checks the temperature constantly using Dyson’s intelligent heat control – seen in its other hair tools, too – measuring air temperature more than 20 times a second.

Attachments with sensors… and a memory! There’s a range of attachments that have integrated RFID sensors, which communicate with the dryer, automatically adjusting the motor and the heater to deliver what the Dyson engineers have set as the ‘optimal’ airflow and temperature. For example, the diffuser is set to low flow and low temperature to reduce frizz and enhance curls without disrupting the curl pattern. By contrast, the rough dry mode uses maximum power heat and flow to minimise drying time. But stylists can tweak these settings to best suit each client in their chair, depending on the hair type and style of each client… and the dryer will remember that setting the next time the attachment is added! Not only that, the 3D mesh filter at the bottom of the dryer, designed to capture salon pollutants, now lasts up to two times longer in-between cleans.

Smaller, lighter, faster, no heat damage – and exclusively for professionals. The Dyson Supersonic r Professional Hair Dryer is tomorrow’s tool, today. Elevated styling, stunning results, beautifully healthy-looking hair… r you ready to see what you can do?

To secure your own Dyson Supersonic r Professional Hair Dryer, visit dyson.co.uk/commercial/hair-care