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What Did We Learn At Wella RED Business Network Live?

What Did We Learn At Wella RED Business Network Live?

What Did We Learn At Wella RED Business Network Live?

From the genesis of the Bank of Dave to the power of ‘Careless Whisper’, discover the insight we brought back from the iconic business event

by AMANDA | INFORM

With more than 250 from across the UK and Ireland based at Manchester’s Kimpton Clocktower Hotel, the 2025 Wella RED Business Network Live was engineered to tackle the challenges impacting salon owners right now. Both inspirational speakers and real business leaders took to the stage to share practical insights, personal experiences and debate potential solutions for headaches that will arise from the Autumn Budget and impending changes to employment rights. Here are they big lessons we learned:

Stay On Top Of Your Records – Or Else
With big changes incoming to employment rights – from unfair dismissal to harassment, family leave to flexible working – Sally Hulston and Ciara Fulton from law firm Lewis Silkin insisted record keeping will be key to staying on the right side of the law.

Show The Brilliance Of Being Employed
With the Budget bringing rising costs, VAT headaches and now employment rights changes favouring workers, being an employer has arguably never looked so unattractive. But Hellen Ward – joined on a panel by fellow salon bosses Anya Dellicompagni, Natasha Grossman, Alan Simpson and Patrick Gildea – encouraged everyone to communicate to teams just why being employed is so attractive, to stem the flow of talent leaving for self-employment. “We need to make sure that ‘employment’ doesn’t become a dirty word,” she insisted.

Focus On Strengths
Leadership expert Mark Edwards warned of the impact of low engagement on business (estimates put it at costing £257bn a year!). “Gen Z have zero tolerance for not being inspired at work,” he warned, with ‘quiet quitting’ on the rise. “You need to focus on what is right rather than fixating on what is wrong.”

Do ‘Tiny Noticeable Things’

You need to be up for making changes, warned leading motivational speaker and author, Adrian Webster, and doing ‘tiny noticeable things’ are explosive. “They show you care,” he said, “and they can often cost nothing.”

Fun Fact – Hard Graft Is Still Key

Formula One team owner and chairman of McLaren Applied, Nick Fry, was frank. “The difference between those who are successful and those who aren’t, is hard work,” he said. “The successful people actually get on and do it.”

Someone who just got on and did it? Dave Fishwick, best known as the brains behind the Bank of Dave in Burnley (he’s also the biggest supplier of minibuses in Britain). His start came from making a £29 profit on the sale of a used car, while working market stall shifts and spinning records as a DJ at night… often working seven days a week. “If you’re not making mistakes, then you’re not trying hard enough,” he said. “Take the risk and 99 per cent of them will pay off.”    

Adrian Webster

Flip The Conversation
Communication expert Lee Warren shared tips on how to be more persuasive, all through the power of language. “If you’re talking about a weakness and strength, put the weakness first in the conversation, then the strength last,” he advised. “The response will be very different.”

Don’t Get Comfortable
Starting with a cement mixer and a car paint sprayer to make her first big batch of popcorn, Cassandra Stavrou MBE – founder of healthy snack company, Proper Snacks – plays ‘Careless Whisper’ at 1pm each day through the office to signal its lunchtime… and desk eating is banned! But don’t mistake that for any kind of weakness – her drive has seen Proper Snacks hit £100m+ in sales, and its growing. “An impatient business is a progressive business,” she argued. “Comfort zones become graveyards for ideas. Embrace ambiguity and embrace contradiction.

Cassandra Stavrou MBE

Could You Make It On To The 2025 Schwarzkopf Professional Young Artistic Team?

Could You Make It On To The 2025 Schwarzkopf Professional Young Artistic Team?

Could You Make It On To The 2025 Schwarzkopf Professional Young Artistic Team?

Hunt is on for UK and Irish stylists aged under 26

by AMANDA | INDUSTRY NEWS

2024 Schwarzkopf Professional Young Artistic Team

Are you a young talent looking to be hot housed? You might just be in luck! Schwarzkopf Professional is searching for stars of tomorrow to join its 2025 Young Artistic Team.

The programme offers education and talent development, mentoring and shaping the careers of rising stars within the UK and Ireland. The opportunity is open to stylists aged under 26 to train, grow and shine under the guidance of some of its big-name ambassadors.

Those selected for the 2025 Young Artistic Team will receive:

A minimum of 10 days of top-quality training with industry experts
A dedicated photographic session to showcase their creative vision

Hands-on experience to shape their careers and open doors to future opportunities

This Is How You Enter:

Create a mood board! This must reflect who you are as a creative, showing your inspirations and the kind of work you aspire to create.

Film a short video! This is an introduction to yourself! Share your story, your passions and your vision as the person behind the scissors – show judges what makes you unique.

 Submit your mood board photo and video by midnight on Sunday 9 February via this link.

“It Would Be So Beautiful If More Businesses Could Take A Pause To Give Back” – Why Wildflower Closes On The Busiest Day Of The Year

“It Would Be So Beautiful If More Businesses Could Take A Pause To Give Back” – Why Wildflower Closes On The Busiest Day Of The Year

“It Would Be So Beautiful If More Businesses Could Take A Pause To Give Back” – Why Wildflower Closes On The Busiest Day Of The Year

Wildflower’s Give Back Day honours community, compassion and connection on the busiest retail day of the year, 23rd December

by MADDI | DOCUMENTS

Wildflower Dublin closes for Giveback Day

For six years running, Wildflower in Dublin has made the bold and compassionate choice to close its doors to paying customers on 23 December, the busiest day of the year, to give back to the community. The salon’s annual ‘Give Back Day’ has become a cherished tradition, creating space for connection, support and reflection on what the holiday season is truly about. 

“I wanted to do something at the end of the year to bring everyone together, to create a connection, and to remind us what life is about,” says Danielle Garner, owner of Wildflower. “It’s so easy to get caught up in the material side of Christmas, but this day is about something deeper.” 

The tradition began in 2018 with free haircuts for members of the homeless community. “The first year, I went to Dublin Simon Community and looked after people who were homeless, doing their hair for Christmas,” Danielle recalls. “The following year, we did it for parents of children who were terminally ill at our local hospital. That was the most profound year. It was the start of something bigger for us.” 

Wildflower Dublin Giveback boxes

Wildflower Dublin goodie bag

That second year also marked a significant shift for the Wildflower team. Before opening the salon for Give Back Day, the staff participated in a yoga and cacao ceremony. “That morning in 2019 was really impactful. It shifted something in the team – it allowed them to be more open, to express emotions,” Danielle shares. “There were a lot of tears and open hearts. It changed the course of Wildflower, leading us to embrace wellness more holistically in our work.” 

Over the years, Wildflower has tailored each year’s Give Back Day to different causes. “One year, we focused on people surviving domestic abuse. Another year, we supported families through Laura Lynn,” Danielle explains. “Laura Lynn helps families with housing, funding, and emotional support for children who are unwell, and they also have a children’s hospice.” 

This year’s event follows a format that worked well in 2023. Families are invited to the salon in small groups, divided into time slots. “We start with parents whose children are unwell, then parents who have lost children. It gives them a chance to talk to others who’ve been through the same experience,” Danielle explains. “It’s a safe space for connection, and we’ve seen how much it helps.” 

Wildflower’s generosity extends beyond haircuts. Local businesses contribute to goodie bags for the guests, adding thoughtful touches to the day. “Chupi, the jewellery brand, always includes something beautiful – sometimes a piece of jewellery or a Christmas ornament,” Danielle shares. “Mysa Homeware, a vegan candle and soap brand, is contributing this year, and Urban Health is providing catering with nutritious granola pots and fruit and juice for the day.” 

Danielle is hopeful other businesses will join the success of Give Back Day. “I don’t know of anyone else doing something like this in the industry,” she says. “It would be so beautiful if more businesses could pause to give back. Even if they can’t close for the day, contributing to goodie bags or supporting events like this would make such a difference.” 

Want to join the spirit of giving? Businesses can contribute to Wildflower’s goodie bags or start their own version of Give Back Day. Let’s make this season a little brighter for those who need it most. Reach out to Wildflower to learn more! 

Wildflower Dublin salon

Irish Hairdressers Federation Join March to Leinster House As Rising Costs Threaten Businesses

Irish Hairdressers Federation Join March to Leinster House As Rising Costs Threaten Businesses

Irish Hairdressers Federation Join March to Leinster House As Rising Costs Threaten Businesses

Salon owners join other small business leaders at rally calling for government support

by MADDI | INDUSTRY NEWS

Siobhan-Taylor-ISME-Protest-Leinster-House-15thOct-11

Salon owners from across Ireland joined the Irish Hairdressers Federation (IHF) outside Leinster House to protest the financial pressures facing small businesses following Budget 2025. The rally, which brought together SMEs across various industries, voiced concerns over rising costs, impacting small business owners nationwide. 

Timed during the Dáil session, the protest featured salon owners and supporters with placards reading “Save Our Salons”. Lisa Eccles, IHF president, highlighted unsustainable cost increases, from VAT and wage hikes to new statutory demands. Eccles pointed to the success of the 9% VAT rate in 2011, contrasting it with today’s 13.5% VAT rate and additional financial burdens.  

“Past government initiatives like VAT 9, which was introduced in 2011, were proven to be among the most successful measures they had implemented,” said Lisa. “In 2018, the government published their own report showcasing how this initiative increased employment, helped people open businesses, and encouraged entrepreneurship.” 

While the IHF supports enhanced employee benefits, they argue that recent government policies lack consultation with salon representatives or SMEs. The protest underscored the IHF’s call for reforms, such as SME representation on the Labour Employer Engagement Forum (LEEF) and adjusted tax, PRSI and VAT measures. 

The IHF thanked salon owners who attended, emphasising the urgency of supporting small businesses to sustain the economy. As a member of the SME Alliance, the IHF continues to advocate for policies that recognise the contributions of SMEs. 

Zoë Irwin Wants YOU To Offer This Hair Service

Zoë Irwin Wants YOU To Offer This Hair Service

Zoë Irwin Wants YOU To Offer This Hair Service

The John Frieda creative director on her hair facial service launch – and why every stylist should be delivering this to clients 

by CATHERINE | DOCUMENTS

Zoë Irwin

The past couple of years has seen the ‘skinification’ of hair cranked up, as the hair world is influenced in both ingredients and treatments by skincare and beauty. Well, Zoë Irwin has taken this to heart with her hair facial service at John Frieda… and she’s adamant that this service is one that ALL salons and stylists should be offering its clientele.  

“I realised that I learn a lot from beauty treatments, and that women understand the idea of a facial. You have a super deep cleanse and you probably learn more about cleansing your own skin better,” explains Zoë. “They detox you, take out all your impurities, and then they start adding. I love that. It’s one mask on top of another, I love the layered process of it. The psychology behind it is that when you leave, you’ve got this beautiful skin. You’re like, ‘oh my god, I’m going to go back in a month, because this is so good’. But ultimately when you go home, you double cleanse, you add a mask the next week, you don’t let that skin go. No one does. So, I thought, ‘why aren’t we doing this in hair? Why aren’t we levelling this up?’.”  

Now, that’s what she’s done with the £120 service at the iconic John Frieda in London’s Mayfair. The service starts with a detoxifying cleanse, removing coppers and damaging metals from the water and breaking down product residue so that she’s working with a clean base.  

From a trip to India, Zoë learned massage techniques that she’s transferred into the next step, an incredible scalp massage. “When you start massaging people’s heads and necks, you can’t mess around. You’ve got to know your stuff,” she adds, “but the power of massage is massive.” Yes, it’s relaxing, but the action helps stimulate the cells in the hair follicles, powering up that growth factor. 

“I want to people to come out of this service knowing much more about this impact,” she says. “When they come to the basin, I give them a mirror, and I teach them the movements. Then I use a scalp exfoliator, the Virtue ones, very gentle – and I show them in the mirror where and how to place it. Then I teach them the massage movements. So, I’ve totally clarified and got this clean base, which means that the hair will now accept product much, much better.”  

Now, the “hair’s like a sponge”, and Zoë will layer on a strengthening treatment, followed by a moisturising mask. “Hair will only accept so much at one time. It’s like a supercharged treatment …  I’m trying to pre-empt the issues that people have with treatments – ‘I don’t want one on my hair today because I want my blow dry to last’. That’s because it’s in the wrong place. It’s all stuff that you and I know, but the consumer doesn’t know. It’s like a prescriptive service; you come out and your hair is beaming. I finish with an acidic gloss that will shut everything down. I’m using cosmetic plus hydration.” 

The big message is how important the scalp is – perfectly timed with the social media obsession with all things scalp care.

@zoeirwinhair

It was for a press event to launch a Manta brush that Zoë realised she had something interesting in her hands… “The press just went nuts for how it was all being shown,” she recalls. “The Daily Mail’s Lucia Ferrari went on the front page along with a page inside. From that we had people come from all over the country, and I realised that this isn’t something that people are thinking about enough. Now, we sell it as a packaged service like you see in beauty, you can buy three together.”  

Zoë’s philosophy is all about restoring hair to its healthiest, strongest state to deliver the best results. “When you’re colouring hair, you’re colouring the quality of what’s in front of you. So, if I address that before I colour it, I can therefore give the colour that people want.” 

Her treatments are divided into sessions. The process begins with a consultation, where Zoë assesses the steps needed to achieve the desired results. Next is the “radiance reset”, featuring a deep cleansing treatment and massage therapy 101. “They learn how and where the to put the product on,” she explains. Finally, the hair is ready for colour. “When they come for their colour, they get the best colour they’ve ever had, because their hair’s in the right condition. It works.” 

scalp massage

Image: Karolina grabowska

Zoë’s seen raging success across the board with her clientele. “It’s about £120, but people now just come in for it. And my clients come to me just to have the head massage. They often go out with wet hair, but they come for the massage because it’s extremely powerful, you know?” 

She’s a fierce advocate for hair getting the attention to detail that it deserves. “We put all this effort into our skin, but people stop at their hair,” she muses. But stylists can take their skill and package it, make it so easy to understand and for the client to buy into. This is something that I feel that hairdressers everywhere should be doing. I’ve really seen how important it is and how people love it. You sell the dream.