At the annual Central Saint Martins White Show, sports luxe styling reigned supreme. Hair lead Clare Hansford shares how she created the wonderful wet-look

BA Fashion students at Central Saint Martins delivered a high energy, high impact catwalk for the annual White Show in December. ‘Sport is our fashion’ was the brief for Clare Hansford of Headmasters, who led the L’Oréal Professionnel Paris hair team. Working with ID Artists and team members from Portfolio salons, collectively they created looks for 140 models with just three hours prep time.

Hair was treated to look sweaty and damp. Depending on what the model was wearing and the hair type, with varying levels of product to reflect how hair can look during sporting activities End results ranged from damp curls around the face to a soaking, wet look finish reminiscent of “playing squash for two hours,” Clare said. Forget your next gym class, this is all the sporting action you need!

As the theme was ‘fashion is our sport’ the hair was treated to look sweaty and damp. Clare and the team created a really high gloss, high shine for a really sweaty look, or something with less product that embraced natural hair at the back but with gel round the front for a glistening hair line. Depending on the model’s hair type and what would work best with the outfit, some had tendrils and waves clinging to the skin, and for others a very high ponytail or braids, but all had a high-shine, glistening ‘sweaty’ hairline.

The hair was prepped with a diluted mix of L’Oréal Professionnel Paris Tecni.ART Fix Max Gel and about a third of water for more pliability. This was great to work with on thicker hair, as made hair easier to work with while also being hydrating. For Afro models, Clare used L’Oréal Professionnel Paris Curl Expression Curls Reviver to detangle and hydrate without weighing down the hair. Finally, any fringes or ponytails were sprayed with a little L’Oréal Professionnel Paris Tecni.ART Fix Design gel spray for a glistening finish.