Seven rising stars in the industry from across the UK and Ireland have been selected for the coveted Schwarzkopf Professional Young Artistic Team (YAT) of 2024. The program is a year-long mentoring initiative designed to cultivate and elevate the future leaders of the industry. Having previously impressed judges with their online submissions, the intense competition reached its conclusion on 21 January at Hunter Collective in London. Under the theme of total creative freedom, the final 16 contestants were given the task of cutting a minimum of 5cm from their model’s hair and the choice of the entire Schwarzkopf Professional colour line to create final looks which demonstrated their technical cuttings skills, colour knowledge and that reflected their artistic vision. The judging process extended beyond just the hairstyling, with make-up and clothing choices also contributing to the overall evaluation. Despite the fierce competition, the finalists demonstrated an impressive true creativity and passion, reflecting the depth of talent emerging in the industry. The selection process was rigorous, with the judges not only evaluating the finished model looks but also considering the candidates’ knowledge, presentation skills, and enthusiasm for a year of education and opportunities. Initially planning for a team of six, the standard of competition was so high that an additional member, Max, was added to the Young Artistic Team, making it a group of seven exceptional individuals.

Meet the 2024 Schwarzkopf Professional Young Artistic Team:

Emma Thomber, Gypsy Rose Hair, @noobcutz
Georgina Bradshaw, Hooker & Young, @ghbhair_
Daniel Joy, Haug London House, @danielalexanderhair
Sophie Kinloch, Rainbow Room International, @sofdoessomehair
Max Andrea, Claxton Hair, @maxandreahair
Olivia Brady, The Honey Comb, @oliviarosebradyhair
Cory Crosby, Kevin Kahan