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“Keep Working Like Nothing Is Wrong”

“Keep Working Like Nothing Is Wrong”

“Keep Working Like Nothing Is Wrong”

When Creative HEAD held a discussion on the impact of problematic periods, a female salon boss wrote to us saying: “This exact woke attitude is why women aren’t taken seriously in business.” Why the lack of sisterhood? Periods are not fun for anyone, but the fact is that some are hit so badly they need sporadic time off to deal with them. Surely they need a workplace that’s supportive, not one that expects them to suffer in silence?

by CATHERINE | CONVERSATIONS

Hairdressing is an industry that’s powered by women – around 88 per cent of workers in hair are female. Obviously, a big chunk of them are having periods, and according to statistics, for around 40 per cent period pain is so bad they will have to miss work. Yet despite there being a flurry of activity around the menopause in recent years, there hasn’t been any real discussion around how to help women working in salons or as independent business owners with troublesome periods. Slightly baffling.

Menstrual leave, launched in Spain in 2023, is widely derided in Britain as a woke European thing, so the offer of three to five days of paid leave per month won’t happen here just yet. That means the only tangible workplace support for problem period sufferers in the UK – reasonable adjustments like reduced or flexible hours, home working and the provision of special equipment – is if they meet the threshold for disability.

If we want women to be able to work – to be able to function – as humans despite the various nonsensical menstrual conundrums bestowed upon us, we need not just to look into what’s causing problem periods but also to give women the time and space to deal with these things. That is why Creative HEAD gathered a group of women to discuss the impact of problematic periods on working women, to consider how best to manage them and find solutions – and to learn how to better advocate for yourself with employers who might have a similar attitude to our email correspondent.

Cristina Fazzone – independent colourist

@cristina_fazzone

“I find it shocking that we don’t speak about periods. For the 40 per cent of women who have to miss work due to painful periods, it means we’re suffering in silence. I would love to break the taboo, start seeing change in the workplace, and to do that, we need to start talking about periods openly, because it’s definitely a topic that we steer away from. We push through and we hope everything’s going to be okay, and that isn’t the way to deal with it.

“The most important thing I wanted to raise here is the impact of my periods on my work, and how it started to affect my job as a hairdresser. When I was employed, it was a nightmare – a sick day meant rescheduling a whole day of clients, losing clients potentially because of it. But on top of that, there was a lack of empathy from my bosses around why I was calling in sick.

“Things got a lot worse when I became self-employed because it affected my income so much more. I also started to notice the impact of my periods on my creativity and being able to give my full energy to a client. Our creativity is affected by our cycles. We can’t expect to deliver the same results every time.

“So essentially, the question is, how are we catering to women in the industry? I feel it’s time for change. For women to be taken seriously, the process taking place within our body needs to be understood, because we can’t deliver the same efficiency if we are just pushing through and pretending that it doesn’t happen.”

Connie Owen – Cristina’s period coach

@conniemarieowen

“I am a cycle awareness guide. I help women rediscover the sacredness of their cycle, which is the rhythm that we live to as women. As cyclical beings, just like nature has seasons, we’re never the same person all the time. Understanding our cycles can help us be more creative, be more efficient.

“The menstrual phase, our bleed, is when many of us have our lightbulb moments. When an idea does come, write it down rather than pursue it at full force because I wouldn’t advise embarking on a project during your bleed. 

“When you move into the follicular phase, this is a time to break your idea down, perhaps with a moodboard. Then, as you move into the ovulatory phase, you can really shift the gears into making your dreams possible. You’ve got this surge of energy, you’re glowing, you feel determined to bring your idea to life.

“Finally, you go into your luteal phase, which is when you start cocooning back into the darkness to reflect on your creativity and the month that you’ve had – what went well, what needs to change. And you then carry that into your bleed and the cycle begins again. Every phase can help you with your creativity. It’s just knowing when to go full force with something and when to hold back a little bit.

“My advice to working women who suffer from painful periods would be to not push through. The energy that we have on our bleeds is meant for healing, and when that’s outsourced, we can end up being really depleted and fragile. It’s about having boundaries with yourself, giving yourself permission to say no or to rest, because you can’t expect other people to allow that for you when you don’t allow that for yourself.”

Anna Cooper – co-founder of charity, The Menstrual Health Project

@menstrualhealthproject

“I’m a nail technician and co-founder of The Menstrual Health Project, a patient-led charity that seeks to improve education around menstruation and help people navigate these conditions more confidently, accurately and comfortably. Our vision is a world where gynaecological health is no longer stigmatised – society sees periods as dirty, and we’ve ignored the topic far too long

“We’re up against it in this industry, having to cancel a day of clients due to period pain, but actually, the biggest thing is communicating with your clients and your boss, if you have one, so they understand what you’re going through. Often, people just don’t understand conditions like endometriosis, that it causes long term pain, that there is no cure and that it comes under the disability bracket, and that actually comes with rights.

“I urge anybody who manages staff to educate yourself on these conditions, because we’ve gone for far too long with the attitude that women have to put up and shut up. Did you know, when a woman goes to a GP it takes an average of 10 GP visits for her to be taken seriously? It takes an average of one GP visit for a man to be taken seriously. So, we have a huge gender health gap within our health system, which doesn’t help.

“Being aware of your healthcare and employment rights is crucial, they’re there to protect you. Make sure you are going to your boss with accurate information about your condition. Tracking pain and symptoms is not just for when you’re going to the doctor, it also can help within the workplace, because it can show your bosses what you’re having to deal with. Don’t be afraid to ask if you’re able to have flexible working; explain why you need it and how.

“Be your biggest advocate. Trust your body as you know it best. Don’t feel afraid or embarrassed to speak up. Talking about mental health is not shameful. We need to understand that the only way things will change is if we open up. As women, we don’t get a choice whether we have periods or not, so we shouldn’t have to make a choice whether we speak out about it or not.”

To find out more, visit menstrualhealthproject.org.uk

#TVA – The Hub For Future Talent

TVA advertorial at CHM.com

#TVA – The Hub For Future Talent 

New category! New venue! HUGE prizes! If you have the vision, then the Wella Professionals TrendVision Award 2025 is where you need to be

by AMANDA | INFORM

Moment of glory – the 2024 TrendVision Award winners

Got big dreams? Want to work on uber cool shoots and collaborate with industry stars (like the Creative HEAD March add link to digi issue when live cover shoot you’ve just seen)? Then THIS is the competition that could make them come true! 

Launching in April, Wella Professionals TrendVision Award 2025 is entering an exciting new era. With a fresh digital category to make entering easier than ever, and a bigger platform for XPOSURE, there’s purpose driving this competition. 

Its spotlight on the next generation of hairdressers, TrendVision Award 2025 is cementing its reputation as the future talent incubator. They’re laser-focused on elevating the next generation of stylists coming through at a time when everyone’s concerned about that pipeline of tomorrow’s talent.  

Alongside a new venue (more to be revealed!) and even more value from your ticket (from artist collaborations to the goodie bag worth £500!), this year’s final will also celebrate the industry’s icons, with shows driven by artist collaborations. Have we whetted your appetite? 

The prizes up for grabs are dialling up too, with more incredible opportunities for winners after that final’s over, seeing them return to play a key part in future finals. It demonstrates just how dedicated Wella Professionals are on the future and reputation of this industry, and on those who want to ramp up their skills, their confidence and their careers. 

Let The Winners Tell You Why YOU Should Enter…

What Can YOU Win?

The prizes are bigger than ever, illustrating the support from Wella Professionals to explode the careers of those who scoop the trophies! A real ‘pinch me’ is the TVA winners shoot (just look at what the 2024 winners have created!), an exceptional opportunity to work on a project from moodboard to page and see YOUR vision captured. Now a vital part of the action you see on stage, the XPOSURE winner from this new talent category – full of apprentices and college students – is gifted the chance to get stuck in at the winners shoot too, a true money-can’t-buy prize! 

From education to a year of social media promotion, any victory is celebrated and rewarded long after the confetti falls at the final. And in an industry first, the 2025 TrendVision Award winners will return to the following year’s final to support the TVA artists show on stage… the goodness just keeps coming! 

2025’s Theme? Let’s Get Digital

You can hear the conversation around AI everywhere, and tapping into the zeitgeist is Digital Duality, the theme for the 2025 TrendVision Award competition. Inspired by AI, created by professionals – we want to see the journey from the AI inspiration and referencing to the final creation by the Wella Professionals artist. Yes, AI provides your muse, Wella professionals provides the tools, and YOUR skills, imagination and artistry deliver the final look. With a palette fusing metallics with barely there neutrals, what could you conjure up…? 

Which Will You Enter?

Transformation Award – this award must include a total transformation of both colour and cut that embodies the beauty of the chosen model, ensuring the optimum suitability. The look can be classic and beautiful or creative and edgy.

Editorial Award – this award should showcase a colour, cut and style that embodies a chic editorial feel. Taking inspiration from magazines, art and architecture to craft a unique look suited to the model.    

XPOSURE Creative Colour – for students only, show off creative colouring that creates a strong cut and colour combination. 

New for 2025! Digital Award – this award partners with the digital duality theme and trend. It’s easy-to-enter and winners will be announced at the Final via live video. Finalists can take part from their workspace, wherever they may be in the UK and Ireland, meaning no extra costs in time or costs to get involved and potentially nab a trophy! Free tickest to the Final will be awarded to all finalists in this category.

Maggie Grant, House of Colour – 2024 TrendVision Award Colour Visionary Ireland winner

Alex White, House of Colour – 2024 TrendVision Award Craft Visionary Ireland winner

Corrine McNaughton, Medusa – 2024 TrendVision Award Craft Visionary UK winner

Dawid Mielnik, Regis Salon at James Bushell, Harvey Nichols, 2024 TrendVision Award Colour Visionary UK winner

Skye Holford, Regis Salons/Kleek Apprenticeships – 2024 TrendVision Award XPOSURE Creative Colour UK & Ireland winner 

#TVA25 – What You Need To Know

  • Photographic entries open: 21 April 
  • Photographic entries close: 5pm, 16 June  
  • Photographic results revealed: 21 July  
  • Wella Red tickets on sale: 1 July to 15 August 
  • General sale tickets: from 16 August 
  • TVA UK & Ireland Final: 6 October

Find your future with Wella Professionals TrendVision Award 2025. Click here to discover how you can get involved.   

The Trends For 2025

The Trends For 2025

We’ve got the moodboards, we’ve got the techniques, and we’ve got the hair teams telling us what’s hot right now! For Creative HEAD’s March cover story, in partnership with Wella Professionals, the winners of the 2024 TrendVision Award got to work with exceptional industry artists, to put their signature spins on five hair trends for the year ahead – all full of creative inspiration and business potential. Keep scrolling for ALL the newness, as we take a deep dive into the looks your clients will come calling for in 2025

Welcome to a brave new world, where we strive to bridge the gap between the digital and the physical. Drawing on inspiration from Balenciaga’s AI generated art alongside the Cosmic Attraction trend identified by global beauty insights platform Beautystreams, this taps into the cultural zeitgeist. Surrounded by the proliferation of AI into our daily lives, Unreal Appeal considers the impact from a beauty perspective.

Corrine McNaughton (centre), Medusa and 2024 TrendVision Award Craft Visionary UK winner 2024. Mentored by Janice Hunter (left) and Silvia Salerno (right), Sassoon Academy 

A metallic cosmic colour palette, combined with inspiration from the icons such as Grace Jones and Tilda Swinton, were key elements in creating this digitally infused look. As was the model… “We tapped into what our model, Lilly, looks like in a digital world and from an AI perspective, ‘lily’ means love, purity, feminine,” says Sylvia. “She loved the idea of looking feminine but also boyish. This is gender neutral, there isn’t that separation.” It’s a look that’s perfect for salon consultations – from bold experimenters to something more pared back. “It’s a look that’s perfect for salon consultations,” adds Janice, “from bold experimenters to something more pared back – you can translate that look so easily.

Colour Product + Application

The duality of ‘yin and yang’ fuelled the creative section of the colour technique, making use of negative space to mimic the area between the real and the unreal, melting metallic shades together to create fluidity using the cool cosmos-inspired ice white backdrop. “It was all about opposites,” says Corrine.  

  • Regrowth pre-lightened with Wella Professionals Blondorplex 9, mixed 1 to 1.5 with Welloxon Perfect 4% 
  • Developed for 40 minutes and emulsified at the backwash for 3 minutes 
  • Rinsed then applied the creative target shades of Illumina Silver Mauve and Platinum Lily equal parts with 2 parts Welloxon Perfect 1.9%, in a root melt technique 
  • Global application of Color Touch equal parts 10/81 + 10/6 + 10/0 combined with 2 parts Color Touch Crème Emulsion 1.9%
Cut And Style Product + Technique

The aim was to give the style a sense of ‘anti-gravity’ while still retaining a strong shape and full fringe effect with texture 

  • A tight form was created on a diagonal section pattern through the sides and a square elevation through the top to allow for a structural shape that would create a fluid but strong structure.  
  • Length and fringe were visually connected for face framing, to create a little extra contrast.  
  • To avoid damage, Wella Professionals Ultimate Repair four-step regime was used throughout. Hair was wrap dried, with EIMI Perfect Setting and Body Crafter layered into the hair through a four-step drying process.  
  • A straightener was used to elevate and mould the hair upward.  
  • Hair was the dressed with EIMI Glam Mist using a soft brush to create texture, then finished with a very light spray of Performance Hairspray for light hold but leave the hair workable.  

 

When the Cherry Cola trend broke through last year, you could feel a sense of it being a temporary moment of play. Yes, we’d had Cowboy Copper the year before too, but reds weren’t really back, were they? Well, 2025 has called, and its reply is: “oh hell, yes!”. There has been some trepidation in recent years around reds – just a bit too much, too in-your-face – but the new era reds are more subtle enhancements that offer a kiss of warmth, of a juicy tone that whispers rather than shouts…

Alex White (right), House of Colour and 2024 TrendVision Award Craft Visionary Ireland winner. Mentored by Stuart Matuska, Toni&Guy

Desert skies and architecture fed into the referencing to create a lived in red that has flow and movement throughout the hair (“something dustier and smokier, with a natural thread running through,” describes Alex). She amassed beautiful images of desert rock formations, focusing on little grooves throughout the rocks, inspiring them to leave the hair quite free and flowy. “This is salon friendly, it’s really attainable for clients,” says Stuart. “There’s a place for every kind of red, but with this trend, its softer and less saturated for everyday wear.” 

Colour Product + Application
  • Wella Professionals Color Touch is perfect for a low maintenance gloss. Alex worked with 7/75 at the root then 7/47 for a reverse balayage before toning globally with Color Fresh Mask in Rose Blaze 
  • For a bespoke element, hair was dipped into a bowl with Perfection /5 and /6 to give the illusion of lightness going into dark – an easy and impactful personal touch you can add in the salon 
  • A hot cross bun section was used for the root colour, then diagonal sections through the back of the hair to deepen some areas for a more lived-in look using different types of weaves 
  • Through the front section, curve sections were taken from the temple to the back of the ear to create a bespoke colour, developed for 35 minutes, leaving a veil of lightness on top to amplify that lived-in vibe 
    Care And Style Product + Technique
    • System Professional Colour Save Shampoo, treatment and condition was used to protect the colour, with the treatment restoring the hair’s PH level before toning 
    • Color Fresh Mask in Rose Blaze was applied globally and developed for 20 minutes 
    • EIMI Extra Volume Mousse created texture and movement; blow dried in for a sleek finish 
    • ghd Curve Soft Curl Tong added more soft movement, before applying EIMI Texture Touch to manipulate hair into place around the edges 
    • Some backcombing added a little body through the top section of the hair while keeping it lived-in 

    When you think blonde in recent years, you think cool in tone, bright and light. Yet as shades have become warmer in recent seasons, this new era blonde dials it down to something subtle, chic and oh-so wearable for all – a perfect entry level step for a colour-shy client who’s been tempted but has yet to take the plunge. 

    Skye Holford (centre), Regis/Kleek Apprenticeships and 2024 TrendVision Award XPOSURE Creative Colour UK & Ireland winner. Mentored by Christel Barron-Hough (right) and Gen Itoh (left), Stil.

    Welcome to the West Coast, where the artisanal vibe with our Next Gen Blonde is a “relaxed fusion of boho and future,” says Skye. While Gen started looking at inspiration from the Y2K era and 1970s musicians, look closely and you might spot the influence of fashion label Jil Sander. “They’re [Jil Sander] really good at hard, structured lines, but then bringing in an element of nature or organic textures to make it softer,” adds Christel.  

    Colour Product + Application
    • For that kiss of sunshine, the team turned to Wella Professionals Illumina, using a hand painting technique using foils and mesh, following the natural hair fall. “We wanted to create something very soft that would enhance the natural curl pattern,” explains Skye. “It’s very soft in terms of tonal palette, it can create a really radiant finish,” adds Christel. “It’s something that’s very quick and easy to do in the salon, easy to pick up and adapt.”  
    • The combination of Illumina and Blondor delivered that sun-kissed chic (Illumina 9/19 + 9% Welloxon Perfect; Blondor + 6% Welloxon Perfect; Illumina 8/38 + 6% Welloxon Perfect; toned with Illumina 10/36 + 8/13 + 1.9% Welloxon Perfect)  
      Cut And Style Product + Technique
      • To lock in the colour, it was over to System Professional Color Save Shampoo and Conditioner 
      • For its antioxidant properties, a Wella Professionals Service Post Color Treatment was added into the mix to neutralise any colour oxidants left and to return the hair to its PH level.  
      • For styling, the vibe was for a slimline, modern androgynous feel, while those beautiful bends were given a little polish. Using a finger curling method and Twisted Mask from Sebastian Professional, each curl was pinned each as the team went along – section by section, curl by curl 
      • Once all pinned, the hair was covered with a mesh wrap and Skye used a metal mesh diffuser to keep frizz at bay 
      • Fully dry, hair was left to cool for five minutes, then each curl was separated as it was unpinned 
      • Just a spritz of Re-Shaper Hairspray from Sebastian Professional added the final touch 

       

      After years of long hair ruling mainstream trends, a boom of bobs exploded across the trends landscape last year – Italian! French! Mob Wife! They were sleek, chic ever evolving. So, what are we going to see next? Well, plenty of those bob clients who opt for the chop are going to experiment and edge ever higher… say hello to the Micro Bob. 

      Maggie Grant (centre), House of Colour and 2024 TrendVision Award Colour Visionary Ireland winner. Mentored by Akin Konizi (right) and Nestor Sanchez (left), HOB Salons & Academy 

      For the colour, the Micro Bob team was inspired by Mocha Mousse – Pantone’s Color of the Year. “We visualised warm, rich brunette tones, incorporating a little bit of lightness through the top to enhance that texture and to bring out the shape,” says Maggie.This earthy brunette will be a huge trend in 2025 and is very salon friendly.” And the cut pushes those 2024 bobs to the edge… “This is a little graduated bob that’s got lots of texture, loads of movement, is still very relevant and very sexy,” explains Nestor. “It can still be moved around, tucked behind the ears. It’s the next part of the evolution,” adds Akin. “It’s what we need to get clients back into the salon.” And if Emma Stone is any indicator, we could be seeing this tipping into a pixie cut era… 

      Colour Product + Application
      • Hair was lightened globally with Illumina 7/81, with a few scattered creamier tones through the front to add dimensional texture, with the help of Blondorplex and Welloxon Perfect 6% 
      • A mix of Color Touch Crème Emulsion 8/71 1.9% with Welloxon Perfect 1.5% pastel oxidant was used to tone and nail that muted brunette finish 
        Cut And Style Products + Technique
        • This bob showcases the need for a bespoke cut, working with the model’s growth pattern to ensure when they were layering into the hair, no nasty spikes were created 
        • Graduated in the back with a textured top, the length at the front falls just below the cheekbone to keep that bob vibe – and is ideal for return visits. “This needs maintenance, because after six weeks or eight weeks, it falls out of shape, so clients have to come back,” smiles Nestor 
        • To get that finish, volume and shine was amped up by wrap drying in EIMI Perfect Setting to ensure a super sleek, frizz free result 
        • A little Texture Touch matte holding paste delivered that piecey movement 

        The beauty world is enraptured with the concept of glass skin (Pat McGrath’s launch of her Glass Skin masks, designed to whet the appetites of fans of the look she created for that iconic Maison Margiela’s couture show last year), and dive into the most popular search terms for hair, and you’ll find the same key terms – glossy, shiny, polished. Welcome now to the era of Glass Hair, with locks so luminous, it appears as if it’s been carefully blown from the most reflective of glass.  

        Gemma Hill (left), Luvely and Wella Professionals Wella Colour Higher Level Diploma student. Mentored by Jordanna Cobella, Cobella 

        Emma parachuted in at the last minute, to take over from TrendVision Colour Visionary UK winner Dawid Mielnik, based at Regis Salon at James Bushell, Harvey Nichols, who had worked with Jordanna on the moodboards and referencing, but was unable to make the shoot.  

        Skincare and beauty tears filled the moodboards with this trend. While Glass Hair might not be new, believe us when we say it’s getting bigger this year. “Who doesn’t want healthy, shiny hair?” asks Gemma, “and that’s what this trend is all about.” But the team behind this look wanted to give the look a twist (literally), delivering a dual texture delight that celebrates the curls of the model’s Afro texture with a section of mirror-like shine. This also referenced Jordanna’s breathtaking show at the TrendVision Award Final. “It’s a juxtaposition that brings the hair texture to life,” explains Jordanna. The secret? Just like with skin, it’s all in the layering… “That’s the key to this trend – layering colour, glazing in layers. That’s what gives us that real high shine finish.” 

        Colour Product + Application

        With glossy hair one of the BIG searches on both Google and TikTok, this is a brilliantly adaptable trend to any texture to give guests what they’re hunting for. “This is really good for clients, it’s an easy service,” says Gemma.  

        • This look is all about enhancing the natural depth of the hair by tweaking the tone and layering on shine, with a more chocolate based tone and a sheer glaze on top – all thanks to Wella Professionals Shinefinity 04/07 and 0/00, layered for subtle tones and a beautifully enriched, radiant finish 

          

          Style Product + Technique
          • A twist out technique – taking two strands, doing a rope braid, followed by a twist, then set onto heat – makes the most of that tantalising texture. “It’s really important to keep the hair as hydrated as possible,” adds Jordanna, who cocktailed Briogeo Gel Cream and Curling Gel, picking the hair apart using well-oiled hands (thanks Sebastian Dark Oil!) and slowly but surely stretching out the curl 
          • To give that uber shiny glass hair result, soft finger waves gracefully frame the face, enhancing the natural curl pattern and creating a beautifully sculpted yet fluid shape 
          • Sebastian Liquid Steel was applied to create long-lasting hold 
          • New Ultimate Smoothing Miracle Oil Serum for that glossy finish, a spoolie was used to define and enhance the natural texture along the hairline, adding a soft, effortless wave. It took a little bit of testing on some arm hair first to get the mix of products just right! 

           

          A Creative HEAD shoot, in partnership with Wella Professionals 

          Photography Tom O’Neill, assisted by Josh Bryant and Arthur Millier Radnall
          Reportage photography Sarah Seal
          Videography Austen Killingbeck-Jones, assisted by Douglas Cock
          Hair Alex White and Stuart Matuska (Red Revolution); Maggie Grant, Akin Konizi and Nestor Sanchez, assisted by Elijah Hourrides (Micro Bob), Corrine McNaughton, Janice Hunter and Silvia Salerno (Unreal Appeal), Skye Holford, Christel Barron-Hough and Gen Itoh (Next Gen Blonde), Gemma Hill and Jordanna Cobella, assisted by Gabriel Canton (Glass Hair), with additional support provided by Eliz Alieva, Keira Campbell-Sharp and Marie Hall – all for Wella Professionals
          Make-up Eoin Whelan, assisted by Lucy Freeman
          Fashion Issie Gibbons, assisted by Lacie Gittins
          Models Lilly Bridger (Body London), Chuyao (The Hair Desk), Keilah Deere (Boss Models), Miles Marsh (Named Models), Oyinda Nihinlola (The Crowd Models)
          Editorial Amanda Nottage
          Digital and social media Kelsey Dring, Caitlyn Brandom, Maddi Lane
          Creative direction and production Joanna Kidd

          Shot on location at VIEW at JJ Studios, Wimborne House 

           

          Seven Key Takeaways From The 2025 Phorest Salon Owners Summit

          Seven Key Takeaways From The 2025 Phorest Salon Owners Summit

          Seven Key Takeaways From The 2025 Phorest Salon Owners Summit

          The 2025 Phorest Salon Owners Summit in Dublin brought together salon professionals from around the world for a refreshing event designed to help them elevate their businesses and prepare for the year ahead. Creative HEAD was there – these are the insights you need to know!

          by AMANDA | INFORM

          1. Customer Intimacy Is Key To Brand Success

          Ken Hughes, a consumer and cyber behaviouralist, emphasised the importance of human connection, exploring how salons can foster intimacy by going beyond expectations. His example? Taylor Swift and her success at building customer relationships! His advice including using their spaces as community hubs and recognising the employee experience as equally valuable to the customer experience.

          2. Empower Staff For A Thriving Culture

          Hairstylist Daniel Mason-Jones focused on creating a healthy workplace culture by addressing mental health and setting boundaries. Provide clear communication and training, and use tools like Phorest Tips to empower staff with transparent compensation structures.

           

          Diversity and inclusion panel

          Ronan Harrington

          3. Break Barriers In Beauty

          A live panel tackled diversity and inclusion in beauty, featuring trailblazers such as Carra’s Winnie Awa, Texture vs Race’s Keya Neal, Ruka Hair’s Tendai Moyo and beauty writer DijaAyodele. The discussion explored expanding circles of trust, product innovation (including Tendai’s biodegradable synthetic hair) and the need for truly diverse industry panels and leadership. There were lessons from the US beauty market, which was seen as “eight to 10 years ahead of the UK in inclusivity terms.

          4. Prioritise Resilience And Wellbeing

          Resilience teacher Ronan Harrington offered tools to navigate challenges with intention and grace. Begin each day with purpose and focus on meaningful connections. He advised shifting from a “victim mindset” to a “creator mindset”, while also taking care of personal wellness to avoid burnout. Spa innovator Peigin Crowley also highlighted the importance of mental health, encouraging salon owners to recognise and manage burnout effectively.

          5. Leverage AI To Transform Salon Operations

          AI and its potential to revolutionise salons were a recurring theme. Phorest’s John Doran discussed how AI can boost average bills through upselling and cross-selling, provide actionable insights from data, help staff achieve goals with forecasting tools, enhance marketing with AI-generated content and improve client communication through an AI receptionist.

          6. Master The Client Lifecycle

          Marketing guru Kati Whitledge shared strategies for winning and retaining clients, stressingthe importance of continuous exposure, creating a desire for your services through visibility. You’ve got to be proactive in pursuing clients and prioritise making a lasting impression at every client touchpoint.

           

          Kati Whitledge

          Peigin Crowley

          7. Unlock Hidden Gems In Phorest Tools

          Phorest’s own Patrick Monaghan and Rich Cullen unveiled five “hidden gems” within its software that every salon should be using – advanced online booking settings, reporting tools, digital loyalty programmes, marketing magic features and Phorest’s Benchmark Report, which tracks industry trends and performance metrics.

          “People love beauty. That makes me happy, to know that so many people are being impacted” – Ali Pirzadeh on the power of hair

          “People love beauty. That makes me happy, to know that so many people are being impacted” – Ali Pirzadeh on the power of hair

          0{{current_slide_index}}/0{{total_slide_count}} ALI PIRZADEH [The Power Of Hair] View photos

          “People Love Beauty. That Makes Me Happy, To Know That So Many People Are Being Impacted” – Ali Pirzadeh On The Power Of Hair

          2024 Most Wanted Session Stylist Ali Pirzadeh talks about his heritage, creating compelling narratives through hair and why routine keeps him grounded

          by EMMA | DOCUMENTS

          Photography by Harry Carr Revue

          Ali Pirzadeh

          Ali Pirzadeh is a session scene luminary. A styler, twister, shaper and sculptor, his hair work amplifies fashion shows and campaigns, creating a dynamic interplay between the clothes’ texture and the hair’s fabric.

          And this talent has been woven into an impressive multi-award-winning career spanning nearly three decades, during which time he has crafted a captivating portfolio. Most recently, he took home the Session Stylist trophy at Creative HEAD’s Most Wanted awards. And for good reason. He was also celebrated in The BOF (Business of Fashion) 500 in 2022, a collection of people shaping the global fashion industry, curated by the brand editors and based on nominations and global on-the- ground intel.

          This global appeal – and his multicultural approach to hair – can be traced back to his roots. Born in Tehran, his family moved to Sweden when he was four years old, finding a safe space for him and his sister to grow up (more on that later). His home life clearly shaped his cross-cultural identity, reflected in the diversity of his hair creations and campaigns. Forty years later, he’s recognised for embracing all textures at all times, which has positioned him firmly at the epicentre of the hair and fashion industries, exciting and delighting as he goes.

          Ali Pirzadeh

          Ali Pirzadeh is a session scene luminary. A styler, twister, shaper and sculptor, his hair work amplifies fashion shows and campaigns, creating a dynamic interplay between the clothes’ texture and the hair’s fabric.

          And this talent has been woven into an impressive multi-award-winning career spanning nearly three decades, during which time he has crafted a captivating portfolio. Most recently, he took home the Session Stylist trophy at Creative HEAD’s Most Wanted awards. And for good reason. He was also celebrated in The BOF (Business of Fashion) 500 in 2022, a collection of people shaping the global fashion industry, curated by the brand editors and based on nominations and global on-the- ground intel.

           

          British Vogue, Photography by Felicity Ingram

          Where The Heart Is

          Down-to-earth, hes the creative conduit behind the key hair looks of the season, a fashion facilitator. The stealth master of hair ceremony who knows his worth but is humble about it. And while session arguably takes a back seat to fashion (designers take a bow, post-show, not the hair tailors), hes unfazed. His focus is fully entrenched in concept and creation. The secret, perhaps, is that Ali loves his life. All of it. Hes clear on boundaries (my work studio is in our garden, so I dont confuse work and home) and has a deep desire to create, mixing with like-minded friends who want to develop concepts just for usas much as he wants to create heart-fluttering campaigns for the bigwigs and fashion cognoscenti – Alexander McQueen, Nina Ricci and Louis Vuitton, to name just a few.

          His jam-packed schedule is not for the faint-hearted. When we speak, hes just home from Paris and followed by Stockholm to shoot a big fashion campaign. Now hes gearing up for a new project back in Paris before a shoot with the iconic photographer, Tim Walker. Its hectic. Im always all over the place. Life is exciting but I need balance in-between. Im always happy to be home,” he admits. 

          “I believe you get led in a direction. I loved looking at magazines but didn’t know session styling was a thing. It still feels surreal”

          Home is the space he shares with his partner of 13 years in Dalston. A fine art photographer, Ali credits him with possessing a calm manner that allows him to flourish creatively, without overwhelm. Alongside his partners support, Ali reveals small details that allow him to think bigger and create better. Structure, discipline, rituals and routine all ensure he can stick to his schedule of sometimes 19-hour days and rollercoaster rosters of shoots and shows. I love routine, having my oat latte in the morning, working out, those things are important to me,” he confides. While London is now his home, he says moving from Iran to Sweden was very Sliding Doors.’ “That single decision altered so much in our lives. We were the first wave of immigrants from Iran, and Sweden was very welcoming. It was an idyllic place to grow up.”

          However, standing out from the crowd meant he was teased about his heritage. A year-long stint in Italy (I lived in Rome for a while and had a taste of blending in a little), was nothing compared to the inclusivity he feels in London. Home can mean so many different things, but London is my happy place. Its where I feel I belong.”

          Rogue Fashion Book, Photography by Felicity Ingram

          His CV reads like a Whos Who of the fashion world, something he’s grateful for, given the journey to feeling this sense of belonging. My dad wanted me to study economics, so I played along. It wasnt right for me,” he recalls. His sisters job as a hairdresser shone a spotlight on the creative career he craved. Growing up, I always played with dolls. I cut their hair and put bows on them. As soon as I started hairdressing, I was super happy.”

          At 15 he became an apprentice in a Stockholm salon looking after socialites and well-heeled clients. Working five-to-six days a week meant that when he started hair school, he was already on a roll: I knew how to root colour, to blow-dry. I studied hair for three years working every day after school. I felt very much at home. Coming from a place where I had felt like a bad student into one of being nurtured was wonderful.” 

          After renting a chair (I had my little clique of clients two years in by that time), he opened a salon in Stockholm with his sister and a friend. Our make-up artist friend brought models into the salon, and I did their hair. Massive baroque styles. There was no other intent back then apart from I wanted to do it.” When his friend showed her agent his work, Ali began assisting. Within six months, he was signed by her agency. I believe you get led in a direction. I loved looking at magazines but didnt know session styling was a thing. It still feels surreal. I feel very lucky.” Now session is Alis way of sculpting and connecting while amplifying his ideas. Hair is a material you can shape. It tells you where it wants to go or what it wants to do. I love what I do. The finished result in a magazine can awaken emotions in people as it did for me when I was younger.” 

          Vogue Scandinavia, Photography by Marc Hibbert

          In It To Win It

          Cut to 2012, and Ali won ELLE Swedens Best Hairstylist of the Year, scooping the title again in 2016. Most recently, he was named 2024 Most Wanted Session Stylist. Winning meant everything to me. I couldnt believe it. Everyone nominated is so talented,” he says. Working in Hong Kong, he found waking up to the news he had won rather surreal: I was at breakfast in complete shock. It means people appreciate the voice I put out there. That is a truly wonderful thing.”

          While clearly at the top of his game, his hair story is one of hard graft and tenacity. I always wanted something more, so I made sure I did show season. I made sure I assisted smaller shows. I networked, worked on fashion weeks and got to know agents.” He also recognises those who helped him on his journey, including Swedish photographer Camilla Akrans. I started working with her on campaigns, and she began putting my name out in those arenas. She played a big part in my access across the pond.” 

          He also cites the late Alexander McQueen as a huge inspiration in fashion design: He was raw, creative, authentic. He made an impact. He had no boundaries. His work still blows my mind.” Tim Walker is also a firm favourite, with their collaborative work appearing on the covers of Vogue Mexico (December 2021) and British Vogue (July 2023), among countless others (the latter capturing a shimmering army of LGBTQ+ pioneers sharing stories of style and self-discovery). His images have so much emotion and expression,” he says. Calling their first collaboration a pivotal moment, Ali loves the fluidity of their work. Hes so inspiring, so open to my ideas. He will ask: ‘How do YOU see this narrative come to life?I still cant believe Im lucky enough to work with him.”

          Perfect Magazine, Photography by Rafael Pavarotti

          Go With The Flow

          His 2025 diary is already packed, with the routines and pillars, such as Fashion Week, essential elements to keeping him balanced. People are shocked at my schedule, they dont believe I can start at 5.30 am and finish at 11 pm. Hair work will exhaust you, so its important to keep a routine. You must keep taking care of yourself.” While theres no typical day, its guaranteed to be organised. The one constant is Im up between 5am and 6am. Theres a lot of prep work to what we do. A huge amount of unpacking and repacking. I always try to be two steps ahead.”

          When it comes to Fashion Week, how does he get through the gruelling schedules? Teamwork. Im doing the work, but I couldnt succeed without such a strong network. You need that support. Everything has a process and we give a lot emotionally and mentally, so anything that makes it flow a little easier is a huge help.” Currently on the books at Streeters, his agent, Gary, is part of this support network. It feels like someone constantly has your back. Its a meaningful friendship.” 

          While teamwork is a clear marker of what he loves about the session world Its great to feel part of something bigger than you” – is there anything about the industry he wishes he could change? Im sad that print media has taken a back seat to the culture of social media,” he says. As a creator, it saddens me. I take a lot of pride in concepts and ideas. Im excited when a project comes out, but social media means its gone so fast. Its a machine. We need to stop scrolling and take a minute.” However, he recognises that art can still ignite and excite, even on social. People love beauty. That makes me happy, to know that so many people are being impacted and we are making an impression.”

          Replica Man Magazine, Photography by Iñigo Awewave

          At 44 years old and with the session world at his fashionable feet, what advice would he give his younger self? I was very bullied growing up, and after what I went through, I would say: You will be more than okay. Trust in yourself and trust in your voice. You are valid.” With his roots firmly entrenched in London, he says hes happy to live and work in environments where he feels accepted: We are in such a good place with inclusivity. As a gay man, I feel very lucky to be in an industry thats open and welcoming. I feel extremely safe in this world.”

          It seems as though he’s where hes meant to be. He knows who he is and what he can bring to the campaign table. The underlying truth is that he cares. He understands what hes capable of, and hes not afraid to create it. He can always see his vision in a crowded space, creating and illuminating as he goes. Bravo.