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SALON SMART 24 – WHAT’S ON THE AGENDA

SALON SMART 24 – WHAT’S ON THE AGENDA

SALON SMART 2024: FIVE TOPICS WE’LL BE TACKLING

Profit, recruitment and mental health are all right up there!

When we start shaping the Salon Smart line-up, we look at the topics first – what are you, the Creative HEAD audience, telling us would benefit your businesses right now. Then we marry those topics with the perfect speakers to deliver actionable insight that could make a real difference, or perhaps inspire an unthought-of outlook. So, what will the 2024 event cover, here’s a look at five subjects hitting the stage… 

1. How to boost your profit 

It’s the number one, business 101, isn’t it? Making sure you’re making money? Well, Boss Your Salon owner, Maddi Cook, will be giving a masterclass in maximising on missed potential and divulging her top tips for topping up your profit in 2024. She’s helped over 15,000 professionals unlock business growth, putting over £30 million back into pockets of people just like you. 

Then this year we’ve also introduced a brand-new Profitability Partner in the form of Vish, who are all about reducing colour waste and increasing coin. They’ll be taking to the stage with some awesome advice. 

This isn’t just about conserving cash, but how to actively make more money – pretty pertinent in a financial crisis we think! 

2. Maintaining mental wellbeing 

A recurring concern across the industry has been prioritising wellbeing. Hayley Jepson, aka The Resilient Hairdresser will be deep diving into burnout and how it is a gateway to spiralling mental health, providing essential facts and tips to keep yourself and your team fighting fit.   

3. Navigating the recruitment crisis

Falling apprenticeship starts, a widening skills gap and unfilled vacancies ranked highly in hairdressing business owner worries, so Neil Maclean, owner of five Edinburgh salons and Charlie Collinge, director of six Collinge & Co salons, will come together to discuss how they find, train and retain young recruits and what that’s meant for their teams and approach.

4. Exploring untapped texture potential

From our reader survey to our most viewed articles, you continue to tell us that you want more access to education on textured hair. In 2023, Winnie Awa, founder of AI-driven platform Carra, unveiled its first Texture Gap report, drawing on millions of data to identify common concerns for the Type 4 hair community, along with their needs, and goals, to uncover opportunities to better serve them. Winnie will be joining us to provide insight and advice on the untapped potential in the textured hair market and how professional hairdressing businesses can provide what clients are currently missing.

5. New rules = New revenue

The shape of salons is shifting, could you be missing out on a new revenue stream? Following on from the launch of her multi-use space Stā Studio, Samantha Cusick will delve into the potential on offer when you dare to diversify your business offering.

Have we tickled your interest? Then head HERE to get your ticket to Salon Smart 2024 – spaces are limited! You can make a cheeky £20 saving on the ticket price if you sign-up to the Creative HEAD newsletter and if you do, you’ll also be in for some incredible content direct from our team, including a load of exclusives not seen anywhere else…

Salon Smart 2024 | Monday 18 March, 9.30am to 5.30pm | The Chain and Buoy Store, London

FULL EVENT INFORMATION >

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DYSON UNVEILS ITS NEW PRO-EXCLUSIVE DRYER

DYSON UNVEILS ITS NEW PRO-EXCLUSIVE DRYER

DYSON UNVEILS ITS NEW PRO-EXCLUSIVE DRYER

The Supersonic r Professional hairdryer is smaller and lighter with no heat damage. 

Dyson has unveiled an innovative hair dryer exclusively for stylists at New York Fashion Week that’s smaller and lighter, with new technology to avoid heat damage to hair.
The Dyson Supersonic r Professional hair dryer comes with a variety of attachments that include intelligent Radio Frequency Identification sensors. These communicate with the dryer, automatically adjusting the motor and heater to deliver the ideal airflow and temperature for each one. If a stylist alters any of the settings on an individual attachment from one client to the next, the sensors will also remember the last settings used. The new dryer is 30 per cent smaller and 20 per cent lighter, and more manoeuvrable to deliver fast drying, alongside smoother, frizz free and shinier results on hair.
It will be used across the four main Fashion Week cities during the A/W 2024 season, starting with Christian Siriano and Prabal Gurung in New York. The reveal follows ongoing surveys and interviews with nearly 700 stylists since 2017. Through these, Dyson identified challenges hair pros were facing, and was keen to provide a tool that responds to “real world demands” while still delivering on styling experience and results. Its research found that a stylist will typically see between 4-16 clients each day, spending on average 30 – 60 minutes styling per client, adapting their angle up to 30 times during one styling session. It pointed to the prevalence of strain related injuries such as carpal tunnel syndrome among stylists as a result.

At a glance: Dyson Supersonic r professional hair dryer

It has a new ergonomic design
The Dyson Supersonic r has been designed ergonomically in an ‘r’ curve and, at 325g, weighs less than a can of hairspray. The shape allows stylists to reach where it’s normally difficult, for better control when styling hair, and for better comfort while doing so.

There’s more even heat thanks to new heaters
The new curved heater ensures the dryer heats the airflow more evenly, with no hotspots. For stylists, this means you can rely on more even temperatures (including when using the attachments), a higher temperature for faster drying and styling, with no heat damage. The dryer checks the temperature constantly using Dyson’s intelligent heat control – seen in its other hair tools, too – measuring air temperature more than 20 times a second.

The attachments have sensors… and they’ll remember how you used them
There’s a range of attachments that have integrated Radio Frequency Identification sensors, which communicate with the dryer, automatically adjusting the motor and the heater to deliver what Dyson engineers have set as the ‘optimal’ airflow and temperature. For example, the diffuser is set to low flow and low temperature to reduce frizz and enhance curls without disrupting the curl pattern. In contrast, the rough dry mode uses maximum power heat and flow to minimise drying time but while keeping the airflow controlled. However, stylists can adjust these settings depending on the hair type and style of each client, and the dryer will remember that setting the next time the attachment is added.

Its filter can go longer between cleans
The 3D mesh filter at the bottom of the dryer, designed to capture salon pollutants such as hair and styling sprays, now lasts up to two times longer in-between cleans.

Stylists can join a waitlist here for the new pro-exclusive dryer. 

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NEW GUIDELINES REVEALED FOR ALLERGY TESTING

NEW GUIDELINES REVEALED FOR ALLERGY TESTING

NEW GUIDELINES REVEALED FOR ALLERGY TESTING

Collaboration of industry bodies unveils new testing protocols for professional colour in the UK.

A new allergy testing protocol for professional hair colour has been unveiled through a collaboration of industry bodies. 

Associations including the National Hair and Beauty Federation and Hair & Barber Council have blended the changes announced by Cosmetics Europe last year with existing industry best practices. The new guidelines offer a clear benchmark for hair professionals, insurers and hair colour brands to meet to promote the safe use of professional hair colour services in the UK. 

Posting professional colour to a client’s home for them to test at home is not recommended under the new protocol, as this goes against industry best practice and may invalidate insurance cover.

The new protocol recognises three systems for professional allergy alert testing:

1. The Allergy Alert Test (AAT)
Instructions designed by manufacturers and printed on packaging and instructions for use.

2. Protocols designed for professional use only and conducted by a hair professional*
Hair colour brand protocols are applicable to their own products only, whereas some hair industry, trade organisations’ and insurers’ protocols can be used with any hair colour brand.

3. Universal allergy screening tests licenced as medicines for consumers to use at home to screen for the most common hair colour allergen (PPD)
These products are available to buy online or via approved stockists and may only need to be used once.  

“Having three options that have been thoroughly researched and examined by our industry leaders makes it simpler to understand and easier for us to communicate to the public,” says Gareth Penn, registrar at the Hair & Barber Council.

“Allergy alert tests are vital to protect clients and guard against potentially expensive legal action if something goes wrong. This is a huge step in the right direction,” added Caroline Larissey, chief executive at the National Hair & Beauty Federation. “These collaborative guidelines will help raise standards and also support clients make an informed choice.”

The industry bodies working together are Good Salon Guide, Salon Employers Association, the Barber Council, the Fellowship for British Hairdressing, the Freelance Hairdressers’ Association, the Hair Council, the Men’s Hairdressing Federation and the National Hair & Beauty Federation.

* Precise protocols differ and it is the responsibility of hair professionals to check cover with their own insurance provider.

The Maciver Brothers On How To Master The Men’s Market

The Maciver Brothers On How To Master The Men’s Market

WHAT THE MAN SAYS: MARK & PETER MACIVER

In this podcast, recorded in 2020, the Maciver brothers discuss the rise of the men’s market, the modern male client and what exactly makes guys tick?

From a first supermarket job earning £4 an hour, to the owner of a success personal training business, Peter Maciver (aka PMAC) is the powerhouse behind the fitness transformations of high-profile stars including Marvin and Rochelle Humes and Reggie Yates. His older brother, Mark, who recalls working 19-hour days in a factory for just £27, runs SliderCuts, a booming barbershop in East London. He’s published a book, developed an impressive line of merchandise, and he’s worked with leading brands from Dior and Louis Vuitton to Facebook and Reebok.

A Creative HEAD podcast project in partnership with Treatwell

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THE COLLABORATORS: DARREN & JACKIE AMBROSE, D&J AMBROSE

THE COLLABORATORS: DARREN & JACKIE AMBROSE, D&J AMBROSE

DARREN & JACKIE AMBROSE

True visionaries with creativity at their core

Darren and Jackie Ambrose – co-founders of D&J Ambrose in Pinner – unpack their longstanding partnership, which has combined individual passions to achieve spectacularly original outcomes. Also championing new faces, the duo works hard to mentor and inspire rising stars in their salon, as well as through important industry initiatives. True visionaries with creativity at their core, enjoy their ‘collaborator story’…

A Creative HEAD video project in partnership with L’Oréal Professionnel Paris

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