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When we start shaping the Salon Smart line-up, we look at the topics first – what are you, the Creative HEAD audience, telling us would benefit your businesses right now. Then we marry those topics with the perfect speakers to deliver actionable insight that could make a real difference, or perhaps inspire an unthought-of outlook. So, what will the 2024 event cover, here’s a look at five subjects hitting the stage…
1. How to boost your profit
It’s the number one, business 101, isn’t it? Making sure you’re making money? Well, Boss Your Salon owner, Maddi Cook, will be giving a masterclass in maximising on missed potential and divulging her top tips for topping up your profit in 2024. She’s helped over 15,000 professionals unlock business growth, putting over £30 million back into pockets of people just like you.
Then this year we’ve also introduced a brand-new Profitability Partner in the form of Vish, who are all about reducing colour waste and increasing coin. They’ll be taking to the stage with some awesome advice.
This isn’t just about conserving cash, but how to actively make more money – pretty pertinent in a financial crisis we think!
2. Maintaining mental wellbeing
A recurring concern across the industry has been prioritising wellbeing. Hayley Jepson, aka The Resilient Hairdresser will be deep diving into burnout and how it is a gateway to spiralling mental health, providing essential facts and tips to keep yourself and your team fighting fit.
3. Navigating the recruitment crisis
Falling apprenticeship starts, a widening skills gap and unfilled vacancies ranked highly in hairdressing business owner worries, so Neil Maclean, owner of five Edinburgh salons and Charlie Collinge, director of six Collinge & Co salons, will come together to discuss how they find, train and retain young recruits and what that’s meant for their teams and approach.
4. Exploring untapped texture potential
From our reader survey to our most viewed articles, you continue to tell us that you want more access to education on textured hair. In 2023, Winnie Awa, founder of AI-driven platform Carra, unveiled its first Texture Gap report, drawing on millions of data to identify common concerns for the Type 4 hair community, along with their needs, and goals, to uncover opportunities to better serve them. Winnie will be joining us to provide insight and advice on the untapped potential in the textured hair market and how professional hairdressing businesses can provide what clients are currently missing.
5. New rules = New revenue
The shape of salons is shifting, could you be missing out on a new revenue stream? Following on from the launch of her multi-use space Stā Studio, Samantha Cusick will delve into the potential on offer when you dare to diversify your business offering.
Have we tickled your interest? Then head HERE to get your ticket to Salon Smart 2024 – spaces are limited! You can make a cheeky £20 saving on the ticket price if you sign-up to the Creative HEAD newsletter and if you do, you’ll also be in for some incredible content direct from our team, including a load of exclusives not seen anywhere else…
Salon Smart 2024 | Monday 18 March, 9.30am to 5.30pm | The Chain and Buoy Store, London
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At a glance: Dyson Supersonic r professional hair dryer
It has a new ergonomic design
The Dyson Supersonic r has been designed ergonomically in an ‘r’ curve and, at 325g, weighs less than a can of hairspray. The shape allows stylists to reach where it’s normally difficult, for better control when styling hair, and for better comfort while doing so.
There’s more even heat thanks to new heaters
The new curved heater ensures the dryer heats the airflow more evenly, with no hotspots. For stylists, this means you can rely on more even temperatures (including when using the attachments), a higher temperature for faster drying and styling, with no heat damage. The dryer checks the temperature constantly using Dyson’s intelligent heat control – seen in its other hair tools, too – measuring air temperature more than 20 times a second.
The attachments have sensors… and they’ll remember how you used them
There’s a range of attachments that have integrated Radio Frequency Identification sensors, which communicate with the dryer, automatically adjusting the motor and the heater to deliver what Dyson engineers have set as the ‘optimal’ airflow and temperature. For example, the diffuser is set to low flow and low temperature to reduce frizz and enhance curls without disrupting the curl pattern. In contrast, the rough dry mode uses maximum power heat and flow to minimise drying time but while keeping the airflow controlled. However, stylists can adjust these settings depending on the hair type and style of each client, and the dryer will remember that setting the next time the attachment is added.
Its filter can go longer between cleans
The 3D mesh filter at the bottom of the dryer, designed to capture salon pollutants such as hair and styling sprays, now lasts up to two times longer in-between cleans.
Stylists can join a waitlist here for the new pro-exclusive dryer.
A talented team from the Covent Garden salon joins forces to create accessible and affordable education.
Inspiration found in key Pantone shades of the season.
Business organisations collaborate on pushing for lower VAT rate as part of new SaveJobs campaign in Ireland.
A new allergy testing protocol for professional hair colour has been unveiled through a collaboration of industry bodies.
Associations including the National Hair and Beauty Federation and Hair & Barber Council have blended the changes announced by Cosmetics Europe last year with existing industry best practices. The new guidelines offer a clear benchmark for hair professionals, insurers and hair colour brands to meet to promote the safe use of professional hair colour services in the UK.
Posting professional colour to a client’s home for them to test at home is not recommended under the new protocol, as this goes against industry best practice and may invalidate insurance cover.
“Having three options that have been thoroughly researched and examined by our industry leaders makes it simpler to understand and easier for us to communicate to the public,” says Gareth Penn, registrar at the Hair & Barber Council.
“Allergy alert tests are vital to protect clients and guard against potentially expensive legal action if something goes wrong. This is a huge step in the right direction,” added Caroline Larissey, chief executive at the National Hair & Beauty Federation. “These collaborative guidelines will help raise standards and also support clients make an informed choice.”
The industry bodies working together are Good Salon Guide, Salon Employers Association, the Barber Council, the Fellowship for British Hairdressing, the Freelance Hairdressers’ Association, the Hair Council, the Men’s Hairdressing Federation and the National Hair & Beauty Federation.
* Precise protocols differ and it is the responsibility of hair professionals to check cover with their own insurance provider.
From a first supermarket job earning £4 an hour, to the owner of a success personal training business, Peter Maciver (aka PMAC) is the powerhouse behind the fitness transformations of high-profile stars including Marvin and Rochelle Humes and Reggie Yates. His older brother, Mark, who recalls working 19-hour days in a factory for just £27, runs SliderCuts, a booming barbershop in East London. He’s published a book, developed an impressive line of merchandise, and he’s worked with leading brands from Dior and Louis Vuitton to Facebook and Reebok.
A Creative HEAD podcast project in partnership with Treatwell
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Darren and Jackie Ambrose – co-founders of D&J Ambrose in Pinner – unpack their longstanding partnership, which has combined individual passions to achieve spectacularly original outcomes. Also championing new faces, the duo works hard to mentor and inspire rising stars in their salon, as well as through important industry initiatives. True visionaries with creativity at their core, enjoy their ‘collaborator story’…
A Creative HEAD video project in partnership with L’Oréal Professionnel Paris
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