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That’s Hot – Paris Hilton Partners With Paul Mitchell

That’s Hot – Paris Hilton Partners With Paul Mitchell

Aug 27, 2025 | INDUSTRY NEWS, INFORM, INFORM HEADER

That’s Hot – Paris Hilton Partners With Paul Mitchell

Year-long deal sees Noughties favourite become global ambassador

by AMANDA | INFORM

Paris Hilton, a mainstay of Noughties’ trends and culture, is the new Paul Mitchell global ambassador.

The year-long partnership is set to launch with a campaign celebrating “beauty, confidence and reinvention”, with Paris’s signature looks created by celebrity hairstylist and Paul Mitchell School alum, Sienree Du.

Through behind-the-scenes content and tips, we’ll all be offered a glimpse into her “world of glamour”, seeing Paris in “striking, unexpected settings” while spotlighting the Paul Mitchell essentials behind each look.

“Paris Hilton has been setting trends and breaking boundaries for decades,” said Michaeline DeJoria, chief executive of John Paul Mitchell Systems. “Her passion for beauty, authenticity and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.”

“I’ve used Paul Mitchell products for years and they always leave me feeling confident and glamorous,” said Paris. “This campaign is about celebrating individuality, supporting causes close to my heart, and having fun with your look. I can’t wait for fans to see everything we’ve created together!”

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The Natural Choice

The Natural Choice

Aug 26, 2025 | HOME INFORM, INDUSTRY NEWS, INFORM, INFORM HEADER

The Natural Choice

At the heart of Authentic Beauty Concept is a community, one that believes in the same shared values. Co-created with a unique hairdresser collective to start a new path to authentic beauty, this is a brand that values the real over the artificial. Think carefully selected, pure ingredients, authentic hairstyles suited to each individual, real and honest direct discussions around what is important – to stylists, to clients, to the wider world.

by JOANNA | INFORM

All of this is a response to the modern consumer, experiencing life in the new now. They want true experiences, moments of genuine self-care, to feel beautiful without applying traditional beauty norms. There’s a palpable desire for truth and authenticity, and as valued beauty experts in your community, you are perfectly placed to support them – and your team and colleagues – to find a more natural way to work, to live, to connect.

Authentic Beauty Concept’s committed to pure, silicone free, high-performance haircare and ethical and sustainable beauty solutions. In many partner salons, you’ll find Authentic Beauty Concept refill bars, encouraging clients to reuse and refill for a more sustainable approach to everyday beauty. Rooted in pampering rituals, their in-salon Memento services help hairdressers bring out their client’s inner beauty through a unique sensorial journey with premium ingredients, blissful products and a relaxing, spa-like experience. Clients choose the perfect service depending not only on their needs, but also on their mood.

With this commitment to authentic hair, slow living, pure formulas and mindful experiences, Authentic Beauty Concept are delivering a premium and vegan alternative that’s powered by naturally derived ingredients. A perfect example? The elevated Replenish range, relaunched to deliver intensive repair to enhance and restore damaged hair. Infused with powerhouse ingredients, including sustainably sourced Laos rice water and shea butter, the line-up replenishes and strengthens without overburdening the hair. But it’s not just what’s in the bottle that’s been improved; its sustainable packaging now includes Braille print and a NaviLens code for better accessibility for blind and visually impaired consumers.

Authentic Beauty Concept is a movement – hairdressers and artisans sharing the same values that build on today’s beliefs and individual experiences. The mindset is ‘be yourself’ – real, direct and open. Honesty is attractive; individuality and character are what gives us beauty. 

Loose textures, carefully created canvases for beautiful hair and styling products with a ‘no styling’ approach that almost invisibly enhance hair – it’s all about building on the natural beauty that already exists. Effortless in every way, perfectly imperfect, crafted quality… and beautiful, touchable hair.

Do you crave a different approach? One that’s still premium but that enables you and your client to block out the noise of the busy world around, creating moments and experiences worth remembering? Are you looking to belong to a community that shares, supports, empowers, frees? It’s the natural choice – join the #AuthenticBeautyMovement.

Cosmic Blow Dry Jelly

Co-created with global advocate Juliette den Ouden to meet the demands of salons, fashion weeks and beyond, this multitasker delivers everything from airy, voluminous blowdry looks to sleek, structural wet finishes, thanks to its non-sticky, flake-free finish – all while protecting hair from heat up to 230°C.

Glow Spray Serum

Think pink with this multi-functional ‘guardian angel’ for hair. Glow Spray Serum was created to protect hair colour and vibrancy, leaving hair healthy, strong, shiny and protected year-round, thanks to its UV Protection Booster. A must-have for colour maintenance.

Replenish Split End Remedy

Housed in an on-trend butter yellow tube, this restorative leave-in balm in the relaunched Replenish range boasts plant-derived sealing technology that seals split ends and reduces frizz with 230°C heat protection too.

Do what feels natural – join the #AuthenticBeautyMovement at authenticbeautyconcept.co.uk
and follow @AuthenticBeautyConceptUK

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The Natural World

The Natural World

Aug 26, 2025 | CREATIVE PROJECTS, CREATIVE PROJECTS HEADER, EXPLORE, HOME EXPLORE, Partnership

Partnership

Cute, cool, and authentically au naturel – hair this simply stunning requires a magic mix of craftsmanship and product performance… and we’ve brought it! 

For this Creative HEAD shoot in partnership with Authentic Beauty Concept, we tasked two hair artists to craft six looks – all with ‘natural’ in their DNA, whipped up using their favourite products and showcasing their unique styling moves. A loose bun, a little kick, a textured braid – this is elevated ‘everyday’ hair with a modern play, exquisitely styled to look perfectly effortless.

This menu is a natural selection that clients will covet, offering gorgeously beautiful hair that looks oh-so real and authentic, always. 

Melissa Timperley

Founder of Melissa Timperley in Manchester and adored for her work with textured hair and her modern approach to education, Melissa embodies just what Authentic Beauty Concept is all about. Stunningly crafted looks that meld a stylist’s creativity with a client’s desire for a natural finish that they can replicate at home.

Anthony McMeiken

Creative director of Jesmond’s Sassine, Anthony is an artisan who ensures his luxury salon brand delights guests while gifting them their-hair-but-better natural vibes. As an educator for Authentic Beauty Concept, he knows just what to grab to get that high shine swish that looks natural and effortless.

Danielle Vinson, Louise Nimmick, Victoria Rowland and Jo Eykyn

Say hello to this cadre of Authentic Beauty Concept brand guardians, gathered to enjoy an incredible community opportunity. On hand to help ensure the finished looks serve that natural aesthetic, they’ve also had the chance to soak up the atmosphere of an editorial shoot and learn those inside hair hacks from Melissa and Anthony’s tool kit!

The wave in this finish is the merest hint of pattern, an apparition that’s soft and subtle and always high on shine. Clever use of an S-shaped waver on some pulled out pieces – around the cheekbones, for example – enhance the finish, bending some ends in different ways to create a slightly more polished look.

Crafted using: Authentic Beauty Concept Replenish Spray Conditioner, Hand & Hair Light Cream

The hero here doesn’t wear a cape – it comes in a tube! “The Hand & Hair Light Cream is my favorite. We use it a lot at Fashion Weeks,” says Melissa. “It can just be popped in your handbag, and it’s great for sealing in any ends and also adding definition to your ghost waves.”

The wave in this finish is the merest hint of pattern, an apparition that’s soft and subtle and always high on shine. Clever use of an S-shaped waver on some pulled out pieces – around the cheekbones, for example – enhance the finish, bending some ends in different ways to create a slightly more polished look.

Crafted using: Authentic Beauty Concept Replenish Spray Conditioner, Hand & Hair Light Cream

The hero here doesn’t wear a cape – it comes in a tube! “The Hand & Hair Light Cream is my favorite. We use it a lot at Fashion Weeks,” says Melissa. “It can just be popped in your handbag, and it’s great for sealing in any ends and also adding definition to your ghost waves.”

Think ‘blowouts’ and you’ll be forgiven for picturing a gravity-defying bouffant, but that’s not what this is about. Yes, you want a little grit, a little memory, but most of all, this laid-back blow dry is about accentuating the glow of a beautiful colour as well as building in a little shape. This is loose, languid, laissez faire – never over styled, never overdone.

Crafted using: Authentic Beauty Concept Glow Cleanser and Conditioner, Glow Spray Serum, Amplify Mousse, Airy Texture Spray

Anthony used two different brush sizes, so that the curls didn’t look too samey or uniform. “Some of the curls are a little bit more formed, and some of the sections are a little bit looser and just a little bit flicked,” he explains. “And we really concentrated on that mid-level body, so not too much body in the hair, but not too flat. It really doesn’t feel over styled; it’s semi-polished, not too raw. Finish with a little Airy Texture Spray just in at the roots, for that bit of extra grit in the hair for hold.”

Think ‘blowouts’ and you’ll be forgiven for picturing a gravity-defying bouffant, but that’s not what this is about. Yes, you want a little grit, a little memory, but most of all, this laid-back blow dry is about accentuating the glow of a beautiful colour as well as building in a little shape. This is loose, languid, laissez faire – never over styled, never overdone.

Crafted using: Authentic Beauty Concept Glow Cleanser and Conditioner, Glow Spray Serum, Amplify Mousse, Airy Texture Spray

Anthony used two different brush sizes, so that the curls didn’t look too samey or uniform. “Some of the curls are a little bit more formed, and some of the sections are a little bit looser and just a little bit flicked,” he explains. “And we really concentrated on that mid-level body, so not too much body in the hair, but not too flat. It really doesn’t feel over styled; it’s semi-polished, not too raw.”

Think nature, think rugged beauty – you can’t spell ‘wilderness’ without ‘wild’, and the idea of this fuller curl is to wholly embrace the natural texture and even amp it up just that little bit in places you feel it needs it. Some sections will be straighter, and that’s a-okay. This finish is one to ride into the sunset with…

Crafted using: Authentic Beauty Concept Hydrate Curl Enhancer, Working Hairspray, Airy Texture Spray, Hydrate Smoothing Serum

To prep, Melissa used the Hydrate Curl Enhancer on wet hair, “squidging until you hear a squelch!” and then twisting each section depending on which way the root falls. “Apply to wet hair, it’s a really great trick for curly hair,” she says. “It acts as an anti-humectant to stop the curls going frizzy as you touch them” Want another great trick? When combing through and dressing out the curls, use the Airy Texture Spray… but then wait a little bit (“like when you put deodorant on,” grins Melissa). “Don’t touch the hair straight away, allow it to cool on the head, and then you can go through. What that means is the heat from your hands isn’t moving the product into parts that you don’t want.”

Think nature, think rugged beauty – you can’t spell ‘wilderness’ without ‘wild’, and the idea of this fuller curl is to wholly embrace the natural texture and even amp it up just that little bit in places you feel it needs it. Some sections will be straighter, and that’s a-okay. This finish is one to ride into the sunset with…

Crafted using: Authentic Beauty Concept Hydrate Curl Enhancer, Working Hairspray, Airy Texture Spray, Hydrate Smoothing Serum

To prep, Melissa used the Hydrate Curl Enhancer on wet hair, “squidging until you hear a squelch!” and then twisting each section depending on which way the root falls. “Spray on wet hair, it’s a really great trick for curly hair,” she says. “It acts as an anti-humectant to stop the curls going frizzy as you touch them” Want another great trick? When combing through and dressing out the curls, use the Airy Texture Spray… but then wait a little bit (“like when you put deodorant on,” grins Melissa). “Don’t touch the hair straight away, allow it to cool on the head, and then you can go through. What that means is the heat from your hands isn’t moving the product into parts that you don’t want.”

For a while the top knot replaced the ponytail as the cool girl’s go-to off duty. Then suddenly those knots morphed into ever-increasing buns that looked precisely like the effort they took. Nope, not with this knot – it’s a return to that DIY, on-the-down-low vibe that looks achingly cool without even trying. Two simple sections tie above and below, a little pull in a places, and you’re good to go. 

Crafted using: Authentic Beauty Concept Amplify Mousse, Nymph Salt Spray, Airy Texture Spray, Dry Shampoo

Use Dry Shampoo to soak up any excess moisture in the hair before taking two pieces from the nape and almost draping the hair over. You then use those two pieces as almost the elastic for the ponytail. “So, twisting them, bringing them up and over the hair around in your knot, and securing them back underneath,” explains Anthony. “No bands or anything – it’s all done just with the hair, in that kind of effortless, undone manner.”

An extra tip from Anthony? “Pop a little bit of Amplify Mousse on the back of your hand, and with a make-up brush or a soft tint brush, just brush the mousse lightly in on any flyaways around the nape. It’ll dry and hold it in shape as well without being crunchy.”

For a while the top knot replaced the ponytail as the cool girl’s go-to off duty. Then suddenly those knots morphed into ever-increasing buns that looked precisely like the effort they took. Nope, not with this knot – it’s a return to that DIY, on-the-down-low vibe that looks achingly cool without even trying. Two simple sections tie above and below, a little pull in a places, and you’re good to go. 

Crafted using: Authentic Beauty Concept Amplify Mousse, Nymph Salt Spray, Airy Texture Spray, Dry Shampoo

Use Dry Shampoo to soak up any excess moisture in the hair before taking two pieces from the nape and almost draping the hair over. You then use those two pieces as almost the elastic for the ponytail. “So, twisting them, bringing them up and over the hair around in your knot, and securing them back underneath,” explains Anthony. “No bands or anything – it’s all done just with the hair, in that kind of effortless, undone manner.”

An extra tip from Anthony? “Pop a little bit of Amplify Mousse on the back of your hand, and with a make-up brush or a soft tint brush, just brush the mousse lightly in on any flyaways around the nape. It’ll dry and hold it in shape as well without being crunchy.”

Tinkerbell has flown the coop – these barely there braids are your hairline’s new must have accessory. Teeny, tiny, delicate plaits with the ends left with their natural texture… oh, and a knotted braided twist at the back that acts as the ideal counterweight to your itsy-bitsy face framers. No wings, no wands, just a whimsical touch that’s playfully perfect.

Crafted using: Authentic Beauty Concept Hydrate Curl Enhancer, Nude Powder Spray, Working Hairspray

Perfect with day two texture, for the main knotted braid at the back, Melissa took two sections of hair, applied a bobble, and then flipped the bobble through the middle. “Then take your next ones, apply it over the top, and you keep going down,” she says. “What’s great about this is it keeps the length of the plait. When you do a normal braid, it shrinks the hair up. By doing it this way, you get to keep all the length.

But you want a bobble free zone with your delicate fairy braids – Melissa’s tip? “Apply the bobbles or ties through the ends. Take Nude Powder Spray and apply it while the bobble’s on. Then take slip the hair tie out and just backcomb the edges slightly – that will give you a much cooler vibe than having an elastic at the end, and the Nude Powder will really grip that into place.”

Tinkerbell has flown the coop – these barely there braids are your hairline’s new must have accessory. Teeny, tiny, delicate plaits with the ends left with their natural texture… oh, and a knotted braided twist at the back that acts as the ideal counterweight to your itsy-bitsy face framers. No wings, no wands, just a whimsical touch that’s playfully perfect.

Crafted using: Authentic Beauty Concept Hydrate Curl Enhancer, Nude Powder Spray, Working Hairspray

Perfect with day two texture, for the main knotted braid at the back, Melissa took two sections of hair, applied a bobble, and then flipped the bobble through the middle. “Then take your next ones, apply it over the top, and you keep going down,” she says. “What’s great about this is it keeps the length of the plait. When you do a normal braid, it shrinks the hair up. By doing it this way, you get to keep all the length.

But you want a bobble free zone with your delicate fairy braids – Melissa’s tip? “Apply the bobbles or ties through the ends. Take Nude Powder Spray and apply it while the bobble’s on. Then take slip the elastic out and just backcomb the edges slightly – that will give you a much cooler vibe than having an elastic at the end, and the Nude Powder will really grip that into place.”

Think dewy mornings and you’re along the right lines for this finish. Yes, it’s a wet look, but not as you know it. This is softer, more lived-in, a subtle slip rather than a slick to land on a result that’s wearable yet firmly editorial too. No crunch, all creativity – and that essential natural dose of chic.

Crafted using: Authentic Beauty Concept Enhancing Water, Cosmic Blow Dry Jelly, Glow Spray Serum

Anthony turned to a clever “make-up blender on a stick” that was dampened down with a little bit of Enhancing Water first and then applied the Cosmic Blow Dry Jelly to the back of his hand. “Just taking up a tiny piece at a time, we smoothed that through section by section, really applying it heavier at the roots and letting it fade out towards those mid-lengths, working all the way up the head shape,” he explains. “We get this tighter feel, that everything at the root is really saturated and styled. And then using the Glow Spray Serum in the mid-section gives a nice transition from ‘super wet’ into ‘almost wet’ then into that ‘barely there’ texture towards the end.

Think dewy mornings and you’re along the right lines for this finish. Yes, it’s a wet look, but not as you know it. This is softer, more lived-in, a subtle slip rather than a slick to land on a result that’s wearable yet firmly editorial too. No crunch, all creativity – and that essential natural dose of chic.

Crafted using: Authentic Beauty Concept Enhancing Water, Cosmic Blow Dry Jelly, Glow Spray Serum

Anthony turned to a clever “make-up blender on a stick” that was dampened down with a little bit of Enhancing Water first and then applied the Cosmic Blow Dry Jelly to the back of his hand. “Just taking up a tiny piece at a time, we smoothed that through section by section, really applying it heavier at the roots and letting it fade out towards those mid-lengths, working all the way up the head shape,” he explains. “We get this tighter feel, that everything at the root is really saturated and styled. And then using the Glow Spray Serum in the mid-section gives a nice transition from ‘super wet’ into ‘almost wet’ then into that ‘barely there’ texture towards the end.

A Creative HEAD shoot in partnership with Authentic Beauty Concept 

Photography Lily Craigen  

Hair Melissa Timperley and Anthony McMeiken, assisted by Jo Eykyn, Louise Nimmick, Victoria Rowland and Danielle Vinson, all for Authentic Beauty Concept  

Fashion Morgan Elizabeth Hall, assisted by Anna Milnes  

Make-up Roseanna Hackett using Saie Beauty, assisted by Sophie McGowan  

Models Lerissa Pillay (Zone) and Olivia Shelton (Milk)  

Editorial Amanda Nottage, Creative HEAD 

Digital, social media and BTS photography Haydn Hubert-Squibb and Zuri Mullings, for Creative HEAD 

Creative direction and production Joanna Kidd, Creative HEAD 

Shot at and around Street Studios in London 

The Natural Collection

The Natural Collection

Aug 26, 2025 | EXPLORE, HOME EXPLORE, PORTFOLIOS

The Natural Collection

For this exclusive Creative HEAD shoot, in partnership with Authentic Beauty Concept, Anthony McMeiken and Melissa Timperley pushed natural to another level. From a ‘lofi’ blow-dry to barely there ‘fairy’ braids, soak up six looks exquisitely styled to look perfectly effortless.

by JOANNA | PORTFOLIOS

Hair Anthony McMeiken and Melissa Timperley, assisted by Jo Eykyn, Louise Nimmick, Victoria Rowland and Danielle Vinson, all for Authentic Beauty Concept  

Fashion Morgan Elizabeth Hall, assisted by Anna Milnes  

Make-up Roseanna Hackett using Saie Beauty, assisted by Sophie McGowan  

Models Lerissa Pillay (Zone) and Olivia Shelton (Milk)  

Photography Lily Craigen  

Related

What We Loved About The Moroccanoil Collective 2025

What We Loved About The Moroccanoil Collective 2025

Aug 12, 2025 | HOME INFORM, INDUSTRY NEWS, INFORM, INFORM HEADER

What We Loved About The Moroccanoil Collective 2025

Creative HEAD hit up Las Vegas with Joy Salon Services – this is what we brought back (along with a lot of merch)

by AMANDA | INFORM

There are plenty of reasons to visit Las Vegas – Elvis impersonators, 24-hour casino buffets, quickie weddings – but Moroccanoil give their community an irresistible cause… The Collective! This is an inspirational event to drive both creativity and business, while also including the brand’s Global Hair Competition and plenty of fun (think pool parties and club nights sprinkled in among the workshops).

Joy Salon Services, the UK distributor of Moroccanoil, hosted a contingent of stylists and salon owners, along with Aston & Fincher, at this second Collective event, at the jaw-dropping Fontainebleau. And no one left disappointed – this is what blew us away from The Collective event this year…

Gareth Williams and Oana Cioufu

The Workshops

Attendees had the opportunity to choose from an amazing array of practical workshops, and we got to sit in on four belters. Starting with Nancy Dobell’s The New Normal – she’s the senior global director of business and brand development at Moroccanoil – we got a brilliantly helpful insight into consumer beauty and shopping trends and how salons can maximise the opportunities they present – Nancy had even devised an exclusive AI programme to help attendees come up with service menus around key calendar dates and themes.

On the subject of AI, Social Beauty Makers podcast host, Gordon Miller, lifted the lid on how best to maximise the different AI platforms out there, showcasing both the creative opportunities (animating still imagery) and the business possibilities (we met his AI assistant, Mary!).

Curl Explosion with Greg Gilmore and Tatiana Dudley shared some wonderfully useful techniques and tips for textured clients, while the UK’s Gareth Williams (joined by Oana Cioufu) revealed some dimensional blonde techniques that anyone in the audience could take straight back to the salon and start earning from.

Nicole Wilson, Global Hair Competition winner 2023

The Opportunity

The Collective includes Moroccanoil’s Global Hair Competition, with the finalists given the chance to present a collection on stage and work with theMoroccanoil team backstage at the iconic Eurovision. The overall winner? Well, they scoop $10,000, a salon retail package worth $5,000 and $2,500 of education at the Moroccanoil Academy in New York. Not bad at all – in 2023, Nicole Wilson from Northern Ireland was the winner and presented her models on stage this year in Vegas.

Global Hair Competition winner 2025 Tatiana from Puerto Rico, with Antonio Corral Calero

The Community

With a serious number of global attendees, there’s the chance to engage with salon owners and independent stylists from around the world. The support from the brand is felt throughout, and audience members we spoke to discussed how being part of Moroccanoil truly felt like a family, with pees that share ideas and lift up others. And there was no better example than the reaction to the Puerto Rico’s @tati.hair.magic winning this year’s Global Hair Competition – flags and vuvuzelas aplenty!

Robert Ham and Kevin Hughes

The Fun

We cannot undersell just how much fun the Moroccanoil team seems to be having on stage at the evening hair presentations. We’re talking choreographed dances, comedy skits, dream sequences with forest nymphs and a giant AI horse… props to senior vice president of global education, Robert Ham; global creative director, Antonio Corral Calero and vice president of artistry, Kevin Hughes, for being so game (and often in sequins, too!).

Oh, and the welcome pool party, with pina colada ice lollies in the brand’s iconic blue and inflatable Moroccanoil bottles? Yes, that’s how to welcome your guests with style.

The Merch!

The pop-up shop meant that you can put a serious dent in your credit card with all that azure-coloured merchandise – from cosy hoodies (good when the aircon was fierce) to silky dressing gowns to tie-dye tote bags, there was a plethora of goodies to shop (or win, with everyone receiving a voucher to play prize-laden games). Again, this all added to that community vibe, a sea of blue greeting you every time you arrived for the next happening. Very clever indeed…

Abby Whittaker on mic

Oh, and a shout out to Abby Whittaker, director of education for Joy Salon Services, who flew the UK flag on stage during a breakout panel discussion on reputation and education in hairdressing… and received some brilliant audience reaction too!

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