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What We Loved About The Moroccanoil Collective 2025

What We Loved About The Moroccanoil Collective 2025

What We Loved About The Moroccanoil Collective 2025

Creative HEAD hit up Las Vegas with Joy Salon Services – this is what we brought back (along with a lot of merch)

by AMANDA | INFORM

There are plenty of reasons to visit Las Vegas – Elvis impersonators, 24-hour casino buffets, quickie weddings – but Moroccanoil give their community an irresistible cause… The Collective! This is an inspirational event to drive both creativity and business, while also including the brand’s Global Hair Competition and plenty of fun (think pool parties and club nights sprinkled in among the workshops).

Joy Salon Services, the UK distributor of Moroccanoil, hosted a contingent of stylists and salon owners, along with Aston & Fincher, at this second Collective event, at the jaw-dropping Fontainebleau. And no one left disappointed – this is what blew us away from The Collective event this year…

Gareth Williams and Oana Cioufu

The Workshops

Attendees had the opportunity to choose from an amazing array of practical workshops, and we got to sit in on four belters. Starting with Nancy Dobell’s The New Normal – she’s the senior global director of business and brand development at Moroccanoil we got a brilliantly helpful insight into consumer beauty and shopping trends and how salons can maximise the opportunities they present – Nancy had even devised an exclusive AI programme to help attendees come up with service menus around key calendar dates and themes.

On the subject of AI, Social Beauty Makers podcast host, Gordon Miller, lifted the lid on how best to maximise the different AI platforms out there, showcasing both the creative opportunities (animating still imagery) and the business possibilities (we met his AI assistant, Mary!).

Curl Explosion with Greg Gilmore and Tatiana Dudley shared some wonderfully useful techniques and tips for textured clients, while the UK’s Gareth Williams (joined by Oana Cioufu) revealed some dimensional blonde techniques that anyone in the audience could take straight back to the salon and start earning from.

Nicole Wilson, Global Hair Competition winner 2023

The Opportunity

The Collective includes Moroccanoil’s Global Hair Competition, with the finalists given the chance to present a collection on stage and work with theMoroccanoil team backstage at the iconic Eurovision. The overall winner? Well, they scoop $10,000, a salon retail package worth $5,000 and $2,500 of education at the Moroccanoil Academy in New York. Not bad at all – in 2023, Nicole Wilson from Northern Ireland was the winner and presented her models on stage this year in Vegas.

Global Hair Competition winner 2025 Tatiana from Puerto Rico, with Antonio Corral Calero

The Community

With a serious number of global attendees, there’s the chance to engage with salon owners and independent stylists from around the world. The support from the brand is felt throughout, and audience members we spoke to discussed how being part of Moroccanoil truly felt like a family, with pees that share ideas and lift up others. And there was no better example than the reaction to the Puerto Rico’s @tati.hair.magic winning this year’s Global Hair Competition – flags and vuvuzelas aplenty!

Robert Ham and Kevin Hughes

The Fun

We cannot undersell just how much fun the Moroccanoil team seems to be having on stage at the evening hair presentations. We’re talking choreographed dances, comedy skits, dream sequences with forest nymphs and a giant AI horse… props to senior vice president of global education, Robert Ham; global creative director, Antonio Corral Calero and vice president of artistry, Kevin Hughes, for being so game (and often in sequins, too!).

Oh, and the welcome pool party, with pina colada ice lollies in the brand’s iconic blue and inflatable Moroccanoil bottles? Yes, that’s how to welcome your guests with style.

The Merch!

The pop-up shop meant that you can put a serious dent in your credit card with all that azure-coloured merchandise – from cosy hoodies (good when the aircon was fierce) to silky dressing gowns to tie-dye tote bags, there was a plethora of goodies to shop (or win, with everyone receiving a voucher to play prize-laden games). Again, this all added to that community vibe, a sea of blue greeting you every time you arrived for the next happening. Very clever indeed…

Abby Whittaker on mic

Oh, and a shout out to Abby Whittaker, director of education for Joy Salon Services, who flew the UK flag on stage during a breakout panel discussion on reputation and education in hairdressing… and received some brilliant audience reaction too!

Sustainability in Salons: How to Be More Eco-Friendly and Reduce Product Waste

Sustainability in Salons: How to Be More Eco-Friendly and Reduce Product Waste

Promotion

Six Steps To A More Sustainable Salon

The beauty world is evolving rapidly, and sustainability is stealing the spotlight! With growing awareness of our industry’s environmental impact, salons have a real chance and responsibility to go greener. Here’s how.

by AMANDA | INFORM

Understanding how a salon can become more sustainable without compromising on quality and client experience can be overwhelming. However, by making small, strategic choices while using the right tools, you can reduce your footprint, protect the planet and future-proof your business. We partnered with Fresha, the world’s leading beauty and wellness marketplace, to hear their guidance on achieving this:

1. Reassess product use and minimise your waste

Excess product not only costs your business money, it also contributes to pollution and landfill waste. Some ways to cut down:

– Measure carefully
– Track usage
– Switch to concentrated or refillable products

With Fresha’s built-in inventory management, you can easily monitor product usage, track low stock levels and reduce any unnecessary ordering, which helps cut down on waste and save you money!

2. Choose sustainable brands

Partner with brands that prioritise sustainability in their packaging, ingredients and production methods. Keep an eye out for:

– Cruelty-free and vegan certifications
– Biodegradable or recyclable packaging
– Low-tox or organic ingredients lists

If your clients are aware of their environmental impact, promoting sustainable product ranges are a great method to boost loyalty while reflecting your values, and theirs. On your Fresha profile, you can proudly promote your eco-forward choices, helping clients who care about sustainability find and choose your salon for their next appointment.

3. Rethink packaging and recycling methods

Salon waste is often dominated by plastic, foil, and paper. Here’s how to manage it more responsibly:

– Introduce a recycling station
– Recycle colour tubes and foils by joining programmes like Green Salon Collective, Sustain Beauty Co. etc.
– Eliminate single-use items: switch to reusable gloves, towels, capes and cups where possible

4. Cut down on water and energy consumption where possible

Salons are naturally resource-intensive, so looking at smart upgrades can make a massive difference:

– Install eco shower heads
– Switch to LED lighting
– Use energy-efficient appliances

5. Go digital

Moving towards a paperless salon isn’t just good for the planet, it’s also great for your business.

– Digital client forms, receipts and consultation records reduce paper usage
– Online booking platforms and digital marketing (emails, social media) mean less print waste

Fresha makes this easy. With online booking, digital forms and built-in email and SMS marketing, your salon can seamlessly switch from paper to digital, minimising waste and improving your workflow. Aug

6. Consider joining the Sustainable Salon initiative

Joining a dedicated initiative can really help you stay on track if you’re serious about going green. Programs like Sustainable Salons offer structured support for salons wanting to reduce their environmental footprint. They do all the hard work for you, turning hair which is incredibly hard to break down, into impactful and innovative environmental solutions.

Final Thoughts…

Becoming a more sustainable salon doesn’t happen overnight, but small tweaks in your business habits can lead to meaningful change. By utilising smooth-running software solutions such as Fresha, you’re equipped with the right tools to streamline your operations and make a transition like this as seamless and as simple as possible.

 Not signed up to Fresha yet? Sign up now for free, and see what the go-to booking platform for beauty professionals can do for your salon. 

“We Didn’t Have Access To The Tools We Deserved”

“We Didn’t Have Access To The Tools We Deserved”

“We Didn’t Have Access To The Tools We Deserved”

What started as a side-hustle to help friends get their hands on Japanese hair grips is now a thriving business endorsed by the world’s top session stylists. Creative HEAD meets Anna Chapman, founder of Session Kit

by CATHERINE | CONVERSATIONS

Anna Chapman

It was when she found herself on her hands and knees on the floor, frantically searching for the Japanese-made hair grips discarded by Eugene Souleiman and his team after a Fashion Week show, that Anna Chapman thought, ‘It shouldn’t have to be like this.’

The up-and-coming young session stylist had worked incredibly hard to establish herself on the fashion circuit, sacrificing free time and a lifetime of savings to fund opportunities to assist artists like Duffy, Sam McKnight and Anthony Turner. Now, her career ambitions were at risk of being undone by the contents of her kitbag.

“It was the first time I’d worked on Eugene’s team,” recalls Chapman, “and they were all using the same grips. They didn’t look like anything I’d ever seen before – very flat and thin and a metallic blue colour – but they were so strong and held the hair so securely in place, it was unbelievable. As I did more shows, I noticed that all the top session stylists were using them and yet they simply weren’t available to buy in the UK. To me, that was crazy. London is one of the world’s leading cities for fashion and beauty, yet we didn’t have access to the tools we deserved.”

Session Kit sells the high-performance tools you need in the session world

Chapman managed to track down the Japanese grips manufacturer and ordered 100 boxes, thinking that all her session friends would want to buy them from her. “It wasn’t about making money, I just wanted to do this favour for my friends and workmates,” she says. But things went crazy very quickly. Adam Reed bought some of Chapman’s pins and posted about them on his social media, tagging her, and suddenly hundreds of people were DMing Chapman wanting to buy the pins. “The demand was clearly there,” she recalls, “and I decided to make it my mission to ensure all professionals could have access.”

And so, the idea for Session Kit was born. Chapman had no prior experience of sourcing products, import taxes or retail language, but it was the long-standing relationships she’d built through her work in salons and session that spread the word and helped build the business very quickly. A major turning point came when she launched the Session Kit website. “That was huge!” she says. “Originally, I was only selling Japanese pins and grips, calculating weights manually, replying with shipping quotes and taking payments via bank transfer. Once the website launched, everything changed. Orders flew in, especially from international customers. It gave us space to expand our product range and streamline everything.”

Today, Session Kit comprises an edit of the most sought-after hair tools in the world – primarily pins, grips, brushes, tongs and combs but also ‘extras’ like hair elastic, face shields and Geisha hair padding (“You can use it to create any shape you need again and again. It’s pure genius!” says Chapman). Nothing makes it into the shop unless it’s been rigorously tested by Chapman and the Session Kit community – and it’s this authenticity that keeps the business so relevant and successful, not to mention earning plaudits (and actual orders) from the likes of Guido, Gary Gill and [Mr Original Japanese Grip User] Eugene Souleiman. “What’s humbling is that none of them asked for free products!” Chapman smiles. “Every purchase, testimonial and social post is done out of genuine care and belief in what Session Kit is trying to achieve.”

“If you want to succeed in session, which is a cut-throat world, having the right tools is fundamental. The difference between the pressure you’re under when you’re working backstage, compared to the salon, is insane” 
Anna Chapman

Chapman originally trained in a salon in Portsmouth before joining Trevor Sorbie, first in Brighton and then in London, where she worked alongside Angelo Seminara. It was at this point in her career that Chapman cemented her plans to become a session stylist, assisting legendary names (and establishing a close working rapport with Anthony Turner in particular), and learning the realities of session work: how it differs from salon life, how to speak the session industry’s language and – of course – understanding what she needed in her kitbag.

“If you want to succeed in session, which is a cut-throat world, having the right tools is fundamental,” says Chapman. “The difference between the pressure you’re under when you’re working backstage, compared to the salon, is insane. Yes, I’ve done 10 clients back-to-back, 45-minute haircuts, I know what it’s like. But when you’re backstage at Fashion Week and you’ve got 50 models who all need a slick pony and you’re crammed like sardines in this tiny space – that’s when you need a brush that gathers all the hair within seconds. You need your tools to perform at the highest level.”

In the early 2010s Chapman was part of a small and tight-knit group of stylists who were primarily based in salons but were also building impressive reputations in the session world – her peers included Richard Phillipart, Kim Rance and Jonathan de Francesco (whose Phantom Towels range is now stocked in Session Kit). Opportunities to straddle both worlds are more commonplace now, but Chapman is surprised it took this long.

Chapman is a successful session stylist in her own right

“What’s crazy is that people like Eugene and Guido really struggle to find good assistants because the work they do is so technical and there are so many session stylists who don’t have that background – what you’ve got to remember this is an international game and the standard of training in different countries can vary massively. Those guys loved to have cutters on their team because it came in very useful at Men’s Fashion Week, for example, and I was always valuable when there was some kind of crazy haircut that Guido would want to do because he actually was allowed to transform the models he worked with. It counted for a lot that I was based at Sorbie’s because they knew which salons did the best training and delivered the stylists with the highest skill sets.”

Chapman clearly remembers those days when she was a rookie session stylist. The high-pressure environments, how differently people talked about hair, having to learn the rules of working backstage. That’s why she’s created a course, Backstage Bootcamp, that genuinely prepares hairdressers for working in the session world.

“Session Kit was never just about selling products, it’s always been about supporting an empowering the professionals behind the craft”
Anna Chapman

The course is taught by Alfie Sackett, who was Eugene Souleiman’s first assistant for over three years and who is now represented by one of the industry’s top agencies. “That matters to me,” says Chapman, “because at Session Kit, everything we do is rooted in integrity and substance. Too often, education in this space is offered by professionals who haven’t fully walked the path themselves. Our educators are professionals who’ve not only excelled in their careers but have also experienced the full assistant-to-stylist journey – and are ready to help others do the same.”

For Chapman, education is just as important as the tools she sells. “Both are essential to the future of our industry,” she explains. “Session Kit was never just about selling products, it’s always been about supporting and empowering the professionals behind the craft. I built it with the same passion I bring to every job I do, and with the belief that our industry deserves access to the very best, whether it’s tools, education, or community. My journey hasn’t always been easy, but it’s taught me that with resilience, purpose, and a love for what you do, anything is possible. I’m so proud of what Session Kit has become, and even more excited for what’s still to come.”

How has the session industry changed compared to, say, 10 years ago?

It’s much more business-focused. In the Nineties designers like Alexander McQueen created pure art and drama on the runway. The focus was on showcasing the designer’s creativity, which, in turn, generated hype, press coverage and ultimately helped sell collections. Today, that artistic freedom has shifted for many brands. The emphasis is more commercial and collections are often tailored to what will sell, rather than purely expressing a creative vision. Creativity still exists, but it’s definitely less than it used to be.

Is Session Kit still unique in the market?

There are a few companies that have tried to replicate what Session Kit does and honestly, I take that as a compliment. But the truth is, I don’t focus on what others are doing. What sets Session Kit apart is our authenticity, community-driven approach and commitment to quality. We’re not just a store – we’re part of the industry we serve.

What qualities has it taken for you, as a working mum, to launch and run your own business?

Resilience and persistence. My daughter Rae was born in 2019, and COVID hit when she was just eight months old. Right when my career and Session Kit were gaining momentum, everything stopped. Not long after, my relationship broke down. I had to let Session Kit tick over while I focused on my session work. Many people told me I should consider returning to the salon so I could have structure routine to help with childcare. But I was determined not to lose everything I had worked so hard for and I’m proud to say I did it. I kept my career, kept the business, and bought a beautiful flat for me and Rae – and my new husband!

IHF Searching for 2025 Champions

IHF Searching for 2025 Champions

IHF Searching for 2025 Champions

Entries close 25 August for the Championships

by AMANDA | INFORM

Left Laurna McGrath, Vanilla Hair Design, and Martha Galvin, Allure Hair & Beauty

The Irish Hairdressers Federation are on the hunt for competitors for their 2025 Championship event.

Pitched as the ultimate online photographic competition for hair stylists across Ireland, the IHF Championship has a line-up of categories that appeal to everyone from seasoned senior stylists to trainees and even specialists in their fields. There are also the prestigious IHF Hairdresser of the Year and IHF Trainee Hairdresser of the Year titles, the former having been won by Martha Galvin from Mayo’s Allure Hair & Beauty for the past three years. 

For details on all the categories and how to enter, click here. The winners will be revealed at the IHF Gala event on 5 October at the Lyrath Estate in Kilkenny.

Tickets go on sale from 26 August.

See all the winners from the 2024 IHF Championship here.

 

Evo’s Unplugged To Hit UK


Evo’s Unplugged To Hit UK


Evo’s Unplugged To Hit UK

Ky Wilson joins event’s creative line-up

by AMANDA | INFORM

Ky Wilson

Ky Wilson will be part of the salon pro event Unplugged when Australian favourites evo bring the event to the UK this Autumn.

Pitched as a time to “switch off and unplug”, stylists will get the chance to learn the latest tips and tricks from some of evo’s creative team, also including the rather brilliantly named ‘director of good times’ Jules Tognini and regional educator, Jodie Palmer. Attendees to the 12 October event will see evo’s creative collection, including colouring, cutting and styling and the chance to connect with other creatives.

Unplugged will be followed by two additional education workshops the following day – creative cutting class cut to the chase with Jules, and creative styling class super stylin’ with Ky. Click here to book your place.