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“We Didn’t Have Access To The Tools We Deserved”

“We Didn’t Have Access To The Tools We Deserved”

“We Didn’t Have Access To The Tools We Deserved”

What started as a side-hustle to help friends get their hands on Japanese hair grips is now a thriving business endorsed by the world’s top session stylists. Creative HEAD meets Anna Chapman, founder of Session Kit

by CATHERINE | CONVERSATIONS

Anna Chapman

It was when she found herself on her hands and knees on the floor, frantically searching for the Japanese-made hair grips discarded by Eugene Souleiman and his team after a Fashion Week show, that Anna Chapman thought, ‘It shouldn’t have to be like this.’

The up-and-coming young session stylist had worked incredibly hard to establish herself on the fashion circuit, sacrificing free time and a lifetime of savings to fund opportunities to assist artists like Duffy, Sam McKnight and Anthony Turner. Now, her career ambitions were at risk of being undone by the contents of her kitbag.

“It was the first time I’d worked on Eugene’s team,” recalls Chapman, “and they were all using the same grips. They didn’t look like anything I’d ever seen before – very flat and thin and a metallic blue colour – but they were so strong and held the hair so securely in place, it was unbelievable. As I did more shows, I noticed that all the top session stylists were using them and yet they simply weren’t available to buy in the UK. To me, that was crazy. London is one of the world’s leading cities for fashion and beauty, yet we didn’t have access to the tools we deserved.”

Session Kit sells the high-performance tools you need in the session world

Chapman managed to track down the Japanese grips manufacturer and ordered 100 boxes, thinking that all her session friends would want to buy them from her. “It wasn’t about making money, I just wanted to do this favour for my friends and workmates,” she says. But things went crazy very quickly. Adam Reed bought some of Chapman’s pins and posted about them on his social media, tagging her, and suddenly hundreds of people were DMing Chapman wanting to buy the pins. “The demand was clearly there,” she recalls, “and I decided to make it my mission to ensure all professionals could have access.”

And so, the idea for Session Kit was born. Chapman had no prior experience of sourcing products, import taxes or retail language, but it was the long-standing relationships she’d built through her work in salons and session that spread the word and helped build the business very quickly. A major turning point came when she launched the Session Kit website. “That was huge!” she says. “Originally, I was only selling Japanese pins and grips, calculating weights manually, replying with shipping quotes and taking payments via bank transfer. Once the website launched, everything changed. Orders flew in, especially from international customers. It gave us space to expand our product range and streamline everything.”

Today, Session Kit comprises an edit of the most sought-after hair tools in the world – primarily pins, grips, brushes, tongs and combs but also ‘extras’ like hair elastic, face shields and Geisha hair padding (“You can use it to create any shape you need again and again. It’s pure genius!” says Chapman). Nothing makes it into the shop unless it’s been rigorously tested by Chapman and the Session Kit community – and it’s this authenticity that keeps the business so relevant and successful, not to mention earning plaudits (and actual orders) from the likes of Guido, Gary Gill and [Mr Original Japanese Grip User] Eugene Souleiman. “What’s humbling is that none of them asked for free products!” Chapman smiles. “Every purchase, testimonial and social post is done out of genuine care and belief in what Session Kit is trying to achieve.”

“If you want to succeed in session, which is a cut-throat world, having the right tools is fundamental. The difference between the pressure you’re under when you’re working backstage, compared to the salon, is insane” 
Anna Chapman

Chapman originally trained in a salon in Portsmouth before joining Trevor Sorbie, first in Brighton and then in London, where she worked alongside Angelo Seminara. It was at this point in her career that Chapman cemented her plans to become a session stylist, assisting legendary names (and establishing a close working rapport with Anthony Turner in particular), and learning the realities of session work: how it differs from salon life, how to speak the session industry’s language and – of course – understanding what she needed in her kitbag.

“If you want to succeed in session, which is a cut-throat world, having the right tools is fundamental,” says Chapman. “The difference between the pressure you’re under when you’re working backstage, compared to the salon, is insane. Yes, I’ve done 10 clients back-to-back, 45-minute haircuts, I know what it’s like. But when you’re backstage at Fashion Week and you’ve got 50 models who all need a slick pony and you’re crammed like sardines in this tiny space – that’s when you need a brush that gathers all the hair within seconds. You need your tools to perform at the highest level.”

In the early 2010s Chapman was part of a small and tight-knit group of stylists who were primarily based in salons but were also building impressive reputations in the session world – her peers included Richard Phillipart, Kim Rance and Jonathan de Francesco (whose Phantom Towels range is now stocked in Session Kit). Opportunities to straddle both worlds are more commonplace now, but Chapman is surprised it took this long.

Chapman is a successful session stylist in her own right

“What’s crazy is that people like Eugene and Guido really struggle to find good assistants because the work they do is so technical and there are so many session stylists who don’t have that background – what you’ve got to remember this is an international game and the standard of training in different countries can vary massively. Those guys loved to have cutters on their team because it came in very useful at Men’s Fashion Week, for example, and I was always valuable when there was some kind of crazy haircut that Guido would want to do because he actually was allowed to transform the models he worked with. It counted for a lot that I was based at Sorbie’s because they knew which salons did the best training and delivered the stylists with the highest skill sets.”

Chapman clearly remembers those days when she was a rookie session stylist. The high-pressure environments, how differently people talked about hair, having to learn the rules of working backstage. That’s why she’s created a course, Backstage Bootcamp, that genuinely prepares hairdressers for working in the session world.

“Session Kit was never just about selling products, it’s always been about supporting an empowering the professionals behind the craft”
Anna Chapman

The course is taught by Alfie Sackett, who was Eugene Souleiman’s first assistant for over three years and who is now represented by one of the industry’s top agencies. “That matters to me,” says Chapman, “because at Session Kit, everything we do is rooted in integrity and substance. Too often, education in this space is offered by professionals who haven’t fully walked the path themselves. Our educators are professionals who’ve not only excelled in their careers but have also experienced the full assistant-to-stylist journey – and are ready to help others do the same.”

For Chapman, education is just as important as the tools she sells. “Both are essential to the future of our industry,” she explains. “Session Kit was never just about selling products, it’s always been about supporting and empowering the professionals behind the craft. I built it with the same passion I bring to every job I do, and with the belief that our industry deserves access to the very best, whether it’s tools, education, or community. My journey hasn’t always been easy, but it’s taught me that with resilience, purpose, and a love for what you do, anything is possible. I’m so proud of what Session Kit has become, and even more excited for what’s still to come.”

How has the session industry changed compared to, say, 10 years ago?

It’s much more business-focused. In the Nineties designers like Alexander McQueen created pure art and drama on the runway. The focus was on showcasing the designer’s creativity, which, in turn, generated hype, press coverage and ultimately helped sell collections. Today, that artistic freedom has shifted for many brands. The emphasis is more commercial and collections are often tailored to what will sell, rather than purely expressing a creative vision. Creativity still exists, but it’s definitely less than it used to be.

Is Session Kit still unique in the market?

There are a few companies that have tried to replicate what Session Kit does and honestly, I take that as a compliment. But the truth is, I don’t focus on what others are doing. What sets Session Kit apart is our authenticity, community-driven approach and commitment to quality. We’re not just a store – we’re part of the industry we serve.

What qualities has it taken for you, as a working mum, to launch and run your own business?

Resilience and persistence. My daughter Rae was born in 2019, and COVID hit when she was just eight months old. Right when my career and Session Kit were gaining momentum, everything stopped. Not long after, my relationship broke down. I had to let Session Kit tick over while I focused on my session work. Many people told me I should consider returning to the salon so I could have structure routine to help with childcare. But I was determined not to lose everything I had worked so hard for and I’m proud to say I did it. I kept my career, kept the business, and bought a beautiful flat for me and Rae – and my new husband!

IHF Searching for 2025 Champions

IHF Searching for 2025 Champions

IHF Searching for 2025 Champions

Entries close 25 August for the Championships

by AMANDA | INFORM

Left Laurna McGrath, Vanilla Hair Design, and Martha Galvin, Allure Hair & Beauty

The Irish Hairdressers Federation are on the hunt for competitors for their 2025 Championship event.

Pitched as the ultimate online photographic competition for hair stylists across Ireland, the IHF Championship has a line-up of categories that appeal to everyone from seasoned senior stylists to trainees and even specialists in their fields. There are also the prestigious IHF Hairdresser of the Year and IHF Trainee Hairdresser of the Year titles, the former having been won by Martha Galvin from Mayo’s Allure Hair & Beauty for the past three years. 

For details on all the categories and how to enter, click here. The winners will be revealed at the IHF Gala event on 5 October at the Lyrath Estate in Kilkenny.

Tickets go on sale from 26 August.

See all the winners from the 2024 IHF Championship here.

 

Evo’s Unplugged To Hit UK


Evo’s Unplugged To Hit UK


Evo’s Unplugged To Hit UK

Ky Wilson joins event’s creative line-up

by AMANDA | INFORM

Ky Wilson

Ky Wilson will be part of the salon pro event Unplugged when Australian favourites evo bring the event to the UK this Autumn.

Pitched as a time to “switch off and unplug”, stylists will get the chance to learn the latest tips and tricks from some of evo’s creative team, also including the rather brilliantly named ‘director of good times’ Jules Tognini and regional educator, Jodie Palmer. Attendees to the 12 October event will see evo’s creative collection, including colouring, cutting and styling and the chance to connect with other creatives.

Unplugged will be followed by two additional education workshops the following day – creative cutting class cut to the chase with Jules, and creative styling class super stylin’ with Ky. Click here to book your place.

Michael Van Clarke Unveils Podcast

Michael Van Clarke Unveils Podcast

Michael Van Clarke Unveils Podcast

First season features brother Nicky Clarke

by AMANDA | INFORM

Michael Van Clarke is the latest big name hairdresser to launch a podcast, pulling in celebrity stylist brother Nicky Clarke for season one.

Called Heads Together, the first series also features  Principal Stylist from Michael’s Marylebone salon, Mitchell Scott. The trio will be sharing stories from across their careers, promising insight into high profile clients and a little salon-based drama.

“When you’ve spent a combined hundred years in any industry you’ll have lived through upheavals and dramas, highs and lows. Add in celebrities, royals and the quirky creatives of the hair and fashion world and there’ll be stories to tell,” teased Michael.

Principle Stylist Mitchell Scott. Featured in episode 2

“Nicky and I rolled up at the podcast studio, mobile cocktail cabinet in hand, to talk about a life wrist-deep in hair and a craft that we both love,” he added.

Episodes drop weekly on Mondays, with 14 in this season. The podcast can be found on Spotify, Apple Podcasts, Deezer, Amazon Music, Play FM and Podcast Addict.

Man On A Mission

Man On A Mission

Man On A Mission

Dan Rathbone is an expert in shopping – he knows what sells and how to sell it. That’s why, as head of salon sales at ghd, he’s spearheading new initiatives to help get hairdressers passionate about retail too. And guess what, it’s working…

by CATHERINE | CONVERSATIONS

Dan Rathbone, head of salon sales, ghd

In February this year, ghd announced their move into Boots, the latest development in an omni-channel retail strategy that means the brand can now be found pretty much everywhere – online, in-store, in the hands of influencers, in inter-active displays and even on Amazon. It begs the question: where does the hair pro fit into it all?

“The retail landscape has changed a lot in the last few years,” says Rathbone. “Everything is available on the swipe of a smartphone and both manufacturers and hairdressers have got to embrace that. So many brands now are built purely on social media and e-commerce. If ghd is not in those spaces then we’re not going to grow to our full potential, the same as if a salon isn’t embracing the world of digital. As soon as you get up in the morning you’ve got brands communicating with you – there’s more information out there about what’s right for your hair. To me, the opportunity for hairdressers and salons actually feels bigger than ever now.”

At An Evening With, the scientists behind the brand’s latest innovation, Wave, talked guests through the new technology and how it had been developed to create perfect loose, beachy waves.

UK hairdressers have always had a strained relationship with retail. A survey by Phorest Salon Software back in 2023 revealed that despite 71 per cent of Brits wanting to buy products from salons, only 33 per cent did. For every hairdresser passionate about making sure their client doesn’t leave the premises without buying the best products for their hair, you’ll find another happy to send them to a website or elsewhere. And that’s okay, says Rathbone. He understands how hard retail can be, but when you get it right and find a way that works for you, it becomes what he describes as a ‘copy and paste’ job – something that can be easily incorporated into everyday routines.

“I try and relate things to my own shopping habits,” he says. “I’m always going to jump online and do my research first, especially if it’s a considered purchase like a pair of ghds, which can cost up to £399. But I’m also a sucker for immersive experiences – Apple do that really well. You can buy iPhones anywhere, but when you go to the Apple Store you get an expert who’s going to help you find the best model for you, show you how to use it, etc. Plus, if you’ve got an old handset, you can trade it in – something we’ve also started encouraging at ghd. Hair pros need to embrace these approaches, to give them that point of difference. And these are things that happen easily and really well when you’re in person.”

“Hair pros can take a lead from the cosmetics brand MAC. They offer vouchers where you get your make-up applied for you in-store, then the cost of the voucher is deducted from the products you buy. You could do that with ghds – style someone’s hair for a Saturday night, show them how to use the tool, then deduct the cost of the service from the purchase of the ghds. Online retailers would kill for that opportunity!” Dan Rathbone, head of salon sales, ghd

Under Rathbone’s direction, ghd have launched a series of initiatives to inspire and support hair pros on their retail journey. As well as hosting a series of An Evening With Ghd live events (held in lavish venues like Tattu restaurants up and down the country), there’s the new Pro Salon Network, which, along with some attractive benefits such as exclusive savings and trend-led education, provides members with access to a dedicated Business Development Manager. So, while many other brands are cutting back on people and doing everything online, ghd are increasing their face to face interactions with customers – and that doesn’t come cheap.

“We’ve got 35 people across the UK and Ireland solely dedicated to supporting salons,” says Rathbone. “And yes, it’s a big investment, but it’s really important to us. We do roadshows – some based on education, others on product launches – we’re sponsoring Creative HEAD’s It List awards for the 15th year in a row this year, we’ve got a mentoring programme to help hairdressers become really successful, and we’ll be launching our annual salon awards this year to celebrate the best ghd salons and hairdressers. So, there’s a lot going on, but it’s what sets us apart from our competitors.”

ghd Wave was the brand’s newest innovation showcased at An Evening With. It creates the perfect loose, beachy waves with zero frizz!

ghd is a remarkable global success story. Launched in 2001 and now co-owned by Coty and investment company KKR, it currently sells nearly six products every minute. Such is the love for the brand, some of those early adopters are still loyal customers, embracing all the new ghd innovations and retail strategies.

“One of the things I found really interesting at our Evening With Ghd,” says Rathbone, “was meeting customers who’ve been with the brand since those early years – hearing how they used to buy 50 ghd stylers from a rep out of a suitcase in the back of his car – and then seeing them share experiences and stories with the many new Pro Salon Network members. All these hairdressers have worked with ghd at different stages of their career and it really allowed us to have very direct, open and honest conversations on a lot of industry topics. And I think it re-energised everyone. They felt inspired by everything that ghd can do to support business, whether it be education, commercial, helping them with retail or inspiring their teams. It’s great that there are people who’ve been with us for 25 years who feel that way. We’re really proud of that, and it’s something we want to maintain.”