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Who’s In The Pink At The L’Oréal Colour Trophy Grand Final?

Who’s In The Pink At The L’Oréal Colour Trophy Grand Final?

Who’s In The Pink At The L’Oréal Colour Trophy Grand Final?

The return of the world’s longest-running live hair competition revealed a fruity favourite and jaw-dropping shows

by AMANDA | INFORM

Barnsley’s Russell Eaton salon is the 2025 L’Oréal Colour Trophy overall winner, with a candy pink hue by Angela Thomson that wowed the judges.

A clean-bleached buzz cut saw Scottish regional winner Jason Hall Hairdressing in Edinburgh take second place, while Eastern regional winner Trinder Hair Studios in St Albans scooped the third place.

L’Oréal Colour Trophy 2nd Place: Jason Hall Hairdressing, Edinburgh

L’Oréal Colour Trophy 3rd Place: Trinder Hair Studios, St Albans

Old Billingsgate provided the venue as L’Oréal Professionnel celebrated their 69th L’Oréal Colour Trophy Grand Final in the safe hands of sharply attired host Will Best. An X-shaped stage, backed by an immersive wall of video screens that played a huge role in the whole production, served a blistering series of model looks from UK salons and two exceptional show teams.

Chromatique by Berni Ottjes

L’Oréal Professionnel’s global artist Berni Ottjes and D&J Ambrose both presented other worldly creations with AI-generated worldscapes playing on the monster screens behind the models. Chromatique by Antwerp-based Berni, assisted by Josh and Sophie-Rose Goldsworthy of Goldsworthy’s, was a journey through time, to the present and the future beyond. Every hair finish was a sculpture, with each silhouette illustrating an echo of time. This was a symphony of texture, colour and form – mouthwatering coppers and deeper reds alongside future-facing blondes – with the show highlighting new innovations such as bio-based materials, illuminated hair accessories and 3D printed elements, all blurring the lines between fashion, art and technology.

Realhallucination by D&J Ambrose

Realhallucination by D&J Ambrose was a powerful presentation exploring how we see things through our digital eye. Darren and Jackie Ambrose, supported by iD Artists Zak Hulbert (Blushes), Morgan Graham (MG The Studio) and Stephen Campbell (Hair & Co) and with creative colour from Alex Lord, invited the audience to tap into sensory stimulation, to feel and see their journey through iconic fashion. The initial futuristic vibe melted into an anarchic punk-infused display including break dancing, digital graffiti, bleached buzz cuts, raw lengths with matte blues and grey tones, before switching again to a Westwood-informed Regency feel. Acrobatic dancers with neon braided pieces wowed; Goldfrapp’s ‘Strict Machine’ the pumping soundtrack that hit the hardest.

Aurélien Guibret, the new managing director of L’Oréal Professional Products, was joined by Sussan Verghese, UKI general manager of L’Oréal Professionnel, to reveal the overall winner. Once that confetti bomb of victory had exploded, DJ Nick Bright led the after-party celebrations.

The winners are

L’Oréal Colour Trophy overall winner: Russell Eaton, Barnsley

L’Oréal Colour Trophy 2nd Place: Jason Hall Hairdressing, Edinburgh

L’Oréal Colour Trophy 3rd Place: Trinder Hair Studios, St Albans

L’Oréal Colour Trophy Star Award: Tribe Salons, London

 L’Oréal Colour Specialist Award: Massarella & Jones, Leamington Spa

L’Oréal Colour Trophy Afro Award: Peg Hair, Brighton

L’Oréal Colour Trophy Moving Image: Mia Barraball, Headmasters Walton

L’Oréal Colour Trophy Future Talent: Alisha Drew, Jessica McDermott, Katie Miller, Olivia Braithwaite and Rosie Davies

L’Oréal Colour Trophy Regional Winners

Western: Anthony John Salons, Litchfield

Eastern: Trinder Hair Studios, St Albans

Southern: TGB Spa, Brighton

London: Brooks & Brooks, London

North Eastern: Russell Eaton, Barnsley

North Western: Unity Hair & Beauty, Liverpool

Northern Irish: Andrew Mulvenna, Belfast

Scottish: Jason Hall Hairdressing, Edinburgh

L’Oréal Set To Acquire Color Wow

L’Oréal Set To Acquire Color Wow

L’Oréal set to acquire Color Wow

Brand will join the beauty giant’s Professional Products division

by AMANDA | INFORM

L’Oréal are set to acquire Color Wow, the pro haircare brand behind buzz-worthy heroes such as XL Bombshell Volumizer and Dream Coat. Based in the US and UK, Color Wow was founded by Gail Federici in 2013 and includes a collaboration with global stylist Chris Appleton within their product portfolio.

The range of products have gained a loyal and devoted following among stylists, media and consumers, with more 130 beauty award wins. From their initial Root Cover Up kit to their Curl Wow extension, Color Wow provide a wide range of innovative solutions for some of consumers’ most tricky hair problems.

The brand has seen rapid growth, thanks in part to advocacy and its engaged online community. Launched as a professional brand initially, Color Wow is now omnichannel, sold in salons, stores and online.

For L’Oréal’s Professional Products division, the move strengthens their portfolio even further, which includes L’Oréal Professionnel, Kérastase, Shu Uemura Art of Hair, Redken, Pureology and Matrix, among others. “As a premium haircare brand, with high levels of proven efficacy at an accessible price point, this acquisition will give us an increased foothold in haircare and in the styling category,” said Omar Hajeri, president of L’Oréal Professional Products.

“Joining L’Oréal is an incredible opportunity for the entire Color Wow team,” added Gail Federici. “Becoming part of the world’s number one beauty company, will set the stage for Color Wow’s continued success and help drive our innovation to new heights.”

The deal will close following the customary closing conditions, including the standard regulatory approvals.

Tracey Ann Smith Gets New Role

Tracey Ann Smith Gets New Role

Tracey Ann Smith Gets New Role

Meet the new creative director of MOOD Hair Colour

by AMANDA | INFORM

Tracey Ann Smith has been unveiled as the new creative director of MOOD Hair Colour.

Tracey will lead and oversee all things creative across product development, visual identity, and campaign imagery, thanks to her experience of both brand and creative strategising, work on globally renowned campaigns and leadership of salon and art teams.

“I’m honoured to join a brand that celebrates individuality and creative freedom,” said Tracey. “MOOD Hair Colour for me has always stood out for its incredible heritage, product innovation and products that perform. I’m looking forward to developing the MOOD Creative Team and I can’t wait to push boundaries, showcase the brand and be part of this new and exciting era.”

“MOOD Hair Colour is all about self-expression, transformation, and fearless colour — and Tracey’s vision perfectly aligns with our mission to empower individuals, explore product innovation and of course, support the hairdresser,” added Eddie Renda, managing director of distributor, JGR UK.

Arkive By Adam Reed Reveals New Creative Director

Arkive By Adam Reed Reveals New Creative Director

Arkive By Adam Reed Reveals New Creative Director

It’s a new leadership role for renowned colourist Sarah Black

by AMANDA | INFORM

Sarah Black is the new creative director at Covent Garden salon, Arkive by Adam Reed.

The role is an evolution for both her and the salon brand, as the former It List winner steps into a leadership position that will shape the salon’s creative direction and future talent.

“I’ve always believed in the power of hair to transform how we feel about ourselves,” saidSarah. “When I first joined Arkive by Adam Reed, I knew I’d found a home where my creativity could be nurtured and encouraged – and now, as Creative Director, I’m honoured to help lead and inspire a team that shares that same passion. This is more than a job – it’s a community of artists who believe in joyful expression, exceptional craft, and constant evolution.”

A former L’Oréal Colour Trophy winner, Sarah first joined the collaborative salon shortly after its launch. The team also includes founder Adam Reed, Andrew Plester as educationdirector, plus floor manager and current FAME Team member, Sammy Bickle.

“Sarah is an extraordinary talent with a rare ability to transform not just hair, but confidence and identity. Her passion, humour and commitment to excellence make her the perfect creative director for Arkive by Adam Reed,” said Adam. I couldn’t be prouder to see her step into this role and bring the vision of our next chapter to life.”

The Thrill Of The New

The Thrill Of The New

The Thrill Of The New

They’re young. They’re innovative. They’re fearless. The winners of the It List 2024, presented by Creative HEAD in an exclusive association with ghd, send out a remarkable snapshot of the energy coming out of British and Irish hairdressing right now – six young talents challenging existing ways of operating both as creatives and in business. “Remember their names,” says Creative HEAD Editorial Director Amanda Nottage, “because these It List-ers are setting an exciting new direction for the future of hairdressing, and it’s rooted in authenticity, creativity and responsibility. And that’s good for all of us.”

THE RISING STAR

D’Arcy White,

Jack & The Wolfe

Having been diagnosed with Austism Spectrum Disorder at age 11, a challenging social environment like the salon was one of the last places D’Arcy expected to thrive – but the Jack & The Wolfe team successfully mentored her every step of the way. Aged just 23, she’s now created a non-profit organisation, Artistic and Autistic, to help other autistic individuals thrive in creative environments.

What’s your career superpower?

I completely adore the world of colour. In the future, I want to be known for anything that is seamless and expensive looking. I’m just four years into the industry and still building my clientele but I’m so proud that people have approached me via Instagram, especially having heard locally about my achievements!

Who is your hairdressing idol?

Jack Mead and Lydia Wolfe (not that I’m biased). I love their professional but chilled approach to hairdressing. They have introduced me to so many creatives in this industry and I’m so very lucky to have been taught by them!

How does it feel to be part of an elite group of young hairdressers who are redefining how the industry looks, feels and operates?

It’s exciting. I’m so inspired by people around me in the salon and on Instagram and I can’t wait to see what the industry looks like in 50 years’ time!

Where, in an ideal world, do you see yourself in five years’ time?

What an exciting question! I have recently just become self-employed, which I hope will give me a better work-life balance, and my goal is to go into the film and TV industry. I am also in the process of setting up an organisation called Artistic and Autistic, which will help empower autistic individuals and raise awareness on how valuable autism can be to creative industries.

“Sell” hairdressing as a career to a 16-year-old school kid…

Dear D’Arcy, This path you’re drawn to… follow it. Hairdressing won’t just be a job; it’ll be your art, your voice, your rebellion. You’ll turn chairs into stages, scissors and colour brushes into your art materials. You will win awards, and hopefully you will inspire the neuro diverse community that anything is possible and that whatever you put your mind to it can work on your favour, so long as you work hard. This isn’t a backup plan. It’s your calling.

THE BUSINESS BUILDER
Chlöe Swift

Chlöe is a stylist who was always destined to shake up the world of hair. She is so good at translating trends and techniques into high-impact digital content that what started as a few styling tutorials quickly became a digital revolution, and after winning the Business Builder award at her first attempt, she’s quickly turning her talent into an empire, with brands like Sephora, Soho House, and Sheerluxe lining up to collaborate.

What is your key strength when it comes to your career?

Digital is what sets me apart from the traditional hairdressing industry and has allowed me to shape the career that I have today. I have always loved digital media, obtaining an A in Media Studies back in school, and I would have gone on to study more down this route if I hadn’t gone into hairdressing. I am always quick to adapt to tech, trying new apps and programmes. I love video editing, having taught myself long before reels came out and so I love that my passion for media has really merged with my hairdressing career and I’ve almost come full circle (NB almost – I have much more work to do yet!).

How does it feel to be an It Lister?

It feels AMAZING! The It List crowd is something I always imagined being a part of and so I am super proud that I am involved with this community of creatives who can hopefully help to shape what ‘hairdressing’ is.

What frustrates you about the industry?

Hairdressers who are resistant to change. It doesn’t matter how old or young you are, it is so important to pick up new apps and programmes, learn new skills and embrace the future – it’s what’s making hairdressing more powerful and more seen.

What, in an ideal world, do the next five years hold for you?

I will have launched my second business (wink, wink) and this will be my main focus. I will be partnering with training academies, really shaping how hair styling is taught and learnt by young professionals. I will continue to travel, working with global hair brands on the right content to market their products. I will be hosting masterclasses/workshops/taking part in panel talks and continuing to educate consumers in the world of hair. And I’m still waiting for my presenting gig on This Morning to showcase all my hair tips, tricks and knowledge, so hopefully that happens! (Basically, what DON’T I want to do? Dream big, right?)

“Sell” hairdressing as a career to a 16-year-old school kid…

Okay, this a hard one. So… Do you love being creative? This could involve creating a whole new look for someone which they’ll love or creating a trend moodboard to present to a brand or creating a marketing and video concept to promote a new product (the creativity is endless). Do you love chatting and being around cool people? This could involve chatting to your audience on YouTube whilst demonstrating a hair styling tutorial or chatting to a full team on a campaign shoot about the storyboard and if that movement will work with the model’s hair (the chatting and cool people are honestly endless). And do you want to work from anywhere in the world and quite literally at any time? (You guessed it, ENDLESS!) If you answered yes to any of the above, then hairdressing could be for you…

THE SALON STYLIST
Norman Boulton,
Freelance

£134,800 worth of services sold… £9,649 worth of retail sold… 67 per cent rebooking rate… 57 per cent client retention… The numbers don’t lie: “Stormin” Norman Boulton is a force to be reckoned with on the salon floor, not only creating his distinctive vivid colour looks but also radiating kindness at every turn – no wonder he won this award for the second year in a row. Having honed his skills at Not Another Salon, Norman’s now his own boss, working freelance out of Glitterball Balayage in north London while carving his own space in the education world. “Some of my best career moments have been while teaching,” he says

Why did you enter The It List?

Honestly? I wanted to be recognised for the effort I was putting into my career. I’d been pouring my heart and soul into projects for other people and brands for so long, and I needed something that was just for me.

Describe your feelings when your name was announced as the winner?

Ha ha! I felt like Marilyn Monroe winning an Oscar. I’d been practising a speech in the shower for weeks, just in case, visualising the moment with my eyes closed, holding that award in my hands. So when it actually happened – when they actually called my name – it felt surreal. Everything I’d worked so hard for was recognised in that moment. I don’t think I stopped smiling all night.

What are your ambitions for the future?

I’d say my connection with people – that’s my superpower. Oh, and precision. Clean, sharp, polished work. Every. Single. Time.

Who is your hairdressing idol?

Lesley Jennison is my ultimate colour hero. Her energy is just next level, and her work blows my mind. She’s an icon. Lesley, if you’re reading this… let me assist you, please!

How does it feel to be part of an elite group of young hairdressers redefining the industry?

To to be part of this new wave – a generation that’s reshaping the industry in such a positive way – is something special. We’re moving away from the “sweep the floor with a toothbrush” era and towards a career path that’s respected, empowering and full of possibility. The industry is having a glow-up, and I’m proud to be part of it.

Is there anything about the industry you’d like to change?

Definitely, the way some people view hairdressers and our pricing structures. No one bats an eye at paying for tattoos or Botox – both of which can be done in minutes – yet somehow there’s still debate about the value of hairdressing. We’re on our feet for hours, we invest in products, training, education, the whole shebang. We deserve to make a great living doing what we love.

What do the next five years hold for you?

Okay, first things first – I want a puppy. That’s the top of my vision board and my main focus at all times. Career-wise, I’m loving my current balance. I’m fully booked as a freelance stylist, and the education side of my work is taking off in ways I’d only dreamed of.

THE VISIONARY
Emy Rocabella,
Danilo Hair Boutique

Perpetually hunting for a creative project to immerse herself in, the It List Visionary proved to be Emy’s perfect outlet. Her in-built taste for intricacy in styling and a determination to succeed drive this ambitious senior stylist and colourist, whose work reflects an elegant simplicity, inspired by contemporary and mode.

Why did you enter the It List 2024?

Because I wanted to challenge myself and step outside my comfort zone. I’ve worked hard over the years, growing my skills, learning from others and trying to create work that tells a story. This felt like the right time to put myself forward, not because I think I’ve ‘made it,’ but because I’m still evolving. I saw this as an opportunity to grow, connect with other creatives and be part of something that celebrates the future of our industry.

What went through your mind when your name was announced as the winner?

I felt a bit stunned, to be honest. It took a moment to sink in. Then I just felt really thankful — for the people who’ve supported me and for the chance to be recognised for doing what I love.

What is your key strength in your career?

My ability to adapt creatively, whether on set, backstage or with a client. I stay calm under pressure, think quickly, and always focus on bringing a clear vision to life while staying open to collaboration.

Who do you most look up to?

Guido Palau. His ability to set the tone for entire fashion seasons through hair is incredible – he’s always pushing boundaries while keeping it relevant and wearable. He’ s a true visionary who makes hair a central part of storytelling.

Is there anything about the industry that frustrates you/that you’d like to change?

It frustrates me how often hair is seen as an afterthought in creative projects. In reality, it plays a huge role in storytelling and mood. I’d love to see hairdressers not just execute a brief, but help shape it.

Where do you see yourself in five years’ time?

I’d love to continue building a career that balances creative and session work with my responsibilities in the salon. I want to grow my presence in the fashion space while making sure our salon team grows too by being first in line to provide and organise in-salon education, a nd by offering each stylist their own personalised plan for development. It’ s about evolving together while staying inspired.

THE EDITORIAL STYLIST
Mike Mahoney,
Josh Wood Atelier

This It List victory marked an exciting milestone for Mike, a stylist who is all about pushing creative boundaries in both salon and editorial settings. From high-stakes fashion shows as a member of Gary Gill’s core team, to behind-the-chair transformations at the Josh Wood Atelier in London, he merges high fashion with salon accessibility, inspiring a new wave of stylists with every look. Reflecting on his career, Mike credits his two mentors with helping him balance creativity with financial stability. “It’s about finding the right environment,” he shares. “With a supportive salon, you don’t have to choose between your creative ambitions and personal goals.”

And the winner is… What went through your mind?

Well, you sit there with a table of supporters and a load of other heads in the building cheering you on. That’s enough pressure in itself! Then your name gets called, the tables around you explode, you give the missus a hug, give the boss Josh Wood a hug followed by the rest of the team… You start walking to the stage pointing at the icon Gary Gill over the other side of the room like you’ve scored a winning goal in a football final. And then you’re on stage. Mad!

What would you describe as your key strength?

I enjoy what I do! I always say to people, ‘Imagine painting a picture you hate’. You’re never going to put 100% into it.

How does it feel to be part of the new cohort leading and influencing the hairdressing industry?

It feels great to be recognised for all the hard work I’ve put in. I got asked to do my first hair seminar at Nick Barfords Nudo studio in East London, in front of 25 young aspiring hairdressers. What a moment that was, preaching the way I think we should all approach hair in this tough industry!

Hairdressing as a career… Do schools do enough?

I was talking to a secondary school teacher recently and he said he was told off for promoting apprenticeships to certain kids, rather than university. Apparently, schools are marked and judged on how many kids go to university. This touched a nerve because I feel this is pushing young creatives away from their passion and – worse still – putting young kids into the stress of debt. Many of my friends have gone to uni. Some have succeeded with their degree, but many haven’t! So, my answer to this would be, Follow what you think is right and don’t listen to everything your teachers say. There’s money to be made in hairdressing, and great experiences to be had, believe me!

And finally, you in five years’ time?

I’d love to build a collective of hairdressers / creatives who are pushing to bring good, talented people together to inspire and support the next generation. I feel the industry needs it!

THE ONE TO WATCH
Emma Vickery,
Percy & Reed

At just 29 years of age, Emma is not only Percy & Reed’s first ever Art Director (she was pivotal in the salon’s recent rebrand) but also session stylist Paul Percival’s first assistant, having honed her skills by saying yes to every bit of TFP (time for portfolio/testing) she could find on weekends and quiet days. Her mantra sums up her uncompromising approach to hairdressing: “Unwavering self-reliance, mutual accountability and an affinity for intensity!”

Why did you enter the It List?

I’ve entered every year for the last three years. The event itself is great, obviously, but on a personal level I get a real sense of achievement taking the time to look back through the work I’ve done during to put together my entry. Last year was the first time I felt I had compiled a really strong portfolio. I’d spent years giving up all my free time to do the things I wanted to do outside of the salon and it paid off.

What is your key strength as a hairdresser?

I’m great at listening to clients. I’ll always give them my advice but, ultimately, they’re paying, so I’ll give them what they want and tailor it to them. Every client is bespoke. Who is your hairdressing idol? Tom Connell. I love his approach, how much time he puts into what he creates. Everything has purpose and the attention detail is second to none.

Is there anything about the industry that frustrates you/that you’d like to change?

To be honest I don’t focus on industry noise. I like to stay in my own lane, keep my head down and focus on achieving my own goals.

What, in an ideal world, do the next five years hold for you?

I’d like to keep on doing what I’m doing. Working hard and staying disciplined will always lead you to where and what is meant for you. “Sell” hairdressing as a career to a 16-year-old school kid. You can have a great life with plenty of opportunity, both financially and creatively. But don’t fall into the trap of relying on others. Only you can create your own opportunities. Get out there, stay uncomfortable, continue to learn and everything else will follow in due course.