Paul Mitchell 

Paul Mitchell

John Paul Mitchell Systems has been serving the professional beauty industry with salon-quality hair products and styling tools for more than 44 years, with a family of brands including Paul Mitchell, Awapuhi Wild Ginger, Tea Tree, Clean Beauty, MITCH, Neuro, and MVRCK.

John Paul Mitchell Systems was the first professional hair care company to take a stand against animal testing and continues its strong commitment to giving back, supporting a wide range of philanthropic causes internationally.

Q&A

Why is it so important to Paul Mitchell to sponsor the Sustainability Hero category?

Sponsoring the Sustainability Hero category is important to Paul Mitchell because sustainability has always been an integral part of the John Paul Mitchell Systems DNA. Our passion for hair and compassion for people and the planet is our priority and we aim to take positive and impactful actions that leave the ecosystems and communities where we operate in a better place than how we found them.  

The hairdressing industry has a large carbon footprint, where can people go for advice on greener ways to work?

At John Paul Mitchell Systems we have four key pillars in our sustainability programme to help ensure we reach our goal of carbon neutrality by 2050: Reducing Virgin Plastic; Sustainable & Ethical Sourcing; Reducing Carbon Footprint; and Minimising Waste to Landfill.

What are the top three sustainability areas on which hair professionals should focus this year? 

1. Reuse and Refill 
2. Reducing Virgin Plastic  
3. Clean Ingredients  

     

    COMING UP THIS YEAR

    AWAPUHI WILD GINGER HYDRASOFT SHAMPOO, CONDITIONER AND GLOSSING TREATMENT

    Discover the secret to silky-soft, shiny hair. Infused with HydraTriplex, this treatment will transform hair with deep hydration, supreme softness, and glass-like shine without the weight.  

     

    CLEAN BEAUTY COLOR PROTECT & COLOR DEPOSITING TREATMENTS

    Give colour-treated hair the ultimate TLC. Infused with pomegranate extract and borage oil, these gentle formulas cleanse and condition strands as they protect hair colour. 

    COLORWAYS VIBRANT SEMI-PERMANENT HAIR COLOR

    Superior color retention. Formulated with medium dye load for maximum deposit, vibrancy and greater longevity with minimal off-tone fading. 

    FROM US, TO YOU

    |

    Salon professionals are at the heart of everything we do at Paul Mitchell. We know that by working together we can make our industry more sustainable and more successful. Good luck with your entry and thank you for all the great work you do for sustainability and our planet.

    Paul Mitchell UK Team 

    GLOWWA

    GLOWWA 

     

    GLOWWA is on a mission to change the way that we care for hair through an inside-out approach.  

    Founded by nutritional therapist, Suzanne Cooper, GLOWWA emerged after Suzanne experienced her own personal struggles with hair loss and searched for a solution. Driven by a relentless pursuit for results, the brand is committed to harnessing the power of clean, active ingredients to optimise hair health and wellbeing. 

    Since launching two years ago, GLOWWA has won eight prestigious awards and is trusted by some of the industry’s most respected hair professionals. 

    Q&A

    Why is it so important to GLOWWA to sponsor the Best New Salon category?  

    As a relatively new brand, we understand the work involved in building a business and creating a name within the hair industry, so it’s a pleasure to be sponsoring this award and recognising the efforts of everybody entering. 

    What makes the modern landscape for salon/barber shop concepts so exciting?  

    We feel there are several reasons. Firstly, the digital world has made it easier than ever for hair professionals to reach a wider audience, and with this there is the opportunity to offer more diverse and personal experiences for customers.  

    Secondly, we’re particularly excited about the increased focus on sustainability and eco-friendly practices within the industry, as many businesses embrace environmentally conscious products and processes. 

    And finally, we can’t forget the adoption of wellness services alongside the traditional haircare offerings! It’s this holistic approach that truly excites us as it adds an extra layer of depth and care to the client experience that we absolutely adore. 

    Health and wellbeing focuses have become a key area of growth in our industry, how can hair professionals incorporate them into their offering?  

    We firmly believe that what you put into your body reflects in the health of your hair, so for us, a big part of this is around education. If hair professionals can equip their clients with knowledge around diets and supplements that are rich in essential vitamins, minerals, and nutrients, they’re giving them the tools they need to not only look, but also feel their best inside and out. 

    COMING UP THIS YEAR

    NEW PRODUCT LAUNCHES

    There are several new products in the pipeline that we can’t wait to launch this year. We’re not giving too much away just yet, but these will be focused on GLOWWA’s core strength in nutritional haircare and will give salons a wider offering for clients.

     

    IN-PERSON EDUCATION

    Education is a key part in GLOWWA’s mission to bring wellness into salons. We absolutely love meeting our stockists, so we’re excited to announce that we’ll be hosting our first ever in-person GLOWWA education days in various locations across the UK and Ireland in 2024! 

     

    IRELAND LAUNCH

    Launching into Ireland is something we have been wanting to do for a while, and this will be happening shortly! Soon, we’ll be able to offer local shipping for Irish salons who would like to join us on the GLOWWA journey! 

    FROM US, TO YOU

    |

    Congratulations to all those entering Best New Salon! Your passion and creativity are the foundation of the industry’s future. Best of luck on this exciting journey. 

    Suzanne Cooper 

    Founder, GLOWWA 

    Sta Studios

    Stā Studios

    Stā Studios is a first of its kind, innovative co-working studio for freelance creatives in the hair and beauty industry, emphasising collaboration that marries functionality with luxury style.

    Located in East London within a five-minute walk from key transportation, a 3500 sq ft brand-neutral environment offers 20 workstations, flexible meeting areas, a community lounge, content creation suites, and podcast booths. Membership provides numerous benefits, including chair rental, private salon suite rental, industry-specific software, and educational spaces, and the opportunity to be part of a community where creativity and client satisfaction are paramount.

    And inspiring hub for professionals seeking a collaborative and supportive environment to grow and thrive, Stā Studios is a space to grow, to belong, to create, to connect. 

    Q&A

    Why is it so important to Stā Studios to sponsor the Independent Stylist category? 

    We are beyond thrilled to be sponsoring the Independent Stylist category at the Creative HEAD Most Wanted awards because it aligns perfectly with our mission to empower and support the creativity and independence of professionals in the hair and beauty industry. As a co-working space designed specifically for freelance creatives, Stā Studios is dedicated to providing an environment that nurtures growth, innovation, and collaboration among its members. We are passionate about supporting the freelance movement in our industry and sponsoring this award is another way we can contribute to it.  

    Tell us about Stā Studios and how it supports creatives in the hair and beauty industry… 

    At Stā Studios, we’re deeply invested in supporting the creative journeys of those in the hair and beauty industry. Our co-working space has been meticulously designed for innovation and collaboration, equipped with everything an independent creative could need – from luxury workstations to spaces designed for creating content. It’s not just about providing a space; it’s about building a community where learning and growing together is at the heart of everything we do. Our mission is to empower every member to reach their full potential, making their entrepreneurial dreams a reality. 
     

    What are your top three tips for hair professionals branching out on their own freelance journey?  

    Build a strong brand identity, define what sets you apart, focusing on your signature styles or techniques, and use social media to bring awareness to your brand. Use platforms like Instagram to showcase your work, connect with clients, and network with industry peers. 

    Set clear business goals – make sure you have a clear picture of what you want to achieve. Set goals for your finances, professional achievements and personal milestones. Also make sure you keep a strict record of income and expenses, and consider consulting a financial advisor for tax and budgeting advice to keep you on track to reach your goals. 

    Invest in professional development, never stop learning. Stay updated with the latest trends, techniques, and products through workshops and courses, choosing a workspace like Stā Studios, one that supports your personal development, is key. Networking will also help your personal development, attend industry events, join professional groups, and collaborate with other freelancers to expand your reach.

    COMING UP THIS YEAR

    LAUNCH OF STĀ RESIDENCY – A NEW TYPE OF CHAIR RENTA

    Stā Residency is a new incentive offered by Stā Studios, providing artists and creatives with long-term rental opportunities of both styling stations and private studios. This initiative allows members to secure a dedicated workspace for extended periods. 

    STĀ CONNECTED & STĀ EDUCATED – EXCLUSIVE EVENTS FOR HAIRDRESSERS 

    Following the success of our Stā Connected: Future Gazing event at the start of the year, we will be continuing the Stā Connected event series and launching our Stā Educated event series throughout 2024. These industry exclusive events provided a fresh take on hairdressing events and provide an opportunity for networking and community building.

     

    STĀ SPOTLIGHT  

    We’ll be handing Stā over to its members to host a freelance exclusive education day, full of first hand insights into freelance life, professional tips and community building.   

    FROM US, TO YOU

    |

    The beauty of freelance is in the freedom to create without bounds. Embrace this opportunity to challenge and elevate the standards of our industry. Best of luck to all of you entering this incredible category, we can’t wait to celebrate YOU! 

     

    Samantha Cusick

    Founder, Stā Studios

    Sta Studios

    Stā Studios

    Stā Studios is a first of its kind, innovative co-working studio for freelance creatives in the hair and beauty industry, emphasising collaboration that marries functionality with luxury style.

    Located in East London within a five-minute walk from key transportation, a 3500 sq ft brand-neutral environment offers 20 workstations, flexible meeting areas, a community lounge, content creation suites, and podcast booths. Membership provides numerous benefits, including chair rental, private salon suite rental, industry-specific software, and educational spaces, and the opportunity to be part of a community where creativity and client satisfaction are paramount.

    And inspiring hub for professionals seeking a collaborative and supportive environment to grow and thrive, Stā Studios is a space to grow, to belong, to create, to connect. 

    Q&A

    Why is it so important to Stā Studios to sponsor the Independent Stylist category? 

    We are beyond thrilled to be sponsoring the Independent Stylist category at the Creative HEAD Most Wanted awards because it aligns perfectly with our mission to empower and support the creativity and independence of professionals in the hair and beauty industry. As a co-working space designed specifically for freelance creatives, Stā Studios is dedicated to providing an environment that nurtures growth, innovation, and collaboration among its members. We are passionate about supporting the freelance movement in our industry and sponsoring this award is another way we can contribute to it.  

    Tell us about Stā Studios and how it supports creatives in the hair and beauty industry… 

    At Stā Studios, we’re deeply invested in supporting the creative journeys of those in the hair and beauty industry. Our co-working space has been meticulously designed for innovation and collaboration, equipped with everything an independent creative could need – from luxury workstations to spaces designed for creating content. It’s not just about providing a space; it’s about building a community where learning and growing together is at the heart of everything we do. Our mission is to empower every member to reach their full potential, making their entrepreneurial dreams a reality. 
     

    What are your top three tips for hair professionals branching out on their own freelance journey?  

    Build a strong brand identity, define what sets you apart, focusing on your signature styles or techniques, and use social media to bring awareness to your brand. Use platforms like Instagram to showcase your work, connect with clients, and network with industry peers. 

    Set clear business goals – make sure you have a clear picture of what you want to achieve. Set goals for your finances, professional achievements and personal milestones. Also make sure you keep a strict record of income and expenses, and consider consulting a financial advisor for tax and budgeting advice to keep you on track to reach your goals. 

    Invest in professional development, never stop learning. Stay updated with the latest trends, techniques, and products through workshops and courses, choosing a workspace like Stā Studios, one that supports your personal development, is key. Networking will also help your personal development, attend industry events, join professional groups, and collaborate with other freelancers to expand your reach.

    COMING UP THIS YEAR

    LAUNCH OF STĀ RESIDENCY – A NEW TYPE OF CHAIR RENTA

    Stā Residency is a new incentive offered by Stā Studios, providing artists and creatives with long-term rental opportunities of both styling stations and private studios. This initiative allows members to secure a dedicated workspace for extended periods. 

    STĀ CONNECTED & STĀ EDUCATED – EXCLUSIVE EVENTS FOR HAIRDRESSERS 

    Following the success of our Stā Connected: Future Gazing event at the start of the year, we will be continuing the Stā Connected event series and launching our Stā Educated event series throughout 2024. These industry exclusive events provided a fresh take on hairdressing events and provide an opportunity for networking and community building.

     

    STĀ SPOTLIGHT  

    We’ll be handing Stā over to its members to host a freelance exclusive education day, full of first hand insights into freelance life, professional tips and community building.   

    FROM US, TO YOU

    |

    The beauty of freelance is in the freedom to create without bounds. Embrace this opportunity to challenge and elevate the standards of our industry. Best of luck to all of you entering this incredible category, we can’t wait to celebrate YOU! 

     

    Samantha Cusick

    Founder, Stā Studios

    JOICO

    Joico

     

    JOICO, from Los Angeles, has been a true pioneer of healthy hair since 1975. Today, the brand embodies high-performance keratin technologies, while empowering hairdressers to make hair dreams happen. That’s a truth 100 per cent backed by science and delivered with a shared spirit called JOI.

    JOICO’S innovative formulas fully rebuild hair health from the inside out. With every service hair feels instantly transformed, achieving hair beauty that shines with strength.

    The brand’s colour, care and styling results inspire confidence, creating JOIful moments that shape strong bonds, hairdresser to hairdresser, and hairdresser to client. JOICO is the JOI of healthy hair

    Q&A

    Why is it so important to JOICO to sponsor the Hair Icon category?

    JOICO has sponsored the Most Wanted Hair Icon category for many years. As a brand we feel it isimportant to support our craft in its entirety and show commitment to this beautiful industry. We want to help emerging salons to create a successful business, support established stylists to advance their skills and last but not least we feel very strongly about rewarding creative talent and masters of the craft for their achievements. The Most Wanted Hair Icon award celebrates and recognises the great names of our industry and we are proud to support these creatives.

    From your experience, what makes British and Irish hairdressing so iconic?

    British and Irish hairdressing is respected throughout the world for its creativity and diversity. Other countries look to the UK for inspiration and from the young stars of TikTok to the session stylists who epitomise creativity at the highest level – Britain is leading the way.

     What does JOICO look for in the artists it collaborates with?

    JOICO loves collaborating with creative artists and finding talent that inspires us. When we work with hairdressers, we love to see their creative process, the thought behind the work they are creating, how they approach it and how they share these ideas with others. Being part of a team (or the JOICO family) is important and we work with artists that are not only great hairdressers, but are team focused and love sharing their ideas, techniques and inspiration.

    COMING UP THIS YEAR

    INNERJOI LAUNCH

    With care and styling range INNERJOI, JOICO wants to offer lovers of clean beauty and natural ingredients an opportunity to reduce their environmental footprint. The JOICO ethos is the ‘joi of healthy hair’ and this launch stays true to its purpose. INNERJOI offers the joy of doing something good, something that’s healthier for the environment and healthier for hair.

    JOICO 2024 COLLECTION

    The hairstyles in the new JOICO 2024 Collection celebrate the popular done/undone look, providing a perfect balance of carefree sophistication. The models’ hair colour glistens and shines with the two blonde models’ hair gently lightened using JOICO Blonde Life, and subtly toned inspired by the Pantone Colour of the Year, Peach Fuzz. Using this as an undertone, the brunette model’s hair has subtle areas of lightness to enhance natural texture and movement.

    JOICO KBOND20

    What do you get when you combine a legacy of JOICO super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, the super-charged masque from Defy Damage – a brand-new, bond-building treatment that doubles down on technology for 5x stronger* hair.

    And JOICO isn’t stopping there. Many new products and initiatives are in the pipeline. Watch its channels to stay tuned.

    FROM US, TO YOU

    |

    Good luck to all the nominees in the Most Wanted Hair Icon category. What a tremendous accolade for you to be recognised for your contribution to the industry that we all feel so passionate about.  Most Wanted Hair Icons are special people, they are creative, and they inspire others and they are role models for so many hairdressers throughout the world. We can’t wait to meet the next winner.

    Eric Kater

    General manager, EMEA – brands from the Americas, Henkel Beauty Care Professional

    Against combing breakage on damaged hair during heat styling.

    *Against combing breakage on damaged hair during heat styling.

    Redken

    Redken

    Redken

    Backed by state-of-the-art science and a legacy of innovation that dates back to 1960, Redken was the first company to take a scientific approach to hair; utilising the power of protein, moisture and acidic pH to build the foundation blocks for healthy hair. Redken science isn’t standard science, it’s a perfect balance of pH and protein science that is blended into every formula.

    Today, Redken delivers powerful hair transformations with one end goal – to preserve the health of the hair. All Redken products are made with the highest quality ingredients, and tested by salon professionals to ensure maximum efficacy, for every hair type and texture and every hair need.

    Redken would say what makes the brand unique is its science, dedication, energy, heart and of course, its community of industry-leading, trend-defining stylists. It believes in providing the tools and knowledge to service your clients and excel in the industry so you can learn better, earn better and live your best lives.

    Q&A

    Why is it so important to Redken to sponsor the Hair Trend category?

    As a brand born in New York City, the capital of fast-paced and dynamic energy, where trends are formed every day, the Most Wanted Hair Trend category is such a perfect alignment with our values. It’s part of our DNA to keep up with this ever-changing social and cultural landscape.

    We encourage all stylists to look beyond and to challenge themselves to understand the budding and mainstream shifts in culture, taking an active part in shaping these narratives and aesthetics. With global celebrity talent including Tracey Cunningham, Larry King, Samantha Cusick, and a diverse pool of talent in the UK and Ireland, trends begin at the hands of salon professionals with Redken products behind some of the biggest cultural moments seen on red carpets and on TV screens, and movements that take over social. 

    It’s why we aim to consistently push the boundaries in formulations, performance and results to meet the ever-evolving client and stylist needs.

    UK and Irish hairdressing is considered trend-leading around the world. What is behind the influence it has?

    There is something special about the diverse range of talented stylists in the UK. Freedom of expression and individuality is our edge. Stylists who feel empowered to channel their creativity and challenge the status quo to create micro-trends that are true their unique self.

    The hairdressing industry has always been connected to this by being so closely tuned into emerging conversations in culture, whether that’s inspired by the art, fashion or music scene. Emerging conversations that represent our diverse population, translating into eclectic styles that range from timeless looks to bold experimentation and emerging smaller, local micro-trends in different cities.

    How does Redken help its community stay at the forefront of the latest trends in the hair world?

    Trends start in the salon, with the hands of Redken professionals all around the world. 2023 saw the launch of Redken Insiders, a community for pro hairdressers to create, collaborate and connect with Redken and other pros in the UK and Ireland. Members complete missions on social media to earn points and collect rewards including event invitations, early access to product launches and exclusive Redken branded items.

    As a brand, Redken is actively involved in trend mining, using Redken Insiders and its missions, alongside the wider Redken Advocate and Artist Network to spot and seed these bubbling trends and culture shifts to the wider community. From the red-carpet to TikTok, the next trends are at the hands of stylists to interpret and grow, one social post away.

    COMING UP THIS YEAR

    Acidic Color Gloss

    Become a part of the booming obsession for glass-like glossy hair with NEW! Acidic Color Gloss. Activate up to three days of glass-like shine with a NEW 5-minute Glass Gloss service. No allergy-alert test, five minutes to +76 per cent glossier shine. With this revolutionary treatment, you can upgrade cut, and blow-dry clients to glossing and take the lead in growing your business with gloss.

    Shades EQ

    Always wanted to try Redken’s iconic Shades EQ Gloss? Well, now is the perfect time to visit L’Oréal Partner Shop to get answers to the Top 10 Shades EQ questions and purchase the products. New Modern Look, Same Great Vegan* formula.

     

    Level up your game

    Level up your social game and techniques with Redken. Create, collaborate and connect with Redken Insiders, the new pro community. You can also join them on tour at the Redken Symposium in Berlin, exploring the power of connection, with two days of education, inspiration and face-to-face networking.

    FROM US, TO YOU

    |

    We are delighted to see you join the trend conversation with your Most Wanted 2024 entry. The UK and Ireland are lucky to have such a diverse set of stylists who showcase their creative expression in hair every day! We want you to bring your unique inspiration to the Hair Trend Category with a look that will be both fashion and future forward. Be bold and look beyond, we can’t wait to see what you create.

     

    Sussan Verghese

    General manager, Redken UKI