explore news CONVERSATIONS HEADER Creative head x authentic beauty concept techniques header inform home inform freelance content connect home connect inform header home explore documents header creative projects header
Hair & Care Presents: Beyond Vision – Championing Inclusion in Fashion and Beauty

Hair & Care Presents: Beyond Vision – Championing Inclusion in Fashion and Beauty

Hair & Care Presents: Beyond Vision – Championing Inclusion In Fashion And Beauty

The fashion and beauty industries celebrate innovation, but one vital element is still too often ignored: accessibility. Beauty is meant to be a language of self-expression, a way to show the world who you are. But what happens when spaces designed for visibility leave millions unable to participate?

by ZURI | INFORM

Hair & Care, the Hackney-based non-profit founded by award-winning hairstylist Anna Cofone, has been asking this question from the very beginning. Through monthly workshops for blind and low-vision women and girls, the organisation reimagines beauty as an experience beyond the surface, something to be felt, heard and a place for community. For Anna, the work is deeply personal. Her father, who lived with retinitis pigmentosa, viewed self-care as an act of dignity and visibility. That devotion lives on in Hair & Care’s mission: to make beauty a space of belonging for everyone. 

Last week, the project took centre stage with the premiere ofBeyond Vision” at Sea Containers London, a short film and panel discussion that invited audiences to see beauty through a new perspective. 

Film by: Hector Hilleary

A Sensory Approach To Beauty 

Directed by Hector Hilleary, “Beyond Vision” invites us to see beauty through an unconventional lens, one shaped not by appearances, but by sensation. In Anna’s workshops, self-care unfolds as a fully sensory experience: the glide of a brush, the mist of a spray, the warm caress of water on the scalp. These rituals affirm identity as much as they nurture confidence and personal expression. For the women featured, the workshops offered a rare space of mutual understanding, where they could be their authentic selves and feel seen. 

The film’s gentle power lies in showing how confidence and community emerge side by side. As participants laughed, experimented, and encouraged one another, it became clear that beauty is not a privilege of sight but a practice of care, connection, and recognition. 

Image by: Hector Hilleary

Breaking Misconceptions 

That spirit flowed into the evening’s panel discussion, where the conversation turned toward dismantling stereotypes. Too often, blind and low-vision people are assumed not to care about their appearance, simply because their experience of beauty is different. Yet, as one attendee shared, “Looking in the mirror and not seeing what’s looking back makes you hyper-conscious.” It was profoundly moving, a reminder to consider: what would self-care mean if we couldn’t see ourselves? The comment reframed the issue entirely: it isn’t disinterest but rather a heightened awareness shaped by exclusion. 

Moderated by Vogue Business journalist Maliha Shoaib, the panel gathered blind broadcaster and activist Lucy Edwards, fashion designer Chet Lo, Dazed beauty director Alex Peters, deafblind social media analyst Jane Manley, and founder Anna. Together they pressed the industry to view accessibility not as an afterthought but as an essential design principle. As Jane Manley urged, “Do things from the front, not from the back.” From packaging to websites to in-store experiences, accessibility is most impactful when it is built in from the beginning. 

Image by: John Armour

A Call To Lead With Change 

The conversation carried weight beyond the event. More than 2 million people in the UK live with sight loss today, a number expected to double by 2050. This is not a niche audience, but a growing community too often underserved and underfunded. While many brands cite cost as a barrier, the reality is clear: accessibility is not charity, it is both a moral and commercial imperative. 

Hair & Care is already showing what’s possible. Through its Making Fashion Accessible programme, recognised by British Vogue and the BBC, the non-profit has brought inclusivity to London and Copenhagen Fashion Weeks, collaborating with leading designers to ensure accessibility is built into every aspect of fashion. Their workshops continue to provide blind and low-vision women with safe, sensory-led spaces to experiment with beauty on their own terms. 

The premiere of “Beyond Vision” was a reminder that change begins in moments like these: a film that sparks empathy, a panel that challenges assumptions, and a project that insists on visibility. 

The question now for the wider industry is this: the next time you launch a product, design packaging, or plan a campaign, will accessibility be an afterthought, or will you choose to lead from the front? 

Image by: Madoka Take

What’s The ‘Come Back Cut’?

What’s The ‘Come Back Cut’?

What’s The ‘Come Back Cut’?

From ill-judged bangs to poorly-thought through perms – big hair decisions often follow a moment of upheaval. This Isle of Man salon is putting a positive spin on the transformational haircut.

by HAYDN | INFORM

Magnificence Hair and Beauty, the Douglas salon led by Maggie Thompson, has unveiled an inspiring new service concept: The Come Back Cut. She created The Come Back Cut because she’s always believed hairdressing should support people through life’s toughest moments. As a mum of four neurodiverse children and someone who’s faced her own health challenges, she knows how powerful a fresh start can feel.

The service was inspired by that desire to help clients step into a new identity, whether after illness, motherhood, divorce, or simply a big life change. For her, a haircut isn’t just a trim, it’s a line in the sand; a way of saying goodbye to the past and embracing the new you.

For Maggie, the idea was born from wanting to go deeper than the aesthetics of a cut. The Come Back Cut is more than just a haircut; it’s a celebration of your journey and a reminder of your strength,” she explains. “My mission is to create a space where women feel empowered to embrace change and walk out with a renewed sense of self.”

Each service begins with a tailored consultation, digging into face shape, lifestyle, personality and aspirations. Maggie then works her magic, combining technical expertise with a naturally empathetic approach to create a look that’s not just flattering, but perfectly aligned with who the client is right now.

For the hairdressing community, it’s a bold reminder of the unique role stylists play in their clients’ lives: not just delivering sharp cuts and fresh colour, but offering a safe, supportive space for confidence and identity to flourish. The launch taps into a wider industry shift where purpose-driven services go beyond the technical to spotlight wellbeing, empowerment and connection.

And as for feedback, Maggie says, “The demand has been amazing, it has been busier than Christmas! When we launched, we had 9 bookings in the very first week, most of them brand-new clients!”

7 In 10 Clients Want To Buy From Their Salon

7 In 10 Clients Want To Buy From Their Salon

7 In 10 Clients Want To Buy From Their Salon

That’s just one of the eye-opening stats from Phorest’s Consumer Insights Report 2025

by AMANDA | INFORM

With more pro products in high street shops, retail is more of a battlefield than ever – yet 70 per cent of clients who don’t currently buy from their salon would like to. That’s according to the Consumer Insights Report 2025 from software brand Phorest, which shows how UK and Irish hair salon clients are choosing, booking and experiencing their services. The number highlights the potential for more revenue through better consultations, education and at-home care recommendations.

Luke Doolin, Phorest

Online booking is driving nearly half of appointments, with 45 per cent of clients preferring to schedule their salon visits digitally whenever possible – it’s convenient and they can see what’s available for themselves. And while with more than half of clients open to using AI for basic booking tasks, Phorest’s data illustrated a strong preference for human interaction when it comes to personalised services.

Even in the age of social media, 61 per cent of consumers rely on word of mouth when looking for a new salon, although price and location remain the top decision-makers. But salons need to work harder when they tempt those fresh guests in – new client retention sits at 29 per cent, indicating a need for salons to focus on follow-up incentives and strategies.

The findings also show that half of clients want salons to personalise their experience through rewards and offers, while cleanliness and hygiene standards were ranked the top reason people will pay more for a premium experience.

The data in Phorest’s 2025 Consumer Insights Report 2025 is gleaned from an independent survey gathofered 716 responses from UK and Ireland salon guests, all of whom had visited a hair salon in the past six months.”This report is more than a snapshot of client preferences, it’s a roadmap for sustainable growth,” said Luke Doolin, UK & Ireland country manager at Phorest. “These findings prove that small, consistent changes, backed by the right tools, can deliver a big impact for both the client and the business.”

The full Consumer Insights Report 2025 is available from Phorest, offering in-depth statistics, salon success stories, and practical advice for owners looking to grow in the year ahead.

That’s Hot – Paris Hilton Partners With Paul Mitchell

That’s Hot – Paris Hilton Partners With Paul Mitchell

That’s Hot – Paris Hilton Partners With Paul Mitchell

Year-long deal sees Noughties favourite become global ambassador

by AMANDA | INFORM

Paris Hilton, a mainstay of Noughties’ trends and culture, is the new Paul Mitchell global ambassador.

The year-long partnership is set to launch with a campaign celebrating “beauty, confidence and reinvention”, with Paris’s signature looks created by celebrity hairstylist and Paul Mitchell School alum, Sienree Du.

Through behind-the-scenes content and tips, we’ll all be offered a glimpse into her “world of glamour”, seeing Paris in “striking, unexpected settings” while spotlighting the Paul Mitchell essentials behind each look.

“Paris Hilton has been setting trends and breaking boundaries for decades,” said Michaeline DeJoria, chief executive of John Paul Mitchell Systems. “Her passion for beauty, authenticity and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.”

“I’ve used Paul Mitchell products for years and they always leave me feeling confident and glamorous,” said Paris. “This campaign is about celebrating individuality, supporting causes close to my heart, and having fun with your look. I can’t wait for fans to see everything we’ve created together!”

The Natural Choice

The Natural Choice

The Natural Choice

At the heart of Authentic Beauty Concept is a community, one that believes in the same shared values. Co-created with a unique hairdresser collective to start a new path to authentic beauty, this is a brand that values the real over the artificial. Think carefully selected, pure ingredients, authentic hairstyles suited to each individual, real and honest direct discussions around what is important – to stylists, to clients, to the wider world.

by JOANNA | INFORM

All of this is a response to the modern consumer, experiencing life in the new now. They want true experiences, moments of genuine self-care, to feel beautiful without applying traditional beauty norms. There’s a palpable desire for truth and authenticity, and as valued beauty experts in your community, you are perfectly placed to support them – and your team and colleagues – to find a more natural way to work, to live, to connect.

Authentic Beauty Concept’s committed to pure, silicone free, high-performance haircare and ethical and sustainable beauty solutions. In many partner salons, you’ll find Authentic Beauty Concept refill bars, encouraging clients to reuse and refill for a more sustainable approach to everyday beauty. Rooted in pampering rituals, their in-salon Memento services help hairdressers bring out their client’s inner beauty through a unique sensorial journey with premium ingredients, blissful products and a relaxing, spa-like experience. Clients choose the perfect service depending not only on their needs, but also on their mood.

With this commitment to authentic hair, slow living, pure formulas and mindful experiences, Authentic Beauty Concept are delivering a premium and vegan alternative that’s powered by naturally derived ingredients. A perfect example? The elevated Replenish range, relaunched to deliver intensive repair to enhance and restore damaged hair. Infused with powerhouse ingredients, including sustainably sourced Laos rice water and shea butter, the line-up replenishes and strengthens without overburdening the hair. But it’s not just what’s in the bottle that’s been improved; its sustainable packaging now includes Braille print and a NaviLens code for better accessibility for blind and visually impaired consumers.

Authentic Beauty Concept is a movement – hairdressers and artisans sharing the same values that build on today’s beliefs and individual experiences. The mindset is ‘be yourself’ – real, direct and open. Honesty is attractive; individuality and character are what gives us beauty. 

Loose textures, carefully created canvases for beautiful hair and styling products with a ‘no styling’ approach that almost invisibly enhance hair – it’s all about building on the natural beauty that already exists. Effortless in every way, perfectly imperfect, crafted quality… and beautiful, touchable hair.

Do you crave a different approach? One that’s still premium but that enables you and your client to block out the noise of the busy world around, creating moments and experiences worth remembering? Are you looking to belong to a community that shares, supports, empowers, frees? It’s the natural choice – join the #AuthenticBeautyMovement.

Cosmic Blow Dry Jelly

Co-created with global advocate Juliette den Ouden to meet the demands of salons, fashion weeks and beyond, this multitasker delivers everything from airy, voluminous blowdry looks to sleek, structural wet finishes, thanks to its non-sticky, flake-free finish – all while protecting hair from heat up to 230°C.

Glow Spray Serum

Think pink with this multi-functional ‘guardian angel’ for hair. Glow Spray Serum was created to protect hair colour and vibrancy, leaving hair healthy, strong, shiny and protected year-round, thanks to its UV Protection Booster. A must-have for colour maintenance.

Replenish Split End Remedy

Housed in an on-trend butter yellow tube, this restorative leave-in balm in the relaunched Replenish range boasts plant-derived sealing technology that seals split ends and reduces frizz with 230°C heat protection too.

Do what feels natural – join the #AuthenticBeautyMovement at authenticbeautyconcept.co.uk
and follow @AuthenticBeautyConceptUK

What We Loved About The Moroccanoil Collective 2025

What We Loved About The Moroccanoil Collective 2025

What We Loved About The Moroccanoil Collective 2025

Creative HEAD hit up Las Vegas with Joy Salon Services – this is what we brought back (along with a lot of merch)

by AMANDA | INFORM

There are plenty of reasons to visit Las Vegas – Elvis impersonators, 24-hour casino buffets, quickie weddings – but Moroccanoil give their community an irresistible cause… The Collective! This is an inspirational event to drive both creativity and business, while also including the brand’s Global Hair Competition and plenty of fun (think pool parties and club nights sprinkled in among the workshops).

Joy Salon Services, the UK distributor of Moroccanoil, hosted a contingent of stylists and salon owners, along with Aston & Fincher, at this second Collective event, at the jaw-dropping Fontainebleau. And no one left disappointed – this is what blew us away from The Collective event this year…

Gareth Williams and Oana Cioufu

The Workshops

Attendees had the opportunity to choose from an amazing array of practical workshops, and we got to sit in on four belters. Starting with Nancy Dobell’s The New Normal – she’s the senior global director of business and brand development at Moroccanoil we got a brilliantly helpful insight into consumer beauty and shopping trends and how salons can maximise the opportunities they present – Nancy had even devised an exclusive AI programme to help attendees come up with service menus around key calendar dates and themes.

On the subject of AI, Social Beauty Makers podcast host, Gordon Miller, lifted the lid on how best to maximise the different AI platforms out there, showcasing both the creative opportunities (animating still imagery) and the business possibilities (we met his AI assistant, Mary!).

Curl Explosion with Greg Gilmore and Tatiana Dudley shared some wonderfully useful techniques and tips for textured clients, while the UK’s Gareth Williams (joined by Oana Cioufu) revealed some dimensional blonde techniques that anyone in the audience could take straight back to the salon and start earning from.

Nicole Wilson, Global Hair Competition winner 2023

The Opportunity

The Collective includes Moroccanoil’s Global Hair Competition, with the finalists given the chance to present a collection on stage and work with theMoroccanoil team backstage at the iconic Eurovision. The overall winner? Well, they scoop $10,000, a salon retail package worth $5,000 and $2,500 of education at the Moroccanoil Academy in New York. Not bad at all – in 2023, Nicole Wilson from Northern Ireland was the winner and presented her models on stage this year in Vegas.

Global Hair Competition winner 2025 Tatiana from Puerto Rico, with Antonio Corral Calero

The Community

With a serious number of global attendees, there’s the chance to engage with salon owners and independent stylists from around the world. The support from the brand is felt throughout, and audience members we spoke to discussed how being part of Moroccanoil truly felt like a family, with pees that share ideas and lift up others. And there was no better example than the reaction to the Puerto Rico’s @tati.hair.magic winning this year’s Global Hair Competition – flags and vuvuzelas aplenty!

Robert Ham and Kevin Hughes

The Fun

We cannot undersell just how much fun the Moroccanoil team seems to be having on stage at the evening hair presentations. We’re talking choreographed dances, comedy skits, dream sequences with forest nymphs and a giant AI horse… props to senior vice president of global education, Robert Ham; global creative director, Antonio Corral Calero and vice president of artistry, Kevin Hughes, for being so game (and often in sequins, too!).

Oh, and the welcome pool party, with pina colada ice lollies in the brand’s iconic blue and inflatable Moroccanoil bottles? Yes, that’s how to welcome your guests with style.

The Merch!

The pop-up shop meant that you can put a serious dent in your credit card with all that azure-coloured merchandise – from cosy hoodies (good when the aircon was fierce) to silky dressing gowns to tie-dye tote bags, there was a plethora of goodies to shop (or win, with everyone receiving a voucher to play prize-laden games). Again, this all added to that community vibe, a sea of blue greeting you every time you arrived for the next happening. Very clever indeed…

Abby Whittaker on mic

Oh, and a shout out to Abby Whittaker, director of education for Joy Salon Services, who flew the UK flag on stage during a breakout panel discussion on reputation and education in hairdressing… and received some brilliant audience reaction too!