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The It List’s Salon Stylist, Norman Boulton, has Decided to Become His Own Boss
The It List’s Salon Stylist, Norman Boulton, has Decided to Become His Own Boss
One month into the transition, Norman shares stories of running his own business, chasing his dreams and building on his hard work at Not Another Salon to become his own boss
by CAITLYN | CONVERSATIONS
Norman Boulton’s journey is one of reinvention and the pursuit of authenticity. Transitioning from winning the Creative HEAD It List Salon Stylist award while working at the iconic Not Another Salon to becoming his own boss at Glitterdoll Balayage in Highgate brought new challenges and opportunities. One month into the transition, Norman shares his lessons from carving out his own path for stylists considering a similar leap.
Leaving the vibrant energy of Brick Lane behind was no small decision. Norman had built a reputation at Not Another Salon, a space as colourful and creative as his own approach to hairdressing. Founded by Sophia Hilton, the salon was not just a workplace but a source of inspiration. “I’ve always admired Sophia,” Norman says. “She built something truly iconic, and I learned so much from being part of her team.” But when the time came to step out on his own, Norman knew it was the right move. “I’d been thinking about it for years,” he admits. “I waited a long time for this opportunity and jumped when it came.”
Setting up shop in Highgate, known for its quieter charm and North London clientele, marked a stark contrast to his previous environment. “It’s a completely new area for me,” he explains. “I had no expectations about who would follow me.” Instead of dwelling on what he was leaving behind, Norman focused on creating a warm, welcoming space that would attract a fresh clientele. “I wanted people to feel like family when they walked through the door.”
The transition to running his own business came with its fair share of challenges. From creating his own booking system to navigating the financial realities of being self-employed, Norman faced a steep learning curve. “The uncertainty was the hardest part,” he admits. “You’re not just doing hair anymore – you’re running a business.”
Fortunately, he found support in the form of an accountant specialising in the hair industry. “She’s been incredible, helping me figure out the whole tax thing, which is so confusing,” Norman explains. This support allowed him to focus on growing his clientele while easing the logistical burden of managing his finances.
Social media also played a pivotal role in his early success. Having built a loyal following over eight years of consistent posting, Norman leaned on Instagram to spread the word about his new venture. “What you put into it really is what you get back,” he says. “You just need to keep it authentically you.”
Norman began posting regularly when he first started at Not Another Salon, inspired by its reputation as a social media trailblazer. “It was so iconic, especially when it first opened,” he recalls. “I wanted to have a page of my own work and my own messages.” His dedication to creating high-quality, engaging content has paid off in spades, helping him build a personal brand that extends far beyond the salon.
Now, as his own boss, Norman’s Instagram plays a pivotal role in his business strategy. “Social media has changed my life,” he says. “I’ve been able to get booked in America with my reach.” From showcasing his latest work to connecting with new clients, his online presence is a cornerstone of his success. Norman even dedicates one day a week to social media and admin tasks, ensuring his content remains fresh and engaging. “You’ve got to give it the attention and love it deserves,” he adds.
As Norman adjusts, he has discovered the importance of balance. Initially, he filled his schedule to capacity, eager to establish himself. “I was in a scarcity mindset at first,” he confesses. “I overbooked myself just to feel secure.”
However, with time, he realised that structure was essential for sustaining his energy and creativity. Norman now dedicates one day a week to admin tasks, which allows him to be fully present with clients during salon days. “When I’m with clients, I’m 100 per cent there. And when I’m doing admin, I give it the attention it deserves,” he explains
This approach has not only helped Norman manage his workload but has also opened the door to new opportunities beyond the salon.
While his initial focus was on building a client base, opportunities for education have started to flow in naturally. “In the past few weeks, brands have reached out to me,” he says. “It’s amazing how quickly things are happening now.” For Norman, these opportunities represent the next stage of his career. “Education makes my inner child so happy,” he adds. “Some of my best career moments have been while teaching.”
Education has always been a passion for Norman and now he’s embracing it more than ever. Inspired by industry icons like the owner of Not Another Salon, Sophia Hilton, and colourist Lesley Jennison, Norman is carving his own path in this space. “Sophia and Lesley are just so cool,” Norman says. “They make it look so effortless. Watching someone who’s dedicated most of their life to their career is so inspiring.”
Sophia’s ability to juggle salon ownership and education left a lasting impression on Norman. “I’ve learned so much from her approach,” he shares. “She’s shown me what’s possible when you’re passionate and committed.”
At the heart of Norman’s journey is his commitment to authenticity. From his vibrant social media presence to the intimate relationships he builds with clients, staying true to himself has been the cornerstone of his success. “I love what I do, and I think that passion resonates with people,” Norman says.
His Instagram reflects his creativity and personality. “It’s a mix of hairdressing, humour and colour work,” he explains. “It’s a way to show who I am and connect with people on a deeper level.” For Norman, being authentic isn’t just a strategy – it’s a way of life.
“Greatness doesn’t come from your comfort zone,” he says. And for Norman, the leap into independence has been worth every step.
