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“This Is More Than Just A Salon; It Is A Beautiful Place That We Look Forward To Being In Every Day” – Ursula Moore On Bond’s New Location
“This Is More Than Just A Salon; It Is A Beautiful Place That We Look Forward To Being In Every Day” – Ursula Moore On Bond’s New Location
The founder of Bond shares all about the larger space, designed with both the team and clients in mind.
by CREATIVE PROJECTS
|Located in the heart of Shoreditch in the serene and picturesque Arnold Circus you’ll find the new Bond salon space. An upgrade in size from the previous iteration, founder Ursula Moore felt it was time to expand and offer clients something new. “I had noticed this location a few years ago and always envisioned it as an ideal spot for a hair salon,” she shares. Packed with unique charm away from the bustling Shoreditch High Street, it gives clients a fresh hairdressing destination that stands out from the crowd.
The first salon, designed by Jenny at Milk Design, featured a modern deco aesthetic that was both minimalistic and warm. When considering the new interior, Ursula knew it was crucial to carry over this design ethos to the new location, as it is integral to the brand identity. “The colour scheme throughout is feminine with a strength to it, striking a perfect balance between elegance and resilience,” she comments. She opted for timeless, durable elements such as oak wood furniture, alongside timeless classics, such as The Adria II styling chair from Takara Belmont. The inclusion of black worktops, fixtures, and fittings throughout adds an edgy sophistication.
The lie-down wash beds, designed in collaboration with Max Woodall, are also a highlight of the salon and unsurprisingly have gone down a storm with clients. “It was important to us that the hair wash experience is something to look forward to,” Ursula explains. “Additionally, I had the backwash area elevated slightly so that taller individuals, like me, do not have to crane over while shampooing, making the process more comfortable for both clients and stylists.”
Spanning three floors, the new location also offers an abundance of natural light, especially on the top floor, which is used for styling. It features two large skylights and windows running the full length of one side of the room with a beautiful view of the park opposite.
To deliver a calm environment for both team and clients, Bond specialises in personalised one-on-one services with longer appointment times. This ensures that when working on a client’s hair, stylists dedicate their full attention exclusively to the client, even during hair colour processing. This also reduces wait times, delivering a totally serene experience.
“I aimed to create an environment that would be enjoyable not only for our clients but also for our team,” Ursula says. “This is more than just a salon; it is a beautiful place that we look forward to being in every day.”
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