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How to Offer Blondes The Best Of Both Worlds

How to Offer Blondes The Best Of Both Worlds

Aug 20, 2024 | EXPLORE, HOME EXPLORE, TECHNIQUES, TECHNIQUES HEADER

How to Offer Blondes The Best Of Both Worlds

Siobhan Jones shares her freehand balayage technique for the perfect pairing of softness with high coverage

by AOIFE | TECHNIQUES 

L’Oréal Professionnel Paris global ambassador Siobhan Jones shares the perfect technique for delivering high-coverage blonde, using freehand balayage free weaving. “This technique is perfect for anyone who loves the softness of balayage, but is looking for the coverage of foils,” says Siobhan. 

Dia Light Formula
Contour: 10.18 with 9vol
Roots: 8.21 with 9 vol
Mid-lengths: 9.21 + 9.82 with 9 vol
Ends: 10.18 with 9 vol  

Siobhan Jones freehand balayage

Get the look  

Step 1: The model’s hair is a natural base seven. Start by parting hair in a classic sectioning pattern. 

Step 2: Starting at the hairline, take a diagonal section and weave, then use the edge of the tint brush and paint L’Oréal Professionnel Paris Blond Studio Purple Lightening Balm from root to tip. Use your hands to push it down the hair shaft.

Step 3: Join the hair let out from underneath and saturate to the ends, using your hands to push in the balm which will guarantee a nice, bright lift.

Step 4: Repeat this throughout the sides, weaving, painting and saturating the hair.

Step 5: Move diagonally off the parting, starting on the hairline to create a beautiful contour.

Step 6: Moving through the parting on a diagonal angle, use the free weaving technique, which will give a graduated, yet full coverage effect.

Step 7: Repeat this technique throughout the back diamond section on a diagonal. Once you reach the desired lift, gloss over with a Milky Tea toner using L’Oréal Professionnel Paris Dia Light for a beautiful, high-shine blonde.

Step 8: To finish, apply L’Oréal Professionnel Paris Pli to the hair and blow dry smooth and dress with a wide barrel tong for a soft wavy finish.

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Why Are We Not Talking About The Industry’s Biggest Exclusion Barrier?

Why Are We Not Talking About The Industry’s Biggest Exclusion Barrier?

Jul 31, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM

CATEGORIES > INFORM

Why Are We Not Talking About The Industry’s Biggest Exclusion Barrier?

Not Another Salon launches a pioneering initiative for Price Inclusivity

by | INDUSTRY NEWS

Sophia Hilton

Not Another Salon has been a driving force of inclusivity and innovation in the last decade. Since becoming the world’s first gender-neutral salon in 2017, then continuing to pioneer unique offerings such as silent haircuts and mirror-free experiences that went viral globally, Sophia Hilton, founder of Not Another Salon is taking a bold new step. 

“Inclusivity these days seems to focus so strongly on sexuality, gender, and race,” says Sophia. “While that is hugely important, in order to be truly inclusive we have to consider all aspects of inclusivity, and that includes economic access.”

Not Another Salon are proud to launch this new pioneering initiative, Price Inclusivity, becoming the first salon in the UK to offer a specific number of appointments each month at a reduced cost for individuals on low incomes. All clients have to do is provide an income statement or bank statement and make less than £25,000 a year. 

How It Works
Each month Not Another Salon will allocate a set number of selected appointments and services to be offered at a reduced price. These appointments are designed to accommodate individuals who would like premium salon services but may find them financially challenging. Availability will be on a first-come, first-served basis, to ensure fairness and equity.

Sustainable Quality and Commitment 
“It was tough to create these appointments because after all, we have premium prices for a reason,” Sophia adds. “Our team is among the most highly trained in the country, our rent is high as we’re in a premium location, and the products we use are the best money can buy. We’ve created a menu of appointments and services that we were able to reduce, while still making it viable to our business.” 

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Who Is Heading To The Wella TrendVision Awards Grand Final?

Who Is Heading To The Wella TrendVision Awards Grand Final?

Jul 26, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM

CATEGORIES > INFORM

Who Is Heading To The Wella TrendVision Awards Grand Final?

Wella Professionals names its TVA 2024 finalist lineup

by | INDUSTRY NEWS

Wella TVA

Wella Professionals TrendVision Award 2024 finalists have been announced. Finalists are set to compete at the UK & Ireland final in London on Monday 7 October; having been selected from their initial photographic entries, the finalists will take to the stage at Old Billingsgate, London. 

Hosted by Wella Professionals, the TrendVision Award showcases competitors’ creativity and craftsmanship and offers a platform to excel. The categories this year are Colour Visionary (the global category), Craft Visionary (local to UK & Ireland) and XPOSURE Creative Colour (for students only).  

With more than 600 guests expected on the night to celebrate the winners and runners-up, the event remains one of the most exciting moments in the hairdressing calendar, with finalists competing live on the day, before celebrating throughout the night. Not only will the exciting winner announcements take place, but guests can also expect a lavish drinks reception, gala dinner, exclusive hair shows – from leading Wella Artists including Jordanna Cobella and TONI&GUY – after-party, and a luxury gift bag to take home. 

Find the full list of finalists at wella.com

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Could This Be The Feature You’ve Been Waiting for?

Could This Be The Feature You’ve Been Waiting for?

Jul 10, 2024 | INDUSTRY NEWS, INFORM

CATEGORIES > INFORM

Could This Be The Feature You’ve Been Waiting For?

Fresha introduce a brand-new way to keep appointments adding up

by | INDUSTRY NEWS

Fresha waitlists

If you’re all too familiar with the frustration of booking changes and cancellations, then managing your salon bookings is about to get a whole lot easier. Salon software brand Fresha has introduced waitlists to ensure that you can keep the bookings coming, no matter what changes. 

Let the waitlist fill in those empty slots so you don’t have to worry about cancellations or changes in your schedule. Waitlists allow for better insight into your clients, ensuring you and your team members can make more informed business decisions factoring your most popular times and services. 

If you spot lots of clients joining the waitlist for time slots you don’t usually offer, you might decide to change your opening hours. 

Not being able to book on to the appointment slot they want to can be frustrating for your client, so introducing waitlists gives them a better user experience and helps make the booking process smoother, even if their ideal appointment isn’t available yet.  

 It’s not just cancellations that are covered by waitlists, but changes in yours and your team’s schedule. Now switching hours or moving around other appointments doesn’t mean you’re missing out. It simply opens up new booking slots, and if there’s anyone on the waitlist, they can book immediately. 

How does it work for clients?

As the client goes to book on your marketplace profile, they’ll see a ‘join waitlist’ button next to appointment slots that are already booked or unavailable. They can choose other times and dates that suit them, too, to give them the best chance at getting the appointment that works for them. 

They’ll simply get a text and email letting them know if the slot becomes available, and they can book right away. 

How can I manage my waitlist?

You get to decide who to offer the appointment slot to when it becomes available. Just choose between four options: 

First in line: Fresha notifies the client that was first to join the waitlist. 

Highest value: Fresha notifies the client who wants to book the most expensive service. 

Offer to all: Fresha sends an email and text out to everyone on the waitlist, and see who books first. 

Manual: You browse the clients on the waitlists and choose who to book. 

Waitlists can also help attract new clients too. Being fully booked tells them that your services are in high demand and drives a sense of urgency to get booked in. For existing clients that have a habit of booking sporadically, a text alert notifying them that a slot has become available could be the difference between getting them back in the salon or going elsewhere!  

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“Lighting Can Change Everything” – Photographer Vadym Yatsun Discusses Elevating Imagery With Experimental Lighting

“Lighting Can Change Everything” – Photographer Vadym Yatsun Discusses Elevating Imagery With Experimental Lighting

Jul 9, 2024 | EXPLORE, PORTFOLIOS

CATEGORIES > EXPLORE > PORTFOLIOS

“Lighting Can Change Everything” – Photographer Vadym Yatsun Discusses Elevating Imagery With Experimental Lighting

How accidentally moving to London and a chance encounter with the Trevor Sorbie team accelerated his career. 

 
Vadym Yatsun
Vadym Yatsun		 “I became a photographer by accident; I started my career as a musician. I needed photos for my work but struggled to get a good photographer, so I started doing photography, and then it just took off for me. That was more than 10 years ago now! In Ukraine we didn’t have any photography schools, so I was trying to find information on the internet, and I had to just analyse all the shoots I saw; how the lighting could work, where the lights were placed, how they could be directed – and that’s how I developed a good relationship with lighting.  

I’m always prepped, but slight differences on set might change everything quite significantly. This is what I love about the creative process – it starts by working on the presentation, with the mood board, storyboard, all the looks, hairstyles, makeup and so on. Everything is carefully planned and I’m happy with how it changes on a set. The model will bring their own energy, and everything may change, but this is the magic that fascinates me. 

 

 
Vadym Datsun
Vadym Yatsun
“I became a photographer by accident; I started my career as a musician. I needed photos for my work but struggled to get a good photographer, so I started doing photography, and then it just took off for me. That was more than 10 years ago now! In Ukraine we didn’t have any photography schools, so I was trying to find information on the internet, and I had to just analyse all the shoots I saw; how the lighting could work, where the lights were placed, how they could be directed – and that’s how I developed a good relationship with lighting.  

I’m always prepped, but slight differences on set might change everything quite significantly. This is what I love about the creative process – it starts by working on the presentation, with the mood board, storyboard, all the looks, hairstyles, makeup and so on. Everything is carefully planned and I’m happy with how it changes on a set. The model will bring their own energy, and everything may change, but this is the magic that fascinates me. 

 

Vadym Yatsun

Image one, Image two

I like complex stuff. The more complicated it is, the more interesting it becomes. I think lighting is one of the most complicated parts of photography. I’m a control freak and shooting with daylight is something that you cannot control. It just drives me nuts, which is why lighting is a good thing! 

“I like challenges, I find this work challenging and that’s what brings something special to my life.”

Since working in the hair industry, there have been lots of learning experiences. I believe that all photographers and people on set should know almost everything about their colleagues and the specifics of their work. As soon as I got into the industry, I started communicating with my colleagues, hairstylists, and make–up artists. I learned everything about their processes – which hairstyle should be the first, what would be the next, all and all the processes working with wigs. Now I love wigs most of all, because they make everything flexible.  

Vadym Yatsun

Image three, Image four

Getting into the UK hairdressing scene was an interesting development, as I had worked with lots of hair brands and hair magazines in Ukraine. I love hair because it creates shapes – it can save simple looks or fashion shoots! I moved to London two years ago by accident. I wasn’t supposed to move here, but I started looking for different people to collaborate with, to get a job, and any connections, and then the Trevor Sorbie team found me. I followed someone from the team, and then they followed me, which led to being invited to shoot their new collection. And that’s how things started in London! 

Vadym Yatsun

Image five, Image six

My first career highlight was this cover story for Schon! magazine with Indira Varma. She was in Game of Thrones and this was the first magazine shoot with a big budget, big sets and big brands. It was really lovely to have the trust of quite an important magazine. 
This shoot for Paper magazine was quite cool. The last couple of years changed my life completely, and they also changed my approach completely. 

My first career highlight was this cover story for Schon! magazine with Indira Varma. She was in Game of Thrones and this was the first magazine shoot with a big budget, big sets and big brands. It was really lovely to have the trust of quite an important magazine. 

This shoot for Paper magazine was quite cool. The last couple of years changed my life completely, and they also changed my approach completely. 
Vadym Yatsun

Image seven

This was another image for Schon! magazine, with hair by Paul Donovan. This was the second shoot and I love collaborating with this magazine because they trust me a lot. It’s something that rarely happens, but they just trust me 100 per cent so I can experiment. We were using layers of colour filters in front of the lens, changing and distorting the image; sometimes my work is not about lighting, it’s about the effect that we can give, about the layers and layers that can be placed in front of the lens. This sometimes brings unexpected results, which is also cool, and it is also part of the challenge because you never know what will happen. It’s a shoot I love, because that was the first experiment with this layering of colour filters and it was then I decided it will be part of my work and have my personal, distinctive, recognisable style. 

Image eight

This was an amazing collaboration with one of my favourite make–up artists, Sophia Sinot, she’s worked with a lot of big talents and so that was a collaboration for Elle Ukraine, with hair by Trevor Sorbie’s Tizi Dima. I love this shoot because there was a lot of playing and experimenting with flowers and working with lots of effects, such as reflecting from different surfaces. We had this amazing piece of silver film that was giving a water-like effect with the light reflecting off.
Vadym Yatsun

Image nine

This image, with Ross Kwan on hair, we had lots of stuff that the set designer brought, and then he found this piece of rubbish downstairs and it reminded me of the shape of an eye, so he wrapped it in a piece of cloth, and that how it became the shape you see in the background. We placed it behind the model, and it worked perfectly with all the lighting, and changing the gradients, and it was cool. 

Lighting is something that always goes with me, it’s something that can change every set – you don’t need anything sophisticated, just the white cove, and lots and lots of lights.

Credits

Image one
Hairstylist: Tizi Dima
Stylist: Yana Chaplygina
Stylist assistant: Naa-Okailey
Make-up: Julia Leshanich
Model: Liam Elias

Image two
Hair: Tizi Dima
Stylist: Ignacio de Tiedra
Make-up: Sofia Sinot 
Make-up assistant: Carolynska
Nails: Giulia Oldani
Set design: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Model: Galina Arkhi
Photography assistant: Nicola Sclano

Image three
Hair: Ross Kwan
Stylist: Ignacio de Tiedra
Make-up: Mona Leanne
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Nails: Guilia Oldani
Model: Cecília Gama
Photography assistant: Nicola Sclano 

Image four
Hair: Tizi Dima
Stylist: Yana Chaplygina
Stylist assistant:Naa-Okailey
Make-up: Julia Leshanich

 

Image five
Hair: Paul Donovan
Hair assistant: Jessica Kell
Stylist and art direction: Ignacio de Tiedra
Stylist assistant: Enol Garçon
Art direction: Margo Mayor
Make-up: Justine Jenkins
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Model: Indira Varma
Nails: Mica Hendricks
Photography assistant: Simeon Asenov, Leo Corfu

Image six
Hair: Danilo Giangreco
Photography assistants: Iryl Mugas, Nicola Sclano
Stylist: Adele Cany
Stylist assistant: Cordie Watson
Make-up: India Rawlings
Model: Rahi Chadda
Set design: Sam Edyn
Set design assistant: Jeremy Rwakasiisi

Image seven
Hair: Ross Kwan
Stylist and art direction: Ignacio de Tiedra
Stylist assistant: Khem Sharu
Art direction: Margo Mayor
Make-up: Nency
Nails: Mica Hendricks
Gaffer: Zadek T
Photography assistant: Joseff Williams
Model: Jiayan Yao

Image eight
Hair: Tizi Dima
Stylist: Ignacio de Tiedra
Make-up: Sophia Sinot
Make-up assistant: Carolynska
Nails: Guilia Oldani
Set design: Sam Edyn
Model: Tanatswa
Set designer assistant: Jeremy Rwakasiisi
Photography assistant: Nicola Sclano


Image nine
Hair: Ross Kwan
Stylist: Ignacio de Tiedra
Make-up: Mona Leanne
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Nails: Guilia Oldani
Model: Reny
Photography assistant: Nicola Sclano 

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