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Custom lace front wig for the Met Gala 2022, with colour by Jason Hogan
Dearest readers… Whether you are a Bridgerton fanatic, a member of the Polin fandom or have never watched an episode at all, you’ve most probably come across Nicola Coughlan at some point in the past few years. From Derry Girls to Big Mood, she has a knack of creating ‘wow’ moments that love to go viral. That’s in part due to her role as Penelope Featheringtonin the Netflix hit Bridgerton, and also because she enjoys an exploratory sense of style that captures attention online and on social media.
One of the more misunderstood parts of my job is the ‘style journey’ as I like to call it, which myself and other glam team members craft through the unique partnership we create with our clients. Almost everybody has a personal sense of style but when one also has a public-facing life, there often isn’t time to take care of hair, make-up and wardrobe choices when carrying out duties that come with the role. That’s where professionals come in…
Going red for the Barbie premiere in London
Met Gala 2022
However, where it gets particularly exciting is when my clients want to go a step beyond the expected and craft a style iconography. I’ve worked with a breadth of talent over the years; many like to execute minimal changes to their personal style and have us perform only that, as best we know how for them. Then others want to push the boundaries of style, which for any creative is a form of pure joy. Nicola has always been someone with a love of style and the courage to be dynamic. We met – along with make-up artist Neil Young, stylist Aimee Croysdill and nail technician Michelle Class – on a photoshoot for Refinery29 in 2020. Nicola was already established thanks to her role in the hit show Derry Girls, and was due to appear in the debut season of Bridgerton. We had no idea how big that show would become nor the importance of the role of Penelope Featherington within the Bridgerton universe!
Halley Brisker
It often takes time to discover what our clients’ goals are when working with glam teams. In the nearly four years we’ve worked together as a team of creatives alongside Nicola, we’ve created looks that have incorporated extensive product knowledge – from the oily, sleek locks for the SAG Awards to textured, A-line bobs at The Baftas. Hair piece sourcing for faux bangs at front row shows for Miu Miu in Paris and braided hair bows for the Stylist magazine awards in London. We’ve experimented with colour too; Nicola went red for the Barbie premiere in London and with the custom-coloured lace front wig I created for Nicola at the 2022 Met Gala, Jason Hogan at Josh Wood Atelier painstakingly coloured it to complement a bespoke Richard Quinn dress.
Halley and the glam team at work behind the scenes
Stylist Magazine Awards, 2022
Throughout this incredible style journey we’ve gone on together, the thread that has been a relative constant has been Bridgerton, which has just launched its third season. That instalment sees Nicola’s character take centre stage in the plot, to become… nope, I’m not giving anything away!
It’s no coincidence that as looks go, the hair finish in New York was one of our most straightforward; sometimes we ‘grow as we go’. Of course, I have no idea what the future looks like for Bridgerton or Penelope, but to see hundreds of fans turn out for Nicola was a special moment and a perfect opportunity to create simple, elegant looks for this milestone moment.
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Sophia Hilton
Not Another Salon is fizzing up its colour services by partnering up with Coca-Cola on the Flavour Parlour. The pop-fuelled pop-up – on between 6 to 8 June – uses iconic Coca-Cola flavours as inspiration for colour transformations. And yes, Dua Lipa’s beloved Cherry Coke is on the menu…
But it’s the new Coca-Cola Lemon, alongside an improved recipe for Cherry, that’s fuelling tie-up. Salon owner Sophia Hilton has a VIP space downstairs in the salon that’s exclusively themed with eye catching seating to themed mirrors with witty quotes, as well as that all important selfie station.
Coke Cherry – a rich and luxurious looking red ranging from a deep dark shade that reflects black and blood red, to shiny crimson with touches of magenta. “We’re obsessed with Dua Lipa’s cherry red hair revival,” says Sophia, “but we can’t resist a throwback of Cheryl circa 2010 with this exact tone, or Rihanna also in 2010 with her bright cherry.
Coke Lemon – the ultimate bright summer yellow vibes, from pop art bold to lemonade subtle.
Coke Zero Sugar – a rich brunette with warm sweet undertones of red and gold.
Coke Vanilla – a blend of buttery and icy, delivering a delicate combination of warm and cool.
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Syd Hayes
Sam Burnett
Jody Taylor
Paula McCash
Arif Arikan
Georgia Freeman
Exaucè Imbo
Annabel Payne
“I like having clean cuts. Very precise, very detailed, very unique”
– Exaucè Imbo
“I love the idea of doing sessions styling, I think it gives you a chance to take something back to your clients in the salon”
– Annabel Payne
“I wanted to do hairdressing from a really young age, it was always a passion, I was always running around with a comb and a brush”
– Arif Arikan
“Normally I like creating a very natural textured look, but that’s what I’ve loved about today, it’s really pushed me out of my comfort zone”
– Georgia Freeman
CREDITS: A Creative HEAD shoot in partnership with BaByliss PRO
Hair: Sam Burnett, Paula McCash, Jody Taylor, Arif Arikan, Georgia Freeman, Exaucè Imbo, Annabel Payne (with Ellie’s cut and colour by Ernie Mažonatie at Hare & Bone). Led by Syd Hayes
Make-up: Elin Jones, Manabu Nobuoka
Models: Alex (@alex.rennick), Ali (@nazgotroach), Ash (@ashdouglasbmx), Ellie (@elliefelicityclarkson), Elly (@pirate.quinn), Karan (@karan_official1), Kurtis (@kurtis0connor), Robyn (@ robn_roll), Rocco(@roccobrivati) and Rose (@jensenroro), at Autumn Jensen Casting
Portraits and action photography: Jared Beck
Photography assistants: Pierre Lequeux, Morgan Shaw
Behind the scenes and Polaroid photography: Harvey Williams-Fairley
Digital technician: Brian Clever
Production: The Creative Partnerships division at Creative HEAD
Shot on location at Harrow skatepark
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Victoria Panting
The biggest mistake I see is hairdressers not taking enough time in the consultation to thoroughly understand the investment the client has in their hair. To clarify, when we are talking about ‘investment’, in this scenario we are talking about the financial investment and time invested. It is vital to understand this from the perspective of your client from the get-go to prevent any change of direction mid-appointment.
Let’s start with financial investment. This topic should always be handled sensitively, and I always like to give a personal tip – do not judge a book by its cover.
Have an open conversation with your client about how much they have budgeted for their hair today; this will help you understand their financial comfort level. By having this conversation, you may find that what they want to achieve doesn’t sit within their budget,
so it allows you to recommend an alternative service.
Other things to consider when discussing financial investment in hair with your client are how much your client has budgeted for haircare to maintain their colour. This means it’s more important to educate your client on the importance of home maintenance.
It’s also important to find out how often your client can afford to visit the salon for colour refreshes. Recommend a service with maintenance that matches their budget.
Next, let’s consider investment in time. How much time can your client invest in their hair? Today – if they are tight on time, can we achieve what they want within that time?
This also relates to appointment frequency – ask yourself will this service require a monthly visit to the salon, is this a realistic expectation for your client? If not, will an alternative service provide the longevity your client is looking for?
Finally, can you recommend any retail products which will help the client to maintain their look at home at a time and frequency that suits them? Setting realistic expectations when it comes to ‘investments’ is vital to a happy client.
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Chris Appleton
Sofia Vergara
It’s no secret that blondes are big for business all year round but as trends evolve, how can you capture the attention of clients and keep them coming back for more? Enter lived-in blonde, the colour trend of the year which is coveted by celebrities and offers ender possibilities for bespoke colour placement to suit every client’s needs.
“One of the biggest trends right now is the lived-in blonde. It is a very popular look with celebrities, very sought after in the salon, and it’s a trend that isn’t going anywhere,” says global Schwarzkopf colour ambassador, Chris Appleton, highlighting the enduring appeal of this captivating style.
Chris Appleton with Sofia Vergara
Capturing the essence of this sought-after shade, Chris delivered a complete colour transformation for global Schwarzkopf ambassador, Sofia Vergara, who transitioned from a deep brunette to a beautiful, lived-in blonde. Drawing upon his unparalleled expertise, Chris has revealed the techniques and products that brought this colour creation to life.
Central to Chris’s technique is the careful colour placement to frame the face and accentuate its contours. “What is great about the lived-in look is that it really frames the face,” he comments. By strategically placing brighter pieces around the face, Chris achieved a flattering contrast with the natural root throughout the back, adding depth and dimension to the overall look.
To create Sofia Vergara’s radiant lived-in blonde transformation, Chris used a carefully curated selection of Schwarzkopf Professional products, each tailored to deliver exceptional results.
Colour 1 (Foils): IGORA ROYAL Highlifts 12-0 + 12-1 (1:1) + IGORA ROYAL Developer Oil 12% | 30 Vol. (1:1)
Colour 2 (Face Frame): BLONDME Premium Lightener 9+ + BLONDME Premium Developer 2% | 7 Vol. (1:2)
Colour 3 (All Over): IGORA VIBRANCE 5-4 + 7-4 + 6-0 (1:1:1) + IGORA VIBRANCE Activator Lotion 1.9% | 6 Vol. (1:1)
Colour 4 (Toner On Face Frame): BLONDME Pastel Toner Ice Irisé + Biscuit (2:1) + BLONDME Premium Developer 2% | 7 Vol. (1-1)
As striking as it is sophisticated, Chris’s innovative use of Schwarzkopf Professional colour has created a truly bespoke lived-in blonde for Sofia. By personalising the style with strategically placed money pieces, he has elevated Sofia’s hair to new heights of elegance while remaining bang on trend.
For hairdressers looking to expand their expertise in the lived-in blonde trend, consider Sofia’s transformation the ultimate inspiration. By mastering the techniques and products used in her stunning makeover, you too can unlock endless possibilities for your clients’ hair stories.
Explore the full product portfolio online, including all the new looks, services and ambassador tips and tricks at schwarzkopfpro.com.
Trichologist Mark Blake shares the lesser-known facts that could help you deliver a better scalp service to your clientele.
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Company named as ambassador for national centre to help SMEs such as salons