Document
explore news CONVERSATIONS HEADER Creative head x authentic beauty concept techniques header inform home inform freelance content connect home connect inform header home explore documents header creative projects header
The House Of Keune Welcomes Sorbie

The House Of Keune Welcomes Sorbie

The House Of Keune Welcomes Sorbie

All Trevor Sorbie salons will also transition to Keune Colour

by AMANDA | INFORM

A year after first partnering, Trevor Sorbie salons and Keune are launching a new salon concept inside The House of Keune in London.

In addition, all Trevor Sorbie salons will be switching to Keune Colour, strengthening the creative and education alignment between both brands.

The new concept salon will offer a setting built around creativity, collaboration and culture, with sorbie at The House of Keune representing the next step in their collaboration, pitched as a blend of Trevor Sorbie’s heritage of artistry and education with Keune’s commitment to supporting the professional hairdresser. A full brand launch is planned for early 2026.

Bree Davie, Trevor Sorbie and Darren Potter, Keune

“Our partnership with Keune has grown naturally through shared values: creativity, education and putting people first. Sorbie at The House of Keune is a concept shaped by those values, a collective for modern hair culture where craft meets freedom and individuality meets community,” said Bree Davie, chief executive of Trevor Sorbie International. “Choosing Keune Colour across all of our salons is a continuation of this alignment, giving our teams tools and innovation that support their craft and the experience we want to deliver.”

“The introduction of Keune Colour across Trevor Sorbie salons reflects our shared commitment to excellence, creativity and innovation,” added Darren Potter, general manager of Keune UK & Ireland. “The launch of sorbie at The House of Keune is a truly significant moment for both brands. It represents artistry, community and the exciting future we are building together.”

Timely Unveils New Financial Literacy Education For Salons

Timely Unveils New Financial Literacy Education For Salons

Timely Unveils New Financial Literacy Education For Salons

New course aims to strengthen businesses as a major report highlights cracks in the industry

by AMANDA | INFORM

In a bid to tackle the growing financial instability facing the hair and beauty sector, Timely has teamed up with financial education platform The Curve to launch a new seven-part financial literacy course designed specifically for salon owners, freelancers and solo practitioners.

Hosted on Timely’s online platform, the course aims to give professionals the tools to price sustainably, manage profits and build long-term resilience. It follows the release of a joint report Is Beauty On The Brink?, which uncovers the alarming extent of the industry’s financial fragility.

According to the findings, 21 per cent of UK salons are operating at a loss, while two in five could face closure within a year without intervention. Despite powering a £30 billion industry and supporting almost half a million jobs, thousands of microbusinesses are working on margins so tight that a single no-show or rent increase can threaten their survival.

The report also reveals that many professionals undercharge to stay “affordable”, while rising costs and unpaid admin time push earnings close to, or even below, minimum wage. The pressures, experts warn, remain largely invisible to policymakers despite posing a risk to high-street vitality and employment.

“Financial literacy is a lifeline,” said Sophie Hallwright, co-founder and co-chief executive of The Curve. “By giving beauty professionals real financial confidence, we help them secure their futures.”Timely’s UK&I managing director, Oliver Smith, added,Far too many practitioners are forced to try and survive on unreasonable margins, [but] this sector is resilient. With the right education and support, it can thrive again.”

Revealed: New HMRC Guidance On Rent-A-Chair Models And Employment Status

Revealed: New HMRC Guidance On Rent-A-Chair Models And Employment Status

Revealed: New HMRC Guidance On Rent-A-Chair Models And Employment Status

Fresh assistance from government comes as many salons consider changing their employment models to survive increasing costs

by AMANDA | INFORM

HMRC has unveiled new guidance in a bid to help hair businesses determine employment statuses for tax purposes.

The new guidance is focused particularly on those using the ‘rent a chair’ model, where hair professionals pay an agreed fee or percentage of their income to use a chair or space within a salon.

Developed in collaboration with industry stakeholders, the guidance includes information about common working practices and how they relate to employment status. Included is the HMRC’s Check Employment Status for Tax (CEST) tool, designed to help determine whether an individual is employed or self-employed for tax purposes.

HMRC has described its guidance as user-friendly” and includes examples of common scenarios that indicate whether an individual might be employed (such as having set working hours determined by the salon) or self-employed (such as setting their own prices and maintaining their own client list). 

The new guidance responds directly to requests from the industry for clearer, sector-specific information at a time when an increasing number of salons are exploring the move to rent-a-chair and collective models, in part due to the increased costs associated with running an employment model following the Autumn Budget.

“We understand the hair and beauty industry operates with various working arrangements, and it’s vital that both salon owners and professionals get their tax status right,” said Kelvin Shorte, deputy director, Taskforces & Specialist Compliance, HMRC. “Whether you’re a salon owner with staff or someone who rents out chairs in your premises, this guidance will help you understand your obligations, so you can get your tax right first time.”

Included in the guidance is a new video, clarifying that employment status isn’t a matter of choice and outlines the different tax obligations for employed and self-employed individuals. It also includes information about VAT registration requirements and the importance of written agreements when renting salon space.  

Blondes Mean Business

Blondes Mean Business

Blondes Mean Business

Harness your salon’s superpower with exceptional colour education from L’Oréal Professionnel Paris

by AMANDA | INFORM

Inside your business is a superpower – professional colour – but are you making the most of it? And are your team members – the salon’s heroes wearing their colour aprons! – armed and ready with the skills they need to power up your blonde business this summer? Continuous learning is the key to unlocking true artistry and achieving unparallelled success, and education is at the very heart of everything L’Oréal Professionnel Paris do to support you as the professional.

From a stylist starting their exciting journey and building a strong foundation, to hairdressers seeking to refine existing skills, L’Oréal Professionnel Paris have a tailored career path designed for everyone. Programmes are meticulously crafted in collaboration with some of the most brilliant and respected hairdressers on the globe, ensuring everyone receives inspiration, cutting edge creativity and the very best the industry has to offer. From online training to IRL workshops, stylists enjoy an unparalleled learning experience that will not only elevate their skills but also empower them throughout their entire career… and help your business build colourists that can deliver specialised and beautifully bespoke colour, keeping clients happy and loyal.

Now the sun’s out, blondes will be driving a big chunk of your colour bookings – think expensive-looking, high shine, glossy golden finishes. L’Oréal Professionnel Paris have the education courses to deliver that professional difference, every time.

Blonde Keys
Online + one day practical

An iconic course from L’Oréal Professionnel Paris, with Blonde Keys you learn all you need to know about lightening hair.

Step 1: An introduction to Blonde Keys E-Learning – watch the pre-course videos taking you through some of the theory and blonde foundations.

Step 2: Attend a practical one-day classroom course, where you’ll learn the fundamental principles of how bleach and lightening agents work on hair, and different lifting applications like long regrowth bleach and virgin high lift. This is a well-suited course if you want to stand out as a brilliant blonde colourist and put all the theory learned into profitable practice. 

.Balayage Keys Featuring Foiliage
Online + one day practical

Clients love balayage! So, do you want to get comfortable with freehand balayage applications and understand when to use foil to create different effects? Welcome to your pure freehand painting foundation training!

This course covers sectioning patterns, different application shapes and methods and includes current trend techniques – and we’re learning just how big for business trends can be! Plus, discover your perfect lightening product pairing and whether you should leave your application open air or enclosed.

Be ready for basic to intermediate techniques with the perfect blend in mind… and the online course is taught by none other than L’Oréal Professionnel Paris global artist, Harriet Stokes!

Make sure professional colour is your salon’s superpower, with Hair Education by L’Oréal Professionnel Paris. Discover more at lorealaccess.com/uk and lorealaccess.com/ie

Wella Professionals’ TrendVision Awards 2025: The Prize Categories And What’s Up For Grabs

Wella Professionals’ TrendVision Awards 2025: The Prize Categories And What’s Up For Grabs

Wella Professionals’ TrendVision Awards 2025: The Prize Categories And What’s Up For Grabs

Dream big. Win big. TrendVision Award 2025 offers career-changing prizes and opportunities for freelancers.

For freelancers, competitions aren’t just about trophiesthey’re about getting noticed, growing your brand and unlocking new opportunities. At TVA25, winners gain incredible exposure, return to future TVA events and get access to major career-enhancing prizes.

Here are the categories you need to know:

Transformation Award – For stylists who love a total restyle, this category combines cut and colour expertise, making it ideal for freelancers who want to showcase their versatility.

Editorial Award – Designed for those looking to break into session styling, this category invites freelancers to create editorial-inspired hair that tells a story—perfect for portfolio-building.

XPOSURE Creative Colour – For students only, this category celebrates bold cut and colourcreativity and is a great steppingstone into the industry.

NEW! Digital Award – The ultimate freelancer-friendly category. No travel, no added costs—just submit your work digitally and get the chance to be announced live at the final. Winners receive free tickets to attend TVA, offering invaluable networking opportunities.

Beyond the trophies, TVA25 winners will return as key players at future TrendVision Awardevents, gaining even more exposure. And with an exclusive goodie bag worth £500 for ticket holders, everyone attending walks away with something valuable.

For freelancers ready to level up their career and showcase their skills on a national stage, TVA25 is the competition to enter.

Submissions open 21 April—get involved at wella.co.uk/trendvision.

Find out more key dates here.