“I LOVE DOING HAIR ON CLIENTS BUT CAN’T HANDLE TRADITIONAL SALONS” – ASHLEIGH HODGES ON THE GENESIS OF MASH CREATIVE STUDIO

“I LOVE DOING HAIR ON CLIENTS BUT CAN’T HANDLE TRADITIONAL SALONS” – ASHLEIGH HODGES ON THE GENESIS OF MASH CREATIVE STUDIO

“I LOVE DOING HAIR ON CLIENTS BUT CAN’T HANDLE TRADITIONAL SALONS” – ASHLEIGH HODGES ON THE GENESIS OF MASH CREATIVE STUDIO

The Hackney-based space is now open for creatives, with sustainability at its core.

Ashleigh Hodges

Ashleigh Hodges

Ashleigh Hodges keeps a lot of plates spinning. There’s her role as a global colour ambassador for Davines, her session work as part of the Hairdotcom team and her ever-expanding involvement with the Fellowship for British Hairdressing. Now, she’s opened her own space as well as unveiling her own education. Ashleigh talks us through the key ingredients to her Mash… 

What’s the aim of Mash Creative Studio?  
To offer a sustainable, calm and creative space for hair professionals and beyond. I work in so many areas of our industry – from flying around the world on campaign shoots, teaching or working on TV – so I wanted to create a space to bring my creative community together. Being a former photographic studio, it was perfect to create a multi-functional space for creatives. I love doing hair on my clients but can’t handle being in traditional salons – so much noise and stimuli for this autistic girl. I wanted to create a space that offers a calm environment for both hairdresser and client, with sustainability at the forefront.  

What’s on offer at Mash? 
We offer the space for photoshoots, seminars, education, intimate events, chair rental and more. If you’re trying to make the world a better place, we have the creative space for you to do just that. 

Talk us through the design concept… 
Sustainability was at the forefront of our design. Working with the motto “the world doesn’t need more stuff” made us think outside the box creatively when it came to interior design. All the furniture has been sourced second-hand from markets or flea markets, the House of Hackney feature wallpaper and soft furnishings were sourced from a sample sale. My aim was to curate a beautiful canvas for people and brands to be able to make their own mark when renting out, while keeping our own signature character.  

How will you be marketing your space to collaborators?  
We have created beautiful brochures about the space that are sent out to everyone on our mailing list. Authentic marketing is my aim, reaching out to people personally and helping to shape their creative ideas into reality. East London is a hub of creativity so connecting with others within the community is paramount. Curated social media posts, and working with those within our growing community to spread the word and benefit from that. 

Mash Creative Studio
Mash Creative Studio

What advice do you have for independent stylists looking for a working space?   
Find the space that’s right for you. Test a few out, try them on for size before you settle down. You will know if it’s right within the first hour. There are so many great work spaces out there depending on your professional needs. Look at your business and find the right one that aligns with it. Think of it as a long-term brand collaboration; you want to make sure your two brands lift each other up.  

What are your future plans?  
So many things! My brain never rests. I already have more plans for Mash Creative in the pipeline, and with the launch of my new academy there’s lots coming there too. And to top it off, I’m about to become the Fellowship for British Hairdressing’s youngest ever president. I’m ready to shake things up for sure! 

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THIS IS THE NEW STANDARD FOR SUSTAINABLE HAIR EXTENSIONS

THIS IS THE NEW STANDARD FOR SUSTAINABLE HAIR EXTENSIONS

THIS IS THE NEW STANDARD FOR SUSTAINABLE HAIR EXTENSIONS

Promotion – Great Lengths

As an industry it’s paramount that we work towards more sustainable practices. Bringing a new approach to hair extensions, Great Lengths has achieved B-Corp certification.

Great Lengths models

When it comes to sustainability, it goes beyond Earth Month. As an industry, it’s vital we all do our bit, all year round, to work towards a more sustainable future for everyone. Very few brands and businesses are awarded B Corp certification, and Great Lengths is the first of its kind in the hair extensions market.  

Following years of consistent, sustainable practices across the brand, Great Lengths has become the first extensions brand to have been awarded B Corp certification across the globe. This Earth Month, the Italian brand is shining light on its continued consideration for environmental and social responsibilities that have been part of its agenda for some time, with measures put in place more than 10 years ago which focus on care for both people and the planet by working towards a circular economy.

The B Corp certification recognises the efforts Great Lengths has made to be more inclusive at all levels, from the welfare of its employees and the trust of its consumers to working towards reducing the beauty footprint of the entire production chain. As one of the world’s leading names in human hair extensions, Great Lengths strives to use its influence for good and encourage others to consider the differences they can make.  

“Working with B Corp brands such as Great Lengths is incredibly important to us,” says Susan Collins, owner of, B Corp certified salon Home of Hair, in County Wicklow in Ireland. “We actively seek out suppliers that are committed to the wellbeing of people and the planet, as we know those that have achieved B Corp status have exceptionally high standards of practise.”

Great Lengths

‘Perception’ by Great Lengths

Great Lengths

She adds: “Being a certified B Corp is confirmation that a company is fully transparent and has made ethical choices. This is a very easy sell to a client – if they’re sitting in your chair, they have already decided to spend that little bit extra, but they also know that there are no shady or grey areas in the product they’re investing in. Working with B Corp certified suppliers means that you don’t have to deep dive into everything to make sure they align with your company ethos and practices.” 

Great Lengths offers a circular, transparent chain with its hair. Ethical sourcing of hair is fundamental to the brand philosophy, and it prides itself on the strict processes and measures that ensure both the quality and ethicality of the hair. All hair is sourced from Indian temples, where it is voluntarily donated during a ritual known as ‘tonsuring’. Each strand is given willingly and with full consent, and revenue generated is fed back into the local community. 

In its continued effort to strive for sustainable practices, Great Lengths also has a global partnership with The Little Princess Trust and offers a donation scheme in more than 1,500 salons in the UK and Ireland and more than 60 countries worldwide. The scheme gives clients who use extensions the opportunity to change lives. When their extensions are removed, clients can choose to donate them to the charity to make into real hair wigs, which are provided free to children and young people who have lost their own hair through cancer treatment or other conditions. It costs nothing to be involved and is an impactful way for a salon to give back and reduce waste. Shorter hair extensions which are unsuitable for donation to the Little Princess Trust partnership are recycled in the same way as natural hair clippings.  

To find out more about Great Lengths and its efforts towards sustainability, head to greatlengths.com. 

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SUPERLATIVE SUPERNOVAPRO

SUPERLATIVE SUPERNOVAPRO

SUPERLATIVE SUPERNOVAPRO

Promotion – Supernova PRO

Hair straightener, curling tong and wave wand – all in one tool. The new SupernovaPRO is a game-changer. 

Supernova PRO tools

The SupernovaPRO is a world’s first – a heated styler incorporating a fully functioning straightening iron, curling tong and wave wand in one ultra-sleek hair tool, no attachments required. Use it to create defined waves, bouncy curls and straight hair, all while softening, smoothing and hydrating the hair. Honestly, it’s a game-changer. Let us talk you through it.

Retailing at £299, SupernovaPRO is exclusive to salons across the UK and Ireland. To become a stockist or purchase at the wholesale price of £199 plus VAT, visit supernovahairtools.com/pages/creativehead

Backstage at Fashion East A/W24

Firstly, this tool is professional standard (it was the tool of choice for the team at Fashion East A/W24), with a 9ft swivel cord and featuring a nifty patent-pending DoublePivot™ system that relieves pressure on the median nerve, reducing your risk of developing carpal tunnel syndrome (how cool is that?). Heat-up time is just 30 seconds, with variable heat modes of 165C, 185C and 205C, and it’s compact, lightweight and has universal voltage – your ultimate travel companion!

Now to the performance part. The straightening iron evenly maintains your chosen styling temperature from root to tip, with contoured, floating plates that allow for quick and snag-free styling on all hair types and lengths. The ceramic plates are infused with proprietary Trionic™ technology that restores and strengthens the protein structure of the hair, locking in moisture, adding shine and boosting elasticity.

The curling tong creates fast-forming, dramatic curls that stay locked in, with a unique tapered design that offers styling from 36mm width to 26mm width. Innovative safety features include a protective cool tip to hold the hair in place while you curl and a built-in safety stand so you can put the tong down safely during styling.

The wave wand helps you create modern, tousled waves, with a unique tapered design that means you can style all hair types. No wonder celebrity stylist Alex Foden calls it the “Tesla of hair tools”. 

Retailing at £299, SupernovaPRO is exclusive to salons across the UK and Ireland. To become a stockist or purchase at the wholesale price of £199 plus VAT, visit supernovahairtools.com/pages/creativehead

Yolanda Cooper

Yolanda Cooper

The SupernovaPRO is the brainchild of Yolanda Cooper, whose Conscious Beauty Group is committed to sustainable, clean, conscious beauty. In the Supernova PRO this translates to an automatic safety cut-off after 45 minutes to conserve energy, while the patented SmartSwitch™ technology only switches on the heaters you need for styling – inner for straightening or outer for curls and waves. All external packaging has been uniquely designed in non-plastic alternatives and the brand also offers a recycling programme for end-of-life hair tools.

The SupernovaPRO is revolutionary. How could you have lived without it?

Retailing at £299, SupernovaPRO is exclusive to salons across the UK and Ireland. To become a stockist or purchase at the wholesale price of £199 plus VAT, visit supernovahairtools.com/pages/creativehead

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