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“I Always Approach Styling With An Open Mind”

“I Always Approach Styling With An Open Mind”

May 21, 2025 | CONVERSATIONS, EXPLORE, HOME EXPLORE

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"I Always Approach Styling With An Open Mind"

Giuseppe Stelitano lifts the lid on how he keeps his creative fires burning

As creative director at Trevor Sorbie, Giuseppe Stelitano is driving the artistic vision of the group. In this short video, find out what inspires him, and which Diva Pro Styling tools are always within reach at the salon. Press play to enjoy candid conversation, caught on camera while on set with Creative HEAD. 

Creative HEAD x Diva Pro Styling – see more from the partnership shoot >

Discover how Diva Pro Styling can power you to deliver the different every time you style! 

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“My Most Important Tool Is Communication”

“My Most Important Tool Is Communication”

May 20, 2025 | CONVERSATIONS, EXPLORE, HOME EXPLORE

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"My Most Important Tool Is Communication"

Birte Klintworth discusses her creative point of difference

Birte Klintworth is adored for her unique eye on styling. After delivering a standout take on polished perfection, she shares how her style drives her business – with a little help from Diva Pro Styling. From creative empowerment through to sources of inspiration, Birte explores her unique approach to work in this exclusive video interview, shot on set with Creative HEAD. 

Creative HEAD x Diva Pro Styling – see more from the partnership shoot > 

Discover how Diva Pro Styling can power you to deliver the different every time you style! 

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“As Artists, I Believe We Get Super Obsessed”

“As Artists, I Believe We Get Super Obsessed”

May 20, 2025 | CONVERSATIONS, EXPLORE, HOME EXPLORE

Partnership

"As Artists, I Believe We Get Super Obsessed"

Take a deep dive into the career of Rebecca Jacques

An independent stylist and educator, Rebecca Jacques is building a reputation for authenticity in her work – and Diva Pro Styling helps fuel that creativity. Press play to hear exclusive insight, understand her signature style and find out what she got up to on set with Creative HEAD. 

Creative HEAD x Diva Pro Styling – see more from the partnership shoot >

Discover how Diva Pro Styling can power you to deliver the different every time you style!

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Oh, Yes You Cannes!

Oh, Yes You Cannes!

Apr 4, 2025 | HOME INFORM, INDUSTRY NEWS, INFORM, INFORM HEADER

Oh, Yes You Cannes!

An epic gathering of L’Oréal Professionnel Paris’s (LPP’s) élite salon owner Portfolio Club

by CATHERINE | INFORM

“A glamorous view, a legendary city, an iconic moment,” announced Aurélien Guibert, the newly appointed Managing Director of L’Oréal Professional Products Division, as he welcomed guests to the 2025 gathering of L’Oréal Professionnel Paris’s (LPP’s) élite salon owner Portfolio Club this April. And with a stay in the ultra-deluxe Hotel Carlton in Cannes, complete with gorgeous sunshine, a crystal-blue sea and the greatest people-watching opportunities on the planet along the palm-lined Promenade de la Croisette, all the ingredients were in place for an epic experience.

Aurélien Guibret, Managing Director of L’Oréal Professional Products Division

As leading industry business thinkers, Portfolio members are used to challenging the norms, and with UK hairdressing undergoing a period of massive reinvention, LPP delivered food for thought from two keynote speakers. Damian Hughes, co-host of The High-Performance Podcast, gave advice on how to help teams navigate change (“You don’t need the answers, but you need to know how to ask the right questions,” he advised), while Dr Anne-Marie Imafidon encouraged the audience to “get out of your comfort zone” not just to embrace, but to help shape, technology in the workplace.

Meanwhile, LPP general manager Sussan Verghese took the opportunity to highlight the strength of the brand in the UK market, with 3.5X growth ahead of the pro hair market, cutting-edge technological breakthroughs in its product portfolio and incredibly strong consumer awareness. Strategies moving forward include elevating luxury colour services and dominating on colour-based care, armed with products like Vitamino and Metal Detox.

Portfolio Summits also provide a unique platform for members to share ideas and learn from each other, and the LPP team laid on a host of networking opportunities, including an al fresco lunch at the Carlton Beach Club, a boat trip with wine tasting tour and dinner at the world-famous La Maison de Bacon in nearby Antibes. With everyone sat at a single table, looking out across the spectacular coastline and enjoying some of the finest cuisine in the South of France, it was hard to think of a better way to celebrate UK hairdressing at the very highest level. 

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The Playful Colour Trend To Know For The Season Ahead

The Playful Colour Trend To Know For The Season Ahead

Mar 28, 2025 | EXPLORE, HOME EXPLORE, TECHNIQUES, TECHNIQUES HEADER

The Playful Colour Trend To Know For The Season Ahead

Charlotte O’Flanagan shares how to paint the perfect pastel Tones

by KELSEY | EXPLORE

pastel hair from Charlotte Paints Hair

With spring officially upon us, it heralds the perfect opportunity for clients to get playful with pastel tones and experiment with a new look, especially if they are attending festivals, special occasions or off on a trip abroad.

Known for her creative colour, including blush pink, cowboy copper and sweet peach, Charlotte O’Flanagan (Charlotte Paints Hair on Instagram) shares how to deliver the perfect pop of pastel in your salon.

The Formula

From back of head to face:

  • Teal – 1g Jade, 1g Blue, 70g Clear
  • Yellow – 1g Neon Yellow, 140g Clear
  • Orange – 2g Flame, 0.5g Yellow, 100g Clear
  • Lavender – 3g Lavender, 2g Fuchsia, 100g Clear
  • Lime – 3g Lime, 100g Clear
  • Pink – 1g Fuchsia, 1g Ruby, 100g Clear

The Process

Step one: I pre-lightened the hair using 20vol Progress Davines as a scalp bleach for the 8-week top-up
Step two: I let it develop until the hair reached a pale yellow – light enough to ensure my pastel direct dyes would maintain their vibrancy.
Step three: I then toned with Davines Quartz for a soft, pearly base, creating the perfect canvas for vivid colours.

For application, I worked in diagonal sections, starting with thicker sections at the top and gradually thinning toward the ears, allowing the colours to fall forward and blend naturally.

Each of the six shades was applied at the roots first, then seamlessly blended through to the ends. I made sure that the first and last colours were deeper and more saturated to enhance the melting effect while still maintaining contrast.

Why It’s Trending

With festival season approaching, pastel hues provide a fun, creative change with minimal commitment. They fade back to blonde, making them perfect for clients who want a temporary pop of colour or are looking to experiment with a new look.

Who Does It Work For?

Ideal for blondes wanting to explore something new, pastel tones can be tailored to suit a variety of skin tones. Warm and cool shades can be adjusted accordingly, making this a versatile and playful option for all clients.

Perfect Pairing

For a statement look with delicate balance, a strong, blunt bob just above the shoulders keeps the style fresh, chic and effortlessly head-turning.

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