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The Thrill Of The New

The Thrill Of The New

The Thrill Of The New

They’re young. They’re innovative. They’re fearless. The winners of the It List 2024, presented by Creative HEAD in an exclusive association with ghd, send out a remarkable snapshot of the energy coming out of British and Irish hairdressing right now – six young talents challenging existing ways of operating both as creatives and in business. “Remember their names,” says Creative HEAD Editorial Director Amanda Nottage, “because these It List-ers are setting an exciting new direction for the future of hairdressing, and it’s rooted in authenticity, creativity and responsibility. And that’s good for all of us.”

THE RISING STAR

D’Arcy White,

Jack & The Wolfe

Having been diagnosed with Austism Spectrum Disorder at age 11, a challenging social environment like the salon was one of the last places D’Arcy expected to thrive – but the Jack & The Wolfe team successfully mentored her every step of the way. Aged just 23, she’s now created a non-profit organisation, Artistic and Autistic, to help other autistic individuals thrive in creative environments.

What’s your career superpower?

I completely adore the world of colour. In the future, I want to be known for anything that is seamless and expensive looking. I’m just four years into the industry and still building my clientele but I’m so proud that people have approached me via Instagram, especially having heard locally about my achievements!

Who is your hairdressing idol?

Jack Mead and Lydia Wolfe (not that I’m biased). I love their professional but chilled approach to hairdressing. They have introduced me to so many creatives in this industry and I’m so very lucky to have been taught by them!

How does it feel to be part of an elite group of young hairdressers who are redefining how the industry looks, feels and operates?

It’s exciting. I’m so inspired by people around me in the salon and on Instagram and I can’t wait to see what the industry looks like in 50 years’ time!

Where, in an ideal world, do you see yourself in five years’ time?

What an exciting question! I have recently just become self-employed, which I hope will give me a better work-life balance, and my goal is to go into the film and TV industry. I am also in the process of setting up an organisation called Artistic and Autistic, which will help empower autistic individuals and raise awareness on how valuable autism can be to creative industries.

“Sell” hairdressing as a career to a 16-year-old school kid…

Dear D’Arcy, This path you’re drawn to… follow it. Hairdressing won’t just be a job; it’ll be your art, your voice, your rebellion. You’ll turn chairs into stages, scissors and colour brushes into your art materials. You will win awards, and hopefully you will inspire the neuro diverse community that anything is possible and that whatever you put your mind to it can work on your favour, so long as you work hard. This isn’t a backup plan. It’s your calling.

THE BUSINESS BUILDER
Chlöe Swift

Chlöe is a stylist who was always destined to shake up the world of hair. She is so good at translating trends and techniques into high-impact digital content that what started as a few styling tutorials quickly became a digital revolution, and after winning the Business Builder award at her first attempt, she’s quickly turning her talent into an empire, with brands like Sephora, Soho House, and Sheerluxe lining up to collaborate.

What is your key strength when it comes to your career?

Digital is what sets me apart from the traditional hairdressing industry and has allowed me to shape the career that I have today. I have always loved digital media, obtaining an A in Media Studies back in school, and I would have gone on to study more down this route if I hadn’t gone into hairdressing. I am always quick to adapt to tech, trying new apps and programmes. I love video editing, having taught myself long before reels came out and so I love that my passion for media has really merged with my hairdressing career and I’ve almost come full circle (NB almost – I have much more work to do yet!).

How does it feel to be an It Lister?

It feels AMAZING! The It List crowd is something I always imagined being a part of and so I am super proud that I am involved with this community of creatives who can hopefully help to shape what ‘hairdressing’ is.

What frustrates you about the industry?

Hairdressers who are resistant to change. It doesn’t matter how old or young you are, it is so important to pick up new apps and programmes, learn new skills and embrace the future – it’s what’s making hairdressing more powerful and more seen.

What, in an ideal world, do the next five years hold for you?

I will have launched my second business (wink, wink) and this will be my main focus. I will be partnering with training academies, really shaping how hair styling is taught and learnt by young professionals. I will continue to travel, working with global hair brands on the right content to market their products. I will be hosting masterclasses/workshops/taking part in panel talks and continuing to educate consumers in the world of hair. And I’m still waiting for my presenting gig on This Morning to showcase all my hair tips, tricks and knowledge, so hopefully that happens! (Basically, what DON’T I want to do? Dream big, right?)

“Sell” hairdressing as a career to a 16-year-old school kid…

Okay, this a hard one. So… Do you love being creative? This could involve creating a whole new look for someone which they’ll love or creating a trend moodboard to present to a brand or creating a marketing and video concept to promote a new product (the creativity is endless). Do you love chatting and being around cool people? This could involve chatting to your audience on YouTube whilst demonstrating a hair styling tutorial or chatting to a full team on a campaign shoot about the storyboard and if that movement will work with the model’s hair (the chatting and cool people are honestly endless). And do you want to work from anywhere in the world and quite literally at any time? (You guessed it, ENDLESS!) If you answered yes to any of the above, then hairdressing could be for you…

THE SALON STYLIST
Norman Boulton,
Freelance

£134,800 worth of services sold… £9,649 worth of retail sold… 67 per cent rebooking rate… 57 per cent client retention… The numbers don’t lie: “Stormin” Norman Boulton is a force to be reckoned with on the salon floor, not only creating his distinctive vivid colour looks but also radiating kindness at every turn – no wonder he won this award for the second year in a row. Having honed his skills at Not Another Salon, Norman’s now his own boss, working freelance out of Glitterball Balayage in north London while carving his own space in the education world. “Some of my best career moments have been while teaching,” he says

Why did you enter The It List?

Honestly? I wanted to be recognised for the effort I was putting into my career. I’d been pouring my heart and soul into projects for other people and brands for so long, and I needed something that was just for me.

Describe your feelings when your name was announced as the winner?

Ha ha! I felt like Marilyn Monroe winning an Oscar. I’d been practising a speech in the shower for weeks, just in case, visualising the moment with my eyes closed, holding that award in my hands. So when it actually happened – when they actually called my name – it felt surreal. Everything I’d worked so hard for was recognised in that moment. I don’t think I stopped smiling all night.

What are your ambitions for the future?

I’d say my connection with people – that’s my superpower. Oh, and precision. Clean, sharp, polished work. Every. Single. Time.

Who is your hairdressing idol?

Lesley Jennison is my ultimate colour hero. Her energy is just next level, and her work blows my mind. She’s an icon. Lesley, if you’re reading this… let me assist you, please!

How does it feel to be part of an elite group of young hairdressers redefining the industry?

To to be part of this new wave – a generation that’s reshaping the industry in such a positive way – is something special. We’re moving away from the “sweep the floor with a toothbrush” era and towards a career path that’s respected, empowering and full of possibility. The industry is having a glow-up, and I’m proud to be part of it.

Is there anything about the industry you’d like to change?

Definitely, the way some people view hairdressers and our pricing structures. No one bats an eye at paying for tattoos or Botox – both of which can be done in minutes – yet somehow there’s still debate about the value of hairdressing. We’re on our feet for hours, we invest in products, training, education, the whole shebang. We deserve to make a great living doing what we love.

What do the next five years hold for you?

Okay, first things first – I want a puppy. That’s the top of my vision board and my main focus at all times. Career-wise, I’m loving my current balance. I’m fully booked as a freelance stylist, and the education side of my work is taking off in ways I’d only dreamed of.

THE VISIONARY
Emy Rocabella,
Danilo Hair Boutique

Perpetually hunting for a creative project to immerse herself in, the It List Visionary proved to be Emy’s perfect outlet. Her in-built taste for intricacy in styling and a determination to succeed drive this ambitious senior stylist and colourist, whose work reflects an elegant simplicity, inspired by contemporary and mode.

Why did you enter the It List 2024?

Because I wanted to challenge myself and step outside my comfort zone. I’ve worked hard over the years, growing my skills, learning from others and trying to create work that tells a story. This felt like the right time to put myself forward, not because I think I’ve ‘made it,’ but because I’m still evolving. I saw this as an opportunity to grow, connect with other creatives and be part of something that celebrates the future of our industry.

What went through your mind when your name was announced as the winner?

I felt a bit stunned, to be honest. It took a moment to sink in. Then I just felt really thankful — for the people who’ve supported me and for the chance to be recognised for doing what I love.

What is your key strength in your career?

My ability to adapt creatively, whether on set, backstage or with a client. I stay calm under pressure, think quickly, and always focus on bringing a clear vision to life while staying open to collaboration.

Who do you most look up to?

Guido Palau. His ability to set the tone for entire fashion seasons through hair is incredible – he’s always pushing boundaries while keeping it relevant and wearable. He’ s a true visionary who makes hair a central part of storytelling.

Is there anything about the industry that frustrates you/that you’d like to change?

It frustrates me how often hair is seen as an afterthought in creative projects. In reality, it plays a huge role in storytelling and mood. I’d love to see hairdressers not just execute a brief, but help shape it.

Where do you see yourself in five years’ time?

I’d love to continue building a career that balances creative and session work with my responsibilities in the salon. I want to grow my presence in the fashion space while making sure our salon team grows too by being first in line to provide and organise in-salon education, a nd by offering each stylist their own personalised plan for development. It’ s about evolving together while staying inspired.

THE EDITORIAL STYLIST
Mike Mahoney,
Josh Wood Atelier

This It List victory marked an exciting milestone for Mike, a stylist who is all about pushing creative boundaries in both salon and editorial settings. From high-stakes fashion shows as a member of Gary Gill’s core team, to behind-the-chair transformations at the Josh Wood Atelier in London, he merges high fashion with salon accessibility, inspiring a new wave of stylists with every look. Reflecting on his career, Mike credits his two mentors with helping him balance creativity with financial stability. “It’s about finding the right environment,” he shares. “With a supportive salon, you don’t have to choose between your creative ambitions and personal goals.”

And the winner is… What went through your mind?

Well, you sit there with a table of supporters and a load of other heads in the building cheering you on. That’s enough pressure in itself! Then your name gets called, the tables around you explode, you give the missus a hug, give the boss Josh Wood a hug followed by the rest of the team… You start walking to the stage pointing at the icon Gary Gill over the other side of the room like you’ve scored a winning goal in a football final. And then you’re on stage. Mad!

What would you describe as your key strength?

I enjoy what I do! I always say to people, ‘Imagine painting a picture you hate’. You’re never going to put 100% into it.

How does it feel to be part of the new cohort leading and influencing the hairdressing industry?

It feels great to be recognised for all the hard work I’ve put in. I got asked to do my first hair seminar at Nick Barfords Nudo studio in East London, in front of 25 young aspiring hairdressers. What a moment that was, preaching the way I think we should all approach hair in this tough industry!

Hairdressing as a career… Do schools do enough?

I was talking to a secondary school teacher recently and he said he was told off for promoting apprenticeships to certain kids, rather than university. Apparently, schools are marked and judged on how many kids go to university. This touched a nerve because I feel this is pushing young creatives away from their passion and – worse still – putting young kids into the stress of debt. Many of my friends have gone to uni. Some have succeeded with their degree, but many haven’t! So, my answer to this would be, Follow what you think is right and don’t listen to everything your teachers say. There’s money to be made in hairdressing, and great experiences to be had, believe me!

And finally, you in five years’ time?

I’d love to build a collective of hairdressers / creatives who are pushing to bring good, talented people together to inspire and support the next generation. I feel the industry needs it!

THE ONE TO WATCH
Emma Vickery,
Percy & Reed

At just 29 years of age, Emma is not only Percy & Reed’s first ever Art Director (she was pivotal in the salon’s recent rebrand) but also session stylist Paul Percival’s first assistant, having honed her skills by saying yes to every bit of TFP (time for portfolio/testing) she could find on weekends and quiet days. Her mantra sums up her uncompromising approach to hairdressing: “Unwavering self-reliance, mutual accountability and an affinity for intensity!”

Why did you enter the It List?

I’ve entered every year for the last three years. The event itself is great, obviously, but on a personal level I get a real sense of achievement taking the time to look back through the work I’ve done during to put together my entry. Last year was the first time I felt I had compiled a really strong portfolio. I’d spent years giving up all my free time to do the things I wanted to do outside of the salon and it paid off.

What is your key strength as a hairdresser?

I’m great at listening to clients. I’ll always give them my advice but, ultimately, they’re paying, so I’ll give them what they want and tailor it to them. Every client is bespoke. Who is your hairdressing idol? Tom Connell. I love his approach, how much time he puts into what he creates. Everything has purpose and the attention detail is second to none.

Is there anything about the industry that frustrates you/that you’d like to change?

To be honest I don’t focus on industry noise. I like to stay in my own lane, keep my head down and focus on achieving my own goals.

What, in an ideal world, do the next five years hold for you?

I’d like to keep on doing what I’m doing. Working hard and staying disciplined will always lead you to where and what is meant for you. “Sell” hairdressing as a career to a 16-year-old school kid. You can have a great life with plenty of opportunity, both financially and creatively. But don’t fall into the trap of relying on others. Only you can create your own opportunities. Get out there, stay uncomfortable, continue to learn and everything else will follow in due course.

HairCon 2025? We’re Mad For It!

HairCon 2025? We’re Mad For It!

HairCon 2025? We’re Mad For It!

From breathtaking shows to business advice, brand experiences and new innovations, the return of the industry’s most disruptive event thrilled thousands

by AMANDA | INFORM

It was BUSY! It was BUZZY! It was FUN! It was INTERESTING! It was CREATIVE! HairCon 2025, held June 22 and 23 at the O2 Victoria Warehouse in Manchester, was everything you could want from a hair and barbering show – and so much more. Two full days of incredible shows, brilliant hair talents, exciting brands, progressive discussions, cool collaborations, business mastery and innovative new ideas, transforming at night into a high-energy creative hub featuring cutting-edge new names on the DJ and music scene… Oh, yes. HairCon brought the industry together like never before. These were our best bits…    

The VIP Opening Party

Talk about getting off to a flying start! This invite-only event took hair to the next level, thanks to a line-up of legends including Errol Douglas MBE x InnerSense, James Earnshaw with Wella Professionals and Josh Lamonaca and Menspire with Dense, each serving up their own unique take on silhouette, texture, colour and style. HairCon also hosted the International Hair Awards for the very first time, with the ultimate trophy, International Hairdresser of the Year, going to the multi-talented Quantum Hair’s Jorge X from Spain – a popular choice.

Modern Cowboy

Fifteen models, multiple hair changes, one pole dancer and hundreds of jaws on the floor… ‘Rodeo’, the first collaboration between Trevor Sorbie and Keune, was not only a carefully curated and hugely entertaining exploration of the spirit and culture of rodeo, it was arguably one of the best hair shows of all time, a brilliant edit of intelligently referenced hair looks (from pomp and pomades to exaggerated Afros), high-rolling dance routines, incredible clothes styling and iconic music tracks (Dolly Parton’s ‘Jolene’ brought the house down).

Creative director Giuseppe Stelitano ensured his cowboys and cowgirls were authentic, not dress-up, referencing the Old West’s Black and Native American heritage and mixing in modern fashion and urban tones. “I wanted to make the man himself proud by doing an old-style Trevor Sorbie show,” he said. As Trevor’s final onstage appearance took place at HairCon 2024, it was a major moment to see that iconic baton well and truly passed on.

Outside temperatures soared to 32C but these incredible talents kept their cool as they prepared the looks for their shows.

The following day, the Trevor Sorbie team delivered a Rodeo Masterclass, breaking down the looks and showing how to interpret them into commercial, salon-ready styles.

The Cool Collaborations

We loved the ‘creative jamming’ that took place onstage at HairCon – whether that was a seamless blending of artist and brand or a total mash-up of technique and style. Business guru Sophia Hilton returned to her artistic roots in a collaboration with Lily Champ and Oli Tracey from the Crazy Color Pro Team to present ‘Anarchy In The Hair’, an ode to punk in beautiful shades of sapphire blue, cyclamen pink and egg-yolk yellow (among others). Meanwhile, the worlds of Errol Douglas MBE and Lydia Wolfe of Jack & The Wolfe collided in a one-off live presentation where both artists pushed each other to new heights of creativity – Errol displaying his contemporary mastery of haute coiffure, Lydia showing her fearless edge in colour and styling. Craftsmanship ruled in a segment by the Sebastian Professional Squad, a welcome return to the stage by this iconic brand.

Lisa Farrall x Lesley Jennison got political with their hair-show-as-protest The Dolls, while Zoë Irwin and her Project Colour mentees wowed with a brilliant take on the iconic New York ballroom scene fused with inspiration from the documentary ‘Advanced Style’. Vagaro brought together an all-star line up for their Textured in Motion show – think Junior Green, Rianna Henry, Stephen Debellotte, to name just a few). Lisa returned to the stage later with Creative HEAD editorial director, Amanda Nottage, to talk session styling with Frazer Wallace, Anna Chapman and Jonathan Francesco, while the incredible Karoliina Saunders styled up a look she created for sustainable design duo Vin+Omi from London Fashion Week. Spine-tingling!

The Fellowship

Oh, Fellowship for British Hairdressing, how much do we love thee? This wonderful organisation, which offers guidance, mentorship and career-boosting opportunities to hairdressers at all stages of their careers, is a vital part of the HairCon experience, platforming literally hundreds of hair artists (and giving many of them their first onstage break) in back-to-back shows that ran from 10am to 6pm each day. We were impressed by the highly stylised looks presented by Project X, under the leadership of Marlon Hawkins from Brooks+Brooks and the angelic styling at The Fellowship’s first regional project showcase, Ethereal, delivered by Project Scotland.

The Men!

It was raining men at HairCon 2025, with models flooding the main stage showcasing the latest in male grooming from barbering icons Simon Shaw and the Wahl team, Josh Lamonaca and MHFed, among others. Meanwhile, the exhibition floor was stacked with exciting brands, from cutting-edge tools and styling innovations to next-level education, and we listened in on a fascinating panel discussion about tackling hair loss led by Robert Eaton and spotted leading barber magazine BarberEvo engaging industry leads in live interviews.

The Fun And Games

“HairCon isn’t just an event. It’s a full-on revolution for the hair and barbering industry,” announced co-founder Nancy Baughen of The Assembly Events. And she was right. HairCon has re-set the bar in what we can expect from a trade show, with an incredible energy and upbeat mood that was truly inspiring. Exhibiting brands played a major role in this, coming up with some brilliant creative ways to engage the crowds. ‘Spin to Win’ at Keune, free Collagen Coffees at GLOWWA, hoop-la at Olivia Garden and even paint-filled balloon-bursting at Phantom Towels all attracted huge queues.

The Hustle. The Bustle

You want knowledge? HairCon gave you knowledge. Everywhere you went in the show, you could see new products in action, learn new techniques or gain valuable business knowledge. For example courtesy of the Social Stage in partnership with Fresha (Creative HEAD was there to share the impact of a Most Wanted and It List trophy win with previous winners Naomi Brooks, D’Arcy White and Robert Eaton!), specialist coaching club Kin Connect on the Keune stand or via practical demos on the super-slick Vagaro stand.

And All This Action!

HairCon delivered non-stop onstage action from leading hair artists across the world. Whether you wanted inspo in colour, texture, Afro, extensions, barbering, avant-garde or cutting, it was there galore on the free-to-access Main Stage. Here’s just a snippet of what we saw!

Wella Professionals Partners With F1 Academy All-Female Racing Series

Wella Professionals Partners With F1 Academy All-Female Racing Series

Wella Professionals Partners With F1 Academy All-Female Racing Series

Iconic brand joins the grid at Formula 1 Pirelli Grand Prix Du Canada 2025

by AMANDA | INFORM

Start your engines – Wella Professionals is the new official partner of the F1 Academy all-female racing series.

Beginning with Round 4 at the Formula 1 Pirelli Grand Prix Du Canada 2025, Wella Professionals will be represented on the F1 Academy grid by Joanne Ciconte, in the Wella Professionals operated by MP car. Wella’s bespoke branding on the vehicle coincides with the launch its new global campaign Make It You, which champions self-expression through limitless creativity.

Ciconte will sport a specially designed race suit inspired by Wella Professionals’ iconic mermaid and signature red hue. The brand will also celebrate Make It You by emblazoning it on the rear wing of the #25 car.

Wella Professionals will run tailored events at key races throughout the season, with bespoke fan engagement activities located within the F1 Academy paddock. Through this partnership, Wella Professionals will also offer touch-ups within the F1 Academy Paddock Club suite from the company’s portfolio of nails and beauty tech brands OPI and ghd.

The multi-year global partnership between Wella Professionals and F1 Academy underpins the mission from both brands to inspire a new generation of women to pursue their ambitions and express their individuality. The deal follows a year of audience growth for F1 Academy with seven races across three continents in 2025, broadcasters in more than 170 markets and the documentary series’ F1: The Academy’ now streaming on Netflix.

Susie Wolff, managing director of F1 Academy said: “It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women’s sports while supporting our mission to fuel the future of women in motorsport.”

“We are driven by our mission to enable limitless transformations and encourage self-expression,” added Marlene Lotter, global brand senior vice president at Wella Company.  “We share this spirit of empowerment with F1 Academy and look forward to partnering to unlock the potential in their rising talent – on and off the track.”

Sophia Hilton Launches Not Another Club

Sophia Hilton Launches Not Another Club

Sophia Hilton Launches Not Another Club

Business and life coaching programme is new venture from former Not Another Salon owner

by AMANDA | INFORM

Sophia Hilton

Hairdressing entrepreneur Sophia Hilton is launching a business and life coaching programme inspired by the impact Salon 365 had on the industry years ago. 

Not Another Club is being pitched as a holistic programme for the industry that “treats your whole self”, recognising how closely linked life and business are for salon owners and freelancers.  

“This isn’t about just hitting targets,” said Sophia. “It’s about navigating burnout, money fear, identity loss and the real emotional rollercoaster that comes with being an independent stylist or salon owner in today’s world.”

Not Another Club offers:

  • A colour hotline, open 24/7 for in-salon support when things go wrong
  • A social media and marketing pathway to get bums on seats
  • A financial coaching programme from an accountant with 3,000+ salon clients
  • A tech expert to help hairdressers master the digital tools they often avoid
  • A wellbeing coach guiding members through overwhelm, stress and self-doubt

The Club is supported by a WhatsApp community, weekly webinars and in-person connection across the UK and further afield. Having quietly started eight months ago, the Club currently has 220 members globally, with three-quarters of them salon owners and a quarter independents. An ‘early bird’ offer sees membership priced at £60 per month for freelancers and £100 per month for salon owners. 

Sophia believes a common thread between salon owners and independents is loneliness. The Club hosts breakfasts before events, lunches afterward and creates a space where no one has to travel to education alone”, whether members come with their team or by themselves.

Citing the impact Salon 365 had on the industry – “Back then the industry needed professionalism, structure and permission to raise its standards, and Salon 365 delivered” – Sophia said she wants the impact of Salon 365 tailored to the market we have now, which she describes as “fragmented”. “The future of this industry belongs to the flexible, to those who can adapt quickly and stay emotionally resilient,” she explained.

JOICO Unveil New Colour Awards

JOICO Unveil New Colour Awards

JOICO Unveil New Colour Awards

The new colour competition launches as they celebrate their 40th birthday.

by AMANDA | INFORM

Hair by Gill Berry, Marcus Giamattei and Dan Spiller, with shoot direction and coordination by Bruno Marc Giamattei

The Color Talent Awards have been created to recognise and reward exceptional colour talent in the hair industry. A panel of experienced judges from across Europe – which includes award-winning names such as Bruno Marc Giamattei and Grace Dalgleish – will then select the winners.

How To Enter

Step 1 – Choose A Category

Select the category that aligns with your vision and expertise.

Step 2 – Pick Your Mood Board

JOICO have inspirational Mood Boards for help get entrants started. You can use these as a creative kick start.

Step 3 – Get Creative

Create a stunning hair colour look based on your chosen category and mood board.

Step 4 – Submit Your Entry

Upload your entry to Instagram, using the correct hashtags for your category, tag @joicoeurope and make sure that your account is public. Entries open on 1 June and close on 1 November.

Step 5 – Winners Announcement

Following deliberation by the judging panel, winners will be revealed in January 2026.

Click here to discover more about the awards.