THIS IS THE NEW STANDARD FOR SUSTAINABLE HAIR EXTENSIONS

THIS IS THE NEW STANDARD FOR SUSTAINABLE HAIR EXTENSIONS

THIS IS THE NEW STANDARD FOR SUSTAINABLE HAIR EXTENSIONS

Promotion – Great Lengths

As an industry it’s paramount that we work towards more sustainable practices. Bringing a new approach to hair extensions, Great Lengths has achieved B-Corp certification.

Great Lengths models

When it comes to sustainability, it goes beyond Earth Month. As an industry, it’s vital we all do our bit, all year round, to work towards a more sustainable future for everyone. Very few brands and businesses are awarded B Corp certification, and Great Lengths is the first of its kind in the hair extensions market.  

Following years of consistent, sustainable practices across the brand, Great Lengths has become the first extensions brand to have been awarded B Corp certification across the globe. This Earth Month, the Italian brand is shining light on its continued consideration for environmental and social responsibilities that have been part of its agenda for some time, with measures put in place more than 10 years ago which focus on care for both people and the planet by working towards a circular economy.

The B Corp certification recognises the efforts Great Lengths has made to be more inclusive at all levels, from the welfare of its employees and the trust of its consumers to working towards reducing the beauty footprint of the entire production chain. As one of the world’s leading names in human hair extensions, Great Lengths strives to use its influence for good and encourage others to consider the differences they can make.  

“Working with B Corp brands such as Great Lengths is incredibly important to us,” says Susan Collins, owner of, B Corp certified salon Home of Hair, in County Wicklow in Ireland. “We actively seek out suppliers that are committed to the wellbeing of people and the planet, as we know those that have achieved B Corp status have exceptionally high standards of practise.”

Great Lengths

‘Perception’ by Great Lengths

Great Lengths

She adds: “Being a certified B Corp is confirmation that a company is fully transparent and has made ethical choices. This is a very easy sell to a client – if they’re sitting in your chair, they have already decided to spend that little bit extra, but they also know that there are no shady or grey areas in the product they’re investing in. Working with B Corp certified suppliers means that you don’t have to deep dive into everything to make sure they align with your company ethos and practices.” 

Great Lengths offers a circular, transparent chain with its hair. Ethical sourcing of hair is fundamental to the brand philosophy, and it prides itself on the strict processes and measures that ensure both the quality and ethicality of the hair. All hair is sourced from Indian temples, where it is voluntarily donated during a ritual known as ‘tonsuring’. Each strand is given willingly and with full consent, and revenue generated is fed back into the local community. 

In its continued effort to strive for sustainable practices, Great Lengths also has a global partnership with The Little Princess Trust and offers a donation scheme in more than 1,500 salons in the UK and Ireland and more than 60 countries worldwide. The scheme gives clients who use extensions the opportunity to change lives. When their extensions are removed, clients can choose to donate them to the charity to make into real hair wigs, which are provided free to children and young people who have lost their own hair through cancer treatment or other conditions. It costs nothing to be involved and is an impactful way for a salon to give back and reduce waste. Shorter hair extensions which are unsuitable for donation to the Little Princess Trust partnership are recycled in the same way as natural hair clippings.  

To find out more about Great Lengths and its efforts towards sustainability, head to greatlengths.com. 

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SUPERLATIVE SUPERNOVAPRO

SUPERLATIVE SUPERNOVAPRO

SUPERLATIVE SUPERNOVAPRO

Promotion – Supernova PRO

Hair straightener, curling tong and wave wand – all in one tool. The new SupernovaPRO is a game-changer. 

Supernova PRO tools

The SupernovaPRO is a world’s first – a heated styler incorporating a fully functioning straightening iron, curling tong and wave wand in one ultra-sleek hair tool, no attachments required. Use it to create defined waves, bouncy curls and straight hair, all while softening, smoothing and hydrating the hair. Honestly, it’s a game-changer. Let us talk you through it.

Retailing at £299, SupernovaPRO is exclusive to salons across the UK and Ireland. To become a stockist or purchase at the wholesale price of £199 plus VAT, visit supernovahairtools.com/pages/creativehead

Backstage at Fashion East A/W24

Firstly, this tool is professional standard (it was the tool of choice for the team at Fashion East A/W24), with a 9ft swivel cord and featuring a nifty patent-pending DoublePivot™ system that relieves pressure on the median nerve, reducing your risk of developing carpal tunnel syndrome (how cool is that?). Heat-up time is just 30 seconds, with variable heat modes of 165C, 185C and 205C, and it’s compact, lightweight and has universal voltage – your ultimate travel companion!

Now to the performance part. The straightening iron evenly maintains your chosen styling temperature from root to tip, with contoured, floating plates that allow for quick and snag-free styling on all hair types and lengths. The ceramic plates are infused with proprietary Trionic™ technology that restores and strengthens the protein structure of the hair, locking in moisture, adding shine and boosting elasticity.

The curling tong creates fast-forming, dramatic curls that stay locked in, with a unique tapered design that offers styling from 36mm width to 26mm width. Innovative safety features include a protective cool tip to hold the hair in place while you curl and a built-in safety stand so you can put the tong down safely during styling.

The wave wand helps you create modern, tousled waves, with a unique tapered design that means you can style all hair types. No wonder celebrity stylist Alex Foden calls it the “Tesla of hair tools”. 

Retailing at £299, SupernovaPRO is exclusive to salons across the UK and Ireland. To become a stockist or purchase at the wholesale price of £199 plus VAT, visit supernovahairtools.com/pages/creativehead

Yolanda Cooper

Yolanda Cooper

The SupernovaPRO is the brainchild of Yolanda Cooper, whose Conscious Beauty Group is committed to sustainable, clean, conscious beauty. In the Supernova PRO this translates to an automatic safety cut-off after 45 minutes to conserve energy, while the patented SmartSwitch™ technology only switches on the heaters you need for styling – inner for straightening or outer for curls and waves. All external packaging has been uniquely designed in non-plastic alternatives and the brand also offers a recycling programme for end-of-life hair tools.

The SupernovaPRO is revolutionary. How could you have lived without it?

Retailing at £299, SupernovaPRO is exclusive to salons across the UK and Ireland. To become a stockist or purchase at the wholesale price of £199 plus VAT, visit supernovahairtools.com/pages/creativehead

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