CASE STUDIES
Client: Wella Professionals for Color Touch
We turned to café core to showcase new Color Touch and the mouth-watering Color Touch melts with content that seamlessly bridged the gap between professional and consumer. At our front cover shoot six profluencers created a melt off our exclusively designed menu, each with their own signature twist. The vibe was the über-trendy coffee and lunch date-style content splashed all over social by Gen Z.
Alongside model portraits we created snackable video content feeding into popular social media trending formats such as GRWM, day in the life, come along with me. The profluencers also slid into the bistro booth with the Creative HEAD team for a quickfire round of fun questions about them, their looks and those lust-worthy shades.
COVERAGE:
Print: Front cover + 16-page insert
Digital: Video panel and bespoke page showcasing the trend, complete with downloadable Melt “recipes”
Social: Video, stills, feed, reels, Stories leaning into trending formats for Instagram, TikTok, YouTube, Facebook
Highest performing page on creativeheadmag.com in September 2024
Total reach: 163k
Total impressions: 215k
CASE STUDIES
Client: Wella Professionals for Color Touch
We turned to café core to showcase new Color Touch and the mouth-watering Color Touch melts with content that seamlessly bridged the gap between professional and consumer. At our front cover shoot six profluencers created a melt off our exclusively designed menu, each with their own signature twist. The vibe was the über-trendy coffee and lunch date-style content splashed all over social by Gen Z.
Alongside model portraits we created snackable video content feeding into popular social media trending formats such as GRWM, day in the life, come along with me. The profluencers also slid into the bistro booth with the Creative HEAD team for a quickfire round of fun questions about them, their looks and those lust-worthy shades.
COVERAGE:
Print: Front cover + 16-page insert
Digital: Video panel and bespoke page showcasing the trend, complete with downloadable Melt “recipes”
Social: Video, stills, feed, reels, Stories leaning into trending formats for Instagram, TikTok, YouTube, Facebook
Highest performing page on creativeheadmag.com in September 2024
Total reach: 163k
Total impressions: 215k
“Bridging the gap between professional and consumer audiences was a huge win, and the bold transformations really resonated with people. I’m so happy with how this project turned out, and the results truly speak for themselves” – Sara Bertolotti, Social Media Strategy & Content Manager, Wella Professionals