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The Fellowship Academy of Merit and Excellence is all about spotting, nurturing, and promoting the industry’s rising stars, giving up-and-coming hairdressers the boost they need to shine in every aspect of the craft. Over a packed year, they get to work with top industry experts, hone their skills in photoshoots, shows, and seminars, and receive invaluable media and presentation training from the best in the business.
Hosted at Loft Studios, the semi-finals saw 14 up-and-coming hair maestros battle it out for the chance to compete as finalists. The judging panel was made up of industry legends Simon Tuckwell, Alastair Jubbs, Zoë Irwin, Christel Barron-Hough, Adam Garland, Kathryn Dartnell, Lathaniel Chambers, and 2024 F.A.M.E. team members, Elle Forman, Stephen Campbell, Ilaria Bellemo, and Harry Andreou. Think mood boards, models, and a two-minute live showcase – the stakes were high.
From sculpted styles to innovative cuts, only eight talented stylists survived the day. These future icons will return for a final round on the 21 October, with the official 2025 F.A.M.E. Team being announced at December’s Fellowship Luncheon and Hair Awards.
Congrats to the finalists:
Dean Lawton-Taylor, Trinder Hair Studios
Cameron Willetts, Comers Inside Out Hairdressing
Annie Franklin, Prestige Hair
Sam Bickle, Arkive by Adam Reed
Troy Tobias, Anthony John Salons
Stevie Leah Loscombe, Blue Tit
Cheryl Poulter, Perfectly Posh Hair Design
Bekki Delehedy, Dot Hair
President of the Fellowship for British Hairdressing, Ashleigh Hodges, wishes congratulations to this year’s finalists, commenting, “The response to being part of the 2025 F.A.M.E. team was incredible, and the calibre of entries was exceptional. All the finalists should be extremely proud of themselves – the talent that was demonstrated at the semi-finals was phenomenal!”
With the final just weeks away, the countdown to discovering the next big names in British hairdressing is officially on!
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Over 650 guests, 22 winners, one Legend and countless glasses raised to toast all our wonderful finalists and winners. See what went down at The Beams London…
It’s Creative HEAD’s biggest night of the year, and the 24th Most Wanted and It List Grand Final, held last night at cultural hot-spot Beams in East London, did not disappoint. All our favourite people in the same room together for one glorious party? Hell, yeah! There was champagne. There was dancing. And as expected, every guest looked the part, with each fit as big as the next.
Of course, the reason for this annual get-together is to celebrate the very best talents in our industry. Last night we unveiled the 2024 It List in association with ghd – six sensational trailblazers aged 30 and under. And then came the 16 artists, activists, innovators and business leaders who each took home a Most Wanted trophy. And a standing ovation for Lisa Farrall, who was awarded Most Wanted Legend status for her work with textured hair.
These hairdressers are breaking glass ceilings, setting new standards (including sometimes in ways we don’t expect) and overhauling our industry bit by bit to steer it towards a newer, more exciting future. Things are changing in British and Irish hairdressing. Take a look at our winners to find out why.
Gee-Kent Ho is celebrating a L’Oréal Colour Trophy win, scooping both the North Eastern region and overall prize at the 2024 grand final at London’s Old Billingsgate.
It was a big night also for Brooks & Brooks, with the salon’s Marlon Hawkins winning the London region and second place. Trevor Sorbie celebrated huge success too, as its Covent Garden salon winning third place, and its Brighton salon winning the Southern region. Its artistic director, Giuseppe Stelitano, also presented one of the event’s two hair shows, introduced by Trevor Sorbie MBE himself, who described the young talent as “a visionary”.
L’Oréal Colour Trophy – first place: Gee-Kent Ho, Newcastle upon Tyne
L’Oréal Colour Trophy – second place: Brooks & Brooks, London
L’Oréal Colour Trophy – third place: Trevor Sorbie, Covent Garden
It was also a major night for L’Oréal Colour Trophy itself, celebrating its 68th contest by switching it up a notch with a tech and innovation powered final at a new venue in London’s Old Billingsgate. Around 1,000 attendees enjoyed installations from fashion designer Jack Irving – as seen at On|Off – with hair by Jack Merrick-Thirlway and the Neville’s team during the pre-show reception.
Fashion design by Jack Irvin
The show itself – hosted by Clara Amfo, with help from DJ Lisa Snowdon, Vogue’s Twiggy Jalloh and make-up influencer Hannah Martin – played out on a circular stage with a jaw-dropping video wall. This proved an impressive backdrop particularly during the art team shows, immersing the audience further in the hair artistry presented on stage.
Host Clara Amfo, with Lisa Snowdon, Twiggy Jalloh and Hannah Martin
The first show – MetaBall from Giuseppe Stelitano and the Trevor Sorbie Creative Team – was a breath-taking affair, fitting for a salon brand that’s celebrating its 45th birthday. An amplified display of texture and wig artistry – cherry cola lengths, high pompadours and neon yellow shags – the presentation kicked up into high gear when dancers decked in feathered headpieces, neon green mullets and more took to the stage in a celebration of New York’s ballroom scene, soundtracked of course to a remix of Madonna’s Vogue.
MetaBall from Giuseppe Stelitano and the Trevor Sorbie Creative Team
Robert Eaton and the Russell Eaton Art Team later shared Luminaire, with all models dressed in white bodysuits as the perfect canvas to spotlight the sumptuous hair creations, and for light displays to play across their faces and bodies. This was a fusion of thigh skimming textured lengths kissed with indigo, two-toned precision bobs in lavender and aubergine, and fuchsia and candy pink. With a voluminous cube of textured sunshine yellow and blonde juxtaposed with bleached-out close crops, it was a masterful display of creativity.
And once all the winners had been revealed? It was on to a barn-storming set delivered by TikTok DJ twins ALTÉGO, a properly fitting high-energy climax to the night.
Luminaire from Robert Eaton and the Russell Eaton Art Team
L’Oréal Colour Trophy – first place: Gee-Kent Ho, Newcastle upon Tyne
Second place: Brooks & Brooks, London
Third place: Trevor Sorbie, Covent Garden
North Eastern: Gee-Kent Ho, Newcastle upon Tyne
North Western: Saks Hair, Newark
Scotland: Jason Hall Hairdressing, Edinburgh
Western: Zoe Hodgkiss – Hair Artistry, Holsworthy
Eastern: Strictly Xtended, Bishops Stortford
Northern Ireland: Peter Mark, Lisburn
Southern: Trevor Sorbie, Brighton
London: Brooks & Brooks, London
STAR Award: Peter Mark, Belfast
Colour Specialist Award: Amelia Hall, Frances Marshall, Sunderland
Afro Award: Headmasters, Soho
Moving Image Award: Lauren McNeela, Stripe Colour Studio
Future Talent Award: Alex Doherty, Brandon Marchant, Elsie MacDonald, Francesca Bay, Isla McKelvie
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Hair industry icons push the boundaries of style in a three-day celebration of coiffured creativity
Discover the winners of the 42nd Alternative Hair Show, celebrating hair artistry, innovation, and charity at Camden’s iconic Roundhouse.
Creative HEAD is thrilled to announce tickets are on sale now for the 2024 Most Wanted and It list Grand Final, where 22 trophies will be bestowed.
Taking place on Monday 2 September, hairdressing’s ‘hot ticket’ event moves this year to Beams – a brand new lofty East London location by the River Thames, which has already played host to big brands like Bentley and Converse, and globally acclaimed DJs including Skepta and The Martinez Brothers. Launched as a centre for new culture, the authentically preserved former warehouse is now getting set for our gathering of the industry’s greatest – to witness the spectacle of 700 A-listers from the worlds of hair, fashion, the media and beyond dressed up to the max – coming together to celebrate the crowning of 16 Most Wanted and six It List winners.
Over the years, as well as platforming the most accomplished and exciting talents in British and Irish hairdressing, the Most Wanted and It List Grand Final has welcomed to the stage comedians like Katherine Ryan and Jack Whitehall, beatboxer Mr Fox and drag act, Sync The Pink. Working with the most stylish caterers in town, the event is always fully loaded with sensational food and drink – only the coolest offerings make it onto our Grand Final menus. Our photography and video teams are everywhere on the night, capturing every minute of every magic moment – including exclusive content for our souvenir supplement (featuring imagery from our specially commissioned and now famous Grand Final photo shoot).
From doors open to guest departure, we work hard to make sure every single Grand Final attendee is having the most wonderful time. The icing on the cake? Everything is included in the ticket price (including the after-party bar) – the only reason to bring your wallet is for the taxi ride home.
MWIT’s about to go down – ready to secure your tickets? Email your booking request to laura@alfol.co.uk. For ticket enquires call +44 (0)20 7324 7540.
Most Wanted and It List Grand Final 2024
Monday 2 September
7pm until 1.30am
Beams, London E16 2HB
Ceremonies are scheduled to conclude at midnight.
Single ticket: £285 + plus VAT
Table of 10: £2,750 + VAT
Limited number of VIP tables available, please ask for details. Prices include all food and drink – all night long. Ticket terms and conditions apply.