TrendVision Award 2025 Winners Revealed

Oct 8, 2025 | HOME INFORM, INDUSTRY NEWS, INFORM, INFORM HEADER

TrendVision Award 2025 Winners Revealed

Natural History Museum plays host to competition and shows from iconic names such as HOB Academy and James Earnshaw

by AMANDA | INFORM

More than 520 guests explored London’s legendary Natural History Museum as Wella Professionals hosted the UK & Ireland TrendVision Award 2025 Final.

From the ‘Wella red’-bathed exterior to the presentation of finalist looks ascending the Earth Hall escalator into a giant globe, the event made the most of the iconic surroundings, with dinner, show presentations and winner reveals centred in Hintze Hall under Hope, the famous 25m blue whale.

Hosted by Patrick Cameron and Fergal Doyle, the night included three jaw-dropping shows with 25 models showcased artistry from some of the biggest names in UK and Irish hairdressing.

Surreal Colour: A Celebration of Emerging Talent presented a celebration of rising stars, spotlighting the 2024 TVA winners who have enjoyed mentoring by some of Wella’s guest artists (you might recall them working together for our March front cover shoot!). Mentors Stil, Sassoon Academy and HOB Academy presented bold, imaginative colour work crafted on nine models using the full Wella portfolio to incredible effect.

Shape Your World: A collaboration between Sebastian Professional and Koleston Perfect delivered edgier looks that pushed boundaries to mark the evolution of the brand, all craftedby Simon Tuckwell, Pedro “Plastic” Pinpao, Guy Kleinhaus, Dom Capel and colour direction by Nikki Clifford.

Make It You shared a dramatic exploration of hair as identity and personal expression, brought to life by James Earnshaw, Michelle Thompson and Calum Tierney. It was an electric and eclectic fusion of glam volume, bold colour and braids.

Following the shows, the 2025 TrendVision Award winners were unveiled, a line-up that will now enjoy myriad money-can’t-buy experiences, from a bespoke education development plan tailored to both the winner and their salon to a brand building professional photoshoot and digital content creation session.

And the winners are:

Transformation Award Ireland

Winner: Georgia Haverty, Peter Mark & Style Club Hairdressing
Runner up: Rachel O’Neill, Sarah Mason Professional

Transformation Award UK

Winner: Amelia Krasinski, KH Hair Arnold
Runner up: Freya Tyrer, Charlie Taylor Hair & Beauty

Editorial Award Ireland

Winner: Louise Jordan, Bellissimo Hair & Beauty, Galway
Runner up: Ava McGuane, House of Colou

Editorial Award UK

Winner: Alberto Di Guida
Runner up: Radoslaw Lewandowski, McIntyres Hairdressing

Xposure Creative Colour Award UK & Ireland

Winner: Melissa Coupe, Nottingham Training Group
Runner up: Leah Swift, House of Colour

Digital Award UK & Ireland Winner

Jamie Richards, Richards Hair

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TrendVision Award 2025 Winners Revealed

London Fashion Week SS26

Sep 24, 2025 | CREATIVE PROJECTS, CREATIVE PROJECTS HEADER, EXPLORE, HOME EXPLORE

London Fashion Week SS26

A quick peek at the hair to share

by AMANDA | EXPLORE

Photography: Mattero Valle

Dreaming Eli

Danilo Giangreco for Revlon Professional

Titled “My Name is Amore”, the show was a love letter to women everywhere, set against the dramatic backdrop of the Gothic-style St. Cyprian’s Church in Marylebone. Hair was styled to echo the theme of romance; ethereal, soft, and polished yet with an undone edge. Danilo created the ‘love-me-knot’, a look that suggested the intimacy of love itself, intentional, passionate, and touched with the tenderness of the morning after. Hair was knotted and braided into a halo-like shape, then twisted into a delicate bun with loose pieces left to fall, evoking both softness and sensuality. A perfect match for a show bursting with feminine softness and strength all rolled into one!

Photography: Thomas Morgan for Authentic Beauty Concept

Erdem

Anna Cofone for Authentic Beauty Concept

It was back to British Museum for Erdem – it’s become his unofficial #LFW home – as names such as Beth Ditto and Ambika Mod gathered to enjoy the breathtakingly romantic pieces, inspired by the 19th Century Swiss medium Hélène Smith. Her trances “carried her across centuries, continents and planets”, and she believed herself to have lived other lives – within the French court, as an Indian princess and as a traveller in the Martian skies. Plenty for Anna to get her teeth into when it came to stories for the hair. She referenced the classic ‘70s mystery ‘Picnic at Hanging Rock’, alluding to the girls’ mussed-up, partied-out, next day hair. The hair looks embodied girls caught in fleeting moments – hair tousled and lived-in, with abstract waves and kinks.

Emilia Wickstead

Soichi Inagaki for Bumble and bumble

This collection drew on the radical sensuality and striking contrasts of photographer Robert Mapplethorpe – beauty and brutality, softness and severity, art and desire.

To mirror Wickstead’s meditation on contrast and quiet sensuality, lead hairstylist Soichi Inagaki using Bumble and bumble created hair that felt refined yet effortless, with soft movement as each model’s natural texture was accentuated. The result channelled the collection’s themes of duality, with hair that felt lived-in and intimate, yet carried the sculptural elegance and quiet power of a Mapplethorpe portrait.

Photography: Joss Wild for Authentic Beauty Concept

Susan Fang

Anna Cofone for Authentic Beauty Concept
The hair direction was inspired by the symbiotic relationship between nature and human design. Models wore a blend of natural, lived-in textures contrasted with sculptural, almost futuristic shapes; a vision of beauty set thousands of years ahead. Floating loops, sweeping side partings and weightless textures captured Susan Fang’s creative theme perfectly. Overall, an effortless, lived-in feel with a touch of the poetic.

Vin + Omi

Karoliina Saunders for R+Co

Dishevelled, worn, messy beehives and explosive hair that looked shattered reflected the show’s concept of dysphoria, with tools to hand from Cloud Nine. Both styles were crafted using donated synthetic wigs, underscoring the show’s powerful message of sustainability. Backcombing magic starts with R+Co Sky Line Dry Shampoo; its powdered texture delivers that perfect, runway-ready volume. She kept the product line up minimal, using R+Co Vicious for hold and Rockaway Sea Salt Spray on the ends to achieve a worn-in finish, enhanced with razoring for those edgy, shattered details. She also razored the ends to achieve the same effect.

AKOK

Richard Phillipart for Authentic Beauty Concept

On the top floor of Hamleys, tucked between plushie Pokémons and toy planes, designer Anamika Khanna unveiled her debut LFW collection for AKOK. Reinventing traditional Indian garments with a contemporary edge, the show was complemented by hair direction from Richard Phillipart, tailoring looks to each model’s individuality. Some styles carried a smoother, more refined texture, while others embraced a grungier, undone finish. Across the board, there was a carefree essence running through, enhanced by subtle braids threaded beneath the hair.

Karina Bond

Efi Davies for TONI&GUY

Efi led the TONI&GUY Session Team in crafting a 3D silhouette within the hair, extending the back of the head shape to create a squared, top-heavy effect. Elements of Karina’s 3D printing technique were seen using studs in the hair, adding a futuristic edge. With ‘The Midnight Sun’, the label presented a contrast to the rise of illusory AI fashion, with pioneering innovation and craftsmanship that feel otherworldly yet exist in the physical realm.

Richard Quinn

Sam McKnight for Hair by Sam McKnight

An haute couture updo, the look was an ode to glamour and elegance, with a sleek French twist and volume. With Naomi Campbell opening the show, what followed was a showcase of silhouettes, from caped column gowns to ‘50s tulle skirts.

Edeline Lee

Philipp Haug for Schwarzkopf Professional

SS26 The theatrical elements of the clothes were contrasted with modern, sleek hair with strong partings in a ponytail or neatly tucked into the statement collars. A clean approach was taken to keep the focus on the clothes, styling hair away from the face and incorporating different hair length models. Minimalist ponytails and high-collar clothing were paired with strong side partings to evoke a sense of strength.

Roksanda

Anna Cofone for Authentic Beauty Concept

A fantastic show blending sculptural beauty and high-gloss style to honour Roksanda’s 20 years of visionary design. Backstage, Anna shaped hair like modern art to carve fluid, high-shine shapes. With wide-tooth combs, sculptural lines and curves were etched into both short and long styles with sides kept sleek and square, crowns pushed back into graphic forms. Diffused drying sealed the structure, creating looks that were fluid yet bold, mirroring Roksanda’s dynamic silhouettes.

Rory Docherty

Richard Phillipart for Authentic Beauty Concept

A lived-in, summer-fresh look by Richard and his team, inspired by the prints and designs on the clothes, hand drawn by Rory and featuring sea anemones, pebbles, stones and the movement of water. They wanted to evoke that same fresh crisp summer feeling in the hair. Starting with Authentic Beauty Concept Glow Spray Serum, he layered on Nymph Salt Spray for that effortless, air-dried texture. Solid Pomade up front and the Strong hold spray kept every raked strand perfectly in place

Cos Sakkas for TONI&GUY

Cos led the TONI&GUY Session Team in capturing the allure of movie icon Sharon Tate, evoking the spirit of late ’60s California glamour. The look features a voluminous beehive silhouette paired with soft, face-framing strands, a modern interpretation that pays homage to her signature elegance and the bouffant styles of 1967. Retro yet contemporary, the hair complemented Paul Costelloe’s Boulevard of Dreams collection, a vibrant ode to femininity, freedom and effortless glamour.

Harri

Danilo Giangreco for Revlon Professional and American Crew

Danilo worked with American Crew and Revlon Professional to embrace the models’ own style, making them feel like their true selves on the runway, celebrating natural curls, all textures, mullets and extra-long hair, embracing individuality and what made each of the models unique. The concept for the show was creatives walking to work and the line-up featured a mix of models and working people. The hair looks played into the ongoing, genderless hair trend of balancing softness with edge working across masculine and feminine aesthetics. For men’s hair, full fringes and curtain bangs remain a strong hair trend in 2026 adding character and personal expression to layered cuts.

Oscar Ouyang with NEWGEN

Kim Rance

The NEWGEN space was buzzing, and backstage carried the same energy; lively yet calm, organised chaos with a playful edge, and yes… feathers everywhere! These feathers, sourced as by-products from chickens and turkeys, were woven into both the outfits and the hair, giving the show a slightly feral, eccentric “public school boy” vibe. Former It List winner, Kim Rance, was on hand, curling, brushing and artfully tucking in feathers to create the look of a mischievous pillow fight aftermath.

Left: Patrick Wilson (photography by Matteo Valle) Right: Issac Poleon (photography by Alexis White)

SPOTTED!

Hairstylists hit the runway at Harri, with session stylists Patrick Wilson and Issac Poleon walking rather than doing hair (Danilo Giangreco for Revlon Professional had that job!)

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Look Who’s Hitting The Decks At MWIT!

Sep 24, 2025 | CONNECT, HOME CONNECT, IT LIST, MOST WANTED

Look Who’s Hitting The Decks At MWIT!

See y’all on the dancefloor!

by CATHERINE | INFORM

Creative HEAD are VERY excited to announce that Phoenix Brown will be leading us onto the dancefloor at the Most Wanted and It List Grand Final this year, at a cocktail-filled After-Party, which is sponsored by Olaplex.

Phoenix, daughter of Spice Girl “Mel B”, has been choosing her own lane in the music industry, playing DJ sets at trendy clubs, private events and celebrity parties in London and LA, including at the 2024 BAFTA Awards.

She’s known for reading the crowds and keeping the dancefloors moving with sounds that mix Afrobeats with dancehall, R&B, and global club rhythms – so make sure you’re ready to throw your shapes.

Offstage, Phoenix brings the same vibrant flair to fashion, mixing vintage pieces and bold streetwear into looks that echo her musical style. Earlier this week she made her catwalk debut at London Fashion Week SS26, modelling for NYC streetwear label, Sprayground.

She’s also going into schools and colleges as an ambassador for Women’s Aid, a charity supporting women and children affected by domestic violence (Mel B, who was awarded an MBE for services to charitable causes and vulnerable women, is also an ambassador).

“Even though I don’t know them and I don’t know their life, I can understand the situation that they’re in on a personal level,” says Phoenix.

“If I had had that growing up, to understand that I wasn’t alone and that it wasn’t my fault and there’s ways that you can go round the situation it would have helped me so much.”

The Most Wanted and It List Grand Final takes place at Drumsheds, London, on Monday 13 October. Tickets are selling fast. To get yours, click here.

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“It Would Be So Beautiful If More Businesses Could Take A Pause To Give Back” – Why Wildflower Closes On The Busiest Day Of The Year

Dec 5, 2024 | DOCUMENTS, DOCUMENTS HEADER, EXPLORE, HOME EXPLORE

“It Would Be So Beautiful If More Businesses Could Take A Pause To Give Back” – Why Wildflower Closes On The Busiest Day Of The Year

Wildflower’s Give Back Day honours community, compassion and connection on the busiest retail day of the year, 23rd December

by MADDI | DOCUMENTS

Wildflower Dublin closes for Giveback Day

For six years running, Wildflower in Dublin has made the bold and compassionate choice to close its doors to paying customers on 23 December, the busiest day of the year, to give back to the community. The salon’s annual ‘Give Back Day’ has become a cherished tradition, creating space for connection, support and reflection on what the holiday season is truly about.

“I wanted to do something at the end of the year to bring everyone together, to create a connection, and to remind us what life is about,” says Danielle Garner, owner of Wildflower. “It’s so easy to get caught up in the material side of Christmas, but this day is about something deeper.”

The tradition began in 2018 with free haircuts for members of the homeless community. “The first year, I went to Dublin Simon Community and looked after people who were homeless, doing their hair for Christmas,” Danielle recalls. “The following year, we did it for parents of children who were terminally ill at our local hospital. That was the most profound year. It was the start of something bigger for us.”

Wildflower Dublin goodie bag

That second year also marked a significant shift for the Wildflower team. Before opening the salon for Give Back Day, the staff participated in a yoga and cacao ceremony. “That morning in 2019 was really impactful. It shifted something in the team – it allowed them to be more open, to express emotions,” Danielle shares. “There were a lot of tears and open hearts. It changed the course of Wildflower, leading us to embrace wellness more holistically in our work.”

Over the years, Wildflower has tailored each year’s Give Back Day to different causes. “One year, we focused on people surviving domestic abuse. Another year, we supported families through Laura Lynn,” Danielle explains. “Laura Lynn helps families with housing, funding, and emotional support for children who are unwell, and they also have a children’s hospice.”

This year’s event follows a format that worked well in 2023. Families are invited to the salon in small groups, divided into time slots. “We start with parents whose children are unwell, then parents who have lost children. It gives them a chance to talk to others who’ve been through the same experience,” Danielle explains. “It’s a safe space for connection, and we’ve seen how much it helps.”

Wildflower’s generosity extends beyond haircuts. Local businesses contribute to goodie bags for the guests, adding thoughtful touches to the day. “Chupi, the jewellery brand, always includes something beautiful – sometimes a piece of jewellery or a Christmas ornament,” Danielle shares. “Mysa Homeware, a vegan candle and soap brand, is contributing this year, and Urban Health is providing catering with nutritious granola pots and fruit and juice for the day.”

Danielle is hopeful other businesses will join the success of Give Back Day. “I don’t know of anyone else doing something like this in the industry,” she says. “It would be so beautiful if more businesses could pause to give back. Even if they can’t close for the day, contributing to goodie bags or supporting events like this would make such a difference.”

Want to join the spirit of giving? Businesses can contribute to Wildflower’s goodie bags or start their own version of Give Back Day. Let’s make this season a little brighter for those who need it most. Reach out to Wildflower to learn more!

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The 42nd Alternative Hair Show Went Out With A Bang

Oct 16, 2024 | HOME INFORM, INDUSTRY NEWS, INFORM

The 42nd Alternative Hair Show Went Out With A Bang

We announce the winners of the global charity event

by MADDI | INFORM

Alternative Hair Show

On Sunday, 13 October, the iconic Roundhouse in Camden Town played host to the highly anticipated 42nd edition of the Alternative Hair Show – and it was bigger, better and bolder than ever. Under this year’s theme, Evolution, hundreds of hairdressers from across the globe came together to celebrate innovation, artistry and charity.

Long-time supporter Linda Evans returned as host, sharing the stage with Tony Rizzo, founder and director of the Alternative Hair Show and Anthony Mascolo, the show’s president. This year, Mascolo himself was honoured with the Legend Award, recognising his immense contribution to the show over the years, including the creative films he shared on the night – works inspired by his earlier projects and reimagined through the power of AI.

The evening kicked off with the International Visionary Award, marking its 20th anniversary. Finalists across Cut & Colour, Men’s, and Avant Garde categories showcased their boundary-pushing creations, with the winners earning well-deserved applause.

Alternative Hair Show Visionary Awards

And the winners are…

Cut & Colour

Winner – Matteo Susini, Italy

Runners-Up – Petra Blatnik Macek, Slovenia & Josh and Sophie-Rose Goldsworthy, UK

Men’s

Winner – Josh Lamonaca, UK

Runner-Up – Luigi Guardascione, Italy

Avant Garde

Winner – Tan Wei Jun, Malaysia

Runner-Up – Yu Zhuwen, China

The show was also a visual feast, featuring breathtaking creative films from 11 visionary artists, showcasing work from countries like Australia, Japan, and Ukraine. A heartfelt message from Trevor Sorbie MBE, a hairdressing legend and honorary patron, moved the audience, as he reflected on the importance of creativity and the event’s noble cause of raising funds for leukaemia research. The show also paid tribute to the late Vidal Sassoon, celebrating 70 years of his pioneering influence in hairdressing, with a special appearance from Mark Hayes, international creative director of Vidal Sassoon.

Of course, no Alternative Hair Show would be complete without its headline artists – 14 of the world’s top talents from across the UK, Italy, South Korea, Japan, and beyond took to the stage to present their latest jaw-dropping creations. From Paul Stafford to Dmitry Vinokurov, the artistic energy was electric.

But beyond the creativity, the Alternative Hair Show remains committed to its charitable mission. The night concluded with the presentation of a cheque for £116,000, raised in support of the Alternative Hair Charitable Foundation, Fighting Leukaemia, and Blood Cancer UK.

With creativity, inspiration, and charity at its core, this year’s Alternative Hair Show was a truly unforgettable event, continuing its evolution as one of the most spectacular platforms in global hairdressing.

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